In the beginning, mountain biking started in t-shirts, denim, and work boots. Rebels and pioneers repurposed simple beach cruisers to shake, chatter, and implode down sun-cracked washboards. And yet, all these years later, the t-shirt remains at the core of the trail aesthetic, loose fitting and stylish with no need for aerodynamics, zippers, or logos, and so ubiquitous, it’s what you’re already wearing.
Unfortunately the traditional tee often fails in the context of aggressive riding. Quickly saturated with sweat, the moisture-absorbing cotton transforms into a heavy mop. The Kitsbow Ride Tee pays homage to the origins of our sport and the simplicity of a t-shirt, but uses modern technology to make it supremely comfortable, functional, and subtly refined with a few aesthetic touches. Its merino blend, Henley cut, and tritone medley of color, evokes classical innovation – not a divergence from the path but merely a new chapter. Marshall Eames was the perfect rider for our visual representation of what the Ride Tee is, he's aggressive, fast, and incredibly athletic. The perfect jersey for Marsh is one that looks rad on the descent, but also needs to wick sweat during workouts or between stages on the enduro circuit.
Learn more about the ride tee here.
Music: MC Cullah - I'm a Lonely Soul
Rider: Marshall Eames
Shooting & Editing: Elliot Wilkinson-Ray
MENTIONS:
@Kitsbow /
@tbarfilms
On the one hand you talk about simplicity and no need for zippers, aerodynamics and all that fans shmancy stuff. On the other hand lets add "merino blend, Henley cut, and tritone medley of color". Im sorry but haven't you still lost the simplicity of a t-shirt? In fact you've just made the world's most complicated t shirt look-a-like. Maybe thats the point though. Again I love the shirt but Im a little confused about the advertising.
Have we gone mad?
That said, the price for a zippered merino jersey is not far off. And merino is surprisingly durable.
Marsh, you were killin it my man. I still prefer you in this getup though:
easyinstagram.com/Photo/968513159470264197_185360266