Enduro is taking the world by storm. At least, that’s what it looks like. With an ever-growing schedule of events, the emergence of enduro-specific athletes and increasing media exposure, one might easily surmise that enduro is mountain bike racing's Next Big Thing.
The question I’m interested in is, will it? Be mountain bike racing's Next Big Thing that is. To start the conversation, let’s cast enduro against the sport’s two big staple disciplines, cross-country and downhill.
Cross-country is a big deal. It’s in the Olympics. Riders at the top of the discipline are world-class athletes, as in, they’re some of the fittest people on the planet. There’s a UCI World Cup series, there’s a UCI World Championship event, there’s TV coverage, and big non-endemic sponsors like multinational car companies and food conglomerates. It's pretty serious stuff.
Jump to the other side of the spectrum. Downhill. Again, huge sport. No Olympics surprisingly, but a robust World Cup circuit and World Championship event, big sponsors, some TV coverage with top athletes bringing home significant dollars - easily well into the six figure range. Pretty serious stuff.
As a result, both XC and DH see millions of dollars when it comes to research and development from bike and component manufacturers. Sponsorship and tech support also sees huge investment. Consider the cost of team trucks, mechanical support and travel to events that now span the globe. Mega millions. Yes, bike racing is a big, expensive deal.
And now you’ve got the emergence of enduro. That super fun grassroots mountain bike discipline that's been hiding in the shadows for many years, void of any clear definition or structure - to the layman anyway. Is it a three day event or one race? Is it the Megavalanche or the Trans Provence? And what the hell is Super D? No, it's not a new sport at all, especially where the Italians and the French are concerned. In fact, the idea of enduro, of going up and then down with a smattering of across, has been around for years. It’s just that now, after so many years off away in the mountains, it finally seems to be taking steps towards the big league.
There are a number of factors pointing in this direction. The announcement of the Enduro World Series is probably the most notable—what amounts to an amalgam of seven premiere events from already established enduro races around the world. As noted in the press release: “The Enduro World Series links the largest mountain bike enduro events in the world with the best trails possible and exists to deliver the best racing, most relaxed atmosphere and rider-focused organization possible.”
As legendary riders like Fabien Barel and Nicolas Vouliouz begin to participate more in enduro events, in just a few short years (really, the last two), the discipline has developed some international cachet. No longer is it reserved to grassroots-ish, everybody-camp-in-the-field-and-party community-oriented events with a few local shredders with bike deals and free jerseys. No, today most bike companies have an enduro team (granted, enduro athlete salaries pale to their XC and DH brethren) and enduro bikes. Most events now have title sponsors (rarely non-endemics) but bigger bike industry brands like Santa Cruz, Mavic and Sram have definitely invested in the discipline.
But now, as it grows and becomes more legit, and, most importantly, as that all important cash cow behind the sport builds from more and more people actually buying enduro bikes, what does the discipline look like in the next few years? Let’s face it, interest in XC racing is waning, and while interest in DH is on the up tick, it’s still a fairly exclusive discipline: it requires a big bike and a lift pass or a mom and a truck.
Not to mention, enduro brings all the elements of mountain biking under one roof: sick bikes, the world’s best trails, with a holistic prerequisite of XC fitness and DH full throttle skill. Begs the question, could enduro one day eclipse both disciplines? Could top riders from XC and DH jump ship onto the new bandwagon?
“The main problem of enduro racing is how to get exposure without changing the format,” says Fred Glo, a long time enduro race organizer. “Filming an enduro is a big deal, but change the rules just because we would like to get exposure, this will be the wrong direction to take for sure. Enduro racing’s roots are races by and for riders.”
But as we all know, the pressures of big business have a way of taking the fun out of stuff. And the enduro discipline seems rife for exploitation. While the purist format sees riders in the saddle for five to seven hours a day for up to two days, we all know that a 20 minute enduro course, filled with sprint climbs, flowy XC and tech sections could make for very entertaining viewing.
According to Enrico Guala, however, one of the founders of the World Enduro Series, we don’t have too much to worry about."In five years enduro will be ‘just’ another discipline like XC or DH," he says. "Probably the access door to mountain bike racing for many newcomers and beginner, thanks to the accessible format.”
Perhaps so, but as more ex-pros jump ship, and as a new crop of young racers chooses enduro rather than XC or DH (apparently in France this is the trend for young riders), things might start to change. Even today, the sport is wide open, with no definitive enduro champion. You have your cadre of shredders: Clementz, Lau, Stock, Vouilloz, Dan Atherton, Remy Absalon, Davide Sottocornola and Curtis Keene, but there’s no dominant force. Once the EWS crowns a champion, however, things in enduro might start to move quick.
