Video: Yoann Barelli Joins Industry Nine & Rides 'Full Gaz'

Jan 18, 2021 at 14:52
by Industry Nine  

PRESS RELEASE: Industry Nine

We could not be more excited to announce that Yoann Barelli is now a part of the i9 Family!

bigquotesIt was an instant match! The integrity and uniqueness of I9’s products had me hooked! I love that the products are made in North America! The vibe of the brand makes me want to ride hard and fast! Such a rad team - I’m pumped!Yoann Barelli

bigquotesThis year we wanted to put together a dream team of athletes that embody what we're about - from the riding, to their attitudes on life, and their interests and passions off the bike. When Yoann reached out about working together, that was the cherry on top! We are so excited at the opportunity to work with Yoann and his infectious personality, reminding us of why we ride bikes in the first place. He naturally fits in with the i9 company culture for who he is and that he is all about sharing his passion. Paired with our friends and long-time partners over at Guerilla Gravity - this is going to be an awesome year! Excited to get this party started!Burke Saunders - Athlete Liaison, i9

Yoann doin' his thing - #smilesformiles

bigquotesWhat's exciting to me is the outlook and mission Yoann brings to Industry Nine... Not only the 'marquee name everyone knows, loves and respects,' but also the inspiration to think in environmental terms as a driving principle. Whether reassessing our packaging, post-manufacturing materials we send to recycling, or minimizing waste and maximizing re-use and recycling amongst our staff, having Yoann on board makes us want to do better knowing we're also representing his mission of sustainability.David Thomas - Sales and Marketing Director, i9

Yoann will have full access to Industry Nine's renowned spectrum of wheelsets and stems. From the race-ready Ultralite range to the Rampage-proven Grade family, each wheelset in the i9 line-up is engineered to deliver uncompromising performance.

Welcome to The Family, Yoann!
#WorkHardRideHarder
#myi9


Video by: Alexandre Chapellier



75 Comments

  • 106 1
 I wonder if it gets tiring to have "on" be part of your media personality to the point where you have to be "on" all the time. I know he's naturally more on than most people, but I wonder if he gets tired of being expected to be always on.

His positivity and joy are infectious. I hope that he always has as much fun as he appears to be having.
  • 6 0
 His contract must include an incentive for World Wide Web appearances.
  • 4 21
flag likeittacky (Jan 19, 2021 at 9:43) (Below Threshold)
 Sounds like you have relationship experience problems.
  • 127 1
 This reminds me of a concert I went to, probably 10-15 years ago...

The Cure was headlining and went on stage right after The Killers. This was back during peak Killers, and they put on an amazing, high performance show (should have been closing act). Cure gets up and you can tell they would rather be doing anything besides playing music. Their rendition of Friday I'm in Love was about the saddest thing I've ever seen.

At first I felt bad for them, they must have played that one song thousands of times! But then I remembered I look at excel spreadsheets and sit through unproductive meetings all day and still show up with a smile and at least some pride in what I do. They have hundreds of thousands of cheering fans that actively pay them money to see them sing and they still can't do it with a little energy and pride.

Which is a roundabout way to say that from what I know about Yoann (I know nothing about him!) he strikes me as a guy who takes pride in what he does. I'll bet he'd give you this level of energy if he was your plumber or your mayor, and definitely wouldn't half ass a version of Friday I'm in Love.

(Yoann if you're reading, Into the Gnar could also be a good name for a plumbing show if you change careers).
  • 15 0
 i know where you are coming from exlpodo, but yoanns hype is very genuine
  • 6 0
 @OCSunDevil: was this by chance in vegas? i think i was at this same show. and i felt exactly the same way.
  • 15 0
 Ask Tippie?
  • 5 3
 @OCSunDevil: No, it’s because Friday I’m in love is shit and they know it. Rob Smith is well known for making sure he plays a long show so everyone gets to hear the song they came to see. I have seen them play and I found the show to be amazing. Sorry but I just think that this is a bad example of someone not trying hard enough to please a crowd.
  • 9 0
 Brett Tippie says - nope!
  • 7 0
 Maybe that's just the way he is, some folks are just happy people, I suspect that's the case with Yoann.
  • 50 1
 The first person I9 has sponsored who's louder than their wheels. Great company and great dude!
  • 1 1
 On the flip side, I'm pretty sure he is always like that and they used to just cut it out of videos...
  • 4 0
 he did state on a instagram story that its exactly that why he quit doing tuto tuesdays.
  • 4 1
 @OCSunDevil: The Cure is one of the most incredible live bands of the last few decades. I have seen them 4 times and every one was a a 10/10 performance. You are mistaking their brooding/serious nature for not caring. I have to think you don't understand them at all. They play intense 3-4 hour shows and do everything possible to please their fans. Did you know The Cure were the first band The Killers' singer ever saw and he has said he was "converted and baptised".
  • 3 0
 People confuse extrovert/introvert with social cues; the reality is extroverts feed off the public energy and actually get stronger the more they engage with their environment. Introverts like myself can be very social and have strong public personas, but it is exhausting. I always wondered the same as you when it came to Robin Williams, plus he used a lot of coke. I'll give Yoann the benefit of the doubt and say he's high on life.
  • 2 0
 Was wondering the same thing the other day. When I was a waiter I used to get home and be absolutely exhausted from pretending to be happy and cheery the whole day, I remember my cheeks used to hurt from all the fake smiling.

Yoan's "on" looks pretty genuine though... I don't think anyone can keep up that level of stoke if it isn't real.
  • 2 0
 @Rig: My cheeks used to hurt from all the true grimacing.
  • 1 0
 @Rig: true enough, but we all get tired, it’s tough keeping up your spirit unless you have good things in your life.

He’s a funny guy with a positive vibe, I always feel happier after watching one if his videos: happiness is contagious, never doubt that.
  • 62 0
 This man is a treasure.
  • 20 0
 France should designate Yoann a "National Treasure to the Nation of Mountain Biking".
  • 37 1
 @RayDolor: Be careful what you ask for. Nicholas Cage may try to steal him.
  • 3 1
 Totally agree. He’s funny as f*ck and great to watch
  • 45 0
 The only thing louder than I9 hubs, Yoann Barelli.
  • 26 0
 Love the friendly dig at Remy on tire pressure!
  • 17 0
 I have a thought for all his teachers he had in elementary school, ahahaha
  • 3 0
 I agree, he must have been a handful for all of them. His antics make you smile and his skills make me want to be a better rider.
  • 14 0
 I could actually hear that thumbnail image.
  • 10 0
 Love it. When I was a kid riding my bike I made the same dirt bike sounds. When I got my first dirt bike, going up and down the driveway making the same sounds. My Dad stops me and is laughing his ass off and says " Son, you don't need to make the dirt bike sounds anymore". I didn't even realize I was doing it. I sometimes will still make those cool noises when riding my Mtb bike. Thanks for the good times Dad!!
  • 10 0
 Vroom braaap bhraaapp vhroom
  • 4 0
 best intro ever
  • 1 0
 @Lukefuelex: And fade out!
  • 8 0
 This dude is taking over the internet the last week!

Also that is a seriously quiet bike, the tyre/suspension sounds were very pleasing in this video. #iguessthatsmyfetish
  • 8 0
 The level of stoke is amazing.
  • 7 0
 assuming the tire pressure thing was a Remy jab...lol
  • 7 0
 So that's how you're supposed to ride Rupert....
  • 2 0
 Oh yeah, full gas! I love to ride Rupert when I visit Squamish.
  • 4 0
 Could you imagine Cedric Gracia and Yoann Barelli doing a show together?....I don't know if will be possible to stop laughing at some point Smile
  • 5 0
 Sick riding as usual man YB
  • 3 0
 Ha ha. Love the stoppie at 1:12 - because, yeah - why bother with the actual line right? Faster for Yoann to nose pivot and give'er full gaz again!
  • 3 0
 gotta take that french line
  • 2 0
 Wet cedar or sticky granite.... ? I know what I'd choose...
  • 3 1
 ... I didnt read the title. I just watched the video, though... That bike and new frame looks dialled already, cant wait to see more content. But what is that annoying hub sound, that frame deserves to be silent.
  • 2 0
 All in black!?? Hasn't got local kit sponsor yet ... don't they recycle yak shit or something into tops yet in BC/WC/pnm/NS/xyz????
  • 3 0
 Cranking out content faster than he rides!
  • 3 0
 When a GoPro makes it look steep you know it's very steep.
  • 2 0
 Is he always full on, or need to be put in a box (or knocked out) to let his roomates sleep.
  • 1 0
 I9 to Yoann - be quiet every once in a while so the people can hear our hubs.

I9 to Red Bull - could you dub our hub noise over every rider?
  • 1 0
 He is the french version of ratboy, just loves having fun on and off the bike. Love to see them do something together but may need extra subtitles
  • 2 0
 He is out of his mind ! And I love it !
  • 1 0
 I'm sad I couldn't ride that trail this year, but at least I got to enjoy the video!
  • 3 1
 I love this guy! The new Cedric Garcia
  • 2 0
 Sick little edit... Loving seeing him ride!
  • 2 0
 Great addition to the I9 brand. Yoann brings all the fun.
  • 2 0
 Looks like Ash from Evil Dead III
  • 1 0
 I seriously don't think I could handle riding with Yoann, I'd be laughing so hard I'd probably just pass out...
  • 2 0
 When did YB put the FMF pipes on that bad boy?
  • 1 0
 His sponsors get their moneys worth, all his content is a must watch for me.
  • 1 0
 Interesting he went with Industry 9 vs. We Are One, since the Industry 9 carbon wheels are We Are One rims, no?
  • 2 0
 muffler not the best..... but green
  • 1 0
 "Braaaapp braaaaap daaaa daaaa daaaa bwaaa bwaaaa"

That's the sound of speed.
  • 2 0
 Pinkbike, the official BNN-Barelli news network.
  • 2 0
 Bringin' the third ball "savoir-faire" to I9 XD !
  • 2 0
 Man that was fucking excellent.
  • 2 0
 yessssss
  • 1 0
 As an Asheville rider on I9’s, psyched for both parties in this deal!
  • 1 0
 Just how many gears does his mind bike have?
  • 1 0
 Glad to know I am not the only person who does that
  • 1 0
 I will get you some hockey cards for your spokes. I 9 hub sounds sweet !
  • 1 0
 That's exactly how I ride those trails but twice as slow...
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