GT Factory Racing Add Bell, iXS and Jeep as Sponsors
As the GT Factory Racing team throw themselves into their first intensive training camp in Del Mar, California, Atherton Racing are pleased to announce the continuation of their successful relation with GT Bicycles and to welcome three new partners for the 2015 season. Jeep, the iconic 4x4 brand will become an Official Team Partner; as part of the agreement they will provide vehicles for the team (including the legendary Wrangler and the all-new Cherokee and Renegade models) and collaborate on some exciting new media projects. IXS will provide apparel and protection and Bell will supply helmets.
![GT Factory Racing 2015 - Photo Ian Collins]()
The Downhill team will continue to ride the GT Fury equipped with components from Shimano, Fox, Continental and Pro. This is the bike that carried all of the team to World Cup wins this year and saw Gee Atherton take the 2014 World Championships. This year Stan’s No Tubes will officially supply rims for the Downhill team.
The Enduro team will focus on the GT Sanction with Shimano XTR wheels. In this 4th year of partnership with GT Bicycles the team will be aiming to defend and recapture the World Championships as well as to regain the title of “World’s Fastest Downhill team” which they held for both 2012 and 2013. The Enduro team will look to notch up some wins in the Enduro World Series. The rider line-up is slightly changed for 2015 in that the team says a sad goodbye to fellow GT rider Marc Beaumont.
Team Director Dan Brown said “Slugger is a force to be reckoned with. He made an enormous impact on the team and I know that I speak for all of us when I say how much we’ll miss his mischievous presence in the pits and at training sessions as well as his serious contributions to team strategy and the huge support that he offered to the other riders.”
“We are delighted to head into 2015 with the same brilliant bike and component sponsors as well as our long term supporters Red Bull and Silverline tools who will continue to be an integral part of our team. Along with GT, Shimano, Continental and Fox we will continue our successful associations with Pro and Stan’s No Tubes and off the bike GoPro, Muc-off, Oakley and SRM will remain a valued part of the set-up.
We’re delighted with Gee’s World Championships win this year but I’m 100% certain that we have even better things to come in 2015 and I’m confident with our excellent support team and all of our sponsors behind us, we’re going to deliver”.
![GT Factory Racing 2015 - Photo Ian Collins]()
Reigning World Champion Gee Atherton said, “I honestly believe that we have the best team in the world. When I get to the start-gate I know exactly how much expertise and dedication it has taken to get me there - mechanics, support team and sponsors all pulling together. I can’t wait to welcome Jeep, iXS and Bell to the family.
![GT Factory Racing 2015 - Photo Ian Collins]()
A lingering illness picked up in South Africa made 2014 a difficult year for Rachel Atherton, though she still posted glittering results by anybody else’s standards (a UK National Championship, two World Cup wins, 2nd in the World Cup Series Overall and 2nd by a cruel 0.08 seconds in the World Championships)
Rachel said “ I am so motivated for 2015. 2014 was hard, really hard especially as I watched the other Women racers get stronger and faster but they’d better watch out for me in 2015 because I want those titles back!”
Taylor Vernon who won his first Junior World Cup at Windham, just 13 months after breaking his T7 vertebrae, he will race as an Elite for the first time.
![GT Factory Racing 2015 - Photo Ian Collins]()
For the Enduro team Dan Atherton is back to full racing fitness and is impatient to get started on the Enduro World Series 2015 where he will ride with 18 year old Martin Maes for the third consecutive season. Martin, who won a World Cup in Downhill this year at Fort William, Scotland will continue to race in the General Classification – despite his Junior status.
![GT Factory Racing 2015 - Photo Ian Collins]()
Dan Atherton said “For me 2015 is going to be all about Enduro, all about racing with Martin and putting together a set of top-class results. I was involved in every stage of the Sanction’s development and now I want to demonstrate exactly what I can do with it. Gee’s right about the key role that sponsors play in our team, our partnerships are working collaborations with brands that we really believe in.
![GT Factory Racing 2015 - Photo Ian Collins]()
GT Factory Racing’s new partners shared their thoughts on the new deal…
Jeep
“The Athertons are at the top of their game and embody much of what the Jeep brand signifies – adventure, determination and capability.
