Today, Atherton Bikes is launching direct to consumer sales to customers across the globe through
a brand new website.
After
launching Atherton Bikes in January of 2019, the company has spent the past three years testing and developing products. There will be two models available at launch, a Downhill bike with 200mm of travel and a newly refined version of the 29”, 150mm Enduro bike. Further product releases are scheduled for Spring.
While this is the first time the bikes will be available to purchase online, Atherton’s production bikes have already been delivered to one hundred customers around the world.
| It’s so awesome to be taking the next big step for our start-up company. It hasn’t been an easy time to set up a new bike company with shortages of components across the entire industry; we will always be grateful to those early adaptors who believed in us right from the start and ordered their bikes unseen and un-reviewed. It’s been a whirlwind three years that has seen some big milestones, including our first three World Cup wins, and the wildly successful crowd-funding raise that has allowed us to recruit some awesome young design and engineering talent, move our manufacturing in house and quadruple our production capacity—Gee Atherton |
Atherton Bikes are manufactured in Machynlleth, mid Wales using additive manufacturing (3d printing in titanium). This technology is widely used in Formula One and the aerospace industry but it is still relatively unknown in mountain biking. All Atherton Bikes frames are individually hand-crafted to finish.
| Unlike the majority of high-end brands we don’t rely on carbon moulds or Far East production. Every one of our bikes is individually tailored in CAD to produce titanium lugs which are bonded to carbon fibre tubes with aerospace grade adhesive. Not only are our bikes very strong but we can react quickly, with vast potential for variations in size, geometry and the incorporation of new learnings in a continuous process of improvement.—Atherton Bikes CEO Dan Brown |
The new website hosts a customer fit calculator that suggests one of an extended range of standard sizes. There are 22 standard sizes you can select for the enduro bike and 12 or the downhill bike, but if you still can’t find a perfect fit, you can go custom to get your perfect fit.
Atherton Bikes says that the additive manufacturing technology that facilitates this huge range of sizes also eliminates the limitations of a three year product cycle. Learnings from the race track or the company’s continuous testing at Dyfi Bike Park can be immediately incorporated into their production bikes.
To coincide with the new website launch, the product team have introduced a series of refinements to the Enduro bike. The new version 150 will have port to port cable routing, downtube protection, a steeper seat angle for more efficient pedalling and a longer seat-post insertion for more dropper post options across the range of sizes.
| It had always been our dream to set up a bike company with the Atherton name on it. We started using Formula 1 technology and aerospace engineering to make mountain bikes in Wales which was exciting for us and our desire to do things differently.—Dan Atherton |
| Every bike is made to order and built to last so there is no waste. We all love it when we see our bikes out on the trails, we’re definitely still in start-up mode but I hope this next phase of our company’s development will give many more people the chance to try our bikes.—Rachel Atherton |
Costs start from £3999 for a frame only option or £6700 for a full build (Prices in GBP inc. sales tax) or $4532.20 and $8783.33 (USD excl. sales tax).
Learn more at
www.Athertonbikes.com We'll be hosting an Ask Us Anything with the Atherton Bikes team tomorrow so get your questions ready!
But: someone should set up a bs-bingo for bike advertisement, with sentences/expressions like:
- Formula 1 technology
- aerospace grade material
- racing proven
- extensive / continues testing
...
Like the 1990s, after the cold war ended there were a lot of aerospace engineers looking for work. Everything seemed to come out of a CNC machine.
The picture of the unpainted frames reminded me of my first road bike, an aluminum lugged, carbon tube Specialized Epic Pro. What was old is new again.
Plus the, "unlike other brands..."
There's a way to market your product without looking down on those that have been doing it well for decades.
so you'd rather it read "we bond the lugs to carbon using glue."
Additionally due to their model they are doing each element to an extent that would make them a leader.
I don't have one if their bikes and don't plan to by the way, and I agree it's a marketing driven industry. I think these claims are legitimate and fair play to them.
I'm willing to work for tacos.... DM me if your interested
Geo and kinematics are bog standard and since they dont mention it, the weight is likely nothing to brag about either.
OK, that's a little reductive, but all super-high end brands rely on more than cold hard logic in the buying decision. I'd rather have an Atherton bike than a Yeti, but both are emotional/illogical choices.
