First Look: Rockshox 2013 Graphics

Mar 7, 2012 at 16:17
Mar 7, 2012
by Matt Wragg  
 
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Rockshox is showing off its 2013 range of forks here at the Taipei Cycle Show. Every fork in the range will be getting a new look. Rockshox has gone for a pretty radical graphic re-design, bringing in big, geometric shapes, a simple logo and generally, a more subdued feel. Tones of grey seem to be in fashion too. There is rumour of changes to what's going inside some of them too, but they were tight-lipped about that for now...

Rockshox 2013 paintjobs

Boxxer


Rockshox 2013 paintjobs

Totem (stay tuned for a first look at the sticker pack courtesy of Mike Serafin, winner of the Totem design contest on Pinkbike)


Rockshox 2013 paintjobs

Lyrik


Rockshox 2013 paintjobs

Revelation


Rockshox 2013 paintjobs

Argyle


www.rockshox.com
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153 Comments

  • + 138
 I actually really like them, but 2013 graphics already? Come on, give me a chance to get 2012 started properly first! lol
  • + 11
 For real we're only 3 months into 2012! But the graphics are pretty slick looking..
  • + 7
 6 months. bike industries year starts/ends in september. 2013 is 7 months away Smile
  • + 7
 You guys forget about sea otter launch? Every year April sees 1 year in to the future
  • + 4
 No, most companies don't. Just Fox and people that are unveiling a completely new model.
  • - 6
flag craig7 (Mar 7, 2012 at 19:08) (Below Threshold)
 Bike manufactures actually start designing their bikes 3 years in advance. So I would think that they are most of the way through production of all their 2013 forks.
  • + 10
 i wasnt aware there was a distinct rule of spending 3 years in the design stage of any particular bike.
  • + 2
 Is that matte finish? Like that part. the rest...meh.
  • + 2
 Should be the new fox 40's coming out soon as well, they said april/june. I like both forks, should be interesting to see what has changed inside the two forks as well as on the surface.
  • + 1
 Still not a massive fan of having graphics on the stanchions. I'm liking the Lyriks though!
  • - 1
 Specialized is already designing their 2015 bikes
  • + 0
 where r the domains?
  • + 1
 SICK!!!!!!!!!!!!!!!!!!!!!!!!!!!!
  • + 44
 understated is underrated
  • + 41
 I don't really like the boxxer graphics.. Just giving my opinion no need for hatred PinkBike.
  • + 26
 I agree. The current ones look better. The 2013 looks good, but not as good.
  • + 3
 i like the old ones but the ones are alright
  • + 4
 agreed i personally think the argyle is the only one that looks better than 2011
  • + 6
 i think it the bland writing of rockshox on the side that puts me off them.
  • + 3
 there eehh
  • + 3
 Looks like I wont be riding Rock Shox this year. Yep, I'm pretty shallow.
  • + 4
 I miss the old Boxxer graphics, I think the white and red world cup ones were awesome.
  • + 3
 @redrook, I couldn't agree more. That is one of the most classy and iconic designs in recent years.
  • + 3
 I just find these a little dull, I'm still not used to Boxxers not saying BOXXER on the side, at least it's on the staction. I just find these really really dull. And yeah, to me it's incredibly iconic.
  • + 1
 They just look cheap in my view, and I feel like the rockshox name is on there a little too much
  • + 1
 They should put some chick graphics on them like hustler style. It would go great with my helmet. =:€ But really, do graphics matter?
  • + 1
 nope, but timing does....
  • + 26
 Liking the new designs alot. Simple.
  • + 24
 Sometimes, Less is More. In this case- RockShox nailed it for next year. Don't hate.
  • + 21
 I wasnt sure about the boxxer at first, but it's grown on me, it's clean.
  • + 14
 I dig the Boxxer and Totem. Except for the boXXer on the stancion. But the lyrik should stay the same. i loved the old graphic.
  • + 12
 Those Boxxer graphic match the new vivid air ones:

www.pinkbike.com/photo/7803914/#top

Yep. Pro and sleek. I'm still not sure but those are different and kinda refreshing. But now, we need an all black fork.
  • + 14
 im a marzocchi guy but i gotta say those new boxxers look nice. Smile
  • + 10
 those all look great, but the totem really stands out, it looks manly like it should
  • + 7
 Sooooo boring looks like something you would see on a car ! They ruined the boxxers the writing on the sanctions that linked to the lowers looked good enough
  • + 4
 agreed
  • + 3
 agreed
  • + 6
 They look good but i'd rather have the graphics on the outer side of the fork than the branding.

