Must Watch: Old School & Modern Freeriding With Kona's Joonas Vinnari

Dec 20, 2022 at 9:18
by Kona Bikes  

If we put all of our collective brains together at Kona to figure out who most embodies what we love about bikes, we’d be hard-pressed to find someone that fits the bill better than Joonas Vinnari. Joonas picked up his first Kona 20 years ago with ambitions to have a career in freeriding. The scene was small in his country of Finland, but his dedication to going big was not. He pulled inspiration from the old New World Disorder films and embodied the freeride lifestyle he saw in the movies. After all, what’s not to like about drinking beer and freeriding all day long?

He had the talent and the drive to make serious moves, but along the way found a new passion: filmmaking. Our European marketing team began giving him product support and hiring him to shoot projects for Kona. The films Joonas made were more than just shredits. They were heavy on creativity and relied on proper storytelling. He was ahead of his time.

Fifteen years later and Joonas is still making films for Kona. In fact, he’s our head filmmaker, editor, and director of some of the best movies we’ve ever made. Having the skills to be a professional rider in front of the camera gave him a leg up on how to excel behind it, too. He’s our lone ambassador from Finland, has an unparalleled sense of humor, loves a good nekkid sauna, and can still ride like he’s 18 with nothing to lose.

Joonas Vinnari is the best
Joonas Vinnari is the best

Joonas Vinnari is the best

bigquotesI came to bikes with a snowboard and skateboard background. Most of the bike companies back then were really race-oriented but Kona had that freedom feeling similar to board sports. That carries all the way to these days. I’ve ridden Konas for over 20 years and worked for the company for 15 years. If you like something, why change it? It’s my family. Joonas Vinnari

Joonas Vinnari is the best
"My 2022 “Stinky Six” is based on a Process 134 design with a 150mm fork and coil rear shock. I’ve been on a 134 since it came out and a bit longer fork and coil shock made it perfect for what I like to ride. Snappy, playful, and fun but also takes me to places."

Joonas Vinnari is the best
Joonas Vinnari is the best

Joonas Vinnari is the best


bigquotesFreeride mountain biking was started by pioneers around the globe. All the big films were made in the Pacific Northwest but riders around the world were doing their own thing. All that together created the sport that we know today. Joonas Vinnari

Joonas Vinnari is the best
Joonas Vinnari is the best

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Author Info:
konaworld avatar

Member since Nov 18, 2008
138 articles

49 Comments
  • 111 0
 I knew what I wanted to do with my life: drink beer and freeride.

Inspiring words.
  • 42 1
 Probably the most relatable origin story in mountain biking. Legend
  • 2 0
 @PeterWojnar: also shows you never forget how to ride a bike... When you have a BMX background
  • 1 0
 Really pulls at the heartstrings
  • 1 0
 No sex, poor dude lol
  • 24 0
 This is just beyond rad. Joonas is a god damn legend.
  • 20 0
 Those tree cutties *chef's kiss*
  • 15 0
 Kids. You attended history class today Smile
  • 3 0
 Now kids, go out and do your homework.
  • 13 0
 Drinking beer & free ride. Amen legend.
  • 8 0
 FINNISH HIM!!
  • 7 0
 Baggy jeans and puffy skate shoes, gotta love the early 2000s fashion
  • 7 0
 Make skinnies great again
  • 7 3
 so what happened to kona? Seems like they gave up the freeride thing altogether to focus on enduro and race bikes. They even ditched the Operator
  • 1 0
 I guess money happened. Anyway, awesome work by Joonas! Brings back really strong vibes of what the local freeride scene was like when I was starting out and I love it
  • 5 0
 god damn!! I've never seen bikes bottom as hard as an early 2000s Kona ridden by a dude in baggy jeans
  • 4 0
 Cheers from Latvia, Joonas!
Found some similarities in my early days here in Baltics...

Great story!

Super! Hauskaa päivän jatkoa!
  • 4 0
 A lot of McDonalds and other fast food places about to be freeridden after this edit
  • 4 0
 Legend, such a feel good edit. I also want to know what conditioner he ueses.
  • 3 0
 I stumbled upon an aloe vera leave in conditioner...when a girl asks if she can touch your hair at a bar you know something's working Smile
  • 2 0
 Good evening, pink bike) good idea! bring the old school back to life))) it only remains to find them and revive them with a new bike))))))) thank you very much for the pleasant viewing)))))
  • 4 0
 Hope the beer still flows...
  • 4 0
 that skate miniramp at home is dream
  • 1 0
 Yeah! well done Joonas
  • 2 0
 Joonas you are an absolute legend! The best edit i have seen this year. I can 100% relate with your story ! i hope we shred together again next season
  • 1 0
 I'm all about the old skool! I do miss those days but mountain biking seems to have evolved into a huge mixture of all the elements of downhill, xc, freeride, dirt etc Also that new Kona bike looks lovely!
  • 4 0
 Great vid
  • 3 0
 Joonas! so rad
  • 3 0
 Sick edit!
  • 1 0
 This pleases the old school PinkBike crowd... Just waiting for the end of the workday for some beer and freeride
  • 2 0
 So damn good. Inspired to ride. Kona, make this bike a production model!!!
  • 1 0
 That was awesome. That's how we rode back then. I had an RM7FR....black and orange!!! I wish I still had it Frown
  • 2 0
 Ona, give us old scool paint job
  • 1 0
 Omg dude when H.I.M. came on, I knew this was something special. Core f*ckin vibes FOR LIFE YEWWWW!!! Thank you bro!!
  • 1 0
 Thanks Joonas, seriously .. this edit made me remember the best times ever!
  • 1 0
 What an edit! Inspiring, good story and great riding, keep it goong man!
  • 2 0
 Hell ya!
  • 2 0
 Mmmmmm so good
  • 1 0
 MTB & HIM. What a combo!
  • 2 0
 That was great good job
  • 1 0
 My name is Jo(o)nas by Weezer...you had one job music guy Smile . Great edit!
  • 1 0
 (Insert generic modern freeride groomed courses comment here)
  • 2 0
 Brage is that you ? Smile
  • 1 0
 At times it looked like he was in the prime of my life.
  • 1 0
 Nice one
  • 2 2
 Kona is still in business?
  • 1 0
 The Water ski business now - the original owners aged out and the capital to buy bikes oem is a tough go for a single entity company / two dudes from Deep Cove North Vancouver. What ever - they outlasted there peers. ( Norco not including as they are owned buy the children of the company founded in the 60s)
  • 1 0
 @regdunlop: remember when norco sold bikes at discount stores.
  • 1 0
 @MX298: Nope - always a local bike shop brand here in Canada.







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