YT Mob Announce Angel Suarez as Sole Rider & Open Competition To Find His Future Team Mates

Feb 5, 2019
by The YT Mob  
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PRESS RELEASE: The YT Mob

Today the YT Mob is excited to announce that together with title sponsor YT Industries, the team has a unique plan for the next three years, starting with a ‘World Tour’ of Young Talent Camps being held on all six inhabited continents. The team’s current young talent Angel Suarez will contest all 8 Rounds of the UCI World Cup, as well as travel to the six venues listed below, with Team Owner Martin Whiteley, to host the Young Talent Camps.

The Young Talent Camps will be held over a few days, some will be combined with races, and at each camp Angel will take the riders through a series of skill sessions, downhill runs and other practical classes. The camps are not only a great opportunity for young riders to meet a World Cup rider and learn more about the sport at that level, but it’ll give the team a chance to meet some of the up and coming riders of the future.

What makes the World Tour unique is that from these 6 camps, 8 of the best riders we find will be brought to Spain in October for a final camp at Mob HQ, and from that, at least 2 riders will join the YT Mob as professional Junior World Cup riders in 2020. They will ride alongside Angel Suarez and other top level elite riders yet to be announced.

bigquotesI´m super excited for this coming year! Last year was my best season yet and I know this one can be even better, I feel amazing on the new TUES 29 and my training is going great. I want to finish in the Top 10 overall but always trying to be on the podium every race. I couldn't be more stoked about the YT Mob World Tour. It’s going to be an amazing experience and I´m so thankful that YT wanted me to be part of this. I like helping kids and I will be super happy if I could help them to improve in our sport and even more than that, welcoming some of them onto our team in 2020 as the next Young Talents. To be able to help someone experience what I’ve experienced these past 3 years will be pretty exciting.Angel Suarez

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bigquotesThe past 3 years have been filled with historic firsts, epic victories and a lot of lessons learned. Demonstrating that YT can succeed on a global stage and establishing the YT MOB on the World Cup circuit. While it was an honor to work with some of the legends of the sport, I feel it’s the right time to help a new, yet undiscovered, generation make their mark on the scene and we feel we’re in the right position to drive an ambitious project like this forward. With the help of strong partners and the insight of Martin Whiteley we’d like to take you on a journey across the globe to dive into the talent pool of Downhill Racing. For me personally this is why I started YT and what it’s all about. We are going back to our roots: identifying the next Young Talents whilst redefining the rules once again!Markus Flossmann, YT Industries CEO

bigquotesIt was clear to me towards the end of last season that Angel is well and truly on his way to the top end of this sport, and he has a lot of potential at just 23 years of age. His path to this point is something that a lot of young riders dream of, and we want to give them that chance this year. In a way, it reminds me of my original reason for starting my first team, Global Racing, with riders from every continent; wanting to showcase talent from all over the world. Now we get the chance to discover new riders and offer them the chance to attend a Young Talent camp on their continent, enjoy training with a World Cup rider like Angel, and perhaps taking it all the way through to a pro contract in 2020. We’ll be documenting this throughout the year on the YT Mob YouTube Channel, with the same company that produced our popular Tales of the Mob series, Knowmad Productions, returning for 2019.Martin Whiteley, Team Owner

The camps are open to everybody, but priority will be given to appropriate athletes born in 2002 and 2003, and spots are limited so people need to sign up early. An initial sign up form, a registration of interest, can be found on the team website or accessed here. Applications close 1 month out from each camp but may close earlier if over-subscribed.

The YT Mob is also thrilled to announce that along with YT Industries as title sponsor, most of its co-sponsors from last year have re-signed for this next chapter, and we are also excited to welcome on board some new ones.

Major Sponsors: E*Thirteen, TRP, Fox Racing Shox and Maxxis

Co-Sponsors: Renthal, SDG Components, Kogel Bearings, All Mountain Style, Motorex, Alpinestars, Crankbrothers, Feedback Sports, Flat Tire Defender and Works Components

All other information about the team can be found at www.yt-mob.com.

