Press Release: Kids Ride ShotgunTwo years ago, we launched our frame mounted 'Kids Ride Shotgun' child seat. Designed for mountain biking with kids 2 – 5 years, the up-front ‘riding shotgun’ concept has proven popular since then, especially whilst many families have been restricted to riding within their covid-friendly bubble.
Fast forward to 2021, and today we are back with a brand new child seat, a new take on the original Shotgun seat – the Shotgun Pro.
With zero frame contact, and lightning-fast fitting and removal, the Shotgun Pro is the ultimate child seat for MTB families. And because it doesn’t touch the frame, it’s also suitable for eMTBs with bigger downtubes, which is something the original shotgun seat couldn’t accommodate.
“We had a great response to our original frame mounted seat, with thousands of families hitting the trails around the globe – but we’ve struggled to make our frame mounted version suitable for eMTB’s. There are also still some parents out there with high end carbon bikes, that prefer not to have a child seat contacting their frame, and that’s why we developed the Shotgun Pro.”
In terms of bike compatibility, the Shotgun Pro fits all mountain bikes with standard 1 1/8 steerers, which is the vast majority of modern bikes. And so that MTB parents can share the duties, two headset spacers are included with the product – allowing for quick switching between bikes. The rear of the Shotgun Pro attaches to all common seat post sizes, and is dropper post friendly.
For those that want to take a deep dive into how the product came about, we have put together an
overview of the Shotgun Pro development process on our blog.
 | I don’t think there are many other child seat products that have the range of adjustment and design complexity that this product has. For me, the highlights are a combination of key aspects, like the way the saddle can be levelled, the way the legs fold up flat so you can hang it on the wall – the shape of the top tube, and how that mimics the shape of an MTB top tube. Also, I really like some of the details that everyday customers might not notice, the fact that every sliding mechanism is bushed and has a nice feel to it, the black on black brand aesthetic and little design details like the printed torque settings. But most importantly, this product is going to create a lot of smiles for a lot of kids!—Tom Hayward, Co-Founder |
Launching today, the first release of the Shotgun Pro is exclusively available from your local bike retailer. Mountain bike parents can find their local stockist or learn more on the
Kids Ride Shotgun website.
Step 1: Reverse engineer a Mac-Ride to make it not look like a Mac-Ride
Step 2: Price it above a Mac-Ride
Step 3: Profit
I will say however that the rotating seat is nice, that is my one complaint about the Mac-Ride. So - bravo! At the end of the day these are game changers for parents and kids riding bikes together.
Anyway, thanks for the kind words on the rotating seat. We wanted to add the padded saddle, as we get a lot of positive feedback on how comfortable the original shotgun seat saddle is, so wanted to bring that across. And agree with you, riding with a kid upfront (regardless of what product you use) is an epic experience, and gets kids off screens and out onto trails which is a great thing right!
Cheers, Dan
The pinkbike formula - pick a seat and be a d*** about it.
Mac Ride had (what on face value) appears to be essentially this design ready 4(+?) years ago? You can't make something that bears more than a striking similarity (read identical with improvements) and not have people leap to that assumption.
I bought a Mac Ride about 3 years ago for my now eldest and he was on it for 2 years and was really uspet when I told him he was too big to go on it (safety issues with getting the stirrups low enough/wheel fouling etc), now his younger sister loves it too. The only complaint is sometimes on long bumpy rides they've mentioned a numb bum so a slightly more comfortable seat I'm sure is a welcome improvement the Mac Ride.
I guess when you've been beaten to the punch the only way is to "develop" your own solution and hope the improved features over the competitor blur people's memories that it's been done already. I'm definitely struggling to see how it's a "completely different design from the ground up".
But whatever, if it gets kids out on bikes more great, just a shame original ideas are becoming a rarer thing. If I ran Mac-Ride I'd be pissed although someone far more mature would probably be flattered...
I think mac-ride started around 2012 so they've been around for a long time by comparison, and have lots of loyal followers. Before mac-ride, there was actually another brand the LOCT (little ones come too) child seat out of the UK, which was also a similar zero frame contact design. I can't speak to whether mac-ride got the idea from them or not, but that's old news now – and LOCT has gone out of business since I believe.
