Video: Guerrilla Gravity Throws Watermelons, Blenders & Beer at Their Carbon Frame

Aug 5, 2019
by Guerrilla Gravity  
Episode 1: Rock n’ Roll Gauntlet of Torture

PRESS RELEASE: Guerrilla Gravity

In this highly anticipated new video series, Guerrilla Gravity’s Dr. Destructo puts the new Revved Carbon Technology to the test against a series of everyday items to find out, Is It Revved? Tune in to find out what Revved Carbon Technology can truly handle, and what's left shattered on the side of the trail.

The old way of addressing the impact resistance of traditional carbon frames was bolting a $2 plastic downtube protector onto a brittle $4K carbon frame--also a cost we think is unacceptable. That’s what inspired us to revolutionize carbon mountain bikes with a brand new, environmentally friendly, and ultra-efficient carbon manufacturing process. The kicker is that Revved Carbon is 300% more impact resistant than traditional carbon fiber, so check your outdated concerns about carbon durability at the door. What does 300% more impact resistant look like? Watch this series to see for yourself, Is It Revved?

Revved Carbon Technology is available exclusively on Guerrilla Gravity bikes with made-in-Colorado frames starting at $2195 and complete bikes at $3695. www.RideGG.com/Revved

Watch as GG’s enginerds produce the first Revved Carbon Technology frame from the Frame Maker 3000, then put it to the test by mounting it inside one of the most scientifically advanced blunt-force-impact-testing contraptions to date, the Frame Breaker .3000.

Introducing Dr. Destructo and GG's Frame Breaker .3000

"I ain't afraid of no rocks" - Will Doherty, The Smash test-pilot

To start, GG enginerds used a sledgehammer to replicate the gnarliest of baby heads rocketing into your downtube at 42 mph. What they moved onto next is what you’ll have to see inside this new series... Now, our lawyers said we couldn’t smash anybody else’s frames on camera, so let’s just say that there’s a graveyard of “traditional” carbon that didn’t fare so well...

Are you amped on Revved yet?


Unlike those “other” frames, Revved deflects each impact with a ninja-like quality, never wavering, whimpering, or cracking under pressure. We also pay tribute to all of our rock and roll forefathers who ended their encore with a memorable symphony of destruction by smashing all of their gear onstage (check it out in the video).

Episode 2: Steady Diet of Destruction

Dr. Destructo heads up to the Shredquarters’ roof to see if he can cook up some chaos with a few items pulled from the GG kitchen. With an appetite for annihilation, Destructo gives a Revved Carbon frame a steady diet of snack foods, après beverages, and appliances to find out, Is It Revved?

bigquotesLet's see that again in slow motion!Dr. Destructo

And that's the way the cookie crumbles

Subscribe to our YouTube channel to get new episode notifications and watch over Dr. Destructo’s shoulder as he continues his barrage of mayhem to find out, Is It Revved?.

Rider: Will Doherty
Dr. Destructo: Britt Chester
Videography: F4D Studios
Produced by: Will Montague and Bobby Brown


Uh-oh. Sounds like somebody’s got a case of the Mondays.

Ride responsibly my friend.



101 Comments

  • + 90
 So nice to see a frame that can stand up to a watermelon impact. I am getting tired of breaking frames when I crash into watermelons.
  • + 37
 Or when you hit a folk band while bombing down a trail.
  • + 16
 Or old electronics and kitchen appliances.
  • + 5
 @JVance: yeah remember Santa Cruze’s video when the were mashing their farm against a concrete pillar?
  • + 0
 @iantmcg. When they’re done screwing around with the satire post a video like this and you will gain credibility with your new process