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191 Comments
  • 147 5
 Is a one man Mob similar to a one man wolf pack?
  • 17 3
 "You're talking to my guy all wrong, you do it again I'll stab you in the face with a soldering iron."
  • 4 0
 chuck norris...
  • 9 0
 YT needs to scoop Kinrade, Klassen and Romo and bring it all back to 2006. @stefanfresh:
  • 3 0
 @coyotecycleworks: "Let me ask you something. Does your mother sew?"
  • 5 0
 "The lone rangers"
  • 4 1
 @ajayflex: well there's three of you: Angel Suarez Alonso. He's not exactly alone Big Grin
  • 1 0
 @Kubajz84: woosh! :p
  • 2 0
 @metalvelo: get her to sew that!
  • 1 0
 @Kubajz84: It was a line from a film, you obviously never watched...
  • 4 0
 @number-6: And Kubajz84 quoted the next line in the movie. It's literally the next line!
  • 1 0
 @unconsenting81: haha right on!
  • 131 18
 Is this what happens when you realize everyone had contracts signed last fall and you waited till the cut off date to submit a team?
  • 82 25
 I don’t get the negativity, this has been setup to help young riders and give them a chance that is hard to come by, it’s not a full World Cup team with a replacement for Gwin.

People get so fan boy over this stuff, it’s like Gwin was your bro and big bad YT did him over and lied to us all about at team and now your upset that they are running a team of sorts.
  • 30 18
 or maybe they dropped Gwin because he asked for too much money again and didnt have a back up plan?
  • 28 40
flag will-burr (Feb 5, 2019 at 6:49) (Below Threshold)
 @justanotherusername: YT is just another corporation. They'd rather cut costs, keep on someone that is paid 1/20 of Gwin and take a chance maybe he gets 7th place here and 14th place there... It's a perfect story to generate to appear like they're there for a budding career, when in actuality it is all about money and being cheap. Feel used??? BTW, the low pivot point on all their bikes is old school (like 2016)...
  • 33 6
 @will-burr: They are holding camps around the world to allow young riders to compete for a chance to be on the team in 2020.

Low pivot point? I’m not even dropping to your level of stupid on that one.

Amazing how fast you fanboys jump ship and declare your hate when your idol isn’t there anymore.
  • 21 4
 @justanotherusername: I'm a huge Gwin fan but I see some people are taking his departure from YT more personally than he is. He knows it's a business and made the most of a new opportunity. If fans of the sport looked at it logically they'd realize this could be a win win for all involved. Hell, Gwin got his start by someone giving him a shot at the big time when he was an unknown. Hopefully there's someone else out there just waiting for their chance to prove their talents. Best of luck to all those who give it a go!
  • 9 8
 @justanotherusername: @will-burr is correct. This has nothing to do with a love or hate for Gwin. It's called athlete grooming. Corporate owners have been doing this for decades with athletes. They are getting the best talent they can find at the lowest cost, get what they want from the athlete, then get rid of them so they don't have to pay the athlete a fair market price. It sounds all good from the outside when one doesn't understand the business aspect of it.
  • 22 1
 @dualsuspensiondave: I got my first ride via a scheme like this. I then left that sponsor for a better one through my choice.

These companies are under no obligation to fund our sport. I was thankful for the opportunity as I couldn’t have done it without the “athlete grooming”.

It works both ways.
  • 4 21
flag Patsplit (Feb 5, 2019 at 8:33) (Below Threshold)
 Maybe no experienced rider wants to come ride for them? Intense is getting back to focusing on racing, and YT is getting back to robbing the cradle.
  • 4 7
 @dualsuspensiondave: hah, you are not the industry are you?

Any idea what a rider other than the top 5 earns?