Anyway, thanks for the kind words on the comfortable seat. Yep we've 100% tried to improve on what's out there already, I think that's only natural in business and I don't wish the mac-ride guys any harm. In fact I met them at Sea Otter pre-covid and said hello, they were super nice. I also emailed them the other day to give them the heads up about our pro seat launch ,and they responded to say thanks – which was more than I expected to be honest.
Anyway, as you've said (as have a couple of others), people love whatever seat they've used, as it's an amazing experience riding with your kid. Here's to more of that!
Cheers, Dan
How about if the first design of a two wheeled machine with a seat and some sort of handlebar was the only "allowed version" of said machine...or perhaps only one version of a 4 wheeled vehicle with a motor and steering wheel. Itd be nice if we were all driving around in a Benz Patent Motor Car with no improvements.
Of course the basics are the same..WTF. Isnt it true that imitation is the greatest form of flattery?
It is at least a huge improvement on the older shotgun, which looked like a DIY project.
I mean isn't it the trend in our sport that good designs will get adopted by others...
As long as it helps to share a ride with your kid, you shouldn't think twice fir the price.
#lookslikeasession #lookslikeamacride #kidsonbikes
m.pinkbike.com/video/509998
It sounds like they're touting "A kids bike seat that fits in-between your headset and seatpost" as some kind of amazing new invention.
It's like if WeAreOne launched the Arrival, and was like, "It has two wheels, front and back suspension, and is capable of going down mountain trails!"
Instead of focusing on what's actually unique about their product, @kidsrideshotgun wrote a press release that presents the features they share with earlier products, as unique, instead of actually focusing on its unique features.
After reading the design article, I believe the ways this tries to improve on the MacRide design are:
* A more comfortable, adjustable seat.
* Adjustable-width legs.
* Grippy foot pegs.
That's cool, and I'll bet they wouldn't be getting this flack if they'd focused on those advancements in their PR, instead of suggesting that "features MacRide has offered for years" were innovations.
I "upgraded" from that to a Yepp, which was great to put on and off (it snapped into a bracket on the headset stack).... but the seat was too high and too upright so I'd have the kids helmet bouncing off my chin
The iBert seemed to fix that problem from what I saw from a fellow Dad, but never tried it myself.
Anyway, all great ideas. I dig any company that puts in the effort to get us all on the trails together.
Sure there is a certain inevitability in solutions focussing to a similar means, and to be fair your solution does look like it solves some of the imperfections of the Mac Ride and you've executed them in a pleasingly engineered way so props. If the Mac Ride guys are cool with it then what the heck, there's 50 different bikes out there running faux bar so yeah let's get those kids seats out there. I knew I had seen something prior to the MR but had forgotten about the LOCT, I guess their business model just wasn't quite succesful or maybe it was pitched at the wrong time/wrong market.
To anyone with kids umming and ahhing about a kid's seat, just get one. If you have two kids get a trailer too, hauling two children on a conventional bike up a shallow gradient turns it into a mega workout, plus they are usually grinning like nutters on the way back down.
I think when writing the press release above, I've been super conscious that (for most of the world at least) the concept of riding with kids upfront on a mountain biking is a relatively new idea. A lot of people think it's crazy in fact! Appreciate that's not the case for PB people however, so I probably could have changed the language for this article. But at the same time, I didn't want to make the article a mac-ride comparison. It's a pretty tough one when there's only one main competitor, as it looks like you're singling them out.
In terms of the differences of the product, you've pretty much nailed it at high level. The rest are all subtle design features that only product designers would notice. Another thing that the trade would be interested in, as that we're available at your local bike shop, in fact, the pro seat launch is exclusively through bike retailers which we think is pretty rad.
Thanks for the feedback man, appreciate it! Cheers, Dan
Yeah, without a doubt. To be honest it's good to see people sticking up for the original.
There's always going to be a first, and if it's a decent idea there will always (mostly) be another better and another worse version.