m.youtube.com/watch?v=w5eMMf11uhM
  • + 13
 All these blunt force trauma’s. Can a company just launch sharp rocks at the down tube at about 25 miles an hour. That would give us an idea since that’s usually what does the bottom bracket area in.
  • + 14
 @Vigoroflife: and then Greg smashed it on the tree and it broke in half.
  • + 2
 @ibis09: wasn't it a 2x4 stuck in the ground as a sign pole or something like that?
  • + 63
 Came here for actual impact testing. Got gags. Disappointed.
  • + 8
 @freestyIAM : I completely agree, I like the way transition does it you get funny gags but also actual use data and information. Side note: none of those items thrown at the bike would damage any other competitors frames so i'm not feeling like you showed how your product is more valuable here?
  • + 100
 @rockchomper: freestylAM: I hate to break it to you but I don’t think Dr Destructo is even a real doctor. In all honestly, I’m not even sure that’s his real surname.
  • + 2
 @Samuel-L-Jackson: HAHAHA! Love it.
  • + 4
 Isn't there a sledge hammer in the first video? I would say thats pretty convincing
  • + 3
 @hamncheez: How is it convincing if you dont see the result?
  • + 2
 Relax, you'll live longer.
  • + 35
 Would love to see a PB review of the new Smash.
  • + 26
 Soon, sooooon.
  • + 18
 I get that it is done with humour in mind, but that cassette deck and amp where taken apart before filming and loosely put back together. They don't just fall apart like that.
  • - 3
 Dunno about that. That looked like a late '80s to early '90s cheapo. An era known for very poor equipment.
  • + 6
 The tape deck as actually coming apart right after it left his hands and before contact with the frame. It wasn't screwed together.
  • + 3
 @m1dg3t: My 86 technics speakers are insanely well built...my impression is that 80s speakers were the opposite of cheapo...
  • + 1
 My thoughts exactly...
  • + 17
 But can you swing it into a concrete block like a baseball bat and have it survive? www.pinkbike.com/news/santa-cruz-bicycles-test-lab.html
  • + 29
 better question: Can you smash it into a wooden post on the side of a World Cup track Greg Minnaar style and have it survive?
  • + 16
 Throw some stuff with sharp edges at the top tube.
  • + 1
 Like smashing a glass beer bottle? That's in the video.
  • + 9
 Yes, like an axe; carbon steel vs carbon fiber, seems fair. See which cracks first
  • + 11
 Their aluminum bikes could be built up differently for the rider for an up-charge (smaller seat tube for people with shorter legs vs torso for example), were already pretty competitive on weight, were cheaper, and they didn't need gimmicky marketing videos to try to convince us that they're strong.

I know the technology they're using is new and exciting and all of that, and that for a carbon frame the price is great, but I'm a lot less excited about their bikes now that they're carbon. I hope the change works out for them and that they succeed and keep some bike manufacturing in the US, but I wish they were a big enough company to do both aluminum and carbon models.
  • + 6
 I'm not sure if the value of my Gen 2 aluminum Megatrail went up or down with the Revved release...but I'm not selling it anyway
  • + 14
 They claim improved impact resistance and more environmentally friendly, plus low labour cost keep it cheap, so what aspect of it being a composite frame don't you like?

Not many people want custom geometry (yes you can get it right, but you can also get it very wrong, which would be an expensive mistake). If you do, there are guys out there!
  • + 9
 @superkeen: If I had to pin it down, I'd say

1: I just prefer aluminum, even if these are more impact resistant, I'd still rather be on one of their raw finished aluminum frames. I've seen 2 in person and they were gorgeous. And these marketing videos did nothing to make me feel better about their carbon.

2: I prefer the lower cost that their bikes used to have. Their bikes are still a great value, but you used to be able to get into a full bike for less.
  • + 2
 @jaredmh: Afraid those days are pretty much gone...carbon just seems to be the way it is going.
  • + 4
 @jaredmh : Pretty bummed they did away with the AL bikes as well. Wish they could at least keep a couple in the lineup.
  • + 1
 I was even considering importing an aluminium frame to the UK but that changed once they went carbon....
  • + 3
 @Dnik: They are too small to support both manufacturing techniques, its fair, they went with the option that gave them a better overall product. It's disruptive, and is likely to get them a ton of new business.

Sure there's a markup for sure, big capital investment to cover, but I wouldn't be surprised if the carbon frame with automated layup and fast moulding are lower unit cost, you might see that pan out in the future. Especially if the big dogs get into this tech.
  • + 2
 I took delivery of my aluminum GG in November 2018, shortly before they announced the carbon versions. I’m very glad I got one of the last aluminum ones, and I agree aluminum was one of the main things that I liked about it. I’m very pleased with the bike (it just handled a week at Whistler without a hicccup) and would prob consider the carbon one eventually because I’m happy with this one but I wish they kept the aluminum as an option
  • + 3
 @jaredmh: Sure, aluminum is less expensive, it was $1995 for one of GG's aluminum frames a year ago, but do you really think $2200 for a US made carbon frame with a shock not a deal?

