Must Watch: Brandon Semenuk Is Incredible As Always for 'In The Know'

 Right on brother - same with my co-workers.

 I posted some pictures I took at Hardline on my Facebook page and my mother asked if I was riding in the event I 'confessed' that I had narrowly missed out on an invitation.

 Every good Semenuk edit is usually followed by a horribly ADHD shaky cam 1second cut edit. Two incredible ones in a row is clearly a sign of the end times!

 @Mugen: Save some good ones for November. We're going to need lots of good edits to keep our heads high in the US after the election.

 “Went for a drive with a friend on some backroads just to unwind”

 Just went out for a rip eh bud

 Took a drive, brought my bike.

 Yes. And then without a smile he jumps into a rally car and drives away at 150mph.

 I'm losing my focus. I need a subway surfers injection stat

 I hear where you're coming from, but I thought this vid was less ADHD than some of the other vids we've seen lately. There were cuts but they weren't rapid fire like sometimes.

 The one shot video is still one of my all time favorite mountain bike videos.

Show that to anyone, even a non-biking friend/relative, and they can see why the sport could be appealing. Its hard not to want to ride a bike after watching that one.

And I agree that there are a lot of edits that are just far too frantic/cutting all the time, and I also find that distracting.

I thought this one was good. Not as good as "One Shot", but still good.

 I liked both. Common thread is the mellow, low BPM music.

 The one shot edit is the best ~5 minute thing I've seen from any rider in any sport, ever. It's a high bar.

This one is good too though. The editing was fine.

 One Shot was the rare breed of MTB cinema that transcends our sport. People that don't or won't ever touch a MTB were sharing it and talking about it. They might not remember Semenuk's name but they'll remember that movie.

Complain all you want about certain riders/events/brands not being "core" enough but more videos like that are what we need.

 was thinking the same as I watched this.

 So good!

 Yes. Favorite move of the video.

 schwing!

 So well done. Aside from the obvious, I really appreciate the attention paid to light and shadow in this. There’s easily as much thought going into the images as there is effort going into the riding. True artists at work here. Love it.

 Now also with the requested matching red mavens compared to the built video

 I personally like Slession myself

 @jojotherider1977: Slashin' all day for me

 A Slashion?

 Speaking of dissonance: the eloquence of your comment and the banality of your username.

 @mi-bike: By design

 Funny how no one else said this but you are so right.

 LOL, with the amount of product placement, you'd really think so.

 I’d love to live in a post-capitalist utopia as much as the next person, but do you want riders to have a job and a paycheck? If so, they need to work for a company that generates revenue one way or the other. I’m willing to let a SRAM video slide that shows their new brake if it means one of the greats in our sport gets his paycheck this month. No need to bite the hand that feeds you. Looking at you specifically… @spencermon

 @Hayek: Why me specifically? People are talking about these components as if they are the best thing to ever happen to bikes. Don't misunderstand me. It's very easy to read a one sentence comment and come away with your interpretation of what I said. I took the original comment as satire, and commented accordingly. I'm 100% certain that Semenuk could do the amazing things he does without a UDH, or Maven brakes. That's the joke.

 @Spencermon: I totally agree that Mavens or UDH or the new Zeb didn't make that video possible. He could have done that on any bike with any components. I'm saying we have tolerate some product placement and brand marketing because that's what pays the bills for people in the industry. I say you specifically because you're in the industry.

 Because they’re red…?

 @Hayek: who the f*ck cares buddy, shut up and enjoy the video. Those components are the reason the video exists because selling them to pay for the trip and film crew. Sure he could probably do that with any bike but they are tools for the job. I'd rather see bike related product placement shots than someone drinking a red bull like it ain't staged at all. Atleast you need the components to do the job, you don't need the red bull to physically achieve this

 @Hayek: Ah, fair fair. I do wish we didn't have to deal with marketing (at all), but yes while being in the industry, I still have my own opinions (that are solely that of the author and does not necessarily reflect the views of the author's employer, company, institution or other associated parties) and I wish that some cooperations made components that I want to buy and not more stuff I don't love.

 He posted a build video the other day.

 I actually enjoy all the different angles. This was a sweet cut.

 @counterpoint: I like it too

 @counterpoint: username checks out...

 @counterpoint: Three different angles of the same trick, one after another would be great.

 @collapsedlung: Yeah, totally. Showing 3 angles is great, but I don't see any reason why one would need to cut without any overlap in the action. Its fine to show the launch to landing sequence from each of 3 angles. Particularly if it's not in super slow-mo, the action happens so quickly anyway that the energy keeps up.

 @scotteh: what a horrible thing to say.

 Rheeder used to be one step behind but he found his own creative direction and good for him. No reason to compare them today, both are excellent.

 Remember when Crankworx PR and bike media was trying to build some dramatic rivalry between the two? When in reality they both wanted to win but had ultimate respect for each other.

 Claw is an OG. He's like Greg Watts and Kyle Strait, helped develop and define mountain bike freeride but nowhere near as talented as the Semenuks, Rheeders, and Johannsons of the world. But that's progress for you, happens to every sport and MTB is approaching maturity in products and competitions.

 @GTscoob: I wouldn't say that. I'd call it progression. Generational advancements are normal. You have to realize that the older guys didn't have people showing them how to do these things. They didn't have access to professionally built bike parks everywhere, airbags, YouTube, etc. They advanced everything by crashing... on the dirt.

This current generation literally grew up watching them.

Calling them not as talented is a bit foolish or at the very least naive.

It's like saying this current generation of snowboarders has more talent than White did because they can do tricks he didn't. Or skaters have more talent than Tony had because they can do things he worked a life time on by the time they're 11 years old. Talent isn't the issue. It's just progression.