Pit Viper Announces High Speed Off Road II Apparel with 'New Bike Day' Music Video

May 6, 2022 at 17:02
by Pit Viper  

PRESS RELEASE: Pit Viper


Thank you for your service.

FAQ:
Q: “Wtf? No tech specs?”
A: We have those. Go to pitviper.com

Q: “I f*cking hate pit viper. Go away”
A: pitviper.com

Q: “Aren’t those the glasses 12-year-old NICA kids are wearing?”
A: Aren’t you a little old to know that?

Q: “No thanks, my black Tommy Lee Designs pants look cooler than anything Pit Viper will ever make.”
A: We know that about you.

Q: “Shouldn’t you guys be making Hawaiian shirts and jean shorts instead of disrupting the sanctity of the downhill pant mountain bike market?”
A: Yes, we know that about you.

pitviper.com


New Bike Day is the best day!

photo Brandon Ty Fang








photo Brandon Ty Fang






photo Brandon Ty Fang














THANK YOU to IFHT!

Photography by Brandon Dy Tang.

pitviper.com


149 Comments

  • 152 1
 Only Pit Viper would have a 47 picture press release.
  • 314 8
 only pinkbike commenters would count that
  • 81 65
 spending all that money on marketing instead of quality products.
  • 179 26
 @weezyb: thank you for the warm welcome, it's always so nice to come home to pinkbike
  • 30 11
 @Pit-Viper: didn't say the marketing was bad.
  • 16 34
flag Lanebobane (May 10, 2022 at 7:13) (Below Threshold)
 Boo this man @weezyb. BOOOOOOOOOOO!
  • 28 1
 so obnoxious, and so on brand.
  • 11 11
 @weezyb: have you tried their MTB apparel? It is really nice. Probably favorite bike shorts I have tried tbh.
  • 12 4
 @weezyb: I agree. Their products are dog shit
  • 11 1
 @Pit-Viper: I think it’s great that you embrace your “look at me” douchebag aesthetic.
  • 2 0
 @unrooted: I was thinking it might almost be cute if it was a bunch of teenagers but for middle agers to be modeling it....well the point was lost on me.
  • 80 4
 I'll happily laugh at the press release and the video, but never wear that shit.
  • 60 79
flag Pit-Viper (May 10, 2022 at 6:26) (Below Threshold)
 We know that about you
  • 6 16
flag unrooted (May 10, 2022 at 18:46) (Below Threshold)
 @Pit-Viper: is English your first language?
  • 75 5
 This is probably the best press release I'll read all year Big Grin
As for the clothes... hmm less sure about those.
  • 55 48
 We know that about you
  • 47 0
 Pit Viper riding gear, for that one friend your embarrassed to say hello to in the lift line....
  • 108 56
 Reminder: please be nice to me. My parents are lawyers and I will sue
  • 263 0
 We know that about you
  • 4 0
 @huvudvind: we know that because they made him redact his comments about hiring practices.
  • 52 0
 I love everything about this except for the actual product hahaha
  • 32 1
 What are you talking about? These glasses bring people together!! I mean, how often are you and the guy who rolls coal on you while you're riding a bike going to be wearing the same shades?
  • 4 0
 @everythingsucks:

...and the PB readers in North Hampshire Ville By The Garden Gate upon Avon think "rolling coal' what an odd thing to wear Pit Vipers for"
  • 1 0
 that's entirely the point
  • 44 0
 Priced lower than last year?? What a great concept
  • 38 2
 My Mom told me not to talk to people who wear those.
  • 19 5
 Your mom was wearing them in her GGW debut
  • 43 10
 I will wear my black TLD gear. Thank you.
  • 47 64
flag Pit-Viper (May 10, 2022 at 6:17) (Below Threshold)
 We know that about you
  • 5 6
 I actually have some all black pit viper shorts that are not loud at all and I love them. Besides their helmets which I love, TLD stuff has been pretty disappointing.
  • 32 1
 Pit Viper: for when you want everyone to know you wear turtle necks and do coke in bar bathrooms.

