There's been rumors and the odd sighting here and there of ENVE carbon rims running what looks to be some sort of integrated strip designed to provide a bit of added protection, but this is our first proper look at what appears to be that system mounted to a new rim design. The strip, which likely also seals the rim bed to make for easy tubeless conversions, looks like it wraps up and over the rim's sidewall, and the intention is probably twofold: first, it insulates the rim from rock strikes; second, it probably lessens the chance of a tire being cut by the rim itself during one of those worst case scenario moments that can happen every so often.
The rim itself is also a new design, with more of a triangular cross-section to it and a bit lower height overall. My guess is that the new shape is designed to be a bit more forgiving than ENVE's current rims, but we'll have to wait for the official word from the Utah-based composites company before knowing the claimed reason for the change in shape. The spoke nipples are, unfortunately, still internal, which makes touching them up a bit of pain in the ass.
There's no word on availability or pricing yet, or if the new design is going to completely replace ENVE's current range of rims, but we'll likely have more information soon.
No....wait a minute. These rims are exotic stuff. Like Ferraris they perform really well, but suuuuuuuck to work on. Also like Ferraris, they're made for rich folks who have shop guys do all their service.
You not pro? Then spend the thou$and$ to travel & ride somewhere new. Enrich your life.
It's ridiculous what people think is important these days.
You mean, "will only ever happen in your race runs."
I couldn't stomach the cost of Enve's but have LB rims - I agree in that the free speed they feel they are giving you is addictive.
www.freshpatents.com/-dt20170223ptan20170050464.php
It's different in that the rim strip itself acts as the rim's bead hook, and is therefore replaceable after being dinged. The rim itself can be a tubular, technically.
#weareonecomposites @WeAreOne @nextie
They gave me a new one, sold them and I don't want any carbon rim for DH since then.
Totally irrational, but in my mind Santa Cruz and Ibis carbon wheels are the same thing as the Specialized branded handlebar that comes on a 600$ Rockhopper. Nox are just another version of Light Bicycle but ENVE. Ballers ride ENVE. Money is no object and for whatever reason the brand has that cache. Going to take a lot for them to turn in to the Ellsworth of wheels