Jeff Lenosky Signs with REEB Cycles

Jan 3, 2019
by Sarah Moore  

PRESS RELEASE: REEB Cycle

We at REEB Cycles, a small handbuilt bike company in Colorado, are stoked to announce Jeff Lenosky will be joining our team in 2019. Jeff’s riding career and 17 years with Giant Bicycles brings a ton of experience and this opportunity allows him to be hands-on growing the company with product development, marketing, leveraging his Trail Boss group rides and attending REEB demo events.

The unprecedented move from one of the largest corporate bike companies in the world to a small counter-culture brand is also inspired by the opportunity to align efforts with our non-profit partner the Can’d Aid Foundation. Jeff’s programs and event activations will play a role at the foundations “Treads and Trails” bike builds and donations while expanding the reach of the program. Can’d Aid has donated over 2,500 bikes to low income children in the past 5 years.

bigquotesThe opportunity to dig-in & work closely with a roots mountain bike company, making handmade bikes, like REEB is super motivating. The past few years I’ve been working as an ambassador with the Can’d Aid Foundation for their Treads and Trails Program, which has a big focus on getting low income kids on bikes and outside. REEB has always been about getting people stoked on bikes and their commitment to supporting Can’d Aid Foundation’s mission created a big picture opportunity to work with a core bike company and support a larger goal that is important to me and my career.Jeff Lenosky

For every frame sold REEB Cycles will donate a Can’d Aid Treads + Trails bike to an underprivileged child. New in 2019, REEB Cycles will launch a “REEB Junior” american-assembled kid’s bike with proceeds also funding a Treads + Trails bike for a child. The partnership will allow Can’d Aid to get even more kids outside, enjoying healthy, active lifestyles.

bigquotesWe’re a small team and to have Jeff onboard to ride, give feedback and develop the bikes while providing credibility to a larger audience is a rad opportunity for REEB Cycles.Chris Sulfrian

Stay tuned as Jeff & REEB announce details and a schedule for 2019 events, demos & Trail Boss group rides.


78 Comments

  • + 167
 Stoked!! Thanks for posting this up!
  • + 34
 Stoked for you. Thanks for posting in PinkBike coments
  • + 8
 Rad. Congratulations on the new opportunity!
  • + 8
 Congrats Jeff! Was really hoping this was the direction things were moving. Should be a great partnership.
  • + 5
 looking at their site now. Big fan for a long time (of yours and REEB)... hmm... n+1, or to sell other bikes and buy a new REEB... @jeff-lenosky looking forward to your thoughts on your new bike ASAP... and looking forward to seeing REEB sales GROW!!!! Cheers for a great 2019!!
  • + 7
 Dont forget to change your "bio" on pinkbike
  • + 2
 Congrats!! I love my Reeb Dyk and I have been thinking about getting a Squeeb!
  • + 3
 Really cool! Glad you're working with such a cool company, welding aluminium frames in the US (and loving it) and their support for Can'd Aid. Rock on!
  • + 4
 Congrats Jeff!! Can't wait for the edits to start coming!!
  • + 3
 @tbell1979: Thanks! I'd love to see you on one!
  • + 1
 @jeff-lenosky Fitting timing! I was just looking at an old Giant poster featuring you at Santos bike shop today!
  • + 2
 Did they name their company after they had some BEER?
  • + 3
 @chyu: yes actually LOL the founder of Oskar Blues started Reeb
  • + 1
 @whattheheel: ,..Ill get some video the next time he comes to Griffin Bike Park,..hopefully!!?? ;-)
  • + 1
 Do it buddy!! Jeff's such a great guy!
  • + 1
 @whattheheel: I agree,....I *feel like I've already ran into him on the trail *before I ever met him at Griffin this year..Maybe just in spirit tho ;-) Unless he's been to Oak Mtn,. Coldwater,.. or Swayback in Alabama,..maybe I have met him before,..
  • + 42
 I've now heard of REEB....I guess that's one person who Lenosky made aware of the brand.
  • + 4
 +1
  • + 2
 Nice hard tails is how I first heard of them. Worth a look for sure!
  • + 17
 For those that dont know, REEB is definetely BEER backwards and is either a division of oscar blues or some original people who started the brewery branched off into REEB not exactly sure what the story was, also the REEB bike color schemes directly correlate to oscar blues beers. Come check out their brewery in WNC after riding some sweet trails in the area. Super stoked for Jeff maybe this means I will run into you in Pisgah or Dupont this year!
  • + 2
 Word that I heard from the bartender at the Longmont taproom was that the owner
(or one of them) was a huge bike lover rode them religiously. One day his bike was stolen and said 'f-it, I'm just going to make my own'. Bought all the stuff to make a bike. The rest is history.

