Video: Josh Bryceland Gets Trippy on the New Bronson

Jul 2, 2018
by Pinkbike Staff  


MENTIONS: @santacruzbikes



123 Comments

  • + 194
 f*ckin' A this is a great vid, riding and concept. Had to rewatch immediately. Maybe the best bike launch video ever? Acid!
  • + 18
 Absolutely brilliant! Such steezy riding as well!
  • + 20
 4 20 !!!!!!
  • + 13
 Gets my "stamp" of approval.
  • + 16
 Great video. Stylistically, there should be a bit of a nod here to Jamie Hewlett and Damon Albarn.
  • - 4
flag CarrotCorn (Jul 3, 2018 at 9:40) (Below Threshold)
 lsd is a helluva drug. especially with a good ol' bumpa coke.
  • + 1
 I was thinking the same thing. Very clever and original. Gotta be one of the best release vids out there.
  • - 9
flag es7ebanlv (Jul 3, 2018 at 13:00) (Below Threshold)
 "Maybe the best bike launch video ever?" didn't we said that just a few weeks ago with the Specialized copying Transition's vids?
  • + 1
 Best vid ever.
  • + 0
 Hairy Prankster on that Magic Boat. Great ratting
  • + 1
 not acid, absolutely no 303 involved, Spanky RIP
  • + 7
 the only thing that could make this better is if it was filmed after ratboy got his friar tuck haircut
  • + 3
 @pigman65: Was just about to say the same thing. It ain't acid if a TR-303 isn't involved.
  • + 1
 @sosburn: his hair in this vid reminds me of the classic old lady low maintenance 'do. He would fit in with most of my aunts.
  • + 2
 @James-R: Respect, you must be ancient as well !
  • + 52
 So SC, you thought, what better way to promote a new bike than to create a VOY?
  • + 51
 i'm gonna ask my dealer for some bronson, that shit must be dope
  • + 7
 Psst, hey kid! Wanna buy some Bronson?
  • + 41
 Best bike release ever
  • + 16
 I just want to know whether Bryceland actually lives on that boat or not. It's too perfect.
  • + 21
 I live near Josh and can confirm that he does, the guy is a hero to us SK scallys what an awesome edit
  • + 13
 One of the best release videos ever made
  • + 12
 Great trailer, looking forward to the first season.
  • + 11
 Holy shitstix this is awesome...score. 4 20 lmao
  • + 10
 Hahahahaha! That was enjoyable as fu¢k!!!! Cheers to the lunatic that created this video.
  • + 9
 Awesome vid!! Wonder if Ratboy will still ride EWS series since UCI is involved.
  • + 10
 Ratboy ft. Gorillaz
  • + 4
 Okay I almost didn’t even watch this. This is hands down best bike release or bike video ever. Killer riding good music and entertaining shenanigans. Santa Cruz I have never been a huge fan but this is marketing genius you got me wanting to drink the koolaid.
  • + 8
 Please tell me thats K-Rad in the inflatable
  • + 1
 Certainly looks like him.
  • + 5
 Damnit.... This pretty much embodied everything that I want to experience during my next Canada adventure. Trip my balls off and ride amazing trails with friends.
  • + 7
 Goddamn can Josh ride a bike brilliantly.
  • + 8
 This is rad
  • + 38
 rat*
  • + 22
 Ratical
  • + 3
 Santa Cruz have perfected two things: making awesome launch videos, and suckering people into buying their outrageously expensive bikes.

My current fave MTB video is Madeira Dreamin'. This is definitely a contender.
  • + 6
 I created 10 burner accounts just so I can favorite it more
  • + 6
 Jose Ratland is a gypsy

