Deity Expands Grip Line With Two New Models

Mar 10, 2020
by DEITY Components  
DEITY SUPRACUSH AND LOCKJAW GRIPS

PRESS RELEASE: Deity Components

We are proud to announce the evolution of the Deity grip line with the addition of two new models: the Supracush and the Lockjaw. Focused on becoming a comprehensive industry leading grip manufacturer, our expanded line of 4 grip models is indicative of the direction we have taken the brand since 2017… products built around function, strength and attention to detail. We are focused on trimming the fat and offering a product line that will go head to head with anything on the market and our series of grips are the next step of this evolution.

DEITY SUPRACUSH GRIP

SUPRACUSH

Boldly and intentionally we’ve deemed the Supracush “The most comfortable grip in the world.” Initially we wanted to develop a grip that would thrive under larger hands but in the process of testing and development we did not expect to produce a grip offering so much more. Our new TRC+ compound coupled with our deep dish diamond pattern created a feel and compression that transformed the Supracush from being a grip for larger hands to a grip that is extremely comfortable, highly technical, and became a favorite among people of all hand sizes and grip preferences. We quickly realized that we had created a unique feel that most riders had not experienced yet in a grip. With a 34mm diameter built around our deep dish diamond pattern but amplified 8 times larger than traditional designs, the goal was to have riders sink into the grips and leave with an experience that resonates while on the trail.

DEITY SUPRACUSH COLOR RANGE
Full color range available in Black, Stealth, Orange, Blue, Red, Green, Turq, Gum, Pink, Mint, Purple, & Shaolin Yellow



SUPRACUSH SPECIFICATIONS:


• 34mm outer diameter with plush cushioning throughout
• Deep dish Deity diamond pattern compresses for comfort but also provides traction
• Featuring soft Deity TRC+ rubber compound for exceptional durability and increased grip
• Tapered inner sleeve to insure perfect contact with the handlebar
• Single clamp design with forward facing bolts that feature loc-tite
• Lasered black ano 6061 T6 aluminum clamps
• 133mm length with 34mm outer diameter
• 118 grams for the set
• $21.99 USD


“We approached the Lockjaw and the Supracush with the same mentality we took with the Knuckleduster. Function first. If we are to take a beloved diamond pattern, how can we make it better? How can we then mix it with various concepts and create something with a feel unlike anything else? I really want us to be category leaders in what we design and manufacture and to do that, we need to be thoughtful of WHY we are developing components and WHO we are making them for. A beloved grip is an emotional connection for many people…at least it is for me. I want us to make those contact points matter.” Eric Davies (Owner / Designer)

DEITY LOCKJAW GRIP

THE LOCKJAW

Joining the Knuckleduster, Waypoint, and Supracush is the new Lockjaw. Building on familiar features of our Knuckleduster Grip we have harmoniously blended key elements into one feature packed grip offering. Our goal was to design a premiere technical feeling grip that could take the cushion of our deep dish diamond pattern and mold it seamlessly to our recessed half waffle for added control. The Lockjaw has a 32mm outer diameter with our proven tapered inner sleeve and single lock ring system offering riders an extremely responsive feeling cockpit. With a focus on minimizing harsh transition zones that inevitably create hot spots and built around our new TRC+ compound, the Lockjaw has a soft, sticky durometer while maintaining the durability our customers have come to expect from Deity.

DEITY LOCKJAW COLOR RANGE
Full color range available in Black, Stealth, Orange, Blue, Red, Green, Turq, Gum, Pink, Mint, Purple, & Shaolin Yellow


LOCKJAW SPECIFICATIONS:
• Padded thumb area for comfort and smooth transitions
• Recessed half waffle design for added control without hot spots
• Deep dish Deity diamond pattern compresses for comfort but also provides unrivaled traction
• Featuring soft Deity TRC+ rubber compound for durability and increased grip
• Tapered inner sleeve to insure perfect contact with the handlebar
• Single clamp design with forward facing bolts that feature loc-tite
• Lasered black ano 6061 T6 aluminum clamps
• 132mm length with 32mm outer diameter
• 104 grams for the set
• $21.99 USD


Reminiscent of the impact our Knuckleduster Grips have had on riders, we know we have created something special with the Supracush and Lockjaw Grips and that is exactly our goal with anything we design. What seems like such a simple product is easily compromised when it becomes a branding exercise and a place to just showcase logos. To us, contact points need to count and there needs to be purpose and functionality in a properly constructed grip.

