Context Ridewear Launches New Value-Focused Line of Gravity Kit

Jan 13, 2023 at 10:33
by ContextRidewear  
Context Ridewear Mesh gravity vest Navy
Context Ridewear drops in with new line of sturdy, value-conscious MTB gear.


PRESS RELEASE: Context Ridewear

We’re delighted to introduce Context Ridewear, a new UK based MTB apparel company with a focus on the gravity sector of our sport. Created by two DH-loving engineers from the Cotswolds, and launched in September 2022, our company was created to directly address our pain-points with the current state of the MTB apparel industry:

– The price of MTB apparel, especially for gravity-focused DH & Enduro applications.
– The ever-changing fashion, with new lines of gear introduced every season by the large brands.
– The kit just didn't hold up to crashes, had little/no backup support, and cost a fortune to replace.

Context Ridewear
The kit combo deals are the best value way to buy - the Berry/Black Gravity Combo pictured here is £69.99
Berry Grey Gravity MTB combo
Stealth Black Gravity MTB combo
The gear is build for gravity riding applications, like Downhill, Bike parks, or Enduro.

We had the idea for Context Ridewear around two years ago. Over the years, both founders had ended up with wardrobes full of mis-matched sale-item clothing, having poured their available money into bikes, tyres and uplifts. This frustration led to some discussions over why DH gear had to cost quite so much money – what was so special about it in the first place? Being a pair of engineers with 25 years of business experience behind us, we couldn't leave this question unanswered.

What we found astonished us. By building a super-lean business model, without any retailers or distributors, designing and developing everything in house, and doing all our own admin, not only could we match the prices of the big-brands – we could beat them.

This isn't something totally new – direct-to-customer bike brands like Canyon and YT have been doing it for years. However, the big clothing brands out there seemingly aren't in any rush to follow suit at this time, so there was a gap in the market for us to exploit, whilst passing the savings on to our customers.

So, the hunt to find production partners and design our product range began. After 18 months of design, sample sourcing, materials and construction testing, Context Ridewear was officially born! It is with great pleasure we introduce our Gravity gear range to the Pinkbike community.


Our gravity MTB gear range

Gravity MTB Pants

• Heavyweight 'soft-shell' Polyester construction, with a slight stretch and good water resistance.
• 400GSM Cordura knee panels for crash resistance.
• Double and triple-stitched in strategic areas for robustness.
• Rear panel is made from a very water resistant Polyester/PU blend for added splash resistance.
• Elasticated calf panels for a comfortable, slim fit around the lower legs.
• Ratchet buckle waistband and YKK zippered fly.
• Two waterproof zip pockets at hips.
• Raised rear coverage for added mud protection.
• £59.99
Context Ridewear Gravity MTB Pants Only 59.99.
Context Ridewear UK Gravity MTB Pants
Context Ridewear UK Gravity MTB Pants

2-Layer Jersey system

• Moto-inspired layering system. Compression under-layer with a casual Mesh sleeveless over-shirt.
• Custom fit - elongated body and arms so that everything stays covered when stretched out on the bike.
• Loads of colour combinations available, by changing mesh jersey or compression combination.
• Mesh jersey can also be worn on its' own on very hot days, or for extra style on summer evenings!
• Ideal for running with a chest or back protector.
• £24.99
Context Ridewear 2 layer jersey system
Context Ridewear Gravity MTB Gear Mesh Sleeveless Jersey
Navy Grey Gravity MTB combo

Softshell Fleece-lined Gilet

• Softshell Polyester Gilet with fleece lining.
• Ideal for keeping your core warm on cooler, windy days.
• Extended tail length for coverage on muddy rides.
• Designed to be worn over our compression jersey.
• Two fully waterproof pockets with waterproof zips.
• Key tether in one pocket, goggle wipe in the other.
• Subtle faux-leather branded tag on front.
• £29.99
Context Ridewear Winter Softshell Gilet
Context Ridewear Winter Softshell Gilet
Context Ridewear Winter Softshell Gilet Long Tail


Our Kit Combos

Green Black Gravity MTB combo
Gravity MTB Combo

• A 3-piece outfit comprised of the Gravity pants and 2-part jersey, for a discounted price.
• 4 colour options of mesh jersey, and 2 compression jersey colours to choose from.
• Sizes ranging from Small to XL. An XS Pant option will follow very soon.
• £69.99

