Inside Push Industries

Jan 6, 2017
by Mike Kazimer  
Inside Push Industries


Inside Push Industries

Words and Photos: Mike Kazimer
Push Industries' owner, Darren Murphy, stands in the shock assembly room.


Push Industries' story begins in a small warehouse in the early 2000s, when Darren Murphy decided to open up his own custom suspension tuning business, with the goal of providing consumers tuning options that were typically reserved for professional racers. His plan worked, and it wasn't long before the phrase, “getting your shock Pushed,” became common parlance as more and more riders began to take advantage of the company's services. By 2006 Push had moved from California to Colorado, and began CNC machining their own parts - to this day all of the engineering and production takes place in house.

Most recently, it was Push's ElevenSix that put the company on the radar of mountain bikers looking for a high end, US-made coil shock. Manufactured entirely from domestic materials, the ElevenSix was Push's first foray into creating an entire suspension component, rather than installing their parts into another company's body. Curious as to what it takes to turns blocks and rods of raw aluminum into a shock, I recently paid a visit to Push's headquarters in Loveland, Colorado.


Inside Push Industries

Inside Push Industries
Inside Push Industries

Push's headquarters are split into three sections. Manufacturing takes place on one side of the building, in a spacious room full of very expensive machines that can turn metal and plastic into nearly any shape imaginable. The other side of the building is where the assembly takes place, along with the all of the shock tuning and testing. A conference room and a few offices are located just inside the main entrance, but it's the production, assembly, and servicing that dominate the facility.



TUNING

Inside Push Industries
Push may have shifted some of their focus onto the development and production of the ElevenSix, but suspension tuning is still a crucial part of the business.


Inside Push Industries
Whether it's a simple rebuild, or a full custom tune, complete with a revalving, Push's technicians are intimately familiar with the inner-workings of Fox's suspension products.

Inside Push Industries
Moar shimz.

Inside Push Industries
Your local bike shop probably buys suspension oil by the quart, but Push is operating on a different scale - the Maxima oil they use comes in 55-gallon drums.



MANUFACTURING

Inside Push Industries
Inside Push Industries

Coffee and computers are what it takes for an idea to become a reality. Using SolidWorks and Autodesk software, Push's engineers create a product virtually before turning on the machines to bring it to life. Everything from polymer reducers to shock shafts are manufactured in house.


Inside Push Industries
One of Push's very first machines, this Grizzly G4016 lathe is still used daily.


Inside Push Industries
Inside Push Industries

Inside Push Industries
Inside Push Industries

Whether it's a shock reducer or a piston head, Push has the capability to quickly turn a concept into reality.


Inside Push Industries


As the demand for Push's tuning services grew, they began to look into manufacturing the necessary parts themselves. Their in-house manufacturing kicked off with the production of the shock bridge used as part of their MX-Tune for Fox shocks, where the stock bridge (the part that connects the main body of the shock to the external reservoir containing the IFP) was replaced by Push's version, which added the ability to adjust low- and high-speed compression.

The success of the MX-Tune made Darren Murphy realize that is was entirely possible for Push to manufacture complex parts without any need for outsourcing. More CNC machines were ordered, and Push's employees began learning and exploring the options that the new manufacturing tools opened up.

The ability to rapidly create a prototype part, whether that was a shock piston or something as basic as mounting hardware, sped up Push's testing and development process, and it wasn't long before they realized that they were making almost all of the parts necessary to build a rear shock.


Inside Push Industries

Inside Push Industries
Inside Push Industries

The DMG Mori NLX 2000 can quickly and easily turn a solid rod of aluminum into a polished, threaded tube. The bit that does the work is hollow, allowing coolant to spray out the center as it is removing material.


Inside Push Industries


Inside Push Industries
This tub of ceramic beads is used to deburr and polish the aluminum parts before they receive a final hand polishing.


Inside Push Industries
A batch of bridges for the ElevenSix are lined up in preparation for the laser etching process.


Push Industries
Etching complete, the finished parts are ready to head over to the main assembly room.


ASSEMBLY

Inside Push Industries
Push's manufacturing and assembling areas are incredibly clean and organized, free from any distracting clutter.


Inside Push Industries
Inside Push Industries

It was the creation of the Dual Overhead Valve that provided the final impetus for Push to enter the market with a shock of their own, largely due to the fact that they didn't want to put the technology they'd developed on another company's product. The Dual Overhead Valve has two separate compression circuits, each with their own externally adjustable high- and low-speed compression adjustments that can be selected with the flip of a lever.

