Mathieu Van Der Poel Signs Unprecedented 10 Year Contract with Canyon

Mar 18, 2024 at 9:42
by Sarah Moore  
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Photo: CANYON-ERTZUI


Mathieu van der Poel has signed the longest-known contract in modern-day cycling  with Canyon Bicycles. The current Road and Cyclocross World Champion went to Canyon’s headquarters in Koblenz, Germany on Monday, March 18, 2024 to sign a ten-year contract, meeting with Canyon CEO Nicholas de Ros Wallace, as well as the CEO of reference shareholder GBL, Ian Gallienne, among others. 

He has a phenomenal track record on Canyon bikes so far, with 163 victories in Road, Cyclocross and Mountain Biking since late 2017, when his partnership with Canyon started. He extended that contract by four years in 2021.

bigquotesCanyon has been an incredible partner. We have developed bikes that have helped me succeed in Classics, World Championships and Grand Tours. But I’m still incredibly hungry for success. There are several milestones on my radar, including the Paris Olympics this summer.

In Road, Cyclocross and Mountain biking, Canyon’s R&D teams devote everything to creating bikes to win races, and I'm proud to fuel those product developments. We share the same winning mentality and, with this new contract, we're fully aligned on our ambitions for the next stage of my career
Mathieu van der Poel


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bigquotesAt the heart of the collaboration is a collective desire to continually push boundaries and elevate performance. Mathieu’s quest for the best is a true inspiration to our engineers and product development teams.CEO Nicolas De Ros Wallace

photo
Photo: CANYON-ERTZUI

Roman Arnold and GBL, as co-owners of the company, are aligned on this long-term view.  In a separate deal, Canyon extended its terms with Alpecin-Deceuninck, continuing the winning relationship with the team that started in late-2017.  

bigquotesSince we signed with Canyon we have had a long-term vision to create the first-ever multi-disciplinary team, built with the best and most talented riders of their generation. That is only achievable with the support of partners who build world-class high-performance products and share the same hunger for victory. Our new contract with Canyon is a significant milestone in the future development of all the talented riders who join Alpecin-Deceuninck and Fenix-Deceuninck riders.Alpecin-Deceuninck Team Management Philip and Christoph Roodhooft

Mathieu will next be in action at the Belgian classics E3 and Gent-Wevelgem followed by the Spring monuments, the Tour of Flanders, Paris-Roubaix, Amstel Gold and Liege-Bastogne-Liege. While MVDP has stated that he wants to compete in the mountain bike event at the Paris Olympics this year, we do not yet know if he will secure the coveted spot on the Dutch team.

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Member since Mar 30, 2011
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112 Comments
  • 198 9
 Will this be a contract that ramps down near the end? Or will that just be removed without telling him.
  • 104 0
 500 trillion dollar bonus if he wins rampage
  • 6 0
 Unprecedented ,the new word for optimism
  • 14 6
 They just expect him to take 8-9 years to learn how to jump!
  • 4 0
 @two-plank: doubled, if on a curly bar bike
  • 6 2
 I think the Napoleon Dynamite jump is more his speed
  • 7 1
 @Mugen: maybe they should include a dirt jump rhythm section

www.instagram.com/p/0lDed6g6Py/?hl=en
  • 7 0
 @jabblede: Dude can actually jump and rides moto, too.
  • 20 2
 I don't mind a little joke, but all the people repeatedly scuffing him for his two mishaps in mountain biking… it's getting a bit lame if you ask me.