Stanchion graphics on the totem kicks ass too. Smile
  • + 1
 I am not crazy about the new graphics. Witt the big straight letter ROCKSHOX down the lowers why do they put the little whit and red sticker on there? Looks too busy to me. I do like the color of that grey on the black though. To me simpler and less cluttered would be better.
  • + 2
 They're not bad. I don't like the matt ones though. I like the boxxers with box on the stanchions and xer on the legs better then this with all of boxxer on the stanchions. But I will half to see it in person.
  • + 4
 Love the Totem, wonder if the forks with these graphics will be available mid year?
  • + 5
 not feeling the new boxxers
  • + 3
 My mama said, "if you cant say anything nice, don't say anything at all"! f*ck it, I think they look terrible. Cheap looking like the old Manitou forks.
  • + 1
 i know... spend more time getting the forks to work right out of the box so no need for third party tuning companies to get certain triple clamp versions working lovely! dont worry so much about looks so that you can make them a little cheaper instead of---- oh wait now they look better they gotta be worth more now right!
  • + 0
 i dont like the boxxers like that and the lyric and revulation should lose the thing that says rockshox down the side and just have the rock shox symbol i the front in silver and have a thing saying rockshox in kinda small writing
  • + 2
 I do not like boxxer graphics at all.....it looked pretty damn ncie when half of the name was on the stanchion....the previous models were so much better....
  • + 1
 I really think that the marzochii 2010 66 was one of the nicest graphs out there. I just think that shocks should look and feel sexy 'cause they're soooo awesome like hot girls. Wink ... Guys dig that!
  • + 0
 leave the totems and boxxers the way they were, i am just appalled at how bad they are, i own a 2010 totem and it is the nicest looking fork ever in my opinion, keep it the way it is please and i do not own a boxxer but i like the other design on it, or use the one that was released to the pros
  • + 2
 I really only like the argyle decal kit. Get rid of the BOXXER on the stanchions, and just throw some DLC coating on that sucker.
  • + 2
 I have to agree with Removing BOXXER from the stanchions. I like this years Argyle design better than the one posted here though, it may similar but it's also a lot cleaner in my opinion.
  • + 3
 Keeping up with Boxxer forks are just as bad as keeping up with Apple products..... For sale 2012 boxxer WC hahaha
  • + 4
 nice boxxer. matte > gloss imo.
  • + 1
 The best gaphiscs for rock shocks fork where 2010, and 2011, these are pretty lame, they lack creativitty and colours, and kind of dull. maybe once fitted on a bike they look better, but they seem pretty dull.
  • + 4
 Ok where can I get dat BoXXer decal kit? Drool
  • + 1
 Why no dlc? Fox has kashima coating I can buy as well marazochi has their new colored low friction stantions so what makes consumers want to by boxxers?
  • + 2
 So with the boxxer, did they just move the label "Boxxer" up a little? Seem like a huge graphical overhaul.
  • + 3
 To be honest, I like the 2010-2012 layout better on the boxxer
  • + 1
 i like how they put the whole "BOXXER" on the stanchion instead of half on them and half on the lowers. but over all looking pretty sick.
  • + 1
 Definitely can't wait to see the custom sticker packs for the Totem again... 'Cause otherwise, this is a little *MEH* to me... Maybe I'm jaded, but...
  • + 1
 what happened to the design for the totem? They had a contest on here a while ago saying that that was what was gonna be there design for the next year
  • + 2
 I like how you can see the whole boxxer instead of just the box on the stanchions.
  • + 2
 have you ever serviced boxxers or seen the lowers removed cause it already says BOXXER not just BOX. they basically just moved the Boxxer logo higher up the stanchion.
  • + 4
 i think it's too boring.
  • + 3
 fully agree
  • + 3
 They looks nice. but the DH forks dont look that nice.
  • + 1
 yah i like the totem but i cant say i like the boxxer graphics
  • + 0
 RE: Boxxer...Radical redesign....? AKA Boring...if Almost adequate was the design goal..well then congrats! ya did it! Subdued is fine but c'mon howz bout a BLING option...a boxxer sticker kit perhaps?
  • + 3
 nice Big Grin
  • + 1
 there nice but i like the 2012 graphics better still really nice though.....
  • + 2
 the new boxxer graphics kinda suck. too boring
  • + 1
 Totem is sweet. not the biggest fan of the boxxers, could have been a bit more daring with the graphics/
  • + 2
 Only graphics I really like are the totems
  • + 0
 Boxxers are sick as wannggg. All of them look great. I like the simpleness and i like the boxxers with "boxxer" all on the stancion.
  • + 1
 The new Boxxers and Rev's look great. Love the new look! UNDERSTATED IS UNDERRATED!!!!
  • + 2
 like the current graphics a lot more
  • + 1
 I prefered the current Boxxer look, less is more. But the rest are cool especially the shorter travel forks.
  • + 1
 The Boxxer looks like something out of a Arnold Schwarzenegger movie, very industrial looking theme.
  • + 1
 the boxxers stantions are sweet!!! but the lowers are boring. need to be more like the argyles!!
  • + 1
 the single crown graphics look cool but im not so sure i like the ones on the boxxer....
  • + 2
 I really am not feeling the 2013 boxer graphics. Looks cheap
  • + 2
 Looks generic not a big fan.
  • + 1
 This is like Michael Jackson turning himself white, but with forks. WTF are you thinking Sram
  • + 0
 Tasteful but unimpressive. Rockshox needs to develop a 'look', much like Fox. You need to be able to glade at them and know what they are immediately.
  • + 1
 Like how the entire boxxer is on the stantchion now not just 'box' As for the actual decals themselves... C'mon rockshox...
  • + 1
 The stantions look bigger dunno why maybe they beefed them up abit again, they look pretty sick
  • + 2
 The new look of the boxxer is so awesome !
  • + 1
 I think id strip the stickers off the boxxer.. but that totem would look great on my faith
  • + 1
 Is this just the graphics? Will there be any changes of the actual forks like the stanchion coating? Arch?
  • + 1
 i think there all pretty shit to be honest the half boxxer on the stanchions was slick.
  • + 1
 each to their own, but i prefer the current graffics, maybe just jazz them up with some new colours
  • + 2
 love the simplistic design and the non glossy boxxers
  • + 1
 Argyle is not bad though.!
  • + 1
 the B on the boxxer stands for bottomed
  • + 1
 those boxxers ar insanely nice!!!!!!!!!!!!
  • + 1
 i miss the days when argyles had faces and argyles in the artwork
  • + 1
 I hope their using keronite, imagine the immense weight of all that paint!
  • + 1
 like for me, mew graphics is ok, but old one are very good!
  • + 1
 The Boxxers have the same decals from a 1980s VCR.
  • + 1
 sorry but the boxxers look really cheap and shitty with them on
  • + 1
 Not really a fan of the writing on the lowers, but the Totems look sick!
  • + 1
 that huge Rockshox font everywhere looks lame and really bad...
  • + 1
 I don't really think new stickers is news Frown
  • + 1
 boxxer looks good, real nice
  • + 1
 Santa Cruz called. they want their ugly graphics back
  • + 1
 man i dont like them all that mutch as i did the old ones
  • + 0
 These are as bad as the current stuff offered by Santa Cruz bikes. Must be the same graphics guys. Terrible. F.
  • + 1
 sorry but im not their biggest fan, tho might like them in the flesh
  • + 1
 omg soo beautiful can i have 1 please???!!!
  • + 1
 Any new graphics for the Sektors?
  • + 0
 Very much like a poor exercise of creativity, except of course the Argyle, which is just awesome
  • - 1
 The graphics almost make the forks look cheap, at least the boxxer imo. But if the internals are getting made better that makes up for the outside.
  • + 1
 ther all good apart from the boxxers in my opinion!
  • + 1
 C'mon rockshox, you can do much much better, not impressed at all Frown
  • + 1
 Pshaw, that Totem should have my Nyan Cat design on it.
  • - 1
 i just bought 2012 boxxers and no i need to get a new graphic kit to keep up, like common 2012 is like 2 months in
  • + 1
 not so impressed decals
  • + 1
 boring
  • + 1
 boxers look spesh!
  • - 1
 got myself some forks already, but for sure going to keep myself up to date for the near future
  • + 1
 Slick and Sick.
  • + 3
 I like the design elements but not diggin the layout... The rockshox type face on the sides of the lowers is static and horrible looking Move the design elements to the outsides of the lowers instead of hiding them on the insides....Then re-work the rockshox typeface into the design and continue the design into the insides of the lowers just a little...Also incorporate one or two more colors into the designs That would be my comments as an art director...hopefully taken as constructive criticism Argyle is probably the best looking of the bunch, IMO Overall not that impressed with the graphics...seems like we just had a contest with lots of killer designs, maybe rockshox should use more of those
  • + 0
 u must b high
  • + 1
 @whatyousaid