Two mules of the ElevenSix were built, one that was intended to be a more affordable, pricepoint oriented model, and the other a no-holds-barred version, with all of the adjustment's Push's employees were looking for. A tube sock was pulled over the shock when it was in use in order to keep the prototype hidden from the curious eyes of the scores of mountain bikers that ride the trails near Push's headquarters, earning it its 'Sock Shock' nickname.


Inside Push Industries
All of the parts required to assemble the ElevenSix are neatly arranged and labeled in boxes and bins.


Inside Push Industries
Stacking shims. Every shock is custom tuned based on a rider's weight, riding style, and the frame that it will be mounted on.


Inside Push Industries


Inside Push Industries
The HyperCo springs used on the ElevenSix are available in 25-lb increments, which means there needs to be a wide range on hand at all times.

Inside Push Industries
Inside Push Industries


Inside Push Industries
After the assembly is complete, the shock run through a series of tests on the dyno. The results are printed out and provided to the customer with their shock. Push add the settings into their database for reference - it need be, they can re-simulate exactly how a shock was initially set up.


Inside Push Industries
Inside Push Industries


Inside Push Industries
In addition to the dyno used on the assembly line, Push also have this Electromagnetic Actuator (EMA) Roehrig system for further testing. The device can be programmed to exactly replicate a certain track, allowing Push's engineers to simulate everything from the gnarliest World Cup track imaginable to an endless series of braking bumps.


Inside Push Industries
Inside Push Industries

Tools of the trade. A vacuum bleeder and a tank of nitrogen are used to get the ElevenSix full of oil and ready to rally.


Inside Push Industries
Give me a lever and I'll.... bottom out a shock with ease. This device is used to cycle a shock through its full travel to make sure it feels consistent through the entire stroke.


Inside Push Industries
The final result - the most recent iteration of the ElevenSix, which has been updated with a new coating on the body and shaft, a revised piston valve shape, and a larger reservoir body. Now that the ElevenSix has been in existence for almost two years, what's next? Let's just say that it's not another shock.... Stay tuned.



193 Comments

  • + 81
 Its a USD fork! Its an USD fork! I know it! I know it! (spreading baseless rumors is fun).
  • + 26
 I was hoping you'd start a Push Air Shock rumor -
  • + 35
 Dear PUSH.. love your 11/6. You make a fork, I'll buy it. lets do this.
  • + 10
 After the fork release, how about a DH shock?
  • + 32
 Maybe it'll be a dropper that doesn't break.
  • + 34
 Whichever way up it is the fork be a lot of USD.
  • + 7
 Don't PUSH them too hard for new products.............all in good time Smile That Mori NLX2000 is a real workhouse lathe
  • + 3
 @diggerandrider: They push Fox forks and put there own damper in it.
  • + 7
 @diggerandrider: I've got a push'd 36 and it's glorious. definitely recommend it
  • + 3
 @cmkneeland: the ElevenSix is a DH shock.
  • + 5
 @chrisingrassia: go and try to find DH bikes on their dropdown menus when selecting the shock... none....
  • + 2
 @NRogers27: Mine failed so miserably yesterday. I'd be in!
  • + 1
 @nicolai12: ya suprised pb made a visut prior to the air shocks rease(sea otter).
  • + 3
 @nicolai12: and the coil drop in for lyrik/36?
  • + 1
 @jrocksdh: Eh? Again in English, please?
  • + 1
 @KeithReeder: *visit, *coil drop=new fork cartridge to replace air with coil.
  • - 2
 @chrisingrassia: its and enduro shock, designed for climbing with a switch, a true DH shock has no pedal platform built in and its sole focus is for descending.
  • + 1
 @bat-fastard:
The X2 comes with a climb switch, I guess it's not a DH shock. The CCDBA comes with a climb switch, I guess it's not a DH shock. The Rock Shox Monarch has a climb switch, I guess it's not a DH shock.

