Melon Optics Releases The Kingpin Riding Glasses

Nov 24, 2021
by melonoptics  
Kingppin black with violet lens

Press Release: Melon Optics

Let's get to the point - we've taken the insanely clear and poppy ZEISS Trail Performance Lenses and built them into a trail-ready full frame design that looks rad both on and off the bike - we call them The Kingpin.

You can choose from a range of lens tints including Photochromic, every set comes with a ZEISS lowlight lens - so you're always ready for crap weather, a carry case, and a microfibre bag, and like all of our eyewear you can customise them to suit your vibe.

Kingpin pack

Check out Rob Warner doing the whole advert thing below, and play with your own custom combo options here.

For those of you who want more info scroll below the vid .

EU peeps listen up - all EU orders are shipped from our new base in Innsbruck, Austria so no Brexit nonsense to deal with, plus shipping is fast! We ship everywhere else directly from the UK.

Kingpin black with red chrome lens

Kingpin emerald with Amber lens

Kingpin Photochromic lens

Ready to boss the trail?

The Kingpin uses ZEISS's trail-specific lens technology that filters light to give you the optimum view when in a trail based environment. By filtering out the predominance of green and orange light, you experience more balanced colour perception as well as enhanced visual clarity (there's a reason ZEISS are known as the world's top lens manufacturer).

Every lens features UV400 protection and a water repellent coating, so whether you’re hunting down the fastest line, or spotting features to jib, the Kingpin keeps you ahead of the game and gives you the ultimate view of the trail.

Lenses this epic deserve frame tech to match, and the Kingpin pulls no punches with its’s Hyperflex frames that have been tried, tested and loved by owners of our customer favourite Alleycat riding glasses.

Constructed from super tough, flexible and lightweight TR90, they can be trusted to give you all the confidence you need to no matter how hard you push.

To stop you from getting rumbled the Hypergrip nose and tips are designed to keep the glasses locked firmly in place on even the most challenging of terrain.

Time to Refresh & Renew? - why drop a dollar on a whole new set when you can keep yours going? We want you to love your Melon eyewear for a lifetime, so to keep your favourite pair of glasses or goggles fresh we offer the option to purchase separate components for all our products.

Head out and boss the trail with more confidence and clarity than ever before with the Kingpin featuring ZEISS lenses.

Hit the link below to see them in your region and take advantage of our once a year sale.


  • 26 1
 Look cool and well thought out but i must say i don't understand why glasses seem to demand such a premium, Melons own top end goggles which also have a fancy Zeiss lens are £80 so why are smaller glasses with less parts and material 62% more expensive?
  • 15 42
flag Narro2 (Nov 25, 2021 at 8:15) (Below Threshold)
 why do people still think that material and production costs should determine selling price?? i understand a kid or a highschooler thinking that way, but full grownups from 1st world countries?? i dont get it, sorry man nothing personal, I am genuinely interested on finding out.
  • 2 3
 It is just like bike parts. The lighter the product with less material, the more expensive.
  • 13 0
 Because people are used and willing to pay that much for (sun-)glasses.
  • 5 0
 Look cool?
  • 6 0
 It's positioning a product as a luxury good above very similar more utilitarian versions. Price is used as a signal; higher price is interpreted as premium product. If you take this to extremes like handbags the message is high price == quality of individual who can afford it. This is known to be false IRL but still sells $300+ sunglasses
  • 2 0
 @Narro2: I know how capitalism works and they can get away with a high markup on products like sunglasses as it's all about what the customer is willing to pay but that doesnt mean i shouldn't call them out for whacking a big markup on a product that should be cheaper to make just becuas they can, that is one thing that stinks about it, it could ofc come down to qty as goggles appeal to more markets than mtb so maybe bigger sales make them cheaper, i don't have the full detail but on the face of it 62% hike seems excessive.
  • 16 0
 ' Luxottica also distributes its own sunglasses through its own retailers. In a little known monopoly, Luxottica owns the sunglass industry from start to finish. From the design, to the manufacturing, and even to the distribution and sale of its glasses '

Fight back against the top cats.

