Marquee Brands announced that they are acquiring Dakine's Intellectual Property and brands in this press release
. JR286 has acquired all of the operating assets of Dakine and will become Marquee Brands' operating partner for Dakine.
Marquee Brands is a brand management company which also owns the Ben Sherman, Bruno Magli, and Body Glove brands, along with a few others. JR286 and its affiliated group of companies specialize in the design, development, manufacturing, and distribution of branded and licensed sports equipment and accessories.
According to the release, Marquee Brands and JR286, who will develop Dakine's core categories, will maintain dedicated teams for the brand in Hood River, Oregon, Los Angeles, California, and Annecy, France. Ken Meidell, Dakine's current CEO, will be joining the Marquee Brands team.
We reached out to Dakine for comment and received the following from Chico Bukovansky: