Video: Getting Wild in California's Rolling Hills

May 19, 2015 at 16:47
by Kitsbow Mountain Bike Wear  

Views: 17,484    Faves: 141    Comments: 5


Images from the Ride Tee Tritone with Marshall shoot

Images from the Ride Tee Tritone with Marshall shoot

In the beginning, mountain biking started in t-shirts, denim, and work boots. Rebels and pioneers repurposed simple beach cruisers to shake, chatter, and implode down sun-cracked washboards. And yet, all these years later, the t-shirt remains at the core of the trail aesthetic, loose fitting and stylish with no need for aerodynamics, zippers, or logos, and so ubiquitous, it’s what you’re already wearing.

Unfortunately the traditional tee often fails in the context of aggressive riding. Quickly saturated with sweat, the moisture-absorbing cotton transforms into a heavy mop. The Kitsbow Ride Tee pays homage to the origins of our sport and the simplicity of a t-shirt, but uses modern technology to make it supremely comfortable, functional, and subtly refined with a few aesthetic touches. Its merino blend, Henley cut, and tritone medley of color, evokes classical innovation – not a divergence from the path but merely a new chapter. Marshall Eames was the perfect rider for our visual representation of what the Ride Tee is, he's aggressive, fast, and incredibly athletic. The perfect jersey for Marsh is one that looks rad on the descent, but also needs to wick sweat during workouts or between stages on the enduro circuit.

Learn more about the ride tee here.

Music: MC Cullah - I'm a Lonely Soul
Rider: Marshall Eames
Shooting & Editing: Elliot Wilkinson-Ray


MENTIONS: @Kitsbow / @tbarfilms

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89 Comments

  • + 56
 Videos like this, to me, are far more motivating and exciting than typical DH videos. Probably because I'm too chicken to go full on DH style! I appreciate the steep rocky descents and big gaps, but it's just not for me. Technical all mountain riding makes me go like this... Big Grin
  • + 7
 You sir took the words right out of my mouth. 100% with on that!
  • + 48
 If thats technical then im gee atherton
  • + 2
 bahaha!!! nice one goshjosh
  • + 1
 good point... realistic
  • + 0
 @g0shj0sh10... good point. That's almost all flow. Smile And more XC than AM. But I still like it!
  • + 2
 @sethj Props Seth, Exactly the sort of trail riding we all aspire towards.
  • + 2
 Enduro...
  • - 7
flag wp38 (May 20, 2015 at 16:27) (Below Threshold)
 WELL YOU'RE AN IDIOT AND I HATE YOU......
  • + 3
 Love seeing videos with trail-riding rips. Relates more to day-to-day riding. This ranks up there with that video of Bryceland on a SOLO, in terms of fun common trails.
  • + 2
 not technical, but hauling ass for sure
  • + 51
 She could really muscle that Nomad around!
  • - 26
flag awitt (May 19, 2015 at 21:32) (Below Threshold)
 Look at the photos, that's definitely a dude
  • + 33
 $135!!!!! FOR A TSHIRT ... I AM AT LOSS FOR WORDS
  • + 3
 i know eh
  • + 1
 Is that an "enduro pocket" on her kidney?
  • + 16
 fucking peasants
  • + 1
 @erisley82 Hey Eric, the Ride Tee line is inspired by a tee-shirt but is truly a technical jersey, made with the highest quality materials available in a sustainable and ethical manner. We don't make our apparel the RIGHT way like this for fun or to frustrate people with our price point. We make our riding gear with the same care and attention to detail that our bikes are made with, and this process is time consuming and expensive. We chose quality and accountability over cheapness every time.
  • + 6
 I used to work in the fashion industry for many years, and everything you just stated is propaganda, pure and simple.
  • + 1
 Stoic has been making some really nice wool jerseys for years now, at a super affordable price point. i think i paid like $29 for mine on some website on sale. I have been buying IceBreaker Merino wool for years and only wear merino wool socks when riding. their softer than normal wool, they dry fast and hold their shape. Merino wool is an amazing fabric, you can wear it over and over and once you compare it to a crap cotton garment the average cost per use is cheaper. The price point of their shirt is super high, the sustainable, blah blah blah crap is dated, it should be sustainable and people dont need to hear that as a main selling point. it takes away from what we care about, the product. To be fair though i have some Fox jerseys that cost nearly $100. If this jersey is better and wool, with high quality construction one could argue their "initial" selling price point.
  • + 2
 That's high quality apparel for ya. If you want the best be expected to pay significantly more. You can get cheap synthetics or the nice stuff, but the nice stuff doesn't increase in price incrementally. Factories make way less of the nice fabrics so manufacturing is more spendy. Some of the top synthetic blends available absolutely blow 90% of whats on the market out of the water but no one wants to pay 150 for a shirt. Most mtb jerseys, like Troy Lee dh stuff, are made out of fabric that is trash compared to what is offered, aside from holding color very well and being relatively strong. I've had a number of sample shirts from random factories that are unreal in performance and comfort but will never see manufacturing because of their price tag.
  • + 10
 Don't get me wrong I loved the video and even would consider buying their shirt but...

On the one hand you talk about simplicity and no need for zippers, aerodynamics and all that fans shmancy stuff. On the other hand lets add "merino blend, Henley cut, and tritone medley of color". Im sorry but haven't you still lost the simplicity of a t-shirt? In fact you've just made the world's most complicated t shirt look-a-like. Maybe thats the point though. Again I love the shirt but Im a little confused about the advertising.
  • + 4
 one word "icebreaker"
  • + 1
 I noticed that too! Little confused..
  • - 1
 @bmar Glad you like the shirt and the video Bryan. The language your referring to is meant to distinguish from Kitsbow's other Ride Tee's which are monocolored: www.kitsbow.com/shop/ride-tee, as well as a traditional cotton t-shirt. The general cut of the Ride Tee is modeled after a t-shirt, but is misleading to call it so, as we see many folks getting confused in the comments section here. The Ride Tee is simple in design compared to more elaborate cycling tops, but is made with the highest quality materials available in a sustainable and ethical manner.
  • + 1
 Thanks for the reply and explanation! I really like the idea and it definitely has a simple look. Sick video too.
  • + 7
 Awesome video, but I can't justify 135 bones for a shirt that looks like stuff my grandmother would make for me to wear. Maybe Im not enduro enough, or too much of a peasant.
  • + 9
 BRIONES !!!! KILLING IT EAMES !!
  • + 1
 SWEEEEEET!!!!!!!!! haha
  • + 8
 That video makes this area look way better.
  • + 5
 I can think of 136 things I much rather spend $135 on than a t-shirt, like maybe 4 pairs of kitsbow socks...NOT!

Have we gone mad?
  • + 4
 Look at fox tech t's instead. They retail for under $30, use moisture wicking fabric, and fit great.
  • + 5
 That's some t-shirt ad! Nice shredding!
  • + 3
 Enduro Jesus! Enduro Jesus!

Marsh, you were killin it my man. I still prefer you in this getup though:
easyinstagram.com/Photo/968513159470264197_185360266
  • + 5
 Definitely a sick video, but $135 for the shirt?
  • + 1
 Sick video! Check out keneticmtb.com for some awesome kits at half the price. I've been wearing this stuff for years and it's legit! Lots of styles, colors etc.
  • + 1
 A basic Smartwool base-layer runs about $55, I've ridden in them many times and they're great; especially on cooler night-rides.
That said, the price for a zippered merino jersey is not far off. And merino is surprisingly durable.
  • + 3
 Studies have shown that those who look like they don't care actually ride 4% faster. Hence the T-Shirt. #science
  • + 1
 Forget the bike...we all know he Goes Fast because of his shirt... Obviously...duh...
  • + 2
 This vid more sick that official SC Nomad promo movie Wink
  • + 2
 Pleaze... We need $20 jerseys, not $200...
  • + 1
 So, Kitsbow mentions twice about the Jersey being ethicly made. Does this mean that it wasn't made in Bangladesh?
  • + 0
 Exactly! We produce our gear in California, Vancouver, Washington, and our socks in Italy. The materials are primarily sourced from Switzerland and the USA.
  • + 1
 This makes a big difference in my opinion. I would gladly spend more money on a product that is made in the US..
  • + 2
 So. Much. Marketing. Bollocks.
  • + 1
 Inspiring vid! Makes Me wanna go buy a new Nomad....as soon as I sell my kidneys!
  • + 0
 Holy chit! I lived in Martinez for a few years and rode Briones a lot. Never found that trail, sick! So that's on the Lafayette side?
  • + 2
 135$ for a teeeee!!??? wtf? these guys are drunk haha. anyway nice vid
  • + 2
 So where's the cannon they shot this guy out of? Fast riding, weird shirt.
  • + 2
 Looks like something a grandma would make
  • + 2
 Yeah buddy! Nice work Elliot and Marshall. Killer video.
  • + 1
 Thanks Nick!
  • + 2
 Anyone know what part of CA this is?
  • + 3
 Lafayette Ca.
  • + 2
 That's fast!
  • + 1
 Golden hills and golden flow. Get it, Marshole!
  • + 1
 He's waling that trail... nice one!
  • + 1
 I knew I recognized those trails! BRIONEEEESS
  • + 1
 Yeeaaaoowwwww Marshall! Killing it dude! -team Soul id
  • + 1
 yeeeeeah marsh str8 shreddin!!
  • + 1
 Does it come with the matching shoes?
  • + 1
 Anyone knows how tall he is?
  • + 2
 Marsh is 6'2".
  • + 1
 That guy is now covered in ticks and poison oak. Worth it!
  • + 1
 So true!
  • + 1
 Wow he was flying! Beautifully shot as well
  • + 1
 thor in a medieval riding!
  • + 1
 they could've at least sewn in a scabbard to carry his hammer
  • + 1
 haha. the lyrics of the song @0:52
  • + 2
 Rockstar Smile
  • + 1
 Yeah! So rad!!!
  • + 1
 Fun trail!
  • + 1
 yaaaaaaa neon jesus
  • + 1
 1:23 Biggest Berm ever
  • + 1
 SPD >>> flats
  • - 1
 @ 1:14: turns out this guy is a trailbuilder also!
  • - 2
 Filmed in Marin eh?
  • + 3
 nope. try again.
  • + 3
 Briones
  • + 3
 Yup, briones
  • + 1
 Close enough.
  • + 2
 Some of it is Briones (I saw them filming) but I am not sure the whole thing is there. Still trying to figure out where the section from 1:24-1:30 is.
  • - 2
 What trail is this..
  • - 1
 What Bike Is He Riding??
  • + 6
 the mad
  • + 1
 Santa Cruz Nomad
  • + 1
 thought it was rune v2, but it's definitely nomad Wink
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