Not sure if it's still the case, but they used to make them in the same warehouse that the beer was brewed in.
  • + 6
 @angelofverdun: true story and we're actually moving the production to the ORIGINAL barn in Lyons
  • + 15
 Being a brand from Colorado I think DEEW could have been a dood name too. Lol.
  • + 1
 Native Roots can take that one.
  • + 1
 Viva la legalizione
  • + 1
 lololol
  • + 4
 What a classy guy Jeff is.....and what a great partnership and initiative to get more kids on bikes. If you're in the Longmont, CO area ya gotta go see REEB! Handcrafted USA passion and artistry at work. And the beer's really good too! :-)
  • + 5
 That's rad. REEB bikes just became that much cooler to me. Jeff, I look forward to checkin that bike out and having a BEER at Sedona Fest this year!
  • + 1
 Yes!! Lets ride out there!
  • + 7
 REEB backwards is BEER. also sponsored by oscar blues? awesome
  • + 3
 Same company
  • + 5
 Owned by Oksar Blues Smile
  • + 5
 Awesome to have Jeff aboard Reeb. Going to be some great stuff happening this year!
  • + 5
 Dude’s wearing a Profile Racing hat. He must know what’s up. Cool bikes! Congrats Jeff..!!
  • + 2
 Once upon a time when I was still wet behind the ears my buddy came up with the idea to say the names of things backwards while we were drunk...

The 1st he came up with was 'Letsma Reeb' - Amstel Beer. LoL

I wonder if there is a similar back story here?
  • + 8
 REEB is the bike brand run by Oskar Blues beer... so yeah, it's done on purpose. Smile
  • + 1
 @stevemokan: odd that’s not mentioned in the article!
  • + 4
 Great news. Love REEB. Love the Cantina. Love Trail Boss and have watched the Hall Ranch one at least 20 times. Congrats to both Jeff and REEB.
  • + 1
 Thank you!
  • + 6
 Main Page of the Reeb site is Squamish... the bandwagon is deep.
  • + 1
 If I lived in Colorado I would be dreaming about bike trips in BC too.
  • + 2
 @pacificnorthwet: Pretty much. You guys have it so friggin good. We're always reminiscing about BC/PNW trips. Only our tears dampen our hiker infested, bidirectional, grade reversed XC trails. *sobs* At least I can cry over an incredible beer selection.
  • + 1
 @Grunk: yeah place sucks,. dont come here
  • + 4
 Damn , great company , great guy - good match. Going to be some sick action at Reeb Ranch.
  • + 4
 Hell yeah!
  • + 2
 One of the best dudes in the business. Only good things will come from this combo! \m/
  • + 2
 Hopefully we’ll see more REEB frame tests now. ????????
  • + 1
 Bryceland to CANNONDALE and Jeff to REEB? What i time to be alive! (Edited cause i mixed up cannondale and giant)
  • + 1
 Congrats Jeff! Looking forward to seeing what you accomplish in 2019 and beyond!
  • + 1
 Never heard of REEB before and suddenly interested!! They will make a nice XL bike then I assume Smile
  • + 2
 mines coming tomorrow, I'm 6'4" and got stock geo. I'll post a bike check on my channel soon!
  • + 2
 So cool!! Big fan of Trail Boss here. Congrats!!
  • + 2
 We all know you did it for the free beer. Wink
  • + 2
 Congrats Jeff, well deserved.
  • + 2
 Nice! Good to see you've landed in a good spot.
  • + 2
 REEB for pleasure, Congrats!
  • + 2
 I sure hope this contract included free beer delivery.
  • + 2
 I wish!
  • + 2
 @jeff-lenosky: damn... you failed on that negotiation point... LOL
  • + 3
 Congratulations Jeff!
  • + 1
 If you're not drinking Dale's after a ride, did you ever ride at all?
  • + 0
 cheers! but in my honest opinion, they gotta refresh that reeb logo... it seems... boring.
  • + 1
 Yes! Lets see the custom trials frame! Cant wait!
  • + 1
 Sick! You can hydrate on Dales now!
  • + 2
 Cool to see this!
  • + 2
 Good Move!
  • + 2
 Shreddin' the Sqweeb!
  • + 2
 Sick!!!
  • + 1
 Can't wait for DEEW bikes.
  • + 2
 Perfect match!
  • + 2
 That’s f*cking great
  • + 1
 stoked to see what happens with small brand freedom!
  • + 1
 Good luck to ya Trail Boss!
  • + 1
 Will we see you with DVO still? I hope so!
  • + 1
 YES 100 percent!!
  • + 1
 Yay! Happy to hear that. Looking forward to seeing you rip past me at creek next year! Sincerely the other guy with a green diamon lol @jeff-lenosky:
  • + 1
 @jeff-lenosky: your pinkbike bio still says Giant and X-Fusion!
  • + 1
 No dw link?

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