No need to ‘groom’ riders for years when you can sponsor a lower end rider and pay them peanuts - not everybody gets a mil a year...
  • 12 11
 @Patsplit: yea it’s exactly that, nobody wants to ride for YT because they are the horrible people that were nasty to your bro Gwin.
  • 5 9
flag Patsplit (Feb 5, 2019 at 9:33) (Below Threshold)
  • 12 1
 @justanotherusername: No hate here. I like Angel a lot.. but he's a top 20 guy at best. It costs a lot of money to go race WC's. Team Bus, mechanics, travel.. etc. To field one rider to go race WC's doesn't make sense to me. And a top 20 too boot. Show me one WC team fielding one Rider this season?

Even teams with heavy hitters that have Gwin, Minnar, Bruni, Pierron and Hart. Field 2 to 3 more riders for support. I hope Angel has a great season and finishes in the top 10 or better. But to field one rider for WC season does not make any sense to me. Just my opinion...

P"
  • 36 7
 This is such a naive comment.....our company is hardly known for doing things 'last minute'. This has been our plan since October, as we want to invest in the future. There is no way you can put together 6 camps in six continents at the last minute, this has been a long time in the planning because like YT and what their initials stand for, we believe in promoting young talent and therefore the future of the sport. Judging by the applications we've already received today from 28 nations, others do get it. The positive comments on here are really appreciated, thanks for getting the bigger picture!
  • 3 1
 @peewho: Just think if he get's injured (and I hope he doesn't)....no other rider from the Mob for the race weekend.
  • 2 4
 @RCederholm: Seems likey you care about this kind of stuff more than they do, its almost like they are looking to the future and not just next season, imagine that.
  • 6 1
 @captain23: Good on you for jumping on here and responding directly. Good on you for living up (literally) to your name. Wish you the best of luck in your talent search!
  • 4 1
 @peewho: My thoughts too. Danny Hart was world champion at 19. Some guys have junior world titles and have never won senior races. If you haven't won by 23, or even knocked on the door, you never will.

Having said that I think this is an awesome idea. Who knows? The talent camps might unearth the next Gwinner.
  • 9 1
 @justanotherusername: That's it. I'm done with YT. Now that they don't have Gwin, are looking for Young Talent (like their name sake) so they can affordably promote their brand and are an evil corporation, I've had it. I'm throwing my Jeffsy away (into the ocean, of course), buying an Intense and gong to trash on YT any chance I get. Ass holes.The nerve.

Er, wait. No I'm not. I f*cking love my bike, love the value that YT brings to mortal men and love riding it. I also love the jaw dropping when people ask how much I paid for it Big Grin

Keep it up YT. I like your moxie.
  • 2 0
 @Poulsbojohnny: My mate Stan bought a Jeffsy CF pro race about three months ago, for 3200 pounds.

It has literally the best of everything. Well, it could have a Fox 36 instead of the 34 I guess.

I was looking at the Mondraker Dune this past week. It's 3200 for the bottom of the range alloy Dune.

YT is just incredible.
  • 2 0
 I don't care how it happens, I think it's pretty f'in cool.
  • 74 13
 I’m sure people will get all fanboy about them ‘dropping’ Gwin but this is surely much better for the development of the sport than supporting the fastest guy out there who has people queuing up to work with him?

This is an awesome opportunity for anyone lucky enough to be involved.
  • 8 24
flag Deuce-DeuceAndAHalf (Feb 5, 2019 at 6:12) (Below Threshold)
 Yea, because one rider's progression is worth way more to the sport than better bikes...#logic
  • 27 19
 "Development of the sport" when they are only looking for riders born within a two year span? I guess I'm not the target market for YT anymore as I'm too old. I'll stick to Ibis since they allow that grandpa rider Jeff Kendall-Weed guy to ride for them or Santa Cruz who allows Greg to ride for them.
  • 12 3
 @digitalsoul: Kids at 16 or 17 don't require the contract size of those in their 20's or early 30's
  • 11 5
 @digitalsoul: If you are too old tough, just like if you were too old to join a football academy.