Someone should tell all OEMs this, they must be confused.
  • + 2
 @chrisingrassia: no all, theres 2 types you can by with for enduro or without for DH. I also wouldn't say they are tuned properly off the shelf. I have had fox cane creek, have tried few other but you cant muck about with someones settings. By far the best DH shock is the avalanche I run and their fork cartridge. Its a no compromise DH setup..
  • + 1
 @rivercitycycles: We want a winner for sure. No rush to production
  • + 1
 @bat-fastard: well that's a load of shit buddy my dhx air 5.0 on my RMX has a climb switch on it!!
  • + 1
 @chrisingrassia: Pirmarily designed for all mountain/enduro bikes, not DH. There have been several people using modified ones on DH bikes.
  • + 1
 @mhoshal: that a compromise in the damping circuit allowing for pedal platform. Its not a full on DH design sorry but its not.
  • + 2
 @rivercitycycles: yeah it's a box way CNC for about $155k with that live tooling setup, superior for production. Direct drive spindle too. Only thing is the sump design isnt desired. I was a sales rep directly for DMG Mori, they sent me to an open house in Italy for a week all expense paid of course, spent 2days at the GILDEMEISTER open house and the rest riding either my trail bike or at Spiazzi di Gromo bike park, twas the shit!
  • + 0
 @cmkneeland: they already make that, its called the 11/6 ;-)
  • + 0
 @tuumbaq: Funny...I can't find one listed for my Kona Operator or GT Fury
  • + 2
 @cmkneeland: they don't make one for my YT Capra either, what's your point? Does that mean it's not an enduro shock then either?

They don't make the Elevensix in anything longer than 8.5" E2E.
  • - 1
 @chrisingrassia: So it's a downhill shock...but they just don't make one that fits an actual downhill bike? Seems legit.
  • + 2
 @DirtMcGuirk07: Often times the tooling alone will cost more than the basic machine. I set up a NLX with Sandvik capto quick change tooling both static and live heads....12 station turret.....cost $80K
  • + 1
 What ever it is I'll wait in line to buy it!
  • + 1
 @SpinningAddiction: yeah I know... but they also pushed rear shocks, but decided to set out to make "the ultimate" rear shock, & imo it is. so I figure why stop there, set out to make the ultimate fork and bling it out and make future proof like their shock, allowing for new upgrades and revisions. I'd pay extra $ for that.
  • + 1
 @diggerandrider: the ElevenSix is $1200. I'd have to guess a fully custom fork setup would be $3000+.

That's even a smaller market than the ElevenSix.
Heck, I only bought my two ElevenSix's because they were 45% off through Buy/Sell.
I can't pay $2500+ for a PUSH fork. It'd be sick I'm sure, but still....there's a cost-benefit at play here. At that price, just go ride and enjoy it.
  • + 1
 @diggerandrider: Ya its probably in the making.
  • + 0
 @SpinningAddiction: Why would they build their own fork if they can take a fox/RS/etc. chassis and put in their own internals? Rumor has it their next step will be on internal upgrades and not a full blown fork...I'm looking forward to upgrades to OEM and not so much a unattainable $3K fork.
  • + 1
 @nicolai12: PUSH already do upgrade kits for Fox forks and shocks. They used to do Rockshox and Marzocchi too but the logistics of doing multiple brands got in the way. The next step is making a full fork themselves, if you ever get the chance to talk to Darren do so, the man is obsessed with making everything himself and his commitment to it is really impressive. As for pricing, we'll see if/when it happens but people have a habit of finding money for the best.
  • + 1
 Hope you're right.
  • + 1
 @Fix-the-Spade: doubt it will happen this year - I think there will be something new but it's not a complete fork. Plus why not just buy a used Fox fork and Factory Tune it for half the cost (or less)? No real potential for advancement in chassis design (unless they go carbon) or have some revolutionary tech
  • + 1
 @nicolai12: upside-down technology, haha.
  • + 1
 @VTwintips: Meaning inverted fork...or that fact that products are developed and sold incrementally even if a manufacturer can produce a revolutionary technology? I mean the 11-6 is simply fantastic, but not revolutionary. By the way...anyone have a solid review on Push Factory Fork System.
  • + 1
 @nicolai12: inverted forks are commonly referred to as USD or upside-down forks.
  • + 1
 @Fix-the-Spade: I agree look at DVO!!
  • + 1
 @rivercitycycles: wow, yeah..that's cool your in the industry too, I always try to get into a Mtb mfg co for a sales call/tour..went into Yeti, Gorilla Gravity, and Straightline
  • + 18
 Would love to see a tour of Avalanche suspension too!
Seriously digging my ElevenSix. What does 11 6 mean anyways?
  • + 57
 That's how many ten dollar bills you'll need to buy it.
  • + 7
 11/6
Was when the shock became a project 6th November
  • + 10
 @Cashman39: so I deserve one for free as it is my birthday!!!
  • + 3
 @donpinpon29: Yeah, my birthday too. So I guess you're right. We should be getting new rear shocks. Just like those born on May 5th should be getting some nice shoes Smile .
  • - 8
flag WAKIdesigns (Jan 6, 2017 at 10:00) (Below Threshold)
 @vinay: 11/6 is the date when CIA planned 9/11.
  • + 0
 Bitchen article!!!!

Well all I want is to just be free
Live my life the way I wanna be
All I want is to just have fun
Live my life like it's just begun
But you're pushin' too hard
Pushin' too hard on me (too hard)

-Sky Saxon
  • + 6
 @WAKIdesigns: f*ck you
  • + 7
 @WAKIdesigns: real funny you douchebag, 3000+ innocent people died.

A new low, even for your skinny punk ass.
  • - 10
flag WAKIdesigns (Jan 8, 2017 at 15:59) (Below Threshold)
 @Beez177: I made some jokes about fastfoods as well, they kill thousands a year in your country. Not to nention automobiles. These fked up more American citizens than D-Day - Truck Yeeaaah!
  • + 5
 @WAKIdesigns: Just give it a f*cking rest.
  • + 3
 @WAKIdesigns: Hmm, someone who writes and draws for pinkbike making jokes about terrorism and people being killed. Seems like an issue to me.
  • + 4
 @WAKIdesigns: Are you that stupid? Comparing terrorism and obesity?? Another new low, now STFU you little piece of shit.
  • + 1
 RIP brothers and sisters who lost their lives on that most infamous of days. May your souls never be forgotten. I don't care how much time goes on, it will forever be 'too soon' to joke about.
  • + 0
 @therealtylerdurden: agreed. This Swedish jackass can go find another website to waste his time on
  • + 1
 Cheers, brother! You excited for Trump?
  • + 0
 @therealtylerdurden: More than I would have been for Hillary that's for sure!
  • - 1
 @therealtylerdurden: And Obama can't get out of office quickly enough if you ask me haha
  • - 5
flag WAKIdesigns (Jan 8, 2017 at 23:09) (Below Threshold)
 You dumb asses do realize that I was laughing at 9/11 conspiracies not 9/11 itself? Get your heads out of your arses. Trump sht settled down and you need to wave the badge to keep the excitement going? I'm Polish by the way. Keep your badge religion to yourselves.
  • + 1
 @jts429: f*cking a, agreed!! Molon labe! (Dunno if you're a 2a supporter, but it sounds like the possibility exists Beer )
  • + 2
 @WAKIdesigns: Still, man. That was a f*cking travesty in this country and across the world, and we can't help but overreact to anything even possibly said about it. And your profile says Sweden and you kept changing your flag a while back anyways lol.
  • - 5
flag WAKIdesigns (Jan 9, 2017 at 0:03) (Below Threshold)
 @therealtylerdurden: I want to underline the fact that I did not use the derogatory term "Real American Patriot" to the whole population of United States of America. I am fully aware that there are decent people living there and I want to visit.
  • + 2
 @WAKIdesigns: The f*ck you talking about? And why the f*ck would real American patriot be derogatory?? That's a complement in my book.
  • + 14
 I have a PUSH stem cap. Sure it definitely performs better than any other stem cap I've tried. Geek

Does that mean my bike is PUSHED?
  • + 19
 No it means you can push your bike
  • + 9
 one of things that drew me closer to push was their great customer service. every time i call push someone is really interested in talking to me. customer service is very polite, honest, not in a hurry, and love explaining and talking about suspension. Man, where do you find that anymore! after all, if a company is not concerned with you and doesn't want to spend time hearing your concerns: what kind of shock will they build you? I got the feel that their professionalism and passion carries over into the quality of their work. that's why my next rear shock will be push.
  • + 14
 Are they hiring? ;-)
  • + 3
 Yah seriously!!
  • + 2
 manufacturing jobs coming back to the US? Something something Donald Trump.
  • + 8
 Awesome writeup. These guys are pure class. Always good to see a business killing it in their market, but bummed its another ex-California company.

Way to go Cali, way to go. Chased another one away.

....................../´¯/)
....................,/¯../
.................../..../
............./´¯/'...'/´¯¯`·¸
........../'/.../..../......./¨¯\
........('(...´...´.... ¯~/'...')
.........\.................'...../
..........''...\.......... _.·´
............\..............(
..............\.............\...
  • + 5
 Props on the middle finger, it made my day
  • + 8
 What I wouldn't give to work here for a living.


Makes me proud I run the ElevenSix on my Nomad and HDR. Such a cool company. Pricey as sh*t, but definitely cool.
  • + 8
 I'm a CNC machinist and this story, and pictures makes me happy. Also, I had my Fox RP23 Pushed and I love the improvement. Turnaround was quick, and service was great.
  • + 4
 I picked one up in August right before they came out with the revised version... wished I had known about the new and improved model! Either way, the 11-6 completely changed the way my Nomad CC rides! it went from wow with the X2 to WHAT THE FRIG did I just do to this bike! It climbs a lot better it eats up massive drops like it a mini DH bike! Not even joking. It's THAT pronounced. I have hit some big shit with it and it felt like it had more to throw back at me! Anything bigger I would be reaching for my V10... wished Push made a shock for it.
  • + 9
 try an avalanche for your V10...
  • + 1
 how is the shock for jumping? Do you get the same pop and progression at midstroke for take offs like air shocks?
  • + 2
 @barbaricht: It certainly didn't get worse. Just play with the rebound a bit to get the pop you want or even specify a slightly heavier spring. It sure as hell LANDS a lot better!
  • + 1
 @ryanholio: I came to the same conclusion on my DB inline coil. The coil was great for everything except jumping. Just not enough pop. Hard to explain but the shock seems "dead" over jumps. I ended up going to a slightly stiffer spring with less rebound and it works well but still not as good as an air spring. Overall it blows the DB inline air out of the water though.
  • + 1
 @ryanholio:
thanx bro for answering my question.
  • + 1
 @bedell99: how linear is the coil IL compared to the inline? already running 3 large spacers in my inline, so i'm afraid the coil wouldn't be progressive enough
  • + 2
 @xeren: Its linear. The Norco Sight is pretty progressive though. I posted some advice on MTBR. You need to run a stiffer spring than recommended or you blow through the travel. Once you get over sizing up on spring rate you will love the shock. Where it lags compared the DB Inline air is pedaling and that poppy feeling you get from air shock over jumps. Other than that it rips.
  • + 1
 @bedell99: thanks for the info!
  • + 3
 These guys are kind of like the Avalanche of the West, taking decent stuff and making it awesome, then utilizing their experience to start churning out their own versions. I have all Avy at the moment as they have a lot more DH offerings, but I also have had PUSH rework stuff in the past and there is no comparison to the OEM as far as feel and performance. You can literally get any new suspension units and send to either company and it will be night and day better than the original- makes you wonder how the OEMs charge so much for marginal performance, or if these guys are just more astute about suspension in general and know how to make things work to their potential. I send locals there all the time.
  • + 2
 Got my Van R rear shock pushed and I love it! Push saved me! There aren't many shock options for the enduro evo and I'm glad that I went this route. Their damper allowed me to add HSC and LSC and totally changed the feel of my bike. I'll definitely recommend Push to anyone. Sweet company!
  • + 4
 Hands down the best product and service I've had in my 20+ years mountain biking, racing and working in the biz! Stoked to see what you got coming down the pipe!
  • + 7
 Metric Sox?
  • + 2
 Hahaha
  • + 2
 Amazing looking shop, workstations well laid out, a place for everything and everything in its place Smile Not sure what production volume is but it looks like there's quite a bit of WIP inventory given the in-house production. These are the things i notice.. :/ Cheers!
  • + 1
 lead times and batch sizes, oh my!
  • + 1
 I have a 11-6 for Nomad for sale. 475 lb/in spring, $800, less than a season old.
I got a new bike and upgrading the 11-6 for it would cost me whooping $500, which brings investment in this shock to $1700!
It was a nice shock, don’t get me wrong, but I can’t justify this pricing model anymore.
  • + 0
 I was thinking about getting this shock for my Canfield riot. Really $500? I knew a reconfiguring would at least cost the price of a service but are you having to buy upgrade parts or anything out of the norm?