“We have been on such a journey since 2017. Our team has grown tremendously, so many people worldwide look to us as their component company of choice and we have never felt hungrier to make them proud. In times like these, it can be easy for a company to let off the gas and to become complacent, but we are doing just the opposite and these two grips are just the beginning of us polishing the brand and positioning it to grow to new heights. We have never been more excited about our future, we are proud of the reason why we do things, and we are more passionate than ever about our customers.” Sadie Davies (Co-Owner)

To read more details on the new Supracush, Lockjaw and the full line of Deity components check us out at www.deitycomponents.com


106 Comments

  • 43 1
 looks like great additions! now let's talk about offering the lock-rings in the same anodizations as the rest of your components. i would love to get a set of those Steath grey grips with Bronze lockrings...
  • 72 0
 You never know what may happen down the road! Thanks for the suggestion!
  • 8 0
 @deityusa: how about the same patterns in a push on grip!
  • 6 0
 @dirtnapped: We have chatted about it for sure!
  • 5 0
 @deityusa: i second that! want em' for my Moto!!
  • 5 0
 @romancappa: Been on our mind to make some protos. Haha! Moto homies have liked them!
  • 2 0
 @hardingsan Take a look at the new Deathgrip Collars, 6 colours available.
  • 2 0
 @deityusa: "That's what she said..." - Michael Scott -- SScat
  • 5 0
 Rotor and brake caliper bolts too! @deityusa
  • 7 0
 @deityusa: Any thoughts on scented grips ? love me some mango or coconut scented Smile
  • 3 0
 @glenno: Some natural botanicals. Haha!
  • 1 0
 @deityusa: Big fan of soft contact points, so it's always nice to see a thick grip with soft rubber. I'll add my vote for a push-on version for that little extra compliance.
  • 1 0
 @deityusa: Add myself and friends/family looking for grips with coloured collars/lock rings. I definitely feel there's a market, even if I can purchase them for extra I would.
  • 9 0
 Given the Supracush is designed for larger hands why not make them a bit longer, similar to the Ergon GD1. It's not like we don't have the cockpit space these days with shifter/brake integration. These seem to be the same length as a DMR Deathgrip which is really borderline on being wide enough for my hands.
  • 12 0
 Due to the smooth transitions to the end of the grip, they feel wider with a more functional hand print. In comparison to most grips with hard raised areas at the end...the Supracush feels 5-8mm wider in hand.
  • 1 0
 Who wouldn't want to grip a model...
  • 1 0
 @deityusa: that doesnt really address his comparison to dethgrips, which also lack any raised bit or clamp on the end...
  • 2 2
 Why not just use ergon?
  • 2 0
 @RonSauce: I have to say, I have used the ergons, team issue ones, and they just didnt do it for me. I literally switched from deity grips to ergons. The deities have waaaaay better vibration damping. But, I ride the outer edge of my grips, and I actually prefer a little lip or something on the end to kind of keep my hands on when loose gripping. The lack of any flaring or increase in size at the end of the grip is the only thing I dont like about deity.

Deity - If you are still reading these comments - could you make a grip that tapers to a larger diameter on the outside end or has some type of flair at the end. Your grips would be perfect for me(and probably other people too) if they had that type of design. Ps. I work at a shop in Boise, and would be more than willing to describe it in person or send you a drawing of what I mean. I honestly feel you already have 90% of what it takes to be the best grip. I can think of a few seemingly minor but hugely impactful details that would simply make them the best out of the probably 30-50 different grips I have used over the years. Hit me up if you are interested in further discussion on this.
  • 1 0
 @takeiteasyridehard: but the outer edge of the grip is always going to be on the end, if to grip is 3" or 6" the end of the bar is the same. I also grip the end of the bar so that's why I dont really understand length issues.
  • 1 0
 @RonSauce: yeah I know what you're saying. You want more overall length. It seems like deity didnt really hear what you were saying. I got that, but I also wanted to chime in on what I want in a grip, since their answer to you was pretty much the opposite design to my preference.