That doesn't mean there's no place for them.
Even Nicolai offer a tailormade frame and that is very different from the custom frame.
@endoplasmicreticulum
I like the 10mm reach increments but with ONLY those short seat stays on every size with that HT angle, no thanks..
Who has bike issues? The ones on boutique brands.
What do I have. Ah yes. Boutique brand
Weight - lots of people don't care (including me)
Geo - they have 22 size for the enduro, how can that not be class leading? Custom geo us offered. Sorry, but I think that is an advantage in terms of geo over anything on the market.
Definitely something to complain about.
There's a line right under the dimension for reach, but they don't dimension it.
Sure, I'll give you a couple. I've had my A150 since September. Bar none, the most enjoyable bike I've ever ridden. While, I agree with you that the geo seems fairly standard, in combination with the kinematics of the DW6 suspension it feels farm from standard. Even though this bike has a HT that is the same angle and a ST that's a degree steeper than my old bike, it inspires much more confidence on the descents. Back when I was in the ordering process, I kept asking Tom if he could change the angles, because I had the same concerns as you. At a certain point Tom just told me to trust what the Atherton's developed and that it's going the best bike I'll have. Being taken back by his comment at first, eventually I pushed aside my stubbornness, trusted him, and am super glad I did! I don't posses the word smithing to describe how magical the ride on this bike is.
I also think that this is one of the best ways to build a carbon bike. Not much waste, not using cheap overseas labor, not much chance for hidden quality defects. My bike is so f*cking tight tolerance wise that it might as well have wings. Forget about any kind of misalignments, or crap bearing bores that you see in the typical asian-made carbon bike. I think one of the reason why this bike rides like a magic carpet is due to this perfect alignment of components. Combined with an onyx hub, all your hear while riding is the smashing of your tires against the terrain. Not a single peep comes from the frame.
Pinkbikers love to fantasize about bikes made responsibly in the western world. Well this is the pinnacle. Besides the bearings, all of the components are made in the UK. You get a top shelf product, designed and made by people who know what they're doing, at a (frame only) price that's 25-30% higher than normal. Not for everyone, but certainly not a giant leap to make either.
They sure do look snazzy tho.
On that A-Bike you can only change two values, thats close to just cut the seat tube shorter..
I cant change the rear of the bike as an example and that is just not custom..
I would be surprised if they stay in business 1/4 as long as Kalle Nicolai already is.
Unfortunately the spec for price VS the competition isn't very good.
So even though it's awesome to have so many sizing choices, unless it was a situation I could try those sizes before buying to really understand/experience that advantage I don't see it as something that would sway me considering the spec and pricing.
Which is a bummer cause I always liked the look of the original Robot bikes. The non painted lugs are cool looking IMO!
I had the same conversation regarding head angle too. In the end I was like "I'll trust them and if it doesnt suit, then I'll throw a works components in"
I don't regret it. Like you say the kinematics and the front/rear balance never feels like it's going to tuck on really steep stuff. The way it holds the ground under heavy braking never pitches me forwards so the fork stays up.
Being purely logical you don't need a bike at all and you should save your money. Exercise can be performed for free. Go run, do air squats, pushups, etc.
So... I hope the Athertons do great on this. The bikes look sick. They're legit riders looking to sustain life after racing. Cant see negatives in this
I like this bike. I think it looks cool, and the DW suspension is solid. I’m not going to buy it, because it is a bit too expensive for me. But even that is a rationalization. I could just as easily come up with a rationalization to spend the money if I wanted to. (You owe it to yourself; you only live once!)
If you really want to rationalize it, you write a list of demands and then buy the cheapest bike that ticks all the boxes.
I personally like the Athertons and cant imagine anyone here wants them to fail, but at that price tag, asking what objective advantages this bike brings to the table that others dont have is a legit question.
All emotion. You buy and rationalize it after the fact. All good, but don’t be fooled into thinking your choice is completely rational.
Same CS length bikes are out there for decades. Growing CS is getting more and more popular.
I want a better product with 3d custom printed lugs. Yeah and that is the thing, you maybe have forgotten the claim robot bikes had back then?
I don't see the 22 sizes because most stuff is just the same.
they don't.
