Porsche has expanded further into the e-bike market after securing a majority stake in Greyp.
After revealing its own eMTBs made by Rotwild earlier this year
Porsche has now increased its stake in Greyp, a Croatian electric bike company. Previously Porsche had bought a 10% stake in the company and a 25% stake in Greyp's parent company Rimac that makes electric sports cars. Now Porsche has taken things a step further and secured a majority holding in Greyp suggesting it may be taking the e-bike and eMTB market more seriously in the future.
Mate Rimac and other Greyp founders will keep their minority shares in the company, with the Porsche purchase expected to be complete on December 18.
Porsche has previously had a long term relationship with German brand Rotwild for its past attempt at selling bicycles and eMTBs. With the investment in Greyp, it will be interesting to see what they produce next. Greyp has a substantial lineup of bikes with both commuter options and more heavy-duty eMTBs. In 2019 Greyp launched its first carbon fiber, full-suspension eMTB, the G6. Greyp's G6 features 160mm of travel, a mullet setup and built-in cameras.