$500 is still cheap for a shock. If you were to sell the one on your frame it would offset the tuning cost.
  • + 2
 @Lastpikd: $500 is the price that was giving to me and it includes upgrade to the Gen2 parts, new spring, labor and whatever else needed to fit the new bike. For $500 I could get a brand new Fox X2 or whatever else.
  • + 2
 @themanro: keep in mind you're supporting American business, American manufacturing, and American experience with an 11/6. Companies like PUSH are what drive a national economy. If all you do is compare shock price to shock price, PUSH would go out of business because they don't outsource anything.
  • + 4
 @chrisingrassia: Totally agree! I didn’t mind paying the initial high price. It’s the additional 500 that I have to spend that throwing me off. Sure there are new parts with the upgrade, but almost ½ price of the shock is way to much in my opinion. Good for their margins, bad for my pocket.
  • + 4
 @themanro: is the gen 2 parts optional? I get the spring, labor, and tune price as being normal for conversion. I would think the gen 2 parts would be optional. When I read that they were doing an update to the 11/6 awhile back it kinda turned me off. The update was an unfair move to alienate their customers and make them pay twice for being early adopters. How long until there is another update that needs to be done? Is it going to turn out seasonal like every other company?
  • + 4
 @Lastpikd: just the gen 2 upgrade is a couple hundred so saying that it would be 500 to change it over for the new bike is incorrect.
  • + 2
 @themanro: That seems quite reasonable to me really considering the list of parts you are doing. Cost will vary accordingly, but those springs are not cheap, and neither is the gen 2 upgrade, so the remaining balance required to just fit it seems really reasonable. In your case, you are essentially getting a brand new full on 11.6 for $500.
  • + 2
 Yes the $500 is misleading. The swap over is probably $250 and the upgrade to new internal is probably another $250. With a DHX2 will it be tuned to your specific bike, weight and riding style? When the DHX3 comes out will you be able to upgrade internals and not have to buy a brand new shock?

I still ride the old internals on my N3 and it blows away anything else on the market. I would not hesitate to have it reworked for a new bike.
  • - 1
 @Metacomet: I can see the spring costing some money but the rest is bunch of washers, few valves and lube. Gen2 upgrade is very unfair like @Lastpikd has pointed out, it does involve replacement of the major parts. And the part that I’m getting brand new... If I can sell my current one for $800 lets say and add $400 – then I would be getting a brand new shock. Which is only $100 difference from upgrade. That brings the point – that from customer retention standpoint there is almost no discount to an existing owner. If they would do even 20-30% off that upgrade price – I would probably consider keeping it. But again, thats just my personal opinion.
  • + 2
 @salespunk:

Here's the cost breakdown I received from Push to rework it for my nomad just yesterday, if you're curious. So $371 for the gen 1 refit. I'm considering it over my X2.

"The cost would be:

$125 rebuild

$125 spring

$78 body

$31 shaft

$12 Bump stop


$218 if you want a Gen1 converted to Gen2 ($218 includes the new body so you wouldn't pay the $78 above if you converted)"
  • + 1
 Every review, every article and any mention of push industries make them seem god like! Having an eleven six on my kingdom i can confirm Darren Murphy is a god! It is so good! I recommend it to everyone one then get into the eternal price argument by the doubters, the jealous, the dicks etc etc it is the single best purchase I've made! All i need now is a push industries fork!
  • + 5
 A Grizzly?!? Colour me impressed you churn out quality on that thing!
  • + 1
 Haha I was thinking similar ... I was like daaaaaaangggg nice sho---- is that a grizzly turd mail order harbor freight special?!