DEITY - HE WANTS LONGER GRIPS, GIVE THE BIG HANDED MAN ANOTHER INCH, AND I WANT SOME NUBBINS ON THE END!
  • 6 0
 Definitely looking at the Supracush once my knuckledusters kick the bucket. One ride on the knuckledusters and I was converted to the Deity side!
  • 1 0
 Love to hear this! We put TLC into the Knuckledusters so rest assured the same thought and care was put into both the Supracush and Lockjaw. Cheers!
  • 3 0
 Me, too. Most comfortable grips I’ve ever ridden and they eat up a lot of the trail chatter. If these are more comfortable than my Knuckledusters I will definitely be trying these next,
  • 1 0
 @dodgerpuppy: The Knuckledusters are tough to beat! Worth getting your hands on a pair of the new models at your local stocking shops!
  • 5 0
 Stoked for these! Would really love to see a full mushroom style grip like the knuckle duster minus the waffle though. Big ups Deity!
  • 3 0
 Thanks for the love!
  • 1 0
 Agreed, tried the knuckle duster, all good but not a fan of the waffle feel, take that out and I’ll be back.
  • 1 0
 I´d be even more down for a mushroom pattern on top with a diamond pattern on the bottom.
Grip and solid feel where it matters, cushioning on the palms.
  • 4 0
 Excited to see some larger diameter grips coming out! I tend to get numb hands sometimes and pressure points on the outside of my palms, I've found larger diameter grips work great for me and alleviate that pain.
  • 3 0
 I know when it comes to cockpit and saddles, everyone's different. However, the compound/pattern make the knuckledusters feel and grip spot on for my trail bike, so I'm sure the new pattern will feel like a winner to!

An even better Deity product update from PinkBike would be the return of the Cryptkeeper frame in multiple sizes....just saying Wink
  • 3 0
 Much love for running the Knuckleduster Grips and the passion for the Cryptkeeper! We miss it everyday!
  • 3 0
 @deityusa Is there any truth to the dyes in grips affecting the firmness and/or tackiness of the grip? I've never ran colored grips for this reason. Remember at one point being advised that the more color/dye in a rubberized product, the more rigid and less flexible it is because there is less of the primary compounds, hence why tire makers stopped doing things like red & green tires.

Could you clarify?
  • 11 0
 That is very true for standard Kraton rubber (which we do not use). Nevertheless, even with our TRC+ compound, we have to find the right mix until we achieve a consistency in not only durometer, but also feel and durability. That is the magic formula to balance: Proper durometer + the right feel/stickiness + being durable. It may mean that certain colors are not feasible to do such as blended colors in a camo concept (tend to be firmer due to the inability for the materials to properly mix), so we only do what we know and test to be consistent and meet our standards.

We have learned a lot since 2015 when we dove into the development of the Knuckleduster Grip and it has been eye opening about what many companies consider to be a consumable item and what corners are sometimes cut. We wanted to make grips that lasted longer than 2 months or felt rock hard. Like we mention, contact points should count.
  • 1 0
 @deityusa: Then with that being said (which is very helpful), is there anything stopping you from producing a Padloc Knuckleduster grip? I love the rubber wedge on my Commanders but really want that extra softness of the Deity offerings.

Best of both worlds. Does @wilderness-trail-bikes license the design out to other grip companies?