Truth is the guy's results in mountain biking alone are outstanding, and 95% of the mountain bike pro's would kill for his track record. And about his presumed lack of skills, MvdP has far, far better skills than he is credited for.
  • 3 0
 @two-plank: an extra 100 trillion if he does it in full Lycra and on an xc bike
  • 138 3
 CNGRTS
  • 27 5
 MTHIU VN DR PL CSHG IN WTH RCRD CNTRCT!!!
  • 84 0
 Holy suit jackets and trainers middle class European BMW driving csuite
  • 19 0
 Les Coqs Sportif
  • 4 2
 I spotted the jackets and trainers but missed the middle class BMW bit.
  • 58 0
 Just looking at that photo makes me feel like I'm in an airport business lounge
  • 19 0
 That's the central European middle to upper management uniform. If the stars align, one day you'll be able to deliver a key note at some business school dressed like this
  • 11 1
 I was waiting for this comment. They look ridicoulus!
  • 31 0
 I appreciate Canyon's commitment to diversity. I see you, older guy wearing dress shoes! Let your freak flag fly!
  • 5 0
 Second from the left appears to be using a very fancy shoelace for a belt. Nice touch.
  • 2 0
 @Ar4S: they look exactly how i'd imagine the look of everyone at canyon HQ. not disapointed
  • 1 0
 This makes me want to wear black tie at work.
  • 45 1
 On another unannounced news, Thibaut Daprela is off Canyon Gravity team, to run as a privateer in the coming season.
  • 18 0
 Must have been some serious drama behind the scenes for that to unfold
  • 2 7
flag robito (Mar 18, 2024 at 10:33) (Below Threshold)
 Damn. Hope that's not true.
  • 28 0
 @qualms23: Totally! If only there was a mountain bike news site we could go to to try and find out what's going on... anyone know of one?
  • 8 0
 I have been eagerly checking pinkbike since his insta post but no coverage on pinkbike? Strange since they cover every other announcement.
  • 22 0
 Since there are a few very serious rumors but nothing official, pinkbike might just have decided to not publish anything. Its better this way.
  • 4 1
 @qualms23: there is apparently big drama in french circles and to some extend vitals team rumors thread...
  • 4 1
 @qualms23: I would bet a proper clash of true French egos... Have you ever experienced any?... It's fire works...
  • 3 1
 @nateb: vitalmtb forum lol
  • 1 0
 @nateb: Sounds interesting, but did you know Ritual Mountain Bike Film Tour Announces National Dates, Locations & Partners??
  • 3 0
 @nateb: I have learnt plenty from fellow Pinkers, for example the comments thread under the recent post on Miriam Nicole.
  • 5 0
 I'd say he quit to win a WC on a belt driven bike to get the 100k; that is probably worth more than his contract
  • 1 0
 Myriam*
  • 2 0
 @Nicolai-ion-rider:
He is going to keep using his Canyon DH bike for the season, so neither that theory nor the one where he is unhappy with the bike is true.
There was a French news site with an interview and he said something along the lines of "it was for reasons of laws within the contract"... I'm not good at translating French through German to English
  • 11 0
 "... we do not yet know if he will secure the coveted spot on the Dutch team."

Really?
I think we've learnt that the powers that be will pull whatever strings necessary for van der poel
  • 4 13
flag vinay FL (Mar 18, 2024 at 10:34) (Below Threshold)
 He still has to ride his bike. Whatever strings the pull to shove him in there and/or make him even jump a few lines in the start order, if he doesn't practice bicycle riding he still crashes out before the first lap is done.

I still don't see how they consider him so marketable after what happened last year. In particular compared to their jewel who hit the ground running in the ladies CX and MTB field.
  • 9 1
 @vinay: he'll stay marketable. I totally forgot about that whole event until you brought it up.
  • 14 0
 @vinay: If you only watch MTB then I can see why you'd think he's lost his marketability. But on the road he's the reigning world champ and easily in the top 5 most popular current riders. He's also the reigning back to back (to back?) CX world champ.
  • 4 13
flag vinay FL (Mar 18, 2024 at 11:11) (Below Threshold)
 @cookiemonster615: I can't really think of anything exciting he has done last year in mountainbiking. Good results will obviously help a reputation. To accept and (temporarily) benefit from something pretty much generally considered unfair (the last minute and undefended rule change before the Worlds) separates an athlete from those affected. To party crash the big event (those Worlds) without proper preparation (competing in other high level mountainbike races) to then fail miserably in the first lap also goes against the work ethic. Either you work hard and succeed or fail in all glory, or you don't even try and still dominate. Both can be marketable. To rock up at the premier event without decent preparation and then wash out in a relatively easy section, there really is nothing cool or marketable about that. With that being pretty much the only thing he has done in mountainbiking that year, I don't see how anyone could see him as a role model for mountainbiking.

Puck was much more exciting last year.

@mwglow : Yeah admitted I don't really watch road and CX (though I do watch pumptrack racing which is tarmac too). But it is about the riding, isn't it, not just the results. Is there anything cool in the way he rides in CX and road, like the way hits corners or jumps CX obstacles where others get off to carry their bikes? Honest question as I indeed haven't watched those races.
  • 12 0
 @vinay: the unique thing about the way rides CX is how far in front of everyone else he is.
  • 2 3
 @xciscool: Thanks. Is there anything that makes him develop such a lead? Is it primarily pedal power or is it also a skill that allows him to keep riding where others carry their bikes or an impressive way of making it through technical sections quickly?
  • 4 0
 @vinay: On the road he descends and corners really well, but so do quite a few other riders (Tom Pidcock on Alpe d'Huez comes to mind).