Nevertheless, killer shop!
  • + 4
 manual lathes are the easiest to compensate on. You can run micron tolerances on old lathes if you know the machine and it's backlash issues (which this will have lots of). That said, I doubt they require tolerances that precise and the lathe will do just fine. A CNC lathe is a whole other ballgame, where how rigid and boxed in the frame is plays a large roll in how the machine will behave when loads are high and the screws are worn in. The NakToms are great in this respect, and that DMG/Mori is very rigid and precise (we have two NLX-2500SY here along with other various ones like Mazak QTN450 and Hyundai L300LC).
  • + 1
 @schofell84: Grizzly > Harbor Freight
  • + 8
 Haha! That was my first machine that I bought over ten years ago. It was the only thing that I could afford! Thing has a lot of miles on it.
  • + 2
 @PUSH: I converted my Grizzly mill to CNC a few years back. I could hold some decent tolerances for a garage cnc haha! Not terrible machines to be honest.
  • + 4
 sofa king awesome. this company just bleeds what the sport is all about. =>PUSH
  • + 4
 *chesterfield prince. Watch your profanity Smile
  • + 3
 Curious about what happened to the more affordable, price point orientated model?
  • + 3
 Thir probably is the affordable option ????
  • + 3
 Also wondering...
  • + 3
 @hotsnail: I sure hope not! Would love to see a lighter weight coil single circuit model that could compete weightwise with air shocks for $650! Pipe dream? Smile
  • + 4
 Do they PUSH their products on the market?
  • + 23
 that was a shocking pun mate.
  • + 7
 it would dampen my spirits if they didnt
  • + 12
 they wouldn't want their sales to bottom out
  • + 6
 Like it says in the last sentence of the article: stay tuned
  • + 7
 If they made a fork it would really seal the deal
  • - 5
flag nozes (Jan 6, 2017 at 1:55) (Below Threshold)
 It's almost eleven six,but I think you won the pun game for today.
  • - 5
flag Hank-Riffee (Jan 6, 2017 at 3:15) (Below Threshold)
 This is just what I need to SPRING in the new year!
  • + 5
 @nozes: I'm hoping you can rebound from that pun attempt some time soon, reading it made me want to coil up and hide
  • + 2
 not sure how your going to rebound from that one.....
  • + 2
 If we compress all the puns into this thread we will run out at this rate
  • + 2
 O ring around for some new puns people
  • + 2
 Awesome looking shock and great article. But would be nice to see the parts made on a Nakamura Tome lathe and Fanuc Robo Drills vs Haas and DMG Mori!! Smile
  • + 4
 I'm ready to fork over some cash for whatever they come up with next!
  • + 1
 I woudl be interested in how they tune the shock for specific body weight and frame? Do they have software for that? Or do they do this on experience? Or a little of both?
  • + 1
 When you see this beauty live, its even more impressive...great feel too. But shame about the price.But you pay for what you get i guess!
  • + 2
 I see in one of the pics that they built Mike an 11-6 for his Patrol. Awesome.
  • + 2
 Lookin good, guys! Still figuring out what my next bike will be, but you bet it'll fit one of these.
  • + 3
 As a CNC machinist, I am fully aroused More articles like this!
  • + 1
 I love PUSH! Had RP23 with boost Valve and it was incredible. I'd love to try the eleven six. Congratulations for making the business roll! All the best of luck
  • + 1
 Just do it Waki. It's an investment, not a luxury. Not even joking. Honestly the best bucks I've spent on a real "performance" product. Yeah the performance is beyond my expectations, but the consistency, reliability, service, and interchangeability is what has made this one of my favorite bike investments. The bike just Always feels right no matter what. Would be rrrreally hard for me to consider anything else.
  • + 0
 @Metacomet: Not this year. First off, my fork doesn't deliver as good performance as the rear, so that would be unwise Smile then this year I have to lash out a huge buck for daughters 20" bike. I also need a stealth dropper for me and a wheelset for my wife. So no shock for me. But I trust you.

How do they solve swapping between frames? Different stroke and eye to eye?
  • + 0
 @WAKIdesigns: If the new bike you are moving the shock to requires a different eye to eye, or different mounting hardware then you just pay for the parts they are replacing. The re-valving for the new bike doesn't cost anything. If its the same eye to eye, then they just re-valve for free when you send it in for service. That's a concept I would like to see a lot more of, especially at such a high initial cost.
  • + 1
 better yet, having lived nearby, they share a building with a brewery, and are across the street from a distillery........not a bad neighborhood!
  • + 2
 I want to have one of these really bad now, thank you pinkbike...