Not saying there isn't an emotional part of the decision to buy things. But there are LOTS of reasons, some very legitimately rational. Heck, being able to find, test ride, buy is exceptionally rational and that is the most often started advice for mountain bike purchase criteria.
Two years ago, the field test said the Specialized Enduro was best in class. So how in the world did Trek sell comparably priced Slashes if not for some emotion-based choices?
For the record, it doesn’t matter why you will or won’t buy a bike. There’s no right or wrong. It’s just not objective.
For the record I already said what I want from it and you should read other comments as well to understand it better.
If all I've ever rode was a trek it's not automatically emotional to buy trek again. It can also be because there is a trek dealer close, or a trek dealer I trust, never had a trek fail, or did have a trek fail but they gave me a brand new frame for cheap after a chainstay melted behind a rented RV. Or because you used to ride Spec and had too many warranty issues, or because you think Specialized was overbearing with their lawsuits. (again, you can make a factual argument that is a true statement, doesn't "have" to be an emotional one)
As of this moment right now on their US websites the Slash closest to 5G is almost 500 bucks cheaper then the Enduro that is closest to 5G. The slash arguably has a better drive train. The Enduro probably has a lighter drive train. The Slash only has a 36 Rhythm on it VS the Zeb Select on the Enduro. The Enduro has Codes VS Deores on the Slash. Of those two bikes a bigger rider might be better suited to the Enduro with the stiffer fork and better brakes. A smaller rider might be better on the Slash? Live near a bike resort the Enduro, might only visit a few times the Slash, etc. etc.
Sure bike tests are subjective. But even if I don't agree with them all the time at this point the Mike's are very relatable to me and based on their opinion's it helps me solidify my own opinions. AND I mentioned the field tests because they point out the differences in different bikes. Not because I was saying to blindly agree with what they say. For sure the field test bikes are all over the price range and that can make it hard to compare directly. But my point is bikes don't always directly compare!! The closest to 5G Giant Reign gets you the Zeb select, but drivetrain and brakes suck in comparison to those Spec and Trek bikes above. The closest to 5G SC Mega has a Lyrik and also the drivetrain and brakes suck in comparison to the Spec and Trek. 4 of the biggest brands and their 5G bikes are very different and I didn't even get into geometry yet...
Your implying buying a mountain bike is all emotion because they are all the same thing at the same price point. That doesn't look to be true...
Then to prove the point of what I’m saying, despite all the rational points of buying a Trek, a good many people still decide to by the Specialized. Or the Giant. So what happened to all those good objective point? Or forget the brands — people talk themselves into buying the model that’s one step higher, or in some cases one step lower. They’ll justify it with any number of reasons.
You talk about how the field tests help you solidify your opinions… that’s classic confirmation bias. You made a decision already — you’re just looking for the mikes to confirm. And if they don’t, well then you just don’t agree with them.
I’m sorry if I gave the impression that buying a bike is all emotion. I guess I can concede it’s not entirely, but once the basics have been established (acceptable geometry, suitable components, etc.), people generally have their minds made up and then rationalize any shortcoming with perceived advantages.
Also, the Specialized lawsuit issue — clearly emotional. Unless you were the one sued, it doesn’t affect you one bit. You might not like that they did that, but your reaction to it is purely emotional.
How can it be confirmation bias if I both sometimes agree and sometimes disagree with the Mikes?
BS. We just went through how different those "basics"' can be between different bikes for about the same money. (and how much different the money can be too. that 500 bucks could be the only deciding factor)
And the idea that people already have their minds made up.Again BS. I've considered every bike I think I could get my hands on between 130 and 145mm in the back. I in no way have my mind made up already?
Why would you think you can generalize so broadly about what other people think without knowing them or their circumstances? Makes no sense...
Geometry affecting fit and handling is a fact. Price affecting one's ability to purchase a thing is a fact. Spec differences are a fact. Some parts found even on not cheap bikes are objectively shit (mo-co dampers, plastic tyres, resin-only rotors etc.) and that's a fact. I could go on.
At this point someone could show you two otherwise equal and equally priced bikes, one with SX and the other with XTR and you'd still say choosing the XTR bike is emotional, seriously. If you don't want to listen and just want to be right, then why ask for arguments in the first place?