Winter Gravity Combo

• A 3-piece outfit comprised of the Gravity pants, compression jersey, and Gilet, for a discounted price.
• 2 compression jersey colours to choose from.
• Sizes ranging from Small to XL. An XS Pant option will follow very soon.
• £79.99
Context Ridewear Winter Gravity Combo


Our 1 year Crash Replacement policy

Context Ridewear 1 year crash replacement scheme

We are offering, with every single piece of Context Ridewear, a 1 year crash replacement policy which entitles the owner to a large 40% discount off a replacement if they manage to break their gear whilst riding. Not only does this show how tough and well built we think our gear really is, but by not offering these replacements for entirely free, we don't have to add that cost onto the initial purchase price of the item. So, we've got our riders fully covered without any extra purchase costs.


Context Ridewear Gravity MTB Gear
Context Ridewear Gravity MTB Gear Berry Grey Combo

Context Ridewear Gravity MTB Gear Berry Grey Combo
Context Ridewear Gravity MTB Gear Winter Combo
Context Ridewear is owned and designed by riders, for riders


For more information, visit the Context Ridewear Website, grab some gear, and go ride your bike!


RIDE IN CONTEXT


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118 Comments

  • 248 0
 Reasonably priced. Nice colours. No brash logos. Pinkers have nothing to complain about here. Terrible.
  • 31 0
 Give it some time
  • 113 0
 No bottle cage.
  • 20 0
 looking for something a little pricer, more drab, and a logo so everyone knows i'm nor really riding for Leatt
  • 10 0
 Internal cable routing
  • 31 39
flag onawalk (Jan 14, 2023 at 12:38) (Below Threshold)
 Hold my beer.....or maple syrup.....

Love the kit, looks good, crash replacement, sure, I cant see myself using it, and will go out of my way to mock someone who goes back to a clothing company with a torn jersey looking for a replacement (friggin people cashing in on Darn Toughs lifetime replacement on years old socks...)

the marketing non-sense
"What we found astonished us. By building a super-lean business model, without any retailers or distributors, designing and developing everything in house, and doing all our own admin, not only could we match the prices of the big-brands – we could beat them." Is this, is this not entirely obvious by now?

followed up with.
"This isn't something totally new – direct-to-customer bike brands like Canyon and YT have been doing it for years."
Ahhhh turns out it is fairly obvious, as its being done by virtually every online retailer....

Can we move past "clickbait" type headlines and non-sense like this?

again, gear looks good, I appluad the effort, the product, the ethos, please lean into that, rather than the idea behind your groundbreaking discovery about a lean business model.

Apologies, I might have missed my pancakes this morning!
  • 10 1
 right. if it's not $300, there is no way this is going to look good on my S-works
  • 8 0
 These need straps sewn in to hold them to the frame. I’d pay $300 more for that feature, as I can’t think of any other cost effective way to hold my extra layers when I get warm.
  • 10 0
 Not E specific though.
  • 5 0
 E bikes
  • 2 0
 But there's no 'Enduro', 'Downcountry', 'Gravel' or 'E-' in the name anywhere! How will I know it is any good?
  • 1 0
 @Mac1987: It sounds like you're trying to put other branding in context
  • 2 0
 @Mac1987: how will you know what to use it for???
  • 2 0
 UCI WC 2023 approved. Surely it can’t be ridden like that. The jersey needs to be tucked in the pants or, just to be sure, in your socks.
  • 1 0
 @SacAssassin: They only have S sized pants left 2 days later....
  • 1 1
 Con’t complain
  • 5 0
 @number-6: it’s been an incredible response, we are blown away by the support. But unfortunately it’ll be a few weeks until everything is available again; we’ll post regular stock updates on our social media though.
  • 1 0
 @ContextRidewear: looks well deserved, from where I'm sitting.
  • 31 0
 Any plans for longer trousers for anyone who is above average height? 31 inseam would only cover top half of my calfs while seated and I am only 6'3....
  • 18 0
 I’m 6’2 and also struggle for trousers of a decent length. The outseam is quite generous so I wouldn’t pay too much attention to the inseam measurement of 31.5” - id describe the sizing as ‘on the longer side of regular’. Hopefully in the future we’ll be able to stock dedicated long sizes, as we have been asked for those a lot. Watch this space…
  • 10 0
 +1 for this. At 6’2” 145 lbs I’ve given up on finding any dedicated pants that actually fit. They’re either comically short or, if long enough, can fit 3 of me.
  • 5 2
 @Donnellb: ride NF
  • 5 1
 @ContextRidewear: what about us with shorter legs?
  • 1 1
 Norrona Fjora Flex 1 pants: other than the stupid little mesh pocket, in the thigh/ phone pocket, which catches on a Max sized phone, they are very well made. Nice long inseam (34"). Leg vents quite useful for winter fat biking heat control.