This year in CX was pretty otherworldly though. There were quite a few races where he was the only person riding multiple obstacles, or it was him and Wout van Aert riding them while everyone else dismounted. His ability to do nearly sprint level surges what seemed like 20-30 times per race blew me away.
  • 2 0
 @vinay: He's simply so f*cking strong. World tour roadies are basically the fittest cyclists you can find. There aren't many others in the CX field that could be a threat in an actual road race. He can drop in and straight up ride off the front.
  • 1 3
 @Austin014: Alright I see. He is marketable based on his CX and road results, fair. Is CX more of a worldwide thing these days? I always felt it was primarily a Belgian and Dutch affair but maybe things have changed. Not necessarily regarding the athletes but regarding the audience watching these races.
  • 5 1
 @vinay: He loves riding the bike. Sure he f*cked up at the Worlds XCO but he just demolished the best in the world in the road race and thought he would have a go. Most wouldn’t expose themselves so I applaud him for that. I imagine that Paris XCO course doesn’t have extended climbs? If he trained I doubt anyone would see which way he went on such a course. Pidcock needs the extended climbs. So MvdP could end up road, MTB and cross world titles at the same time. No disrespect to PFP but to do that in the men’s field is completely ridiculous.
  • 3 5
 Alright, no question he can ride and anyone can crash. I think the reason I'm a bit harsh is:

1. He rocked up at the Worlds without preparing for the event through competing at the regular WC races. To me it feels as a bit arrogant towards other athletes who worked really hard to be able to compete there and do well. Being able to stand at the start line is the result of dedication and hard work. It is a race, but it is also a celebration of how far they got. At least that's how I see it. So to party crash the event unprepared comes off as a bit rude. Especially if you can't convince that you're really up to it.

2. If you're somehow given something unfairly in class which you're buddies aren't getting, you've got two choices. Take it and use it to your advantage but also accept that you'll mess up your cred against your buddies. Or refuse, don't have the advantage but have the level playing field. Loads of athletes and team managers objected against the last minute UCI rule change (regarding the Worlds' start order) but the UCI simply didn't respond. MvdP was in the position to refuse the advantage he was given but instead took it. He could have thrown the big middle finger against the UCI for a rule change that was considered unfair by pretty much everyone, yet he just ran with it.

Don't get me wrong, I won't blast anyone for crashing out or not getting the best results despite preparing at least as well as their competitors in the sport. I don't think I have ever blasted him for crashing at the Olympics because I think he was actually preparing well for the race (and I do think he can jump too) nor do I think I have ever blasted him for chasing those teens when he got stressed and tired in that hotel. Not saying it is perfect and all but these are things that can go wrong in a moment when you're not sharp. I think for me it is primarily how he signed up for the MTB Worlds without proper preparation in the sport and how he ran off with an advantage that was given to him unfairly. I also understand that sports mean different things to different people. To some it is about winning races. I think for me fairness and respect are more important (and race results not so much, probably).