Discussion becomes pointless when you decide to become a broken record and respond like that to literally everything.
“Hmmm. I like that bike. I really like that bike. Let me check into it further. Ok, head tube angle is spot on, but that reach is a little long. That’s ok. It’s only 10mm longer than what I think is my ideal, and I can live with that. And I might like something a little longer.(Translation: I really like this bike). And it comes with X forks, and I really wanted another fork, but that’s OK, because X forks work pretty well, too, and I might like them. (Translation: I really like this bike). Oh, and it’s got X brakes, too. I’d rather have other brakes. But I guess X brakes are solid. And the reviews say this bike underperforms in X conditions, but that’s ok, because I don’t ride under X conditions, and even if I do, that’s like, their opinion, man. And besides they said it excels under other conditions, and that’s what I do. Ok, done. It’s a solid bike. I’ll buy this one.”
Or was it:
“Before me stands three blind geometry charts and parts spec sheets. I shall now study all the numbers and buy the bike that has the best numbers and best parts spec.”
For almost all of us, if you’re honest, it’s going to be the first. It’s not even possible to make a real objective decision on the second — the numbers themselves mean nothing in a vacuum, and biases will leak through when viewing the parts spec.
The reality is, you’ve made 80-90 percent of your decision when a company has gotten your attention and you've decided you really, really like their product. The extra information they provide in terms of geo numbers and part specs only exist to help you affirm your decision and push you into the final direction of buying. Yeah, you like the bike — you made a good, objective choice. Our charts prove it! Reviews the same. You’re just looking for confirmation and will rationalize away any perceived shortcomings in the reviews. Every once in a while, you may come up with a show stopper that will change your mind, but mostly, once you decide you really want something, you are going to follow through with the purchase and make the objective facts fit your wants. It’s the whole reason marketing departments exist.
Go look at threads where people are complaining about the bike they have. They aren't complaining because their bike isn't the most pretty... they are complaining about suspension set up, brakes that squeal, actual seat tube angles pushing them back off the bike, cracks, breaks, noises, warranty, fit, upgrades, if they bought the right bike for their use, etc. etc.
For sure there are threads dedicated to dudes being d1cks because you post a picture with your pedals at the wrong angle and your valve stems don't line up. So not saying that isn't out there too. But it's hardly the only criteria people are using to choose a bike...
It doesn’t even have to be about a bike being pretty. It’s something about the bike/brand that resonates with you. This is pretty well-known in the marketing world. It’s why they use good vibes and puppies to sell Subarus, not horsepower and torque. It’s why YT uses Christopher Walken and 20-minute Long commando videos to promote their new releases.
They look to make some great bikes!
I don't know why you're saying "For almost all of us" when you have zero idea what other people think or do. Projecting much?
Honestly, hand on heart, I swear on my mother's life my decision process was the second one almost to the letter. Well, not *blind* charts obviously because I had to get them from the websites and didn't engage friends to prepare blind versions for me haha. But you get the point.
Seriously man, how daft do you think I am to suggest my process started with "I like that bike"? No. My process started with "my current bike is clapped out to shit" followed closely by "several bikes I rode recently fit me waaay better than my own".
Step 2: Considering whether I absolutely 100% can afford a new bike and at what price while casually looking at options and riding more bikes.
Step 3: Months of looking at more bikes than I can count right now, comparing geo and specs. That included some brands which, indeed, get an emotional reaction from me so I had to be careful not to spend a disproportionate amount of money on a poor spec (looking at you Kona and your UK prices).
Step 4: Having a little cry in the corner about UK import duties on all the European DTC brands because f*cking Brexit.
Step 5: dropping the search for a while because it's tedious af and, you know, my bike's still rideable isn't it...
Step 6: Back to the search and trying to remember every little brand I've ever heard of in hopes of not getting shafted on spec mistakes from my previous post (common in my budget unfortunately).
Step 7: Finding a bike totally out of the left field for me, from a brand I only thought about at the last minute. Lo and behold, it has the right geo, size and - shockingly - not even ONE spec choice I don't like. Literally down to the exact tyres and saddle I'd put on it if I were building it.
Step 8: Bike ordered.
You might have noted none of the steps included "read/watch reviews". That's not an error. I really don't know why I'd ever consider something like PB reviews in my buying process lol. You do that?