Dude, seriously, you need to do some price comparisons, even Fezzari charges more for a carbon frame.
  • + 0
 @gtill9000: FOES RACING
  • + 6
 @nurseben: $2195 is without a shock last I checked.
  • + 13
 I'd like to see a lot less cheese in product promos. There are more ways to advertise to millennials than the silly nonsense that seems to be the norm these days.
  • + 7
 Episode 1: Haha kind of funny
Episode 2: Ok, I get it. It was played out well before the end of episode 1.

I love the silly nonsense but would also like to see them justify their 300% impact resistance improvement in some form or fashion. They don't even show the frame after any of these "impacts".
  • + 13
 Smash a competitor's frame over it and I'll be impressed.
  • + 3
 Lawyers said no. A smash to the death would be really interesting to watch though.
  • + 5
 @slovenian6474: I don't believe that
  • + 1
 @hamncheez: Have you seen any commercials that compare their product to "the leading competitor's" or "other brand"? It's hard to identify what the other brand of toilet paper is but carbon mountain bike will be difficult to hid it's manufacturer. I haven't seen any mtb manufacturer directly compare their product to another brand. i've only seen third parties do that.
  • + 1
 @slovenian6474: Yes, Car companies do it all the time on TV commercials.
  • + 1
 @hamncheez: They only compare publicly announced features and figures, like 300% more impact resistant. They don't do actually testing comparisons.
  • + 8
 Was hoping for some real world smashes.... not stuff you hit riding through a garage sale....
  • + 5
 I love my Revved Shred Dogg, previously rode an aluminum Smash which was also a great bike, but the Revved frames crank it to eleven!

So yeah, we all love our hand welded frames, but here ya got a domestic hand made carbon frame (only one?) with a domestic hand welded rear triangle, all lovingly assembled in Colorado. Ain't nobody got this going on.

The parts the goofy video doesn't include:

GG frames are built around a common front triangle, so you can mix and match rear chainstays to adjust ride height and chainstay length. You can literally build a bike based on common parts and mix and match suspension, very cool.
The headset can be adjusted fore/aft +/- 10mm, fframe too long, just flip the cups 180 degrees.
There are short and tall lower cup option that can vary stack by 10mm.
On a Size 3 (large) frame, the OneUp 210mm dropper will fully insert into the frame.
The Size 3 frame accomodates a large bottle under the top tube and a small bottle or tool kit above the BB.

Great group of folks, great product, super design, and it's all done in Colorado!
  • + 8
 They should have put this info in the video instead of smashing fruit.
  • + 9
 How to de-value your brand with a rubbish vid.
  • + 8
 New water bottle standard - Must fit a 40
  • + 7
 How about things like granite rocks or the metal edge of a snowboard? That's what I would like to see.
  • + 17
 When was the last time you crashed into a snowboard? +1 for the granite rock.
  • + 1
 GG is 10 minutes from my place. I have been there a few times. The full sledge hammer set up is legit and the hammer isn't totally smooth where it impacts the frame. Not sure any frame would do as well as this one, much less better
  • + 2
 @bman33: Even though the sledgehammer face has a "+" on it, its still a flat profile hitting a flat profile. Lets see them put the hammer face or frame on its edge and try the same impact. Its like the bed of nails trick.
  • + 3
 @xxsurlyxx: See my above comment....the "+" is sharp and that hammer is coming down with pretty substantial force
  • + 2
 @catweasel: seen a brand new Pivot Phoenix that was being hung up in the garage have a snowboard fall onto the toptube. Front triangle was done.
  • + 3
 @bman33: I have hit many frames, and helmets for that matter, with a 4lb sledge at a full swing, only to find the hammer bounce off, and minor cosmetic damage*done on warranty frames which we were instructed to destroy. It's not a good test...you really need a person sized mass moving forward at riding speeds and hitting with a small point to replicate a realistic impact while riding. This is all smoke and mirror carny tricks.
  • + 1
 @hevi @catweasel. yikes, that sucks! I’ll stick with alloy myself
  • + 6
 I completely lost interest on Guerrilla Gravity bikes after seeing this awful video.
  • + 2
 It's like hearing a song you kinda like, but getting turned off after finding out that the artist is a jackass. Conflicted.
  • + 4
 Let's see some actual testing, like a rock attached to the end of that sledgehammer. You know, the stuff that actually hits the downtube.