Anyway, thanks for the chat. It is bedtime for me now so I'll call it a day. I definitely understand your view and hopefully I have also clarified mine.
  • 1 0
 He will secure his place in the road-team; for mountainbiking I strongly suggest we send Tom Schellekens, he secured that one spot for Netherland.
  • 3 1
 @vinay: m.youtube.com/watch?v=GSWpBA9Sngs
This is probably part of how he does it. He‘s got legs, heart, lungs, AND skill.
  • 3 2
 @vinay: go and watch and then comment ffs
  • 2 3
 @dj100procentenduro: Read my fourth comment in this thread, then comment ffs.
  • 1 0
 @dj100procentenduro: Alright, then by all means please keep responding without reading, you'll be doing great.
  • 11 1
 In normal clothes he just looks like a normal guy. But on an bike, and in his kit; he looks like the Ivan Drago of cycling
  • 2 4
 Man crush❤️ The guy is an absolute monster unlike any I’ve seen in watching cycling for 35 years.
  • 6 0
 "Longest known contract"
I thought a certain Trek rider had a "lifetime contract" with them, but for some reason Trek ended it.
  • 6 0
 Mathieu negotiated himself a strong deal by leveraging all the vowels that CNYN had previously sold at slump prices.
  • 11 10
 There should be a requirement to release the terms of the deal like other professional sports. It sets the tone for what can be expected or in this case the high end of the spectrum and athletes can work off of that with agents vs just guessing and ultimately getting screwed at the negotiating table.
  • 1 0
 We can only wish. That would certainly be better for the athletes. I would love to know the details on this contract.
  • 8 5
 Why is that? Agents for the top end of the sport are in tune with value/worth of their atheletes. Forceing companies/riders to divulge their salaries or ANY sensative data is egregious at best. the majors sports teams often have their stadiums or other key assests underwritten by tax payer dollars and/or partially owned by high level folks with disclosure requirements. Keep that sh*t out of bikes. Ready for my inevitable downvotes and shade thrown my way.
  • 2 2
 @bman33: Because I truly believe that having that level of scale available will help riders. Especially the ones that are at the lower end of the pay scale. Sure the top guys and their agents have a good idea of what they can get but it would help the overall pay scale to bump up for entry riders etc. Those newer/smaller name work horses dont make that great of money so if the info could help tip the proverbial scales in their direction a bit and make that lifestyle more sustainable then great.
  • 6 1
 Because other professional sports have legitimate athlete unions and/or collective bargaining agreements. Not sure if MTB will ever get big enough (or "professional" enough?) to get to that point, but it would definitely help to properly pay riders sending it down the gnarliest courses whilst the UCI and the broadcasters reap the rewards and riders are still paid pittance.
  • 3 3
 @bman33: Agreed. It's like the US women's soccer athletes asking for the same amount as their male counterparts. Total farce. It's all about how much revenue the team or athlete is bringing to the brand. Should never be about equity. Equality, yes. Equity, no. As long as Mathieu keeps winning and selling bikes for Canyon, he deserves well above the "industry norm".
  • 3 0
 10 years is a lot to work for any employer, with the pressure of performance and results. Must be a lot of fine print for the “what ifs”. Years 5-10 must be e-bikes.
  • 1 0
 He will have long retired before this contact runs out, its really more of an ambassador role. He already has plenty more of these.
  • 2 1
 Can't say I remember ever seeing a bike contract longer than a team contract. Maybe they've existed for years, certainly on the road. Sagan seems to have stuck with Specialized through teams. Interesting. He's no longer a mountain biker though, I think that's pretty clear. Not even sure he's going to do CX again at least for a year or two. I think of all these multi-discipline riders, only Pidcock could instantly be a mtb'er again and clean house. It would take MVdP a full year to get going to the top level...but he could certainly be fun to watch if he could finish a race again.
  • 1 0
 You're right, contracts longer that team contracts, maybe the only one.in fact bike supplier contracts are very rare in road racing. Can only think of Sagan, and I believe also Evenepoel gets some support from Specialized
  • 1 1
 Yep, that was my first thought. Road riders don't sign to bike companies, they sign up to use whatever bike the team secures as a sponsor. MVDP is only signed to Alpecin Deceuninck until 2025 so...... then what?
  • 1 0
 Oops, missed that he's extended with the team for five years.
  • 1 0
 @Murder-One: PR guy. He’s a total legend so having him around for press events would be huge for Canyon.
  • 1 0
 I don't really understand how this can work. Circumstances change. Nothing stays the same in a road team for ten years. What if MVdP doesn't like, say, a change in team management and wants to leave? Does he take the Canyon sponsorship with him? Can he only go to another team 'supported' by Canyon? Worse, is he unable to leave (which I think is probably against EU employment law)?
  • 1 0
 These kind of contracts normally have a few different out-clauses. Change of management, injury, morality clauses, etc. It's basically that if he wants to stay on the team, he can keep renewing for up to ten years but I guarantee there are a few evaluation points where he can opt out if he wants. It's not like they're going to force him to keep racing if he wants to change disciplines or retire.
  • 2 0
 Guess that means whatever team he races for has to be on Canyon. This is also a burden on Canyon to deliver that many bikes to the road team that MvP is on.
  • 3 0
 show me the mooooonnnnneeeyyyyy
  • 1 0
 I'd assume that this means that he got shares of the company and became a part-owner of Canyon.
"10 year" contract is mostly marketing.
  • 4 1
 Sometimes dogs are brown
  • 5 0
 my cats breath smells like cat food
  • 4 0
 @thebradjohns: my dog food smells like cats breath.
  • 4 0
 @Bike1Bike1Bike: My dog's breath smells like your cat's breath
  • 11 12
 What do adolescents and Canyon have in common? They both knock on MVDP's door.

What do adolescents and Canyon not have in common? Only the adolescents get their asses handed to them.
  • 2 0
 How many e-bike years is that?
  • 1 0
 Real question here is how much money is guaranteed from the contract? Details would be great to see
  • 1 0
 My guess is that this is not a normal athlete contract.

I think he became a part-owner of Canyon (we can only speculate how many % of the shares) and they took the opportunity to announce a "10 year" deal as a marketing stunt.

Either way, good move from Canyon.
  • 2 0
 He jumped into it head first.
  • 1 0
 Canyon price rise to fund this
  • 2 3
 Over/under on how many frames he has to warranty in 10 years? Hopefully he gets slightly better service than my friends who used to ride Canyon…
  • 1 0
 Skills bring big bills$$$$
  • 2 1
 Canyon files for bankruptcy protection 2029.
  • 3 3
 Perks include health insurance, vision, dental, and legal for shoving minors.
  • 1 0
 The dude got a baseball tipe of contract minus the money.
  • 1 0
 must be pushing past $100m ... expect to see a new lambo at his house soon
  • 1 0
 Greatness!
  • 1 0
 Happy for him
  • 1 0
 Lambo money.
  • 1 0
 Scotty Pippin contract
  • 1 1
 10yr contract. Fuxk that.
  • 1 0
 Broken video card?
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