Competition will drive innovation
Shotgun sells a small handlebar for kids that clamps onto your bar.
Or, I have used a Renthal extra tacky cut in half and each side slipped onto the inside of the bars using an air nozzle. Gotta take your shifter and brake levers and stuff for that though ...
EDIT: Spelling
I guess it at least settles the discussions as to if it is better to clamp the child seat to your frame, or to steerer/seat post.
Who are these ninnies worried about their precious “high end carbon” frames? I have one of those and I don’t worry a bit about it. Just wipe the dust off the frame and the shotgun seat’s rubber innards. You won’t scratch your frame.
Regardless, it's a fantastic invention and really is a game-changer for riding with kids. Every adult who sees it is in awe.
Judging by the fact shotgun just ripped of Mac ride’s entire design I’d say they agree.
In all serious… it’s just rad to have some more kids seats out there. We’re on 7 years+ use of our Mac Rides! Yay bikes and kids! Weeeeee! ✨
DB@EB
That being said, either one is better than none. It's so fun to be able to take my whole family out on the trails and makes it way easier to get out for a ride compared to having to leave my wife with all the little ones.
My mountain bike - also a Yeti, tho a 575 - does not have a lot of space on the steerer tube for a mount, and the Thule requires 30mm. But it sounds like either of those require less.
Currently using my cross bike.
The kid loves the thing and it gets me more riding time, so I am looking for a better set-up.
I would strongly recommend a mac ride. It only requires a single 10mm spacer under the stem to fit (you replace the stock spacer with one supplied by mac ride that has a groove in it for mounting). I've been able to take my son on almost all my local trails as long as they don't include airborne features since he was about 2.5 years old and he's loved every second. Just make sure it's not near nap time, because it's not like a Yepp Mini where they can go limp and be supported by the seat when they fall asleep.
I tell everyone I can about the stuff from @kidsrideshotgun and will continue to do so. One comment: y'all need to implement the idea I sent last year: build out a community of people who ride with their kids. The only thing that could make my rides better is if my daughter and I could find some other parent riding buddies. We did this in the early days of GoPro and it paid dividends.
Have two Mac rides for kiddos (now 4.5 and 3) with mounts on the mtbs and emtbs.
When the kiddos were smaller the grippy larger saddle of the macride was advantageous in keeping them in place but having to buy the emtb package for the stirrups to clear the emtb downtubes was definitely an extra cost. Also, the macride struggling to fit the 34.9 seat post was a challenge (this may be remedied with their updates)
Mac ride has changed their saddle to shift back further for ‘longer’ riders but the saddle is so huge the kiddos reach can only extend so far…
with older kiddos this saddle design seems a lot better, especially since most bikes have shorter seat posts to facilitate long droppers and the saddle rotates…
The stack height and chin Bono is a real concern but if my 5’2” wife on a S 29 emtb can figure it out, you can too…!
Also, the shotgun looks like the foot rests can extend further and toe overlap is less of an issue…
Excuse me while I go clean tinkle out of a car seat, restart Luca, flip a load of laundry, and get a kiddo out of time out
Long story short just Get out and ride with your kids. It’s amazing.
#dadoftheyearoftheday
I would really love to see a spin off of this where the seat/stirrup apparatus can mount directly to a parallel top tube for commuter/road bikes, (and potentially swap over to the steer-seat bar for mountain bikes. Then you have a product head and shoulder above all others.
I know right?! That’s the future of children’s bike seats...incorporate more childpower.
My girl is 11 months old...still a year or so until she can ride this thing I’m so excited about the idea of riding with her that I I bought the OG shotgun when my wife was still pregnant. Probably for her 1st birthday I’ll get her the bars.
...it’s going to be hard not to spoil her with bike gear.
Pinkbike Bro Science - YOU COPIED (insert brand here) AND YOU ARE THIEVES!
Is there the 'Shotgun Pro Kids MTB Seat' w/ an option for a bottle cage or does the lucky Kiwi kid have to carry a heavy CamelBak? Asking for a friend :-)
Can we add some airbags and call it the XPLDR?