Oh...and I want this yesterday. Wink
  • 1 0
 @blowmyfuse: WTB did communicate with us in regards to handlebar models using the Padloc system to simplify grip install for WTB. Not sure about the design for the grips though, but they seem amazing to work with and are a call away. You never know what may happen down the road!
  • 1 0
 @deityusa: Not trying to do your job for you, but make a Knuckleduster Padloc grip ASAP & funnel that thing to me. Powder blue. And I can cut the bar myself. Got the Padloc adapter from Park Tool right here. waiting. Next week would be great. Pimp Beer
  • 5 0
 Deity putting out some great looking products. Also dig the price of these. Value! In the mountain bike world!
  • 1 0
 Props!
  • 1 0
 @deityusa I love the Waypoint, since I've got smaller hands and usually wear gloves. The Knuckleduster has too much side to side "movement" for me, seemingly from the straight line inner ribs, but I like the damping and half-waffle...so sounds like I should try the Lockjaw. The main difference being rubber durometer, yeah? How much softer is the TRC+ than TRC, qualitatively, if not divulging the actual durometers? The waypoints wear really well and stand up to a lot of abuse, so maybe I don't mind going softer for more damping...help!! (not really, I'll probably buy them anyway, just curious about durometer because it wouldn't be Pinkbike comments without something annoyingly specific)
  • 2 0
 The Lockjaw sounds like an amazing option for you! It has compression without wandering, grip, and the durability of the Waypoint. It is an interesting formula we do because it is purpose built. For example, the Knuckleduster compound is not changing for a reason, it serves the intended goal in supporting the ribs and giving the Knuckleduster the feel we want...while the Lockjaw and Supracush thrive under the TRC+ compound. Soft, tacky, durable, and special...just like the Knuckleduster. As we progress, the Waypoint will be moving to the TRC+ compound as well to give it some added cushion so you will have options to choose from.
  • 1 0
 Ordered some lockjaws this morning. Glad I saw your teaser last night as I almost bought another set of knuckledusters for my new bike build. Will be interested to try these out to see how they compare.
  • 1 0
 Thanks for the support!!
  • 1 0
 Where'd you purchase from?
  • 1 0
 @NateMob: Deity's website
  • 2 0
 Well dang, I just bought a new set of Knuckledusters and installed them due to wearing out the older Knuckledusters. Would love to try the Supracrush.
  • 1 0
 Thanks for picking up the Knuckledusters! Definitely get your mitts on the Supracush and get a feel for them!
  • 2 0
 Good pricing. I refuse to pay $33 for simple grips. I'll check these out. But you know, even thicker would be better. Just saying.
  • 2 0
 Deity is Gangster AF. First the T-Mac pedals that are the best pedals ever for large man sized feet. Now its bad-ass grips for larger hands. way to go Deity.
  • 1 0
 Props back Dusty Youngblood!
  • 2 0
 I absolutely LOVE my Knuckleduster grips and am super stoked to see these are priced the same. I will definitely be trying them out.
  • 1 0
 Thanks for running the Knuckleduster Grips! Stoked to get you on the other models to try them out!
  • 1 0
 I've broken a couple ODI lock-ons lately - specifically the plastic sleeve where material seems to have been cut away. Are the plastic sleeves on these one solid tube, or has material been routed away?
  • 1 0
 We have small windows at specific zones on the sleeve (but very minimal), but due to the fact that our sleeve is tapered and due to the position / orientation of the small windows...the grip is locked on the bar. The tolerances are so damn tight during install to keep the grips in place so smacking the end with the palm of your hands a few times prior to tightening the hardware is critical.

Some single clamp grips are not tapered and thus require large cutouts so the rubber grabs the handlebar under compression. Ours are the opposite and utilize the benefits of the tapered sleeve to minimize any twisting.
  • 1 0
 My gripe with grips are the super fragile ends. A simple, easy fall of the bike that lands on the bar's end often results in a seriously mangled grip. Wonder how these stack up?
  • 1 0
 3 guys I ride with are on deity grips and crash plenty, none of them have needed an end cap yet, so I would say they are fairly durable. I prefer a separate end cap for that very reason though.
  • 3 0
 Might have to try those thicc ones after I wear out my Knuckledusters!
  • 2 0
 Thanks for running the Knuckleduster Grips! You will LOVE the Supracush for sure!
  • 1 0
 @deityusa

To whom it may concern, any chances of the classic flanged grips ever making a come back? Man, I love those grips!!
  • 1 0
 I like my knuckle dusters, but they could be cushier, like the inner sleeve is too thick. I will have to check these new grips!
  • 1 0
 If you need more cushion, definitely get on the Supracush which are phenomenal. The Knuckledusters are tough to beat though!
  • 1 0
 Looks great Deity team! Would LOVE to see you add moto bars/grips in the future. Gotta keep both bikes looking sick

