Pit Viper Announces High Speed Off Road II Apparel with 'New Bike Day' Music Video
PRESS RELEASE: Pit Viper
Thank you for your service.
FAQ:
Q: “Wtf? No tech specs?”
A: We have those. Go to pitviper.com
Q: “I f*cking hate pit viper. Go away”
A: pitviper.com
Q: “Aren’t those the glasses 12-year-old NICA kids are wearing?”
A: Aren’t you a little old to know that?
Q: “No thanks, my black Tommy Lee Designs pants look cooler than anything Pit Viper will ever make.”
A: We know that about you.
Q: “Shouldn’t you guys be making Hawaiian shirts and jean shorts instead of disrupting the sanctity of the downhill pant mountain bike market?”
A: Yes, we know that about you.
pitviper.com
New Bike Day is the best day!
THANK YOU to IFHT!
Photography by Brandon Dy Tang.
pitviper.com
Author Info:
Member since Apr 30, 2020
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As for the clothes... hmm less sure about those.
...and the PB readers in North Hampshire Ville By The Garden Gate upon Avon think "rolling coal' what an odd thing to wear Pit Vipers for"
Cool that they are safety grade though, I'll give them that.
Riding kit colours... Questionable at best.
that’s utter shite
pitivper.com/jobs
Product - Why Make This
* We make shit for us
Looking at this I would agree
* No one else screams 'MERICA louder with cheap-as product made not-in-USA.
* Uses a "retro" aesthetic on their site and marketing so they can put zero effort into design. Just smash it all together and say "it's supposed to look like that".
* Picked one splatter pattern (what is it supposed to be? cracked leather with a pink backing?) and splashed it on everything they "make". If black is boring, isn't the same pattern everywhere also boring?
* Makes "stuff for us", just can't be arsed to make it themselves. The glasses are made where workers are treated like shit and paid less than shit, marked up a billion percent, and shipped to North America where the buyers can scream about freedom to party. I can only assume the clothing is the same, since if they were "Made in USA/Canada" that would have be screamed at us in the marketing, but it wasn't.
Sub-question: Why is the the bikini top OR bottom (not the whole suit, just one half) more expensive than the riding jesery? Looks like they really put some effort into creating a high quality product made to the highest standards. Not just some off-the-rack designs with the same boring pattern pasted on everything and shoved in a container.
the MTB apparel is designed in house by us, and we set the prices. looking at it from this perspective, the pricing is confusing. good call out.
Even though the style looks cheap and looks crappy, its still been designed and created to look like that, and it takes just as long to create something that intentionally looks awful as opposed to looking "tasteful"
in short.. takes a lot of time and money to look this bad ..
However, this get-up just wouldn't work in the UK, although I accept that the UK is almost certainly not their target market. It's too big, brash and gaudy. It would be like driving a cadillac escalade through a quaint country village.
I would also add, for those people saying they like how they "don't take themselves too seriously", that actually to come up with a marketing campaign like this, takes an awful lot of thought and consideration. Not a single successful company has ever not taken themselves seriously.
Don't f*cking stop. Maybe buy Five Ten from Addidas and make them good again??
Definitely ordering these
Follow @hintzbros
This brand portrays an image that is the complete opposite of their customer.
They're customer isn't drinking Busch Light in the back of a Chevy Nova. No. It's Riley. The 19 year old who's just transistioning out of his sadboi/emo phase and recently sold his Miata for a 97 Ford Ranger so there's more room for the expensive fishing gear that his parents who make well in the six figures bought for him because he threw a fit they wouldn't by him an expensive pair of shiny new cowboy boots from the local Boot Barn so he could continue the slow descent into becoming some odd version of a trust fund cowboy from a relatively large city that exists solely because of a tech company existing there. He will cut his hair into a mullet, buy a Bass Pro Shop trucker hat, and have mommy and daddy buy him a few pairs of these $100+ cheap Chinese glasses so he can look ironic for irony's sake and complete the full look of "trying hard not to try".
I'll continue to wear $8 safety glasses and take the rest of the money I save from not buying purple paint splatter wrap around glasses at a 3,000 percent mark up and buy a decent front tire, a cush core, or a luftkappe and actually improve my riding experience instead of trying to have attention shed on me over some "LOL OMG!" pants and glasses.
Because he’s a fruit cake?