Cool that they are safety grade though, I'll give them that.
  • 29 0
 Ha they got Tippie for the "UPS" guy!
  • 17 6
 *PVS
  • 20 1
 Dad joke required for signature
  • 3 1
 And Machine Gun Kelly!
  • 25 0
 Pit Viper sunglasses? Sure, great!
Riding kit colours... Questionable at best.
  • 32 17
 now this is a take we didn't expect
  • 16 25
flag sspiff (May 10, 2022 at 10:44) (Below Threshold)
 @Pit-Viper: never go full retard
  • 10 0
 @Pit-Viper: I will however give you ALL the kudos for making sunglasses that work with lens inserts for an affordable price. I guess you could even say that you guys are (takes off pit vipers)... visionary...
  • 2 0
 @ratedgg13: Can you replace the lens on their glasses?
  • 1 2
 @sspiff: hilarious
  • 24 3
 I want to dislike this brand because of the kids in the mall wearing the glasses indoors, but dang it, they seem like they are a lot of fun. I couldn't pull off that kit though. Maybe I will sneak some socks into my rotation and be the coolest dad on the trail.
  • 23 3
 Finally, a brand that understands. I am so tired of the tried and true. Paying top dollar only to be left feeling underwhelmed. Tonight, I'll finally sleep with confidence. I've never been so excited for a new pair of pajamas.
  • 18 0
 They made a punk rock video about one of the best days ever: New Bike Day. DGAF what the clothes look like, this made me happy whilst sitting at work. Pit Viper I salute you.
  • 7 6
 that’s not punk rock
that’s utter shite
  • 2 1
 @Uncled: Fact, so much poser going on so many levels my mind is melting
  • 22 2
 Can something be too ironic? Asking for a friend...
  • 11 0
 Deliberate irony veers into cynical marketing quite easily.
  • 23 6
 It's all becoming a bit exhausting isn't it?
  • 24 8
 Pit Viper: the official sunglasses of racist southern social fraternities Cool
  • 6 0
 What do the racist fraternities in the rest of the country wear?
  • 23 7
 There’s a whole lotta try hard here…..strikes and balls
  • 19 3
 That is whole lot of ugly packed into a pair of pants and a jersey.
  • 14 0
 @Pit-Viper: I noticed you still don't list salary or hourly wages on your job postings despite stating that you would... We know that about you
  • 11 1
 ah, sorry and fair. harder to get the team to update that than i wish it was. ill get on them again right now. that said, the 2 job descriptions i wrote out yesterday will have salaries listed when they go up, new part of the process!
  • 5 0
 just checked. we are live with salaries listed. thanks again for checking us. this is productive feedback.

pitivper.com/jobs
  • 14 0
 Why
Product - Why Make This
* We make shit for us

Looking at this I would agree
  • 11 0
 Not quite my style but more options are never a bad thing, nice to see some mountain bike specific clothing for a cheaper price.
  • 25 16
 "We know this about Pit Viper"

* No one else screams 'MERICA louder with cheap-as product made not-in-USA.
* Uses a "retro" aesthetic on their site and marketing so they can put zero effort into design. Just smash it all together and say "it's supposed to look like that".
* Picked one splatter pattern (what is it supposed to be? cracked leather with a pink backing?) and splashed it on everything they "make". If black is boring, isn't the same pattern everywhere also boring?
* Makes "stuff for us", just can't be arsed to make it themselves. The glasses are made where workers are treated like shit and paid less than shit, marked up a billion percent, and shipped to North America where the buyers can scream about freedom to party. I can only assume the clothing is the same, since if they were "Made in USA/Canada" that would have be screamed at us in the marketing, but it wasn't.