“We’re incredibly excited about the opportunities that being an official Team Partner brings and sharing this with the Jeep community over the months ahead. This is a new era for the Jeep brand in the UK and we’re thrilled that Atherton Racing is going to be part of this.” - Damien Dally, Jeep Head of Brand
IXS
“iXS are a family owned company with racing in our blood so we are delighted to welcome Atherton Racing to our team. We are all extremely excited to work with such professional athletes, seeing them trust our products and enjoy riding in them makes us very proud and I personally believe that working together will allow us to reach even greater heights.” - Pascal Haf, Brand Director
Bell
"We are thrilled to have the Atherton's back on Bell helmets. Aside from the fact that they are great individuals, and a very fast team of riders, they also LOVE riding bikes. And that’s what we are about. The thrill of the ride. Gee has already been out in the San Diego hills wearing his Full 9. Its good to know that the professionals are choosing Bell Helmets because of the quality products we make." - Scott Sharples, Bell Helmets
2015 Downhill Team
Gee Atherton, Men’s Elite – World Champion, World Cup Ranking 5th
Rachel Atherton, Women’s Elite – World Champion 2013, World Cup Ranking 2nd
Taylor Vernon, Junior World Cup ranking 3rd
Enduro Team
Dan Atherton
Martin Maes – Junior World Champion 2013
Atherton Academy
Kade Edwards – Overall British Downhill Series Juvenile Champion
We will continue to support 15 year old Kade as he moves into the Youth category. Atherton Academy is our stepping stone programme to guide young talent through the initial stages of their race careers. A brand new team strip will be launched at the end of March prior to the whole team racing at Crankworx, New Zealand.
Photos: Ian Collins
MENTIONS: @BellBikeHelmets @AthertonRacing @iXSsports @GTBicycles
The Downhill team will continue to ride the GT Fury equipped with components from Shimano, Fox, Continental and Pro. This is the bike that carried all of the team to World Cup wins this year and saw Gee Atherton take the 2014 World Championships. This year Stan’s No Tubes will officially supply rims for the Downhill team.
The Enduro team will focus on the GT Sanction with Shimano XTR wheels. In this 4th year of partnership with GT Bicycles the team will be aiming to defend and recapture the World Championships as well as to regain the title of “World’s Fastest Downhill team” which they held for both 2012 and 2013. The Enduro team will look to notch up some wins in the Enduro World Series. The rider line-up is slightly changed for 2015 in that the team says a sad goodbye to fellow GT rider Marc Beaumont.
Team Director Dan Brown said “Slugger is a force to be reckoned with. He made an enormous impact on the team and I know that I speak for all of us when I say how much we’ll miss his mischievous presence in the pits and at training sessions as well as his serious contributions to team strategy and the huge support that he offered to the other riders.”
“We are delighted to head into 2015 with the same brilliant bike and component sponsors as well as our long term supporters Red Bull and Silverline tools who will continue to be an integral part of our team. Along with GT, Shimano, Continental and Fox we will continue our successful associations with Pro and Stan’s No Tubes and off the bike GoPro, Muc-off, Oakley and SRM will remain a valued part of the set-up.
We’re delighted with Gee’s World Championships win this year but I’m 100% certain that we have even better things to come in 2015 and I’m confident with our excellent support team and all of our sponsors behind us, we’re going to deliver”.
Reigning World Champion Gee Atherton said, “I honestly believe that we have the best team in the world. When I get to the start-gate I know exactly how much expertise and dedication it has taken to get me there - mechanics, support team and sponsors all pulling together. I can’t wait to welcome Jeep, iXS and Bell to the family.
A lingering illness picked up in South Africa made 2014 a difficult year for Rachel Atherton, though she still posted glittering results by anybody else’s standards (a UK National Championship, two World Cup wins, 2nd in the World Cup Series Overall and 2nd by a cruel 0.08 seconds in the World Championships)
Rachel said “ I am so motivated for 2015. 2014 was hard, really hard especially as I watched the other Women racers get stronger and faster but they’d better watch out for me in 2015 because I want those titles back!”
Taylor Vernon who won his first Junior World Cup at Windham, just 13 months after breaking his T7 vertebrae, he will race as an Elite for the first time.
For the Enduro team Dan Atherton is back to full racing fitness and is impatient to get started on the Enduro World Series 2015 where he will ride with 18 year old Martin Maes for the third consecutive season. Martin, who won a World Cup in Downhill this year at Fort William, Scotland will continue to race in the General Classification – despite his Junior status.
Dan Atherton said “For me 2015 is going to be all about Enduro, all about racing with Martin and putting together a set of top-class results. I was involved in every stage of the Sanction’s development and now I want to demonstrate exactly what I can do with it. Gee’s right about the key role that sponsors play in our team, our partnerships are working collaborations with brands that we really believe in.