Seriously, what they did is really impressive : BRAVO
  • + 2
 Am I the only one lusting for that bubble wrap dispenser at the right of the tuning workshop?
  • + 1
 People interested in the good work push does should also check out Avalanche. They have been in the game since I was born. I think push even OE'd avalanche in the past.
  • + 1
 I love companies that make their stuff themself. They're the true inventors and builders. Unfortunately there's so few of them nowadays.
  • + 3
 And that is why it is $1200. Top of the line production perfection
  • + 2
 Nope. It is 1200$, mostly because of the low sales volume..
  • + 1
 wait with your forks... first make a DH shock and organise better distribution channels world wide...
  • + 1
 Is it true you get a free ElevenSix if you get your lady friend to get a "Push It!" tramp stamp tattoo?
  • + 1
 So cool. Is there a connection with HAAS racing? There`s a sticker on one of the machines.
  • + 4
 HAAS is a high-end machinery manufacturer in the US.
  • + 5
 @megaold: Correction, Haas is a very mid-level machinery manufacturer.
  • + 2
 @whitebirdfeathers: their UMC's are very, very good. I would buy a UMC before many other exotic machines twice the price.
  • + 1
 @megaold: HAAS is a cost effective machinery manufacturer based in Oxnard, California. Mori Seiki, Okuma or Mazak would be high-end. I got a tour of the DMG Mori plant in Davis, California a few years ago.......just amazing.
  • + 4
 @rivercitycycles: i would never consider an okuma high end. Been there done that. High end is a bit of a misnomer for cnc machines. You generally get what you pay for, but many many imported machines are vastly overrated and dont perform any better than what you consider a value solution. We have them all at work. Managed in a shop where it was all haas mills and guess what, 90% of the turbine components in F18s are made there along with pretty much the entire gearbox for the apache and chinooks and military satellite RF components. Where I am now our mazaks (from qtn450my to i700 5 axis mill) have issues and have been down numerous times even though they are pretty much brand new. Our matsurras have issues. Our Hitachis, hyundais, brothers, boeringers, and fadals have issues. We have the most expensive machinery available and they all will run into problems once they are put to use for a while. Having been on all these machines in an aerospace high tolerance capacity I would be fine running a haas shop provided the machines were maintained.
  • + 0
 I might be moving from Minnesota to Loveland, CO this summer! It's cool that some major bike/component companies are in the area.
  • + 5
 And 50 miles south in denver is Guerrilla Gravity.
  • + 1
 The trails are best 10 miles north in fort collins!
  • + 3
 Don't forget Niner, Yeti, Pearl Izumi, Borealis, Spot, Alchemy, Proudfoot/Zinn/Old Glory/a dozen other custom builders are all within a 2hrs drive of each other. Throw in Moots at a 3hrs drive. Hopefully you'll have a big garage...
  • + 1
 And Oskar Blues so post ride enjoyment haha
  • + 1
 @naisemaj: Shh damn it
  • + 2
 Jeepers, I couldn't even ride that without feeling like a sultan.
  • + 2
 Did Darren get LASIK? Where are his signature glasses?!!
  • + 1
 Sure did!
  • + 2
 Vacuum pump... andreani... italy...
  • + 1
 One of the world's finest suspension products and they stack them in used egg cartons!
  • + 1
 They aren't old egg cartons. Nearly every machine shop uses those for small parts. They're made for that specifically.
  • + 1
 @EvilBun: so what your saying is they are new egg cartons?
  • + 1
 @SacAssassin: Sort of. The shape happens to work well for small parts, and cardboard won't damage the parts.
  • + 1
 reading this article kinda makes me want to work as a machinist again - awesome!
  • + 1
 i wish they made a 8.5 x 2.5 for my bike, just no testing on my bike so there's nothing.
  • + 1
 This is a great ad for them!
  • + 1
 how about a time machine?
  • + 1
 Nothing but great work from these guys over the years, keep it up!
  • + 1
 Yeah! Northern Colorado pride baby.
  • + 2
 Pornographic push
  • + 2
 Awesome company
  • + 1
 I'm disappointed no one has made a 1/2" Rod Wiper comment.
  • + 1
 I'm also disappointed no one has linked to this: www.youtube.com/watch?v=vCadcBR95oU
  • + 1
 I wish i could get my wig PUSHed back..
  • + 2
 shock looks great.
  • + 0
 i have a "pushed" rp23 kashima and its is awesome, highly recommend!!
  • + 1
 "stay tuned" Wink
  • + 0
 Push Industries tuning only foxshox???
  • + 2
 Yes only Fox. They had major issues with RS and stopped supporting them. I happen to have a Monarch Plus that is Push'd and it is amazing.
  • + 2
 @salespunk: like RS head hunting their employees LOL!
  • + 1
 Coil fork?
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