Ride NF DP4; made in medium and large tall models (34" inseam) these are so good I got two pairs, better pockets than the Norrona but again the phone pocket zip seam catches on a Max sized phone (they should have flat seamed it). Less annoying than the Norrona.

Both trow long enough that cuff goes all the way down to the tongue of the shoe/ boot to keep water/ muck from hitting the sock/ getting inside the shoe/ boot.

Both don't have hanging loops for drying
  • 1 0
 @andrewbikeguide: isn't anything by Norrona like, a thousand bucks for a pair of pants? last time i looked they were the most expensive brand of clothing i'd ever seen.
  • 1 0
 @Trowel1: would absolutely second NF. Expensive as hell, but they're local to me and I feel good about supporting a company that pays their employees a decent wage and actually manufactures locally. I'm 6 nothing, slim, usually a 32x32 in pants and the medium long is perfect. There's a little slack at the ankle but it's fitted enough it's not an issue.
  • 3 0
 +1 6'2"
  • 2 0
 Race Face makes a long inseam version of the Indy Pants that are great
  • 3 0
 @Donnellb: roadbike clothing works better for us skinny folks..don't know why,I see plenty of fat roadies.
  • 1 0
 @jamesbrant: They're on par with Arc'teryx for much of their stuff. Affordable? No, but I've got a shirt, shorts and backpack from them that are really nice, though I didn't pay current retail prices for them either.
  • 2 0
 @lewiscraik: turn ups. Scissors? Easier to shorten than it is to extend
  • 1 0
 @bonafidebikes:
Long inseam on these RF Indys is not really long, just average 32 inches, to be truly long, they would need to be 34
  • 1 0
 @andrewbikeguide: Long inseam in these (34) is only on XL or XXL, with my waist at 34, the length of them is only 32, not good when I am 6'3 and 200lbs
  • 19 1
 It is nice to see not everything is going up in price. I am having to get used to paying 9 dollars for 18 eggs and my natural gas bill to triple.
  • 10 1
 Be happy. Here you would get only 12 for that price
  • 32 0
 @pakleni: You're not yolking...
  • 21 1
 These comments have exceeded my eggspectations.
  • 31 6
 $9.00 for eggs made in USA by American chickens isn't unreasonable.
  • 1 4
 $0.50 for an egg really don’t that bad
  • 5 2
 @DJ-24: What is so special about eggs made by American chickens?
  • 5 0
 Just let the chickens roam around the yard and feed them your leftovers. Super cost effective and the door to door salesmen and Mormons will just pass by because they have learned some chickens don’t give a flock.
  • 17 0
 @IntoTheEverflow: they are a good source of irony.
  • 17 8
 @IntoTheEverflow: their eggs have gun’s and general intolerance to change
  • 4 1
 @IntoTheEverflow: they don't come from a Chinese factory, I think is the joke here
  • 1 0
 ''
  • 7 1
 @IntoTheEverflow: They're yuge.
  • 3 0
 These chickens are living the American Dream. They were born as some poor chicks in Cuba, waited for the right current and jumped on some piece of wood floating towards Florida. Loads of chicks drowned. Loads of them were pushed back by the coastgoard (against the current) and drowned too. But a few made it. They started to work for free in @bitterrouter's yard, living off leftovers and Mormons. Through hard work and determination they made it top chicken and can now charge 0.50$ per egg.
  • 2 0
 Your natural gas bill will come down once they ban your gas stove.
  • 1 0
 @fumando: I run my stove off my ebike battery.
  • 7 1
 I like it! Might buy some pants, all the others I was looking at were about double the price.