The bottom line is that your statement "The reality is, you’ve made 80-90 percent of your decision when a company has gotten your attention" is so off the mark it's ridiculous. It's also pretty arrogant and ignorant of you to assume so confidently what I've done.
To the contrary, I ended up buying from a brand that had zero of my attention when I decided to get a bike and even until quite late in the process. They grabbed my attention because after a long-arse search they had a bike that ticked my boxes. And those boxes really weren't some made up emotional bs. I wanted no back pain, dampers that work, brakes that brake, tyres that grip where I ride, a proper travel dropper, a STA that's not a big fat lie, HA that's not from 2015 and size-specific CS. Without going over budget. Is that irrational? Definitely not obvious for the money I had to spend, but irrational? Nah. Though I'm sure you'll find a way to spin it somehow.
I'm not denying marketing plays a role in purchasing. But the idea that there are NO logical buying decisions is ridiculous IMO...
A#1. the amount of money you are physically able to spend is a logical factor. Sure people blow their savings and run up their credit cards buying mountain bikes. (hence so many newish bikes always being for sale) But if you don't have 15G in your bank account or CC or can't get approved for a credit installment plan or able to beg, borrow, or steal; then you physically can't buy that S-works Turbo Leav-o...
Also "PEOPLE MAKE BUYING DECISIONS BASED ON FEELINGS." But for the third or fourth time your not saying buying is all emotional.
OK your position is totally clear now...
You are not the only guy in the world with marketing experience. I never said marketing doesn't work. However, different product categories call for different tactics.
And since you suggested YT's campaigns were a good idea, I'm gonna go ahead and suggest that after 20 years you might want to update your toolkit. A lot of what YT did was an utter waste of marketing budget. Like you, they probably assumed that purchasing decisions for mountain bikes and fizzy drinks are the same. They are not.
Am I completely misreading something or is that article you linked 22 years old? If so, you are really making my point for me...
The snarky "question" about the bike makes it clear you're not curious but just want something to dump on. What's relevant is the buying process which was the opposite of what you insinuated. I never said it's a "magical unicorn" so don't put words in my mouth to try and make my decision look more "emotional". That's really desperate, dude. I said it was the bike in my budget that best met some simple criteria I listed above. Of course I knew you would not reply whether those criteria are rational enough for you or not, but try to change the topic - and I predicted exactly that in my previous comment.
I never said you called your bike a magical unicorn. Those were my words. I was just genuinely curious about which bike you bought, and was going to say, “yeah man, nice job. That’s a great bike.” But you somehow read my thoughts and assigned intent.
The article I linked to was the first thing I found in doing a simple Google search. It doesn’t make your point. It’s an old established marketing principle that supports mine. I’m not making this stuff up. I also never said I was the only one in the world with marketing experience. It’s clear YT has hired people with marketing experience, and it wasn’t me. I’m saying I have significant marketing and communications experience, thus establishing my credentials and where I’m coming from with my assertions.
I’m not sure why this whole thing has triggered you so. Dude, lighten up. Have fun with the discussion. I have. If you want to believe you made a completely rational decision regarding your bike and that you’re Spock from the planet Vulcan, what do you care what I, half a world away, have to say about it? I’m not even judging you for it, because we all do it. All good, man. I mean that. I don’t think you or anyone else is dumb or bad for basing a buying decision on emotion, just human.
Ha! We are going to make a fortune.
I wish I had this much free time. But today I was too busy riding my Atherton A150 through the mountains. 100km 2600m climbing (or 60miles and 8500 freedom units)
There is NO marketing done by Banshee to be swayed by. (or if there is I've never seen it? So same thing...) I don't know of them sposoring anyone or having a team with podium wins, etc. I don't know of any "influencers" riding their bikes? I never owned one before, you hardly ever see them? For me it was a logical choice based on cost, availability, geometry, and few but pretty good reviews and user posts. I'm not going to say their frame design/aesthetics had zero effect on my decision, they are good looking frames. But no way is there any kind of 80% emotional choice going on there...? If specialized had been able to fill their shop orders I'd never have bought them.
