Media and cycling industry veteran, Vernon Felton has joined global mountain bike media leader, Pinkbike, in an editorial role, effective immediately. Felton brings with him the experience of a media career spanning nearly two decades, and including work for titles such as Mountain Biker, Outside, and others, while he is perhaps best known for his work at Bike Magazine where he held several roles, including Editor in Chief.
Colin Meagher photo
|Leaving Bike is a bittersweet thing, sure. I put in nearly 18 years there and it's both a great pub and a great group of people. My goal as a writer, though, is to serve as many people as possible. Where the largest print titles reach hundreds of thousands of readers, Pinkbike extends my reach to several million, globally. - Vernon Felton|
|We're proud to welcome Vernon to the team here at Pinkbike, he's a great guy, and he brings a ton of experience to the job. He complements our existing staff well, and brings a unique and important view to the coverage of the sport of mountain biking. - Company President, Karl Burkat|
In addition to the coverage, Felton will provide of industry and technology, he will also be contributing his talents to feature writing and the insightful analysis of political, social, and other issues surrounding the sport that his readers have come to expect. Felton sees this as rider and reader service that matches well with the Pinkbike business:
|When you step back and look at what the Pinkbike team has built, you can see how the site grew to be so big. Almost everything it offers, from content to buy/sell, to Trailforks, to social media, seems to have been an answer to the question, 'how can we help facilitate and improve the experience of mountain bikers?' and I'm excited to be a part of that. - Vernon Felton|
Felton will remain in Bellingham, Washington, and promises to keep his passport up to date so he can occasionally commute to Pinkbike Global HQ in Squamish, BC, Canada while maintaining a proper physical and emotional foothold on the US side of the border. About Pinkbike
Based in Squamish, British Columbia, Pinkbike has developed into the largest action sports site in the world. With over 3million unique visitors every month, along with over 750,000 registered users, Pinkbike supports mountain bikers with in-depth race coverage, product and other news, social media, a buy/sell marketplace, Trailforks.com trail mapping, video and photo sharing, and more. Pinkbike’s global mountain bike community creates a fully engaged relationship between its users to upload, share, and interact with other bike enthusiasts.