This will come with the sport’s refinement. And I can’t help but wonder (and would definitely like to see) who would win a quintessential enduro race with the likes of Minnaar or Steve Smith and Nino Schurter. Who would win? The downhiller, the XC rider or the enduro specialist? Interestingly enough, we'll get to see how things shake down in a little under two months as both Minaar and Peaty are racing the first EWS in Punta Ala, as well as Vouilloz, Atherton, Clementz, Absalon, and Barel.
According to Guala, however the day of the enduro specialist is upon us. “Until a couple of years ago a good XC'er could play his cards on physical course and a downhiller on a more technical one. But now the specialists of enduro are difficult to beat, even for the top XC or DH athletes. An enduro race is a different game, there is more than just pedaling performance or riding skills, you need to be complete, you need to care about your equipment, you need to manage your concentration and being focused for six hours, live and adapt to a climate change, be able to "read" different terrain with the same equipment. There are way more elements to take into consideration.”
In the end, it’s an interesting problem for those involved with the promotion and regulation of enduro racing. You obviously want success and you want growth. Sponsorship dollars make everyone happy. Athlete contracts and prize money on par with other disciplines will undoubtedly attract a large pool of up and coming racers. Lets face it, enduro is the closest semblance to pure mountain biking out there. It’s what we all want to do—to race that style can only be attractive. More talent, equals more exposure, which adds to more pressure on organizers. And while the UCI seems to have missed the boat by pulling out of a proposed UCI-backed Enduro World Series, if enduro takes off, it might not be long before they're trying to gain control of the discipline.
Regardless of what happens down the road, however, it’s a fascinating time for a discipline that’s finally beginning to see its day, whose ultimate trickledown—awesome, super versatile bikes that can do it all, and wicked-fun grassroots events riding on our favorite trails—are doing the sport of mountain biking some serious good. No doubt, that will never change. Needless to say though, enduro's future will be very interesting to watch. Make sure to stay tuned.
all kidding aside (haven't used Strava anyway), I wanted to comment here because you and Graeme make interesting points. It will be fun to see if privateers can compete against the big bucks rider. Although, typically speaking, the advantage the big bucks rider has is time. Time to practice and ride full time. Whereas a privateer won't have that same luxury. Sure at the upper levels, privateers are likely able to commit to the time for training. But for the most part a privateer would also have day jobs to divide their time.
I've not paid much attention to Enduro except for where Atherton is involved (because of their web shows), but is there a mix of wheel sizes in Enduro racing? Wheel marketers are going to have a love/hate relationship with EWS. If the 26ers are consistently winning, they're going to lose some ground on selling the bigger wheels. on the flipside, if the bigger wheels are getting consistent wins, then its going to boost sales. I'm not trying to start a debate or anything, just noting that it will post an interesting situation in terms of product offerings.
Sounds boring, but without this its meaningless, ambiguous and will never be a "big deal" - i.e. TV coverage, proper sponsorship etc
here ya go
also food for thought.. how would a live stream of an enduro race work? on TV if it makes it?
just some DH sections or what?
I appreciate the link though.
As much as it pains me to say it, you need a governing body to write the rulebook to make it clear for all series.
Something like the UCI...
it wouldn't even be that hard to put gopros on live feed mode on every rider and attach the wifi backpacks. You could toss a nice satellite internet usb sized chip in with the gopro and you like 50 choosable angles for an event - that's probably better than the tour de france!
(If there were interference issues, it probably wouldn't be out of the question to just plop somebody down every 400ft or so with a high powered satellite connection to upload the live footage.) You'd basically just need to carry 100 laptops into the woods - again less than the massive amounts of cars following the tour.
Any thoughts?
Might I suggest another kind of article for the next one.
Can you please have and interview with one of the organizers, or at least have an article of basic guidelines how to organize an Enduro event? A lot of us who don't have access to the big enduro events would like to try and organize a smaller local one.
Enduro is the purest form of MTB. It needs to develop, but please, without altering the philosophy of it. As Cedric Gracia said "Enduro is climbing a mountain with friends and going down flat out" Keep it this way
Of course enduro is growing too, there already are several series of events over here, but XC is still the most participated in mtb discipline where I live.
The author of the article has made a statement unbacked by any facts or data whatsoever and I agree with bennett346: he seems to WISH for XC to be losing popularity instead of KNOWING it does.
People were running 1x9's way before Enduro racing.
I always had a reverse view of Enduro Racing: it was a race designed to use the bike you already had in your garage.
I just hope they don't ruin it by marketing it too aggessively, I really dig the idea (because that's what I've been doing for over ten years) but portraying it as the next big thing starts to annoy me.
