Fox Announces 'Elevated Future' Special Edition Collection

Dec 5, 2020
by Fox Head  

PRESS RELEASE: Fox Head

Introducing Elevated Future, a special-edition mountain bike collection to brighten your next ride.




Along with the Black and Day Glo Yellow gear shown here, there will be a Blue Steel colorway and a Black/Pink Speedframe Pro helmet.

To check out the entire Elevated Future line, go to Fox Racing.


59 Comments

  • 75 1
 Wow... if ever there was a product launch I failed to get excited about
  • 20 0
 I'm guessing they were sat round a conference table coming up with trendy buzzwords for a new collection and someone said "Elevated Futures" and the room erupted. Or maybe it didn't and they just went with it anyway.
  • 7 0
 Didn't we(industry) just finally turn the corner away from flouro?
  • 16 0
 That helmet and goggle look. Not good...
  • 10 0
 @veero: He's making a triangle with his hands so obviously the illuminati is involved.
  • 1 0
 @jrocksdh: It's not a bad idea for gloves, my most recent pair was a pair of bright red TLR ones so motorists could see my hand signals (including the rude ones...)

Only bummer is that they fell apart in about a month and I'm waiting for their replacements.
  • 2 0
 I scoured all three sentences looking for something like "all profits go to this great charity that works to... you know... elevate the future." Nope, just a marketing bandwagon with no follow through.
  • 1 1
 @fullfacemike: Those campaigns are unfortunately quintessential marketing hoopla. Companies exist to make products and make money, brands that push charity are just tugging heartstrings to hawk stuff. It is not genuine, and it really cant be. they can make a product better, they can waste less, they can ship less, they can lower their pricing so their stuff is more accessible, or they can add cost to their product to pay for marketing gush fluff to make gullible people think they care while doing none of the above. If they want to be a charity they can start a church.
  • 4 1
 @CTDchris: Churches are not charitable organizations. I'd spend my life savings on Fox's cringy before I spent a single penny funding a cult.
  • 19 0
 “Ok folks I just got off the phone with our suppliers. Turns out the only have ugly as shit colors left. We are going to need an even worse marketing campaign to launch this. First idea wins. “
  • 19 2
 More bad tattoos on Pinkbike.
  • 22 7
 Haha. Like when you see a dude with bad ass tattoos that make you think he’s a warrior and he’s a f*cking waiter.
  • 21 1
 @wllmd: nothing wrong with being a waiter. You do what it takes to make money wherever you can.
  • 10 0
 @seraph: not to mention most waiters are warriors. Normal people would not have the strength to handle so many Karens.
  • 11 0
 Wtf does elevated future even mean? Day glo, really?
  • 7 0
 Has anyone got the ranger pants/ trousers? Man I was 6hrs in the carpark trying to get the fecking things off. Wtf is with the tight elastic round the ankles?! Impossible to get them off!I cannot be the only one? Haha
  • 2 2
 Yeah. That’s the first place that will rip. After the button no longer snaps.
  • 4 0
 You are not the only one - the best way to get them off is by taking your sock off and then sliding the trousers down... sizing is not an issue its just the way they are
  • 1 0
 I must have dainty ankles or something because I haven’t had an issue with mine.
  • 7 2
 That’s what you get for not buying Specialized Demos...

Fox gear has always been crap.
  • 8 0
 It’s actually a great feature. Pull them off so they are inside out. That way you’re not pulling on the elastic cuff. Then they’re also ready to be washed as they are now inside out.
  • 1 0
 @unrooted: 36 was in stock the other day finally
  • 10 1
 This line makes more sense if you think of it as aimed at 13-year old boys. Not being sarcastic.
  • 10 0
 The Zoolander collection
  • 1 0
 Classic!
  • 1 0
 You'd need a frame made of Blue Steel though...
  • 9 0
 Ground breaking! Using a color! What will they come up with next?
  • 2 0
 Colors and patterns. Who knew?
  • 8 0
 those pictures are hilariously bad.
  • 3 0
 Sadly had to stop riding fox open face helmets since they started making the the side strap buckles non height adjustable and while trying a few of the new helmets, that strap buckle lands right at my earlobe. Sucks as they always fit me well and served their purpose.
  • 5 0
 Some of the pink ones are already recalled, because the paint stripping process to remove last years graphics weakens the plastics. /jk
  • 1 0
 SC burn lol
  • 6 0
 Literally tells me nothing about the product or why it’s elevated.
  • 4 0
 Introducing Elevated Future, a special-edition mountain bike collection to attract bears on the trail.
  • 3 0
 A Fox helmet saved my life once - it broke the shell on impact - but I wouldn't be seen dead in this ..... er, there's a message there somewhere...
  • 4 0
 Wonder if the stitching will still fail within a month.
  • 1 1
 Lately, my favorite two things to think about have been Mountain Biking and Cyberpunk 2077. So when I saw "Elevated Future," it made me think/hope that it would be a Cyberpunk 2077 themed kit or tie-in. But that is not this, so I am giving away that idea to any company who reads this for free. You are welcome.
  • 3 0
 "whoa, there is lightning in my fingers! So easy to hold my elevated water bottle in the future."
  • 4 0
 how can we get rid of this gear we made years ago but it never sold...
  • 3 0
 Matches Mavic wheels i guess.
  • 1 0
 I like Fox. They are the only ones who make gloves in 4xl size. Only one model, but only one is indefinitely more than none. I like Fox
  • 2 0
 After so long, Finally some stuff that is OK. aside from the d30 knee pads
  • 3 0
 for kooks only
  • 3 0
 Cyberpunk 2077 much?
  • 1 0
 Meh. I’m too old for this stuff but I can see some young rippers wearing it.
  • 3 0
 lame
  • 3 0
 only for fast guys
  • 1 0
 Hopefully! Otherwise i have to look at it for even longer
  • 2 0
 This helmet design should be banned
  • 1 0
 Wonder if your fingers will pop out of those gloves like their other models?
  • 2 0
 Meh
  • 1 0
 step 1" have the drop frame helmet in the promo available to buy...
  • 1 0
 elevated futures is my favorite bandcamp rapper
  • 1 0
 Pfft, bright. I’ll stick with my mid-90’s Axo Sports gear.
  • 1 0
 I'll pass. Sorry I'm not a dentist.
  • 1 0
 Straight up stole Lewi Pilgrim's gloves.
  • 1 0
 complementing colors to the DVO Emerald
  • 1 0
 Jersey is decent, not into the fluro.
  • 1 0
 FOX tattoos included.

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