Did they get that boat from Peaky Binders set?
  • + 5
 By order of the peaky blinders!!!
  • + 2
 @speed10: Arthur is so fuken lit!
  • + 7
 Ratboy lives on that boat
  • + 3
 @gonecoastal: he’s a loose cannon is what he is. Great character
  • + 2
 @speed10: Wouldn't be much of a show without him.
  • + 2
 interested if he is really riding this bike after the making of the promo video. v2 version he only rode for the madeira promo video and after that it was only the 5010 which got his love. and the hightower lt in recent times.
  • + 2
 He currently is at l'Alpe d'Huez with it, for the Mégavalanche, check his Instagram Wink
  • + 5
 wtf did i just watch....? but... f*ck YEH!!
  • + 3
 A little boy followed a rat down a rat hole and ended up in the magical world of Bryceland, where there was a bike with a sign that said ride me.
  • + 4
 why isnt this 4 hours long
  • + 4
 Mint vid topped off with an appearance from K Rad ????????
  • + 4
 Mushies and manuals... A perfect trip to the trails.
  • + 2
 made me laugh, good to see something interesting on the music front instead of all the metalz Maximum King - Joyryde
  • + 4
 This is Rat as Fuck!
  • + 3
 Did they do acid or did I before watching this??
  • + 7
 Why do people always rule out the possibility of it being both?
  • + 1
 Great concept, excellent execution. Managed to get the balance right between showing off the new steed and making it fun with the animated Loosedog and KRAD characters!
  • + 3
 Give us a hit! Man its good to be a mountain biker today
  • + 3
 My Bronson needs a new Pilot....I'm clearly holding back it's potential
  • + 2
 Need to go riding right now
  • + 2
 Dat ratboi needs a new haircut...he looks like our cleaning lady Big Grin
  • + 2
 lmfao
  • + 2
 SC advocates drug use ?
SIGN ME UP !
  • + 2
 "the snozberries taste like snozberries"
  • + 1
 Props to the creatives on this. One of the best launch vids I've seen. And gee that boy can ride bikes.
  • + 2
 Tripping my tits off. Incredible edit Acid rat
  • + 1
 did anyone notice he was riding Maxxis HIGH rollers? Subtle hahaha
  • + 1
 That guy can sure ride a bicycle.
  • + 2
 sooo sick
  • + 1
 What the faaak was that?!!!
  • + 2
 don't do drugs kids
  • + 2
 What a twist!
  • + 1
 can he ride a bike as good not stoned?!?
  • + 2
 That was funny as fuck.
  • + 1
 Howdy Ho.....the poo poo go down the hole !
  • + 1
 Holy! Ratboy rides the absolute hell out of that bike, what a sick video!
  • + 1
 FUCK YES! 420. MOUNTAIN BIKES. TRIPPY SHIT MANE.
  • + 2
 stay out of drugs kids
  • + 14
 You mean “don’t run out”
  • + 2
 ????
  • + 2
 legend
  • + 1
 Josh is one of the most talented bike riders of all time
  • + 1
 I feel like that is Josh's real "just got out of bed" face, haha
  • + 1
 that was all sorts of awesome! Great job!
  • + 1
 that was to cool! I want a bronson
  • + 1
 Acid power, nice one geez!
  • + 1
 mint.....funky track
  • + 1
 Rad
  • + 1
 Y u no close that 360???
  • + 1
 ????
  • + 1
 Amazing that lads :-)
  • + 1
 P R O P E R !
  • + 1
 So so good.
  • + 1
 deadly
  • + 1
 Aw yeeeeeeh
  • + 0
 That was Amazing and Magical
  • + 1
 Sick shit Big Grin
  • + 1
 ALL HAIL THE RAT
  • + 1
 that was cool!!
  • + 1
 That was dope
  • + 1
 ????????
  • + 0
 great video!
  • + 0
 video of the year
  • + 0
 Track ID anyone? Big Grin
  • + 1
 Maximum king by Joyryde
  • - 1
 Epic vid ????????????????????
  • - 2
 I dont mind the soundtrack and I'm not even a millennial. It's kinda good. It makes me wanna.... Ride.
  • + 6
 sorry to break it to you, but if you're really 34, you're a millennial.
  • + 3
 @arrowheadrush: That's a pretty loose term that covers far to wide an age range and has a pretty negative connotation, so you may want to think twice about pressing that term onto some one as a label. Anyone born in the 80's experienced childhood pre-internet and before the widespread use of cell phones, aren't those two things widely associated with being brought up as a millennial?
  • + 3
 @RideTahoe707: are you offended that you're a millennial too?
  • + 4
 @RideTahoe707: If you're not personally offended, but you're white knighting for others that may be offended, then you're a millennial.
  • + 1
 Haha guys this comment went down the hill! All I was trying to say is that the song is pretty RAD even for a mid 30's guy like me. Cheers
  • - 2
 YAAAAAAAAAAAAAAASSSSS
  • - 2
 Umm, what?
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