Okay I almost didn’t even watch this. This is hands down best bike release or bike video ever. Killer riding good music and entertaining shenanigans. Santa Cruz I have never been a huge fan but this is marketing genius you got me wanting to drink the koolaid.
Damnit.... This pretty much embodied everything that I want to experience during my next Canada adventure. Trip my balls off and ride amazing trails with friends.
interested if he is really riding this bike after the making of the promo video. v2 version he only rode for the madeira promo video and after that it was only the 5010 which got his love. and the hightower lt in recent times.
Great concept, excellent execution. Managed to get the balance right between showing off the new steed and making it fun with the animated Loosedog and KRAD characters!
@arrowheadrush: That's a pretty loose term that covers far to wide an age range and has a pretty negative connotation, so you may want to think twice about pressing that term onto some one as a label. Anyone born in the 80's experienced childhood pre-internet and before the widespread use of cell phones, aren't those two things widely associated with being brought up as a millennial?
Trying soooo hard. Ratboy sure is fun to watch though. Santa Cruz may pay for his weed, but he is no way the typical middle manager who rides their bikes.
But they want to be ratboy - that is the draw ..... cool by association see - last thing middle manager want to see in an advert is real life - an overweight weekend warrior crawling gingerly over a 1 fit roller - dude, marketing .. sell a dream!!
I know its a cartoon and all, but the graffiti on rocks at 1:00 was really dumb....We have a big problem with idiots spray painting beautiful granite walls and boulders on the trails and it pisses me off...cartoon or not, spraying graffiti out on the trails should not be promoted in any way...In the video Ratboy should've kicked their asses for doing that or something
Did they get that boat from Peaky Binders set?
My current fave MTB video is Madeira Dreamin'. This is definitely a contender.
SIGN ME UP !
Other then that sick video and concept, loved it!