They are looking for you people to develop to become the next top DH racers. Would you be good enough to enter and win anyway?
  • 10 5
 @Deuce-DeuceAndAHalf: huh? Did you even read the article, they are offering young riders the chance to compete for support in 2020. Reading is good for you.
  • 20 0
 @digitalsoul: Let's start OT (Old Talent) Bikes.
  • 9 6
 @jeremy3220: how about NT bikes, I’ll let you work that one out.
  • 10 3
 @justanotherusername: You seem to miss the point. When looking for help developing your bikes you just aren't going to get the same level of feedback from an inexperienced rider as you are an experienced one. That's the point.
Great they are bring up new riders and that's needed in the sport, but those new riders don't have the same level of experience as far as giving feedback for the improvement of current or development of a new design.
  • 1 0
 @jeremy3220: I prefer to call it Proven Talent ????
  • 1 0
 @TheOriginalTwoTone: I prefer to call it Proven Talent (other comment converted a smiley emoji to question marks)
  • 2 4
 @TheOriginalTwoTone: you are confusing business with sport.
  • 5 0
 @justanotherusername: At Professional level sport is a business.
  • 2 0
 @jeremy3220: We'll call it OTB
  • 3 0
 @digitalsoul: 'Allows' them to ride? You've got it twisted. Those 2 riders are sick AF - it's not a charity for Old Talent over at SC - they know what they are doing.
  • 3 0
 @justanotherusername: Yes! Sign me to Team NT. Perfect age AND skillset!
  • 4 5
 They will drop a rider young or old quick as a tube gets a pinch flat
  • 1 6
flag suspended-flesh FL (Feb 5, 2019 at 16:35) (Below Threshold)
 @mkotowski1: Sorry your butt is hurt.
  • 3 5
 @endlessblockades: nah just stating the facts it’s all business don’t think YT is doing some great thing for the mtb world
  • 2 4
 @mkotowski1: I think what I want and don't listen to people's "facts".
  • 3 1
 @endlessblockades: I’m okay with that
  • 1 0
 @digitalsoul: have fun riding your Ibis on a real downhill track
  • 61 3
 I though Christopher Walken was their upcoming rider of the season. Did I miss something?
  • 35 3
 Born in 2002 or 2003.........holy f*ck I'm about 17 years to late. Man I'm old.
  • 3 0
 I'm here with you, old brother Smile Almost Wink
  • 6 1
 Too late? Don't worry man, you're just born or will be next year. First priority is to burp after your meal and then heckle your parents for your first bike. Your time will come. For now, just hand that keyboard back to mum and dad and focus on how to safely make it head first through the escape channel (if you're yet to be born, that is).
  • 16 2
 I like to “identify” as a 16-21 year old, but definitely doesn’t hold up well after I hit the ground.
  • 22 2
 @Slapnutz: also doesn't hold up when your sitting outside a local high school in your patina'd van playing whitesnake...
  • 3 0
 I brought my first proper dh frame in 2003 lol, a specialzed big hit in burgundy from the bike show in Birmingham, I felt like I was a pro on that bike jumping the step-down at Hopton for the first time????aahhh nostalgia!!! ????????????
  • 8 2
 I guess kids at 16 or 17 are a lot cheaper than proven talent in their 20's or early 30's
  • 2 0
 Make me feel really old as my son is also too old!!
  • 2 0
 @rocky-mtn-gman: likely not, but I’m still working on the gender ID if that helps.
  • 1 0
 tell me about it...
  • 5 0
 The good thing about being 17 years too late is that you can race Masters Worlds and they can't!
  • 1 0
 Fuuuuuuuu.... I was born in '69. I hate reading things like this! Makes me feel so not young. Oh well, I usually forget about it when I ride my bike.
  • 24 0
 I have t-shirts older than 2002....
  • 10 0
 most of my t-shirt fleet is of legal drinking age
  • 22 5
 Is this what happens when one minute you're not having a mob, then the next minute you are having a mob? Asking for a friend
  • 13 0
 "priority will be given to appropriate athletes born in 2002 and 2003"

