PRESS RELEASE: RNDM / Ban Van SteenbergenI have always dreamed of starting my own company within the mountain biking industry. A few years back, I began exploring the possibility of creating something, but I had no clear direction on what exactly to do. I had a file on my computer titled "Random Company," full of designs for various mountain biking gear and apparel. Over the years, it became increasingly clear that I was interested in the goggle and eyewear space. This "Random Company" document evolved into a goggle design sketchbook.
My fascination with goggles and eyewear stemmed partly from not having an eyewear sponsor for the last few years. This gave me the opportunity to try out nearly every goggle and set of riding glasses on the market. I knew I could make a significant contribution here, as I knew precisely what I was looking for in goggles and riding glasses, especially as someone who loves riding all disciplines—from Downhill bikes to BMX and anything in between. The idea of being able to offer a high-performing, yet stylish product while supporting fellow athletes truly inspired me to dive in.
This is my way of giving back to the mountain biking industry by creating a platform to support some incredible riders (and hopefully more to come soon!), and to invest in unique video projects that push the boundaries of mountain biking.
It's been a crazy learning experience starting a goggle and eyewear business, and I am so stoked to finally share the RNDM Company with you all!
-Bas
P.S. Can't wait to read all the comments without vowels.
PRODUCT DETAILS-Injection molded lens.
-Extra thick 20mm 3 layer high density foam for added comfort and sweat absorption.
-Fix switch system to make changing out lenses easy.
-Anti slip rubber on inside of strap.
-Bottom and side ventilation to reduce fogging while keeping dirt out.
-MSRP: $120 CAD
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RNDMcompany.comWHAT’S INCLUDED-Clear lens
-Tinted lens (VLT 10.5%)
-Microfibre Goggle bag
PRODUCT DETAILS-1.5mm thick lenses
-Replaceable lenses
-Grip rubber nose piece
-Grip rubber on arms to secure to face
-MSRP: $110 CAD
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RNDMcompany.comWHAT'S UNCLUDEDClear lens
Tinted lens (VLT 10%)
-Protective sunglass case
-Microfibre glasses bag
-Microfibre lens bag
-Microfibre lens wipe
-(optional) prescription insert
Order up to 5 lenses a year when you sign up for the lens warranty program. All you need to do is send a photo of your scratched lenses, and we’ll send you a fresh lens.
-$75 CAD
This is only the start, and we can't wait to show you what we have in store - more video projects, athlete partnerships, and fresh gear will all be announced on our Instagram and website!
instagram.com/RNDM.companyRNDMcompany.com
Literal rebrand going from $10 to $100+ lol
Other than supporting him and the clean appearance, I struggle to see any standout features or value, making it just another goggle/glasses option.
I think if I was in the market I would either prioritize
Price:
Fog proof/dual pane
Photocramatic
Magnetic lens'
Hydrophobic coatings
Take every gotcha comment from this thread and all of your answers and consider how you can amplify those answers in your marketing, sometimes your footnotes are other peoples hardlines.
I know that starting a business is hard, marketing, websites, pictures, and goddarned SEO all such when you just want to be product focused. You made it here so you are doing great.
Oh and if you make z87 people construction workers will buy them.
and again, thanks for the feedback/insight! - Bas
www.alibaba.com/product-detail/p_1601053135973.html?mark=google_shopping