Pierer Mobility is selling Felt Bicycles to a new consortium led by the current Chief Sales Officer for New Mobility at KTM,
Bicycle Retailer reports.After two years since
Pierer Mobility purchased Felt Bicycles from Rossignol, the company has announced it will sell the brand to a consortium led by Florian Burguet, the current Chief Sales Officer for New Mobility at KTM. The deal should be closed in the first half of 2024, with Florian Burguet leaving the Pierer Mobility management board by the end of December.
Pierer Mobility has also revealed the divestment of its non-e-bike division, with the company also selling the Raymon e-bike brand to its founders, Susanne and Felix Puello. The decisions are part of plans at Pierer Mobility to focus the company on the KTM, Husqvarna, GASGAS and MVAgusta brands.
The company aims to expand Husqvarna and GASGAS in the e-mobility sector with a new E-Mobility business unit containing all electrically powered two-wheelers, including e-motorcycles and stand-up scooters.
In recent years, Felt moved away from selling mountain bikes to cover road, triathlon and gravel bikes.
And, the very cool vintage motocross cruisers!
ONly other felts I'ver ever seen are bargain sales on CRC
MTB: Equlink was back in the day cool idea. They also won gold in woman WC XC few years ago + Cameron Zink
Road: first aero road bike ever (AR), first endurance road bike ever (Z), they use of Textreme carbon
Triathlon: they were long time the benchmark for all other brands, IA is still one of the best + Daniela Ryf (5x Ironman World Champion) + Jan Frodeno olympic championon in the beggining of his career
Track: US national team
Timetrial: with Garmin Slipstream Team they made a lot of buzz, also later with Marcel Kittel Tour the France victories + Chloe Dygert
CX: Wout van Aert World Champ on F1X in 2017
FELT had a great team, great athletes, but they have repeatedly lost teams contracts to bigger brands
So, far away from some generic brand and they own few patents. But you are right, since takeover of Rossignol they were smaller and smaller and now they are in difficult situation.
(I have worked with them in various roles since 2008.)
Absolutely nothing in your sentence is true. You just don't know FELT, which is totaly fine, because they are small brand after all ;-) I fear they will never recover and stay marginal.
I wish you a nice week and a lot of great rides.