The reverb came on a bike and kept transferring because it's kept working, at 175mm it kept fitting and has plenty of drop. (I did get a newer used reverb since then that had more play? but that OG is still going) If that Stumpy Evo would have come in lst year I'd have had 2 bikes with Codes in the garage and one Shimano and would have likely went all Codes or at least all SRAM at some point. BUT as it turned out I ended up left with one shimano in the garage and so when time for new brakes came I got more shimano. I'll likely get another set of 4 pot SLX for the next bike too, bang for the buck... Much nicer if all your brakes to share pads and have one bleeding procedure/fluid.
I've been "really" looking for a new bike for a few months now. I had been watching for a cheap steeel HT just because; then I decided I should probably try a Prime, then I decided I should look for something like a Prime but lighter. I finally just ordered an XL Trance Advanced X 29 frame yesterday to build up as my "tweener bike". SO if buying Banshee was some kind of emotional thing why didn't I buy a Prime months ago when they were still in stock? Shit a dude in AZ has been trying to sell his XL frame for cheap, and he even just built the frame back up into a full bike the other day that was a good deal. (course it has Codes... )
The TAX29, (just coined that), is not the PERFECT bike. But I'm not using some emotional justification to buy one because it's the one I've always wanted... It's available in a week. It's not in a "steal me" color, it actually comes in "already scuffled up black" so when I drop it the new scratches should blend in. It's 2lbs lighter then a Prime. Geo is pretty good, got a -1 Wolf Tooth on the way and I think then it will be great. Now comes with a Float X which I think is a great shock and I was looking at adding an extra 500 bucks to buy one for a lot of the bikes I was considering that had DPX2's. So having that as part of the frame price makes it a better value to me. You can't try and pretend that anyone wants a Giant because it "speaks to them"...? How long has it been since they had a DH bike, or since their Enduro bike was on a podium? Now maybe their XC bikes are winning and mayb the younger crowds are still rocking their dirt jump bikes? IDK, I've barely looked at their bikes in years. They used to be a great brand for "bang for the buck", not anymore. Their geometry/overall trends/updates are all over the place, it's like they are throwing darts in the board room... But I think they hit some bullseyes on this one and maestro is good, especially with a good shock; so overall it's pretty much the same factors as last time. Availability, cost, geometry and some pretty good reviews. (Not all good review, and I'm sure you'll try thst justification or confirmation bias here) But overall the bad reviews shared two things; low end heavy versions with simple low adjustment shocks. OR the top end version with Live Valve that gets pretty mixed reviews on it's own no matter what bike it's on. In the end it's a risk just like any bike yoo buy without getting to demo first?
AND, any of a dozen things could have happened differently and I'd have got something else. If that custom bling stumpy was a little cheaper, if that ripmo came with the carbon wheels in the pictures, (even though that was more bike then I wanted), if the offering wasn't superboost, If I could have found a ridiculously named Rascal in black with a warranty, if the smash was lighter, if Ferrazi didn't have such short TT's, if that custom SB140 mullet wasn't going to be 3.5 months "estimated", if bikes available to BUY online were also available to SHIP???, (isn't that what E commerce is for?) etc, etc.
So now the only crappy thing is you can't just order what you need to build from one or two places because of parts availability... OH, also pressfit is less desirable... Pry have to actually buy a press now and make sure to swap BB's on a schedule instead of waiting till they fail!!
First bike (I guess Atherton's) has a water bottle holder ...
That we say "not bad" to things that are actually good is one of the thing and that we don't see anything good enough is also true. Just make it better with criticism is common. To Expensive doesn't sound that extreme when we have some brands who do carbon molds in Europe for the same price and those bikes are freaking insane.
Uno, Last Tarvo, Hope, Antidote ....
In this case... very expensive frames and besides manufacturing technique no obvious USP - so where is the value?
I would also say the website need some polish. I cant even see the RAW pictures..
For the bike it self, where can I see what is custom? Many companies who do that limit this. So, stuck seat angle and HT most of the time.
I just have that Nicolai tailormade frame in my head or some Ancillotti. Both do way more then just a custom seat tube or reach. This is in comparison really bad and both are also at the same price point.