I'd also like to see completely plastic free, natural fiber options like wool and cotton (micro plastic concern, trying to phase out plastics in my daily life), but that would probably be more expensive.
  • 2 0
 @ContextRidewear any idea when large (assuming UK waist sizes are similar/equal to US sizes) pants will be back in stock? is there a grey pair coming like the pictures show? or an eta for shorts? i need a full new kit for the race season and always like supporting the new up and comers
  • 17 0
 Large Pants will be back in stock at the end of January, along with an XS size which we will be adding by popular request. Sorry for them being out of stock, bad timing with the release of the PB article isn't it! If you need to check the sizing, our size charts are shown as an image on our webpage for all our gear, just keep scrolling along the pictures and you'll find it at the end. Thanks for the interest in our gear and hopefully we can get you in some!
  • 4 0
 The jerseys remind me of P.E. in elementary school, but I mean it kindly; this stuff looks solid and the price is good. Pick me for team Berry!
  • 2 0
 Yeah, thats was my first thought too. You can buy pinnies in every color for like $3.
  • 4 0
 Concise review: F**king bargain for some tough gravity/eeb kit, I’ve got a dry butt and some money left for beers
  • 10 6
 more Asia made product just to "hit a pricepoint", we pay less so others can suffer more...
  • 3 1
 Are you really sure the suffering people get more when you pay more? Because I am not.

