Porsche has expanded further into the e-bike market after securing a majority stake in Greyp.
After revealing its
own eMTBs made by Rotwild earlier this year Porsche has now increased its stake in Greyp, a Croatian electric bike company. Previously Porsche had bought a 10% stake in the company and a 25% stake in Greyp's parent company Rimac that makes electric sports cars. Now Porsche has taken things a step further and secured a majority holding in Greyp suggesting it may be taking the e-bike and eMTB market more seriously in the future.
Mate Rimac and other Greyp founders will keep their minority shares in the company, with the Porsche purchase expected to be complete on December 18.
 | I am super proud of the Greyp team, led by Krešimir Hlede, and what they have built over the last 7 years. The 100-people strong team has undoubtedly created the most connected and technologically advanced e-bikes on the market, set up series production in Sveta Nedelja and shipped bikes all over the world. At the same time, Greyp has been in the shadow of Rimac and could never flourish in its full potential.
Now, we are starting an exciting new chapter in the company’s history - with Porsche buying the majority stake in Greyp. This will be the seed for something great and big, but we’ll talk about that another time.
The deal is still in final execution so I can’t say much yet— Mate Rimac, CEO of Rimac Group |
 | Porsche is a pioneer of sustainable mobility and is consistently driving forward its e- mobility strategy. Our activities in the e-bike sector underline our consistent approach. Porsche has been a leading provider of plug-in hybrids for years, in 2019 we launched the first all-electric Porsche – the Taycan – and last year, one in three of the vehicles we delivered was fitted with an electric motor. Our ambitious goal is to have a CO2-neutral balance sheet across the entire value chain by 2030.— Lutz Meschke, deputy chairman of the Porsche AG Executive Board |
Porsche has previously had a long term relationship with German brand Rotwild for its past attempt at selling bicycles and eMTBs. With the investment in Greyp, it will be interesting to see what they produce next. Greyp has a substantial lineup of bikes with both commuter options and more heavy-duty eMTBs. In 2019 Greyp launched its first carbon fiber, full-suspension eMTB, the G6. Greyp's G6 features 160mm of travel, a mullet setup and built-in cameras.
156 Comments
@Startgas: You are wrong about this, in a carbon composite part the fibre is responsible for the vast majority of the CO2 emissions. Even with recycled carbon the impact comes still mostly from the fibres.
I think flax and hemp are high performance fibres and are already commonly used in car interiors. They're actually strong enough for structural parts too but the big challenge for engineers is that the performance isn't as controlled as industrially produced fibres/metals/plastics so it is harder to critically design. But even during the second world war, a wooden plane like the Haviland Mosquito was superior as they were just better at making stuff from wood than from metals back then. Plus the material was more available. So yeah, we may revisit that time in a way. You can ship materials from the other side of the world where they are mined, or you can grow them locally. Conservation (paint, impregnation) may then compromise end of life disposal, but even if you burn them you'll be CO2 neutral. If you manage to breed a fungus that eats even through conserved material, you can actually retrieve some nutrients and put them back in the soil. Maybe this will never happen, but I think it could be cool if it would. The big driver will be scarcity of energy and materials. I just doubt that Porsche is the best brand to present the solution.
While I'm at it, I would cut the impact of water treatment and degrade the water quality we have piped to our homes. We treat all of our water to potable standards, and then flush 95% of it down the drain (according to my water bill, 95% of it is taken away as sewerage). We literally only drink 5% of the water we use, and we use drinking water to wash away our turds. Not very environmentally responsible.
I would certainly back a return to the old days where people fixed shit instead of throwing it away. This should come through culture and not legislaton though. Hopefully it will happen as the younger generation comes to power.
Another thing I would do instead of making meat illegal (which I think we are heading towards) is to simply ban commercial butchers. Make people kill and butcher their own animals and meat consumption will plummet. I could handle doing a chicken or a goat, but I doubt I would eat beef again and I love beef.
What else? Ah yes. Too many people. The human population needs to be cut in half somehow. Amazing to think that in 1870 there were only a billion people alive. Someone needs to think of a way to convince people to stop having kids for a couple of generations. Perhaps encouraging dog/cat ownership would be a good bet.
Not really impressive. Many of those old sport cars have not much miles on the clock.
Funny how you can make fundamentally illiberal ideas (ban this, prohibit that, reduce the population, etc) appeal to liberals if you wrap them up in an eco context.
Have a look at what you just wrote and ask yourself what major political movement of the 20th century it has most in common with. You may not like the answer.
I find a lot of this kind of talk worrying - it has all the self righteous zeal of a religious movement, and little regard for nuance or the actual reality of the world.
JP
So there are many things they are doing which are progressing the industry forward, even if all of it is so they can sell more flat 6s.
Honestly, I am fine with people producing nearly anything, as long as they bear the cost of cleaning up after themselves (and presumably bake it into the cost of the goods sold).
JP
-littleskull99, probably
(I bring this up because the "global warming/c02 conversation has an unfortunate tendency to ignore other pollution/habitat impacts of the industrial anthropocene)
I am 100% for flax (or hemp) fiber with low-impact resins and am thrilled there are significant efforts to improve such technology.
Weird looking parts + weird looking china frame = most advanced = profit
Bike: $10,000 USD
Base Grips: $3500
Heated and ventilated 18 way lock-on grips: $4500
Air in all-conditions tires: $500
Nitrogen in race-day tires: $1000
Sport Chrono Package (bike computer): $3500
porsche: looks like motorbike designed by 8 yo kid? take my money!
Orthodontist- "hold my beer". shows up with a Porche mounted on top of his Porche.
Bugatti very nice looking cars
Greyp ugly bikes with lots of app integration and stuff, but UGLY as hell
But anyway, does anyone have any tips for removing vomit from a keyboard?
In 1898, Ferdinand Porsche designed the Egger-Lohner C.2 Phaeton. The vehicle was powered by an octagonal electric motor, and with three to five PS it reached a top speed of 25 km/h
Greyp is so not MTB, even looking at the ppl working for them at Events.
They are Ugly, they dont match the needs of MTBers, the Design is ugly as hell.
Porsche, this is embarrasing.
Next please...
How frkn hard can it be for a multi billion dollar car brand to finally cooperate with a bike brand to make a Bike that ppl would actually buy?
Only Brand was Honda and they never sold it to Customers.