Sub-question: Why is the the bikini top OR bottom (not the whole suit, just one half) more expensive than the riding jesery? Looks like they really put some effort into creating a high quality product made to the highest standards. Not just some off-the-rack designs with the same boring pattern pasted on everything and shoved in a container.
  • 10 3
 to answer your question: the bikini is produced by a partner company who sets their prices. we just go with theirs.

the MTB apparel is designed in house by us, and we set the prices. looking at it from this perspective, the pricing is confusing. good call out.
  • 28 4
 Meh, the guys from Pit-Viper put the time in, you're just mad you didn't rebrand Bolle safety glasses first. Damn near a decade ago these guys were riding Honda Reflexes from Cleveland to central PA to do guerilla marketing at Dirt Fest. They'd be going to campsites and partying heavy in the beer tent, all the while with a briefcase handcuffed to their wrists full of their sun glasses they'd hand out. No tent on the fairway, no fancy booth or truck loaded down with displays and b.s., just some guys in wacky suits walking around like they have the nuclear football. Probably were the most notable vendors there, and they weren't officially on the list.
  • 13 1
 well, TBH, probably took them longer to make the retro design rather than just using an off the shelf shopify template for their store.

Even though the style looks cheap and looks crappy, its still been designed and created to look like that, and it takes just as long to create something that intentionally looks awful as opposed to looking "tasteful"

in short.. takes a lot of time and money to look this bad ..
  • 14 4
 Very well done marketing piece pit viper team. Many MTB brands take themselves too seriously. I enjoyed this!
  • 13 1
 There's only one thing worse than taking yourself too seriously, and that's acting as if you aren't taking yourself too seriously.
  • 6 1
 @Hayek: seriously
  • 14 3
 Doooooosh
  • 9 0
 God bless Pit Viper. I mean, there's no way I can make that look work on me, but God bless 'em for being them.
  • 8 0
 Didn’t care enough to read anything in the article, just went straight to the comments…. After a loooottttt of scrolling…
  • 9 6
 Didn't realize so many people hated on PV. I've always enjoyed their marketing and nfg attitude. People take things too seriously.
  • 8 0
 No way these threads can handle the wear I put into them as a 17 year old pinkbike keyboard warrior
  • 9 0
 i'm just here so i don't get fined
  • 8 1
 Nowadays being rad is just a marketing term
  • 7 0
 Damn this bomber junior super T still lookin sexy!
  • 7 0
 How long can you force a joke? Let's find out.
  • 7 3
 this is adressed to every dickhead in the comments. If you don't like the gear it's because you can't pull it off. This message has been brought to you by someone who isn't cool enough to wear pit vipers.
  • 7 0
 Is it April 1st again?
  • 6 0
 Normalize beans after brapping.
  • 1 0
 I'm glad I wasnt alone in thinking this.
  • 6 0
 These are actually really cool!
  • 7 2
 In development: Pit Viper bike with 420mm travel quad crown fork, 69 paint colors, built in bluetooth speaker
  • 7 1
 PSA: This song is on Spotify
  • 7 2
 Cool press release.looked like a good time!... stuff looks like S*** though you clearly are only making it for yourselves.
  • 2 0
 I think this company deserves credit for knowing their audience, that much is clear.

However, this get-up just wouldn't work in the UK, although I accept that the UK is almost certainly not their target market. It's too big, brash and gaudy. It would be like driving a cadillac escalade through a quaint country village.

