Anybody who follows the Enduro World Series closely might recognise Fred. Known within the sport as the Godfather of Enduro, he is the man behind mountain biking's first ever enduro race, the Tribe 10,000 in 2003. Beyond this, he is also a seasoned traveller both with the bicycle and the motorbike, as well as the owner of one of France's largest distributors, Tribe Sports Group. Turning 50 this year, he is showing little sign of slowing down, celebrating that milestone by taking part in the BC Bike Race.
Zoobab is the artist of the three, a quiet man who is less well-known than his partners in Urge and usually prefers to stay out of the spotlight. Having worked in design in the mountain bike industry since the heydays of Sunn in the early 1990s, he has more than twenty years of experience working in the sport. He planted the seeds for Urge back in 1993, providing Francois Gachet a homemade helmet that he wore to World Championship gold.
Fabien Barel needs little introduction. A three-time downhill world champion, who later switched to become one of the world's top enduro racers. With an engineering background, he has been known for years for his meticulous attention to detail and applies this approach to developing Urge's helmets. What is maybe less well-known about him is that away from the track he is an astute businessman and Urge is one of a number of companies he is involved in.