I'm sure they're the most amazing people to chat to on earth but I don't know if they'd be stoked on you making assumptions/promises like that on their behalf
It rides better than I'd hoped, and it's only me holding it back. Very much a confidence inspiring bike. I get out 3-4 times a week doing about 2500-3000m descending over some of the toughest tracks (see the Nelson showcase article last week) and the bike is flawless, not a creak, rattle or loose bolt.
If anyone's in NZ and curious, send a message and you can have a look/ride.
I recently did have a warranty issue on £7k bike, the manufacturer sent me a replacement part within FIVE DAYS. That is part of what you're paying for when buying a premium bike.
If you take a minute and try to grasp the extend of your expectations, you should see that a small company delivering some form of small series or custom work is not comparable by any means, which is a good thing.
They replaced the part within a month during summer, which included custom sizing and paint.
Taking a look at the Nicolai site, they don't give a timescale for the repair or replacement; perhaps to avoid being caught in specifics
One of the things that people maybe arent looking at is longevity. If you are 3 years into a direct sell bike at £5500 and its falling to pieces, half the parts have been replaced through wear and tear or failure etc... then buying one of these for a longer period of riding may actually make it more cost effective.
Oh, and this is what custom means-a few purple parts on a stock frame aren’t a “custom bike”.
And maybe it's just me but I can't even really "customize" those anywhere on the website. I can only type in my dimensions and the size calculator suggests reach and ST numbers for me automatically. I can't change them any further if I wanted to. Let alone do anything to CS or the old school angles.
If you've found a true custom bike option anywhere on the website can you paste a link?
And I’ll bet if you reached out to Atherton they’d accommodate geometry requests.
Sorry but only fanboi's or idiots buy these kind of bikes.
The slash 9.8 GX AXS costs 1200£ less than the Atherton base model and you get an even better parts on the bike, carbon wheelset and carbon frame with storage.
Everything nowadays in the bike industry has gone mad. For example, the deore and xt 12spd cassettes. Are 2 aluminium rings really worth as almost 2 deore cassettes?
It's such a amount of research, tests, involvement, commitment, risks, investments, time!!! and so on... I think it's well deserved. Well done!!!
I don't think the complete builds are as good value, but that's not totally surprising given the small numbers being talked about.
I'm not saying their aren't better value (and still interesting) bikes around - there definitely are - Bird, Pace, Stanton, Cotic, etc But I didn't immediately think the Atherton price was that crazy.
In your Jesus Christ pose
Arms held out
Like you've been carrying a load
And you swear to me
You don't wanna be my slave
But you're staring at me
Like I
Like I need to be
Saved….”
I have learned this and if you have a good company even a new dude with 3years of training could do it.
@mattg95 they said they do it for the custom option because you can change it very fast and dont need a specialist like for the CNC milled part.
I would really want who downvote my comment, probably someone who does not work on that stuff
@thewanderingtramp I dont see a problem here, titanium isn't even that hard to mill. There is stuff like Hastelloy X who make you really scratch your head to make it work. To even get a good raw block of it is not so easy to get.
Plus, because welding is much more accessible, I reckon the whole carbon tubed idea would probably get shelved and you'd end up with a Nicolai (which I love btw)
I don't sink anytime in anything I know it works just to prove someone else wrong
@thingswelike yea thats why wrote you need a specialist for the milled part in my first comment. No one who understand the whole process would set it up because its to complicated and would cost just more because of it. With 5 axis CNC lathes you could even replicate the honeycomb structure to some extend.
Its funny that some dudes don't understand my comments at all. Can you do it is different from should you do it but whatever..
The cost per set of nodes (and assembly) won't decrease significantly as volumes scale up (unlike traditional manufacturing processes).
I just saw the DREAM BUILD MTB, www.youtube.com/watch?v=qsuHi_XdH8Y
It is an insanely time and equipment consuming process to built a single frame, hopefully they got calculation right!
I have a feeling your website is a "dangerous to the wallet rabbit-hole" to go down, but I look forward to it!
Dutch have been doing this for years
some docs aren't on https address
Edit: though the fork choice on the lower tier model is weird for a different reason. Base model Lyrik that has a "charger" only in name on a £6700 bike.
Spire, Nuke Mega/Giga or Enduro.
Maybe this is more enduro race machine like Jack's Moir Canyon Strive? But for me personally when I ride for fun I like more traver.