Either way, f*ck the UCI. A governing body with a bunch of money grubbing couch potatoes telling us when, where, and how we can race our bikes is only hurting us more. I say ditch UCI all together, and start an entire separate entity. One by the riders for the riders. There is no reason why we can't have our own 'government' that gives us a larger DH schedule, incorporating both Mtn events and Urban events, that allows riders to enter grassroots events, race enduro, DH and XC, and provides proper TV and web coverage.
Props to EWS for stepping up the world of Mtn Biking to entire new level. Viva la Revolution!
The so called "average" rider can relate less and less to XC racing or DH. The skill set is too specialized and the bar too high to "get in". We are a long ways from the time when anyone with a mountain bike might take a swing at one or two XC races just for the hell of it each year.
Bring on lots and lots of local Enduro events, regional events and nationals. I just want races I can get to in less than eight hours. I do agree that the bikes are some of the sickest on the planet.
Pros demanded their money back in 2001 cuz it was so dangerous
This is exactly what your talking about and it's just coming about? Our first race was in 2000
I have a gold medal in that race
Looks like I retired to soon!
An Enduro bike seems perfect, but the idea is that I could still have a lot of fun on a light DH/FR trail without spoiling the bike and maybe even pedal back to the top, when there is no way to shuttle to the top, AND ride some XC with the old man. But hardly spend 7 hours riding on an Enduro trail, wearing a full face helmet, knee and elbow pads and all the DH gear just to use it for 1 hour out of 7...
Maybe I am alone in this, but I actually liked the idea of a 20 ~ 30 min Enduro ride, seems much more fun!
Or do some riders all ready do that ?
Keep the HT's and XC bikes in their own discipline and PLEASE keep the Enduro courses fast & technical.
Enduro is simply tweaking the favorite AM bikes we already have, so that on race day we are set-up to suit a given course, pure MTBing!
I do feel that it's changing, but it's a slow change that's hampered by the self generating circle jerk between regional shops and sales figures to newbies. Go to a shop in Chattanooga and you're not going to see anything near a DH bike. In fact, you'll be lucky to see a 26" bike! Then the blokes in the shop all say "there's none of that kind of riding around here".
But all that said, I think it will change and can't wait as well. There are now regional Enduro events and the DH and slope style scene in the region is growing in spite of what the shops are doing and saying.
Enduro / AM is just plain right!
ps: please don't let the UCI take over...
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A doped up Armstrong got seventh place in a WC XC race back in the day up in Mt. Snow, NH, it was the skills he said he lacked. Imagine if he had the skills? No one can doubt a Dan Atherton, Nico V or any of the other top crossover guys will dominate.
Now, lets go ride!
I see DH and maybe something like ultra Endurance as an elite version of mountain biking (I think XC is just a twist and lost the mtb soul) and Enduro should be the grassroots/ point of entry to the sport, it should be the the race format the closest from what we ride everyday. I think this world series and all this big Enduro team doesn't make more sense, effort should be put into the grassroots, I'd like to see big events, big festival where everybody can and want to race enduro with enough categories/age bracket so everybody finish with a medal and a smile. The Megaavlanche is a good example, everybody wants to ride it but nobody cares about who is the winner..
Trying to define an elite level in XC is what killed it. Let's not do the the same for Enduro...
Enduro can be so much. I know a French MTB Enduro (Metabief?) run the last stage in MiniValanche Style. If the track offers fair conditions to pass, why not.
Or you can handle it in a pursuit style race, separated by their time differences from a previous stages.
So many options.
I like to let it more open. Team Competions are another point.
At MultiDay races in high mountain area it can become dangerous to race alone. TransAlp Marathon race is a two rider challenge therefor. They have to go together. So the first help ist the team mate. Only slowest finisher counts.
Is it just me or does it not really sum it up properly? Just sounds not quite right to me.
At the end of the day though, call it what you will... I'll always love the concept.
but WHAT IS ENDURO?????
a nice pretty article with opinions and great shots... and yet I still have no clue what specifically makes Enduro Enduro?
But i would never try, just too hard
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I beg to differ, haven`t seen a "sick" Enduro bike yet. It is all yesteryears limited travel Freeride bikes and smoochie trails for the balance-challenged lycra crowd. I am all for recycling aluminum, recycling bad concepts is spiritual pollution...
XC-fitness? Bodies look horribly deformed, look at a surfer-, windsurfer, beachvolley-body - there you go.
Will we get better and cheaper dh-bikes, many nice new friends, better trails? Why would you want druglaced professional pain-addicts and egotists and taiwanese corps enter a freesport like dh?
No, bridging the gap between XC and Dh is pointless. The article is painfully pointless. Two entirely different sports.
Google Astro, Taiwan, tube catalog and you see what we will be discussing next year. Boring.