Young phenom and Rotorua local, Keegan Wright has just landed himself a deal with Specialized. Expect to see him vie for a spot on the podium this weekend at the opening round of the EWS at Crankworx Rotorua.
You could win the ultimate road trip experience—BCBR style! The grand prize package ($10,000 value) will award one lucky person the front row seat at the BC Bike Ride and a brand new Rocky Mountain Instinct 950 MSL!
When Ion riders; Julia Hofmann, David Cachon, and Rob Heran teamed up with FastFokus filmer, Damien Vergez, and photographer, Bartek Wolinski, they never expected to come back from Madeira with shots like these.
Follow Sharon and Lee as they head to Guatemala to ride with guide, Juan Alberto DelaRoca from Backshop Bikes to experience what the region has to offer for riders, including plenty of tips, tricks and places to eat and stay if you visit the area.
Timo Pritzel, inspired by the industry seeming to have forgotten about dirt jumping and motivated to get more people off their social media and riding with buddies, takes us on a tour of the trails locations around him in Berlin. He pays his respect to the trail bosses out there and touches on that fact that he feels the industry may not view dirt jumpers in the same light as other disciplines. Would you agree?
The writing is on the wall...the bike business is slowly, but surely, following in the footsteps of nearly every other market: More and more riders are choosing to skip the local bike shop and buy directly from brands online. Is this a change you find yourself currently embracing or struggling with?