Juliana Bicycles is proud to announce the launch of the new Juliana-SRAM Professional Mountain Bike Team. Anka Martin (RSA) is joined by Kelli Emmett (USA) and Sarah Leishman (CAN) to complete a trio of female athletes who will be racing the Enduro World Series and select international events in 2015.
A gravity racer and mountain bike adventurer for over 13 years, Martin has been with Juliana since the brand launched in May, 2013. Emmett brings another 16 years of race experience to the team, beginning her career as a cross-country racer and successfully transitioning to the new breed of enduro events. Leishman completes the roster with downhill and enduro skills honed in the mountains of Whistler over the past 6 years.
Sarah Leishman. Photo by Gary Perkin.
Kelli Emmett. Photo by Gary Perkin.
Anka Martin. Photo by Gary Perkin.
“
It’s incredible to see how excited and motivated our partners are to support a women’s cycling team,” says Juli Furtado, founder of Juliana Bicycles. “
Anka, Kelli, and Sarah are going to do us all proud at the Enduro World Series and look set to have a great time doing it... I’m quite envious that nothing like this existed in my day, to be honest!”
Juli, known as “The Queen of the Mountain” during her race career, is also arguably the “Godmother of Enduro,” having raced both downhill and crosscountry in the nineties and claiming World titles in both disciplines. With the launch of the Juliana-SRAM Pro Team, Juli’s racing legacy continues.
The Juliana-SRAM Pro Team is possible thanks to the support of Juliana Bicycles, SRAM, Giro, Lululemon Athletica, RockShox, Evoc, and Chris King.
Photo by Gary Perkin.
Photo by Gary Perkin.
All factory photo's by David Smith.
julianabicycles.com
MENTIONS:
@SramMedia,
@SarahLeishman,
@housemartin
Julian Robian spec S M L
TOP TUBE LENGTH 554mm 584mm 610mm
SEAT TUBE LENGTH 407mm 432mm 470mm
HEAD TUBE ANGLE 67° 67° 67°
SEAT TUBE ANGLE 73° 73° 73°
BB HEIGHT 346mm 346mm 346mm
WHEELBASE 1107.7mm 1139.3mm 1164.7mm
HEAD TUBE LENGTH 90mm 100mm 110mm
CHAINSTAY LENGTH 439mm 439mm 439mm
STANDOVER HEIGHT 718mm 731mm 733mm
REACH 375mm 403mm 428mm
STACK 585mm 594mm 594mm
Santa cruz Bronson spec S M L XL
Top Tube Length 554mm 584mm 610mm 635mm
Seat Tube Length 407mm 432mm 470mm 508mm
Head Tube Angle 67° 67° 67° 67°
Seat Tube Angle 73° 73° 73° 73°
BB Height 346mm 346mm 346mm 346mm
Wheelbase 1108mm 1139mm 1165mm 1192mm
Head Tube Length 90mm 100mm 100mm 120mm
Chainstay Length 439mm 439mm 439mm 439mm
Standover Height 718mm 731mm 733mm 749mm
Reach 375mm 403mm 428mm 448mm
Stack 584mm 594mm 594mm 612mm
:P
@barzaka - that means that all components they changed out were very manly and incoming ones are feminine - I want the ones from Bronson to boost my masculinity
I'd be happy to buy & ride a Juliana bicycle after swapping bars and (maybe) grips, although if the prices were similar, I would get the Santa Cruz version just because of potential resale down the road.
Yes. The MINI.
They can build an entirely different type of car and market it more towards women because they sell enough of them to make it worthwhile. Bike companies can't do that, so this is their answer. Buying a bike is a lot about buying an image; if there are images available to fit a wider variety of people's ideals, that's got to be a good thing, right?
Form and color have subconscious meaning and while one design can appeal to both sexes, there will always be something more or less woman/man specific. Curved lines, smooth surfaces and bright colors are more feminine, while straighter lines, sharp edges and darker, toned colors are more masculine. Blue and pink is extremely disputable, I'd say both appeal to women more than men, especially when it comes to "weapons of choice" hahaha. Borders got slightly blurred after men became a bit moer aware of their woman side, metrosexuals, lumbersexuals finaly Endurosexuals are the proof of that. Macho is dead. Santa Cruz guys know that, they study design, so the better something sells the more "open" the design will be. Bronson, Tallboy or 5010 are quite girly, while Nomad and V10 in particular are more masculine.
www.santacruzbicycles.com/share/565/santacruz_z_colour_52_z_shock_191_z_fork_597_z_envecolour_solid-magenta_z_plkit_17xx636#.VQCoMu-4T6U.google
www.santacruzbicycles.com/share/162/santacruz_z_colour_16_z_shock_611_z_fork_609_z_envecolour_solid-magenta_z_plkit_7xx626#.VQCoiRAAYts.google
Now if Juliana had been up front with this, along with the rest of the industry, we wouldn't be calling BS. The real need are smaller bikes, for males or females, and that's fine.
Ironically, Oakley got it right with Asian Specific glasses, because that is a legit need and solution(I ain't got no nose bridge and they're the only glasses that don't sit so damn close to my face that my eyelashes touches the lenses)
but i recon they should definitely look into offering these as an upgrade-
www.thisiswhyimbroke.com/vibrating-bicycle-seat
good idea, the difference is in the build-up, I wouldn't do it differently
www.bmw.com/com/en/newvehicles/2series/active_tourer/2014/showroom/index.html?WT.mc_id=BMW_Stories_COM
Note that none of that stuff is necessarily specific to women - men and boys could also benefit from clinics like that. But as a women specific brand, and a women's team, and with all the BS girls and women face in adventure sports, they have a real opportunity here to make something awesome happen.
My girlfriend rides a Juno. Loves it. Yes, she knows full well that it's a Bantam with a different pain job, handlebar, and saddle. And likes that fact, because it means she's not being condescended to. And likes the color. And likes what the brand stands for - so all things being equal, she likes to support that.
They just did...
I'm not so sure about that. Julianas have a smaller market being women specific - but they've achieved some pretty good market awareness. My girlfriend is constantly asked about hers by other women on the trail, and there's a lot of good buzz around the brand and what they're doing for women in the sport. I wouldn't be surprised if that will result in better resale at some point.
Mostly the Juliana line is spec'd at a lower cost of entry than the regular line - from their rep, "their are less women out there willing to drop $10k on a bike than men". With shorter cranks, a women's specific handlebar and grips (the bar tapers to a narrower circumference at the ends - very cool but requires you to run SC grips), a different saddle, lighter duty tires, and maybe a few other bits that I forgot. And let's not forget the colorways.
Around here, I see more female riders on actual SC bikes than Juliana but, like I said that may change in the future.
I'm 100% (one beelion percent?) behind products improved specifically for women (hey women are anatomically different with a different centre of gravity, longer legs & shorter torsos, and noisier in tennis), but I'm against a marketing facewash like this.
There's a brand I see them staying clear of. Lol
Gr8 vid a music!
thx
interpret (band,artist) : The Go! Team