Keep crushing it with the rad product
  • 1 0
 Thanks Nick! Love you homie!
  • 2 0
 Hopefully you'll have some to check out at the Deity/Rolling H event. Love my knuckledusters Smile
  • 1 0
 You bet we will!
  • 1 0
 Is it just me or Deity grips are very difficult to find in europe? Nobody appears to sell them, I wanted to get a pair of Knuckledusters but I couldn't find them anywhere
  • 2 0
 We are on the hunt for quality distributors in Europe! We just brought on Royal Velo France and are actively looking for the right fit in Italy.
  • 1 0
 You can order them from FDF Bike Shop. Not everything but they have quite the selection and ship EU wide.
  • 1 0
 I find all these comments on the subject gripping! I've been holding on for something like this to grasp my attention. I just hope i can get a handle on my excitement
  • 2 0
 What is the tear resistance like in a crash?
  • 2 0
 Thanks for the message! Like with any grip, it will all depend on the level of the impact or crash, but if you dig into reviews for the Knuckleduster Grip, you will find that the unanimous description outside of comfort and grip...is durability. That is always at the forefront for us. Cheers!
  • 1 0
 @deityusa: Good to know, Looking at some non clamped end grips they can rip up quite easily, and you mention it is very soft I was wondering if it is tougher at the ends. Crashes are somewhat envitable.
  • 2 0
 Nice. Deity with Kung Fu grip.
  • 1 0
 These had to come out a couple days after I just bought new grips, didn't they?
  • 2 0
 How about a grip with protection on the end for when we lay our bikes down
  • 2 0
 That's hard to do without adding a danger factor. Imagine of there were a metal plate or such on the end of your bars, and you crash and fall on your bars. However, if youre just talking about a bigger plastic part on the end of the grip, I think modern grips already have that....
  • 1 0
 @Shafferd912: Odi has all kind of plugs or caps to protect the end of the grip.
  • 1 0
 Hey Deity, can I run the wolftooth "encase" system with these? Can one cut the end open without ruining the grip?
  • 1 0
 Negative. Almost all quality single clamp grip designs feature a tapered sleeve which structurally can be compromised when removing the capped end. With more and more companies going single clamp these days, so many grips now have capped ends.
  • 1 0
 yesss! my knuckledusters are getting a little torn up from a few stacks, almost time for new grips
  • 2 0
 When will these be available? Look great!
  • 1 0
 They are available as of yesterday! Cheers
  • 1 0
 @deityusa: Thanks, I received my pair yesterday.....Awesome grips amigos!
  • 1 0
 For the love of god, what are the squares for??!
  • 2 1
 They're ribbed for your pleasure.
  • 1 0
 Are you asking about the recessed half waffle on the Lockjaw (underside)? They are recessed so they do not have raised ribs that notoriously create hot spots and they also offer some fingertip support so you do not need to have a heavy handed tight grip while riding.
  • 1 0
 @deityusa: Thanks for responding Deity. Yes, the half waffle pattern that is showing up on a many grips.

Yours are like you say 'recessed' compared to most but I tried them and my impression is that large square pattern (in that area) gives me much less grip where i need it most - at my finger tips, and i feel like my fingers are always 'peeling' off that area instead of locking in because the surface area is broken up by the raised section lines. ANYWAY ... I dont have any issue with hot spots on my finger tips, but I might have some on my ass if my fingers slip off! haha Cheers!!
  • 2 4
 these look great but can someone tell Deity to please start making clamp colors an option?! not everybody wants big bird, oscar the grouch, or elmo hanging on their bars!
  • 2 0
 Thanks for the suggestion...we appreciate it!
  • 2 0
 @deityusa: I hope the road is short and we get there soon :-) my intake and racepoints need a new friend!
  • 2 0
 @SquattiePippen: If the wait it too much...we are here!
  • 1 2
 Out of interest, how does ODI feel about the lockjaw name? Their lock on clamps are also called lock Jaws.
  • 2 3
 please make a 30mm grip option 32 is too thick for a lot of people
  • 4 0
 If you can feel a pair in your shop, it will give you a better idea as no outer diameter measurement will give you a true reference as compression and durometer plays a huge part! With that said...scope out the Waypoint and definitely get your hands on some Lockjaws. Although the Lockjaw is 32mm, they are deceptive in feel and are incredibly technical in hand.
  • 1 0
 @jakketayylor Speialized SIP grip is my go-to grip at 30mm, but measures more like 29mm with a squeeeeze.
  • 1 0
 this^
  • 1 2
 Not enough color options.
  • 1 2
 Looks like they fell off the OneUp truck
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