Seriously this is actually interesting:
  • 2 0
 'Luxottica', a combination of 'luxury' and 'exotica'? Nothing says "our prices discriminate because we can't " quite like that name. Fits in well with the mtb industry I suppose.
  • 10 1
 As others have mentioned. You rip off oakley sutro's, but the better part of that is that you are actually charging more than sutro's. 173 for your knock off sutro's vs. 121.00 for real deal sutros (currently on sale, normally 173).

Who in your marketing or product pricing departments thinks "oh yeah lets make knock off sutro's, and charge more for them"? What percentage of customer would be like "yeah, i'll take those over oakleys"? Even the folks that would want too be like "i don't want to be a sheep and get oakleys" has to be what? 1 in 10?

Why not just make an original shade at a much more reasonable price. You'd stand a better chance of actually pulling people away from oakley to your brand.

  • 16 5
 Two different pictures showing what looking through them is like? I'm sold!
  • 9 1
 But it's one picture split left and right?
  • 4 35
flag sheabuggbutter (Nov 25, 2021 at 5:19) (Below Threshold)
 Dumb Comment
  • 1 33
flag sheabuggbutter (Nov 25, 2021 at 5:19) (Below Threshold)
 You're Dumb
  • 2 16
flag SebastianApple (Nov 25, 2021 at 5:20) (Below Threshold)
 U must be blind
  • 3 37
flag sheabuggbutter (Nov 25, 2021 at 5:20) (Below Threshold)
 Stupid Bitch
  • 3 39
flag sheabuggbutter (Nov 25, 2021 at 5:20) (Below Threshold)
 Fucking Retard
  • 6 18
flag titusapple (Nov 25, 2021 at 6:02) (Below Threshold)
 @sheabuggbutter: f*ck a cock
  • 31 2
 @sheabuggbutter: Someone doesn't want an active account very long

@brianpark - in the mood to ban a user today? Here's a prime candidate.
  • 1 0
 @pourquois-pas: Mayfly of late November
  • 11 0
 You should be expecting a call from Oakley's copyright team shortly.
  • 3 0
 Iuxottica owns Oakley
  • 12 0
 right. the title should read " Melon optics releases Oakley Sutro riding glasses"
  • 5 2
 "EU peeps listen up - all EU orders are shipped from our new base in Innsbruck, Austria so no Brexit nonsense to deal with, plus shipping is fast! We ship everywhere else directly from the UK."

And no price/payment in EUR ...
  • 2 15
flag sheabuggbutter (Nov 25, 2021 at 5:21) (Below Threshold)
 You're Much smarter than the guy below you
  • 5 0
 Only glasses that work for this sweaty ba5tard are rimless on the bottom.
  • 3 0
 You put those on and either you start talking like Randy "the Macho Man" Savage's voice either enters your mind, or you have no idea who that is.
  • 5 1
 Oakley said you are welcome and that they appreciate your originality!
  • 3 0
 I love this style, almost completely replaces goggles
  • 1 0
 But they charge 17% sales tax in the USA (what the f*ck?) and don't give free shipping on a $200 order... its a no from me dawg
  • 2 0
 $173.45 USD for those interested
  • 12 0
 Alibaba will fix that soon.
  • 2 0
 Do they take you back to the future
  • 1 0
 Research/Developement/Design attributed to ELTON JOHN?? (but he was veto'd on the sparkles)
  • 4 1
 Birth control glasses.
  • 3 3
 You're twistin my melon man, you know you dont even ship man You're twistin my melon man, call the cops
  • 1 2
 oh and its a bit forward to be asking us on your website to "bare" with you...
  • 1 0
 My riding glasses are my glasses
  • 1 3
 oh look, another hipster trendy large frame pair of riding sunglasses.
  • 1 3
 Dumb Glasses

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