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Dumbing Down the Shore

Wade Simmons finally speaks out on what he calls the "de-gnarification" of Vancouver's North Shore. With apologies to Keyser Söze. http://www.bikes.com/pipeline


  • + 41
 Now this is quality marketing... Awesome and amazing.

Big companies should start to copy this kind of material.

  • + 9
 This brings back so many memories of why I love mountain biking. Loved the fro riders. Loved the north shore NSX VHS tapes. Digger. And Rocky Mountain. Loved the Pipeline and RM6. Wade was magic on those and it's great to see he still is magic on a Rocky.
  • + 12
 best commercial ever
  • + 6
 one of the best videos I've seen.
  • + 2
 The word is gentrification.
All those rocky mtns going out the door from the bike shops are being ridden on nice flowy trails.
Thats what the masses want. Nice flowy trails.
What am i supposed to call the (improvements) done to shore trails?
Please build new flow trails on the Shore for the masses to ride.
The gnar trails are pleasantly empty of riders.
  • + 2
 Dude gnar is way funner.
  • + 3
 well spoken m8
  • + 2
 VOD that circles back to the latest(recycled) PB poll asking if DH rigs are dead.
Same trails, better AM bikes?
Buffed out flow trails, no need for DH?
A decade ago, everything WAS more gnar, or at least the percentage of gnar vs buff leaned more to the gnar side
  • + 2
 It's time to put away the fancy bikes! Dig out an old steel Hardtail with a crappy fork and barely working brakes and gasp 26" wheels. You will feel alive again. Best thing I've done in years.
  • + 1
 Ripppinnggg,,,,jsut ripping,,must be a nice dream to live in the North West and also a graveyard to the begining of the best times in life..in yours,,mine or anyones...Riding a Bike is rediculasss,,,it makes you push yourself that much more on any given thing you ride on,,sick life ,,sick video...RAMFB..
  • + 4
 Tippy for Prime Minister!!!
  • + 1
 content reminds me of those quality subliminal messages in late 90's/early 2k's printed ads in magazines from GT, Marzocchi, and that blonde XC chick who wore shiny bike shorts
  • + 3
 Great video, I have watched it about 3 times and could watch it again. Great material!
  • + 3
 If you don't like rocks and roots go ride else we're north shore is tech and tech is the shit
  • + 1
 I'm laying in bed with legs feeling toasted from today's ride (sad weekend warrior), but this video makes me want to get out there again! Best bike commercial ever!
  • + 0
 I must buy a Rocky Mountain I must buy a Rocky Mountain I must buy a Rocky Mountain I must buy a Rocky Mountain I must buy a Rocky Mountain
  • + 1
 Wade you must just be getting better with age. great marketing with great guest appearances.
  • + 1
 So rad! Props to the OGs! I got Sixth Sensed here. It was gnar the whole time!
  • + 1
 I swear. I never get tired of watching the Godfather shred some gnar. Not to mention he's one classy down to earth dude.
  • + 2
 I see what you did there I miss the old shore
  • + 2
 So rad! Well done. Thanks guys.
  • + 1
 Cool vid'. Fun song - anybody know what it is?
  • + 1
 Royal Deluxe - Day Is Gonna Come
  • + 1
 you all just riding trails, not digging your own or riding anew
  • + 1
 Rocky slayer. Always loved it. As much you love muffins.
  • + 2
 That was so good
  • + 1
 my next bike!!!
  • - 2
 It's the tire size, not Simmons' skill. Just so everyone seeking more gnar is clear. Tire size.
  • - 3
 Is that a mid fat?
  • + 31
 No, it's the "dad-bod" quite common for middle aged fathers these days.
  • + 5
 @spencer666: best reply ever. Hahahahahaha

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