I would also add, for those people saying they like how they "don't take themselves too seriously", that actually to come up with a marketing campaign like this, takes an awful lot of thought and consideration. Not a single successful company has ever not taken themselves seriously.
  • 2 0
 It doesn’t work in the USA either, even in Col-a-rad-bro.
  • 5 0
 Wow. You guys are C R A Z Y
  • 4 0
 Sure, cool, whatever. I agree that most mtb kit is boring as hell. I like the gloves.
  • 5 3
 Will show this to my unapologetically conservative brother in law who swears Vipers only pair with a MAGA hat. Thank you PVS for not giving an f and doing whatever for whoever!
  • 8 4
 I think I just became a Pit Viper fan. Best F*cK'n ad I've ever seen from the bike industry.
  • 7 1
 Ouch my eyes
  • 2 1
 I've been over the moon with every single @Pit-Viper product I've had. The sunnies are the shit, I literally get compliments from 12 yr olds every time I'm in a lift line. And they actually work. Like, they don't fog. I can use the same stupid glasses for every outdoor activity, unlike the last overpriced set of goggles I bought. Stoked to try the PJ's. Please, @Pit-Viper
Don't f*cking stop. Maybe buy Five Ten from Addidas and make them good again??
  • 5 0
 I’ll say it again: Pit Vipers are truck nuts for your face.
  • 7 3
 That was horrible, I thought Blink 182 would have gotten better by now.
  • 1 0
 Tom found Jesus and then Aliens so he was too busy for band practice before quitting in '15.
  • 3 0
 If people hate it this bad I gotta get it. I’ll definitely not fit in with the Lambos and Ferrari’s now.
  • 3 1
 The only thing missing was a trail dog wearing PV's. @Pit-Viper No love for the fuzzy purveyors of dirt love???
  • 1 0
 I actually think they have something in the works.
  • 17 15
 This is the beginning of the end for this brand. When you try this hard to be cool, wearing the brand is uncool.
  • 23 9
 thank you for the business consulting, mad 1
  • 5 1
 What the shit
  • 3 2
 Really liked the song. Pumped to go put my most hideous kit on, go to the trail and mean mug everyone in the parking lot and smash some laps. Thanks P to the V!
  • 1 0
 I mostly impressed by the Super T fork with all of the flappy axle QR hardware still attached to the lowers... Not buying any of this product.
  • 1 0
 Well, I've no idea how they've done a modern pop punk song without a machine gun Kelly, or a blink 182 member co-lab, but they've only bloody gone and done it!
  • 1 0
 Would love to order their stuff but we get hammered with customs in South Africa so the stuff is not really that cheap once it lands here.
  • 3 0
 24x7 smoko.
  • 2 0
 Are your Hawaiian shirts grown sustainably in Hawaii land?
  • 2 0
 am i the only one that hears cocaine being snorted?
  • 2 1
 I own a pair of the first gen HSOR pants. By far, the nicest riding pants I've ever put on!

Definitely ordering these Big Grin
  • 1 0
 actually upon 2nd look the best part of this vid is the Wheelie shoes out to the VPS truck.
  • 2 0
 These guys get it. Totally wizard.
  • 1 0
 My mom would definitely wear that top. Maybe the pants but never together. She’s old but she still has her wits.
  • 2 0
 Not my aesthetic, but I love the creativity. Great work @Pit-Viper !
  • 1 0
 I genuinely thought this was a April fools joke placed accidentally after April 1st.
  • 3 1
 not sure i've seen a brand ever "Try" so hard in my life....
  • 2 1
 Serious Sum41 vibes in that video. I’ll allow it!
  • 1 0
 is that the other guy from IFHT?
  • 2 0
 of course ihtf did that
  • 1 0
 Sweet new BLINK-18PIT video!!
  • 2 0
 "Big Cypress DWD" IYKYK
  • 1 0
 What type of frame/brand is the bike that gets delivered?
  • 1 0
 Why not make replicas of dad sweat pants and clip in Birks?
  • 1 0
 Shit music doesnt make up for good video
  • 1 0
 I actually lived thru this fashion scene the first time round......
  • 1 0
 Of course, Tippie had to be somewhere in this melange'
  • 2 2
 @Pit-Viper: To quote @unrooted "Is English your first language?
  • 2 1
 This is rad!
  • 2 1
 We know that about you
  • 15 17
 This presentation was brought to you by Pit Viper’s marketing team, who forgot they had to write this post
  • 2 2
 so rad!
  • 3 4
 pit viper. i love this. please... please... please... make more
  • 3 5
 Not gonna lie @Pit-Viper PR guy is on fire with the comments. Keep it up.

Follow @hintzbros
  • 3 6
 Hands down my favorite brand. Can’t wait for the day I get some cash to get some glasses!
  • 4 7
 I feel I'm not cool enough for this brand!
  • 20 13
 we've got unlimited real estate on party mountain, come on over!
  • 5 2
 @Pit-Viper: Hell yeah!
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