Im tired of all these fake tests. A smooth sledgehammer face doesnt mean sh*t
  • + 1
 I live 10 minutes from GG...the sledge hammer isn't smooth on the contact surface. Regardless, not a single carbon (or alloy) frame would come out of that test without a mark, dent, chip, etc.
  • + 5
 They should post a video of that. Santa Cruz did a number of videos comparing actual tests between their carbon and aluminum frames that were quite informative.
  • + 5
 Wait, so what happens when a Revved Carbon Frame meets a Revved Carbon Frame?
  • + 1
 I'm hoping they continued with the sledge, added weight, calculated force of impact and provided real world comparisons etc. And have a more information driven video in the works and just posted this stuff for fun and to get us all riled up? Smile

OR they post another vid with Dr Destructo grabbing the sledghammer and taking a swing!!!
  • + 5
 Is that a 40oz of OE, Colt 45, or Schlitz? LoL
  • + 1
 It's like, Will-it-Blend meets Benny Hill... And, not all that funny (sorry guys).
At least with Will-it-blend, they are actually making a point.
Just my .02¢

Generally I like their bikes and the brand though and wont hold this against them, so there's that.
  • + 1
 Hmmmm seems familiar, the bikes look great but these ads seem like a knock off of what Transition does... Contemplating a Smash for next season. My decision has nothing to do with the ads if it did I would look elsewhere. Great Vital podcast with the owners.
  • + 4
 Does anyone have any time on the new frames? Haven't read a review yet from anyone...
  • + 10
 fast
  • + 7
 I've been riding the Smash for a few months and absolutely love it. She's a ripper!
  • + 3
 Yeah has anyone ridden the carbon Megatrail yet, can’t find any reviews?
  • + 5
 I've got about 3 months on a Revved Smash. I love it. It is stable yet playful, burly but happy to go on 30 mile 5K days. I'm completely happy with mine.
  • + 5
 @imho4ep: The Shred Dog is a beast, so I can only imagine how awesome the new MT is gonna ride, but it's only for folks riding big friggin hits cuz that bike is a super beast!
  • + 2
 Lots of rides on a revved smash size 3, headset in short orientation at 5'10. DH, big backcountry rides, both awesome and super fun. Rips through corners, playful, stable.
  • + 2
 I know the Singletrack Sampler on YouTube spent some time on a GG bike. I don't recall exactly when, but I do remember he had good things to say about it.
  • + 27
 Isn’t that guy an idiot?
  • + 15
 @speed10: yes. 100%
  • - 1
 @speed10: why the dislike for the single track sampler? Seems crappy to be trashing fellow mountain bikers
  • + 12
 @InstantBreakfast: really? I don’t think everyone on a bike is doing the sport a favor. Plenty are not. Sometimes I drive a car and get annoyed with “fellow drivers” the fact they are doing the same action as me doesn’t make them good, or bad for that matter. Interesting defense.
  • + 2
 @InstantBreakfast: 1. He's extremely annoying to listen to (not that I'd be better) 2. He posted videos of trails giving their location when he shouldn't have. But it's all about the views. Right? Maybe he's taken them down. Idk. After that I quit paying attention to him.
  • + 1
 That is awesome but lets see some serious objects impact the frame!!!! Lets see the weight drop or that sledge hammer hit! What about having a truck drive over it! Only then will I be impressed
  • + 4
 GG Demo frames getting broke in
  • + 2
 The watermelon stole the show with its down tube rail slide. Most impressive part of the videos.
  • + 3
 They do have great cable routing......just saying
  • + 0
 wish i could down vote this post.. those household items are very weak, any frame can withstand those impacts!! show me a fking rock or hammer being repeatedly hit on the frame. if no cracks ill be impressed
  • + 3
 They should smash their frame with a different brands carbon frame
  • + 1
 So how much more ingenuous is their frame " test" compared to the 9er sledgehammer on the CF fork demo?
  • + 2
 NEWS FLASH -All carbon frames are made of recycled condoms - juss sayin'
  • + 2
 Now ride it if you have the balls, Mr Guerrilla Gravity
  • + 1
 Colors.....I lament the loss of colors......!
  • + 2
 that's a problem when using thermoplastic resins.... well, you can formulate it with color, but it is gonna be the same boring color for the entire frame. Then you can play with mould roughness, by means of laser texturing, to have that surface ending which I find cool. On the other hand, the video has no sense... some of us know Peek is stronger at impact than toughened epoxy resin.
  • + 1
 That last photo sold it to me. GG answering the real questions out here!
  • + 1
 Sorry GG. We'll need some PB Friday fails data to officially verify Wink
  • + 1
 An opportunity to impress, thrown away.
  • + 0
 300% STOOOOPID!!

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