If you read the article maybe you realise they cutted distribution chain so there is no reason to pay for it.
  • 12 0
 I'm almost certain that our product costs more to produce than the big brands - we have very small order quantities in comparison. We have cut all the fat out of our costs in an effort to bring the product straight to the consumer at the best price, that is all.
  • 2 0
 @ContextRidewear: I know it's only recently been possible to get into China without a brutal 2 week hotel quarantine, but have you visited your factories?
  • 5 0
 @L0rdTom: Hi Tom. Our product is actually produced in Pakistan - the manufacturer have been great to work with throughout, and are not the cheapest. We went with them because they made the best product. Shipping is one of our main costs however so if we can find a producer in the U.K. to work with, it would probably work out at a similar total cost - we just haven’t found the right company yet.
  • 1 0
 My mistake I thought I read China elsewhere. I like the idea of a fully UK/European manufactured line, however at your (fantastic) price points i'd assume it's probably a pipedream in a typically low automation industry. Either way it looks like you guys are disrupting the accepted norm and I'll give you a look when I blow out my current overly pricey (also made in the far East) kit!
  • 2 0
 @L0rdTom: The unfortunate truth is that European or British manufacturers wouldn’t be interested in working with us at our current scale - running off endless samples and design revisions, for a relatively small final order quantities. Also, after years of western countries moving clothing production out to Asia, that is where most of the industry expertise has ended up being based. It may not be a total pipedream to produce closer to home, we’d just have fewer options of who to work with and may not actually end up with a better final product. It’s not critical to our business to keep production where it is though. Thanks for considering our gear for the future Tom!
  • 1 0
 I bought a pair last year, and have been happy with the trousers. I had to size down, as regular size was far too baggy around the arse and knees.
Heavier that most mtb pants, and very heavy once sodden with water.
The mesh outer Jersey/vest I don't really understand but the compression top is decent for the price.
Really quick comms solving my issue with sizing, and would recommend.
  • 1 0
 I bought the kit bundle a couple of months back. Really like the fit and the flexibility of the layers. I'm not the biggest fan of the trousers though. The make my legs very sweaty and the shiny surface of the fabric internally just sticks to skin
  • 3 0
 That is getting pretty close to a pair of jeans and a flannel... but not quite there
  • 3 0
 Genuinely bought this kit last October. Absolutely brilliant for the cost ,. Top drawer for riding in Scotland
  • 2 0
 I read the headline and thought 'oh dear yet more expensive stuff badged as value'....very happy to be proven wrong. Heres hoping they can keep their prices down.
  • 2 0
 We are going to stay as lean as possible for as long as we can, but there will be some unavoidable increases coming - for example when we have to start charging 20% U.K. VAT. It sucks, but our mission before then is to have established a reputation for great quality, reliable product.
  • 1 0
 I came to complain that our complaints are getting stale. Bottle cages, enduro, E-things, downcountry? We've been on autopilot for too long now and need to up our complaint game with new material.
  • 1 0
 Dear Pinkbikers - for the first time in a month we now have all sizes and colours of our gear back in stock, so all combo deals are available once more! Thanks for the support!
  • 3 0
 This is what I like to see
  • 1 0
 Looks good! I’ve been wanting a lightweight vest to slip on when it gets cooler. Is it Windproof in the front or just meant to add some warmth?
  • 3 0
 The softshell Gilet we have is very windproof, and that will help when the temperatures drop. The mesh vests don't offer any wind protection at all, as they're designed to be run in warmer conditions.
  • 1 0
 @SCCC120: $117-ish for full kit with shipping - not bad. There are plenty of brands that sell pants alone for more than that.
  • 1 0
 Just understood why some comments are in Pink, it took my several years, I placed an order for a bundle today, Curious to see what it looks like in the flesh
  • 1 0
 I like, but wonder what inseam length is, and if it’s available in USA???
  • 3 0
 Throw something in your cart and find out.
  • 7 0
 We have size charts on our website as images, and yes we would be totally willing to ship to the USA for you if you'd like to be the only one rocking our gear on your continent! Though there will be postage costs and tax to pay unfortunately.
  • 11 0
 @ContextRidewear: ordered. I’ll gladly be the only one in the states wearing your kit. Incredible value!
  • 3 0
 @jasonfallsalot: Thanks a lot Jason!!!
  • 2 0
 Prices needed some context to see how good value they are
  • 2 0
 Any plans for an XL size? Asking for a friend.
  • 1 0
 If there is something like XXL for the extra husky american, like myself, that would be great.
  • 1 0
 Was considering the pants… but they’re about $100 shipped to US. Bit pricy for me.
  • 4 0
 Wrangler ATG’s though I doubt as durable or water resistant/weatherproof as these, work for me. And don’t look too stupid off the bike.
  • 2 0
 Love everything about this, nice work!
  • 1 1
 Looks great. How about some test kit at bike parks so folk can try them on to get the right size before buying? Saves all the to and fro associated with mail order stuff.
  • 2 0
 Come out with lightweight riding pants and shorts and this is a huge win.
  • 4 0
 Trail Pants and Tech Tee's are coming in the spring. Just in the final sample stages with those at the moment.
  • 1 0
 I saw some clothing pictured with ebikes, is that ebike specific clothing? Asking for a friend…
  • 5 4
 Oh my god! He’s riding an emtb! I’m going to light myself on fire!
  • 2 2
 Start with cutting.
  • 6 0
 Just wait a little, emtb can light themselves in fire, too.
  • 2 0
 sick
  • 2 0
 nice kit!
  • 1 0
 Happy nothing here is taken out of context
  • 2 1
 I see this being somewhat out of context with typical pricing.
  • 2 0
 These look great!
  • 1 0
 Shein will have copies in a few days at 80% cheaper.
  • 1 0
 If I'm older than 40 and wear this stuff is that cultural appropriation?
  • 1 0
 As long as you don’t do it while wearing a flat brimmed baseball cap
  • 1 0
 1 out of 10 dentists approve this kit
  • 1 0
 Already sold out of the pants.
  • 4 0
 We have! Very sorry about that, we didn't have heaps of stock when this article dropped and simply weren't expecting the response. We'll do our best to restock on everything within the month!
  • 1 0
 Pants look like they'd moto well too with those cordura knees
  • 1 0
 Can someone add a collar to their long sleeve jersey? Neck burn is real.
  • 1 0
 Cute
  • 1 0
 female kit coming soon?
  • 3 0
 Longer-term, we would love to! For now we have had to focus our limited resources on the male market, but if we have success with this then a female line will follow!
  • 1 4
 Curious as to what the differences would really be? Many females have bigger legs than many males...wider hips?
  • 1 0
 Nobody knows?
  • 1 0
 Very nice
  • 1 1
 Not into the style of this stuff
  • 2 4
 so value is a new focus? so it has not been until now?
  • 12 0
 No, not really.
  • 5 0
 I would say in apparel there has been very little focus on value. I think this is great if the product fits well and holds up.
  • 1 0
 Apparel, especially tops, has been a proper racket for a while now. Go to walmart and see how much an athletic shirt costs and then look at bike jerseys. With bottoms at least there is a lot of R and D justifying the cost.
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