Adolf Silva, one of the boldest senders in all of mountain biking, has announced on Instagram that he will not have a frame sponsor for 2021 and will instead be riding a bike that he bought himself.
Despite not having a frame sponsor, he has recently announced new support from Michelin and Propheus Bikewear, and has not announced any other separations from previous sponsors. His split from YT was
announced in December after a successful six-year partnership.
Rather than renew his deal with YT or start a new relationship with another bike company, Silva said he opted for more independence and decided he would rather buy himself whatever bike he wants to ride without some of the trade-offs that come from representing a specific company.
![bigquotes](https://es.pinkbike.org/246/sprt/i/bigquotes-left.svg) | I actually love the change and the new bike feels incredible. I'm riding better than ever. I will be working on some banger videos, one big thing with Monster and hopefully the events are back to shred.—Adolf Silva |
Considering his impressive accomplishments with YT, we can't wait to see what 'better than ever' means for Silva.
![bigquotes](https://es.pinkbike.org/246/sprt/i/bigquotes-left.svg) | Since a lot of people has been asking about my "new" bike sponsor I wanted to let you guys know that I will not have a bike sponsor in 2021, will be riding a bike I bought and thought it would be best for me.
Pretty stoked on the new build, bikecheck fotos will be coming soon.—Adolf Silva |
Silva will be revealing what frame his new bike soon. We'll update you with more info as we learn more.
Oh if anyone from Visa is looking for me, I've moved to Yemen.
Basically he bought a babysitting charity, not a bicycle frame charity.
"How do you make a $1 Million in the bike industry?"
"How do you make a $1 Million in the bike industry?"
Being really good at your job?
"How do you make a $1 Million in the bike industry?"
Start with $2 Million...
c'mon guys... You think I'm gonna go with the setup answer..? But riddle me this...
Q: "How do you make $1m in the bike industry?"
A: start with $2m...
Okay, if you start with $2m and end up with $1m... You haven't "made $1m in the bike industry" you've just lost $1m.
Alternatively... if you start with $2m and make £1m, well that good business... Nice investment with a return. however the joke then falls flat.
Be really good at your job...and you might just "make $1m in the bike industry."
Is that my Uber..?
Break doesn't always mean "snap in half" either. Tons of things get damaged beyond repair so if you're sponsoring Silva, you're replacing an exploded something
I think it matters much less for top level racers. I think most companies bikes are pretty dialed. On top of that the riders often get custom mods to tweak the bikes to their liking. Couple that with how good the riders are and I still think talent is likely 95% of the equation for success.
and lets be real here, Silva did not just dial up the company as Joe Shreddinger and order a bike with his double rewards mastercard. Guarantee he got at least wholesale, likely better, and bumped to the head of the line for a frame from whomever supplied it.
Lot of others know this specific story and might chime in on it.
When somebody says : Look this guy rides this brand ! I will buy my next bike from this brand !
I always answer : He is just payed to ride that bike ! Otherwise i don't think he will.
Who are the other 4?
He is a Monster athlete because they’re huge content consumer. His product is content for their socials.
The sole ability to ride a bike does not make you valuable to bike companies
The sole ability to ride a bike does not make you valuable to bike companies
The sole ability to ride a bike does not make you valuable to bike companies
The sole ability to ride a bike does not make you valuable to bike companies
......
Paul the Punter cant get a bike to ride this year as Scott pulled funding. He was pretty honest about it - some may not be quite so transparent as to their reasons.
I would also argue that YouTube channels have more swing than pros. As you have actual metrics. Impressions, demographics, affiliate links, average watch time, etc. Hard to quantify the audience a pro actually has. As they’re used across so many platforms or share a spotlight in events. But guys like Seth have a dedicated audience and he gets to choose how he shapes it.
Sucks for Paul, but also sucks when brands give away product and I’ve got paying customers waiting for product.
The youtubers I mentioned seemed pretty straight forward about it, and as @bonfire said riding the same product over and over isn’t gonna cut it, so dropping sponsors is probably a better option for them, some of these youtubers are former white or blue collar employees, they know what siting on a desk from 9 to 5 is, they know that if they don’t keep their videos original they will lose audience and therefore come back to their 9 to 5, and that’s what’s keeping the ahead of the curve.
What can a Bro/freerider do? A bigger drop?, a longer backflip? The gopro effect is gonna diminish the quality of view anyway, so whats the difference?
Sorry for being so harsh, just trying to make a point and keep the discussion going.
The punctuation in this sentence is as bad as the well known "Panda eats, shoots and leaves." However, the reference to *huckers with limited English* puts it on another level entirely.
you mean free riders?
your talking about a differant sport all together. The shit you dads do and put on youtube is a whole different sport. Yes hedgefund managers buy more xc enduro bikes, so thats why the bike companies cater to them. But sitting and pedalling in circles really is a whole different sport now compared to the guys that are still throwing down as hard as possible. I think thats what Adolf is getting at, He'd probably rather just do his own thing than tone the riding down and focus on insta views like the sponsors tell him.
I've ridden and raced for more than 2 decades & barely know him. He also occupies a "SALES SPACE" that doesn't generate documentable sales. No one checks a "Why did you buy this bike?" with an Adolf Silva ✔️ check mark.
Pay close attention & follow the quantifiable dollars linked to a rider. If you can't find a direct link from rider to purchase, they're not CASH MONEY" valuable.
Zink just produced a head turner video and he doesn't own the rights to it. It's a Monster Energy video. Every click and share makes money for Monster. If he'd had the finances to produce it himself, he'd have a TINY revenue stream from it. And there's not a dollar traceable that a parts sponsor can link to it.
Proving your worth on an MTB is only possible via those "use my special code" type links.
www.youtube.com/watch?v=AyKhhOB1x1A&t=242s
And that’s precisely where another problem starts, attitude, Freeride has been in some level a gatekept discipline for years, if you go to a dirtjump track, and you don’t have a BMX background or do a table top on your first visit is going to be very hard for the Bros to embrace you, there is a “Go big or go home” attitude, if you don’t “Ride you should Die”, right?, that attitude is never going to bring more people or attention to the discipline.
And what is actually happening is that Joeys are not gonna “go home”, they found a niche, and a niche which is making big bucks for the cycling industry, and as that niche keeps growing is going to keep diluting the Attention that Freeride was once getting, diminishing the financial returns that Freeride was able to make at some point, resulting in fewer sponsored freeriders.
You don't get a return on investment. People think there should be Whistlers the world over, but that place is unique. It's a one of a kind mountain in this world and the grade and soil of that one mountain is such that it's perfect for gravity fed jumps.
I've been to a ton of parks and not a single one can replicate the grade & soil of Whistler. You're welcome to dream big Kneeland, but the reality is that the planet itself isn't laid out like Whistler with a gradual slope, massive width & volcanic soil that drains dry the same day it rains.
Would he take it? After all he chose the bike without any outside influence.
My guess is he wouldn't so next season or so he could swap to another bike.
But really this kid's riding is among the few most impressive in the world! Somebody offer him a substantial endorsement and make some sweet footage!
Prolly try a commencal or hopefully something like a v10
Good on ya dude... ride #moreawesomer