GT Factory Racing’s new partners shared their thoughts on the new deal…
Jeep
“The Athertons are at the top of their game and embody much of what the Jeep brand signifies – adventure, determination and capability.
“We’re incredibly excited about the opportunities that being an official Team Partner brings and sharing this with the Jeep community over the months ahead. This is a new era for the Jeep brand in the UK and we’re thrilled that Atherton Racing is going to be part of this.” - Damien Dally, Jeep Head of Brand
IXS
“iXS are a family owned company with racing in our blood so we are delighted to welcome Atherton Racing to our team. We are all extremely excited to work with such professional athletes, seeing them trust our products and enjoy riding in them makes us very proud and I personally believe that working together will allow us to reach even greater heights.” - Pascal Haf, Brand Director
Bell
"We are thrilled to have the Atherton's back on Bell helmets. Aside from the fact that they are great individuals, and a very fast team of riders, they also LOVE riding bikes. And that’s what we are about. The thrill of the ride. Gee has already been out in the San Diego hills wearing his Full 9. Its good to know that the professionals are choosing Bell Helmets because of the quality products we make." - Scott Sharples, Bell Helmets
2015 Downhill Team
Gee Atherton, Men’s Elite – World Champion, World Cup Ranking 5th
Rachel Atherton, Women’s Elite – World Champion 2013, World Cup Ranking 2nd
Taylor Vernon, Junior World Cup ranking 3rd
Enduro Team
Dan Atherton
Martin Maes – Junior World Champion 2013
Atherton Academy
Kade Edwards – Overall British Downhill Series Juvenile Champion
We will continue to support 15 year old Kade as he moves into the Youth category. Atherton Academy is our stepping stone programme to guide young talent through the initial stages of their race careers. A brand new team strip will be launched at the end of March prior to the whole team racing at Crankworx, New Zealand.
Photos: Ian Collins
MENTIONS: @BellBikeHelmets @AthertonRacing @iXSsports @GTBicycles
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I think he was always in the shadows of the athertons when they joined GT but still has a lot to give plenty more that Brendog and a few others on the world cup scene thats for sureI think he was always in the shadows of the athertons when they joined GT but still has a lot to give plenty more that Brendog and a few others on the world cup scene thats for sure
Junk each & every piece
Just exchange every part
Just empty every pocket
i would love to have either one but we cant get them in the States. Same as VW T5 Buses or Transporters.
http://blog.caranddriver.com/mercedes-bringing-metris-van-to-u-s-creates-wild-sema-concepts/
Somehow it seems Car manufacturers seem to be thinking it is the best to bring more SUV's and pickups instead of opening up new categories that might (or might not) become successful and give them an edge over their competitors.
For now we are stuck with freaking V8 shuttle vehicles that use 35l/100K and everyone can steal your bikes of the back... Yeah I think freaking V8 pickups are Lame...
that might be because most of the people in you country likes big cars and big engines,even if they "drink" a lot compared to european or japonese one and doesn't go that faster
35L to 100k? the pickups that are used here might do consuming the most fuel like 15l ,and that is a lot already, most recent cars you see around dont do more that 6 or 7 L of fuel consumption over 100k
In reality SUVs are not any safer nor more comfortable than compacts, because of risk of roll over. Center of mass is placed quite high and ironically, the last car you want to hit with SUV is a low compact. Numbers are brow raising - there is 60% higher fatality rate among SUV drivers who rolled over than any other king of car. Comfort also suffers because suspension must be set quite hard in relation to a typical Euro limo for same money. So even if we take the most luxurious Land Rover or Grand Cheerokee, it will never beat Mercedes E, BMW 5 or Audi A8, in any category but minority complex compensation.
I get 9 miles to the gallon if I am lucky and idont run into too many red light on my comute. I never see any of these dinosaurs tow anything either here in LA nor do i ever.
24 is what the ads say but could not be further from the truth. Well actually I achieved 22 once when i drove out to utha and had it in cruise control at 50 for a couple of hundred miles... it was a terribly boring and long day and on the way back i was not able to repeat that. Heck my silverado is so big they charge me twice for parking when i go downtown. Sad thing is I cant even sell because no one wants to buy that gas sucker off of me.
To me an SUV is the combination of the worst possible attributes of a car. Take a BMW X6 for example.
It has the high center of gravity of an off road car, the weight of a cargo van, the offload capabilities of your average sedan, the room of a coupe and the suspension comfort of a sports car.
I know a lot of people say they are buying these because you see more so it is saver but but how is that possible if everyone drives those monsters?
SH*****T!!!