Hmm I see where you are getting at. Personally I'm a very big fan in a very minimalist and generic look as these 2013 forks look now.

I'm not into too flashy aggressive styling because I feel like they are just very neat and interesting at the beginning but a year into owning them I lose fondness for them quite quick and get sick.

Minimalist and generic looks will never go out of style. Always be slick and sick.

The best analogy I can think of at the moment is how the Merc SLK evolved.

My favourite generations would be the R170 and R172

R170 generation was smooth and roundish. To this day I find it interesting to see on the road.
R171 generation had an incredibly aggressive front end with a sharp edged nose angled down and a menacing grill.
R172 generation is quite laid back and shows some resemblance to the R170 and has the defining look of the R171, but without the aggressive corners and grill.

With the R170 and R172 having a less out going look will forever be something interesting to most eyes because it appeals a bit to both sides. Sure it's a little boring to some, but no one will ever hate the look because of the less aggressive one sided styling of the R171. With the R171 you make a definite hate and love group, but the middle group stays murky.

Any ways thanks for showing me your insight and I hope you enjoy mine!

@surgesunday
Tripping balls bro.
  • + 1
 LAME!
  • + 3
 true that man, not going lie but the boxxer graphics at the moment are the sickest ever! what were they thinking.....
  • + 1
 i love rock shox
  • + 1
 Liking the totems
  • + 1
 Not a huge fan.!
  • - 1
 ....."ROCK"
Seeing SHOX written like "ROCKSHOX" really throws me off
  • - 3
 Those Lyriks... dayum!
  • - 3
 JUST JIZZED IN MY PANTS!
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