We that made me feel old...
  • 8 1
 my back and knees make me feel old.
  • 4 3
 I’m 2001 and now even I feel old
  • 3 0
 2003 for me, my parents chose a good year I guess...
  • 1 0
 @MoonboyMTB: Shut up you... you only get to sign up if you send me those wheels you won. Razz
  • 3 1
 @mtbikeaddict: Already broke the rear one... carbon wheels are a rip-off.
  • 17 4
 Seems like a good way to find cheep talent. Guessing they will charge riders for these 'camps' as well
  • 1 0
 *cheap
  • 1 5
flag Patsplit (Feb 5, 2019 at 8:37) (Below Threshold)
 @RCederholm: you know there is an edit button right?
  • 4 0
 @Patsplit: yeah, not on mobile and after 5 minutes or so
  • 11 2
 I am amused by some of the comments:

When YT signed Gwin, there were all the complaint so that prices will go up, Gwin wasn’t exactly a young talent and the question whether their bikes were WC worthy.

Now that they have proven their case and refocus on young (I.e. cheaper) talent this is wrong again?

I have never owned a YT and I do not consider myself a fan. But I do not get how every decision is hated so intensely. None of the people involved seem as emotional as some of the commenters here.

Take it easy or keep hating - your choice...
  • 7 0
 "I do not get how every decision is hated so intensely"

I see what you did there...
  • 2 1
 "When YT signed Gwin, there were all the complaint so that prices will go up,"

And will prices go down now that they don't have his salary? I wouldn't hold my breath.... 1 mill is still $200 over 5,000 bikes. Maybe not all the hate is unjustified.
  • 2 0
 @Jamminator: I'm not too worried about it myself, seeing as I already have my Jeffsy. Big Grin
However, I'm not sure how much they can move on pricing anyway considering what their bikes go for. And still a better value than most out there.
  • 13 2
 When I was 16-17yrs old I wouldn't have been able to enter due to not being able to afford a D/H bike.
Kids on bikes costing thousands, don't realise they've got it made.
  • 12 1
 Well sh*t, I was born in 1968. I guess I'll get a Canyon Sender instead.
  • 9 0
 Or.... You could have just given the job to Magnus Manson... You know the Canadian national Champion who doesn't have a spot on any team...
  • 3 0
 Magnus has something sorted for thus year.
  • 1 0
 @yellowpurple: is he tagging along with the Canyon team with some support but not full factory?

Or something else completely?
  • 6 1
 Isn't it ironic that a competition like this Suarez himself wouldn't have made the cut with all the bad breaks he had.

Talent is evaluated on site and you know it when you see it come by you trackside.

Also, can you be a Mob of 1?
  • 5 2
 Exactly, like I did when I saw Angel trackside in Meribel in 2015 and offered to help him soon after that. No irony.
  • 2 0
 @captain23: No disrepect intended Martin. I realize you'll pull talent from this comp that is deserving. The analogy I tried using about giving a scholarship to the kid catching the game winner rather than the most talented player on the team is a stretch I guess.
I wrote it forgetting that you're the eyes in the background evaluating riders, so your eye is what matters.
Enjoy. You've always been good for the sport.
  • 8 2
 What about Vali Holl? I know she wasn't on the Mob last year but she's inked to YT for quite a while, no? Why doesn't she get a bump up? Not like she isn't fast enough.
  • 5 2
 This press release is from the YT Mob, not YT bikes. Vali is not on the YT Mob.
  • 6 1
 @hamplanet: I think that's the question. Why isn't she on the mob?
  • 7 0
 She races under Sram/ RockShox factory Racing and YT is just the frame supplier. She signed for like 6 years a year or two ago so she isn't going anywhere for a while.
  • 2 3
 @jojotherider1977: Maybe when she goes to Elite from Junior. It would be awesome to have an Elite Mobwoman.
  • 1 0
 @endlessblockades: If I could be half as fast as her I'd be stoked.
  • 6 2
 @allhaters it's part of the world cup business that only a handful of riders get the contract we would wish for most of them. MTB DH racing is not the big business it was once when Palmer, Tomac and Co were at their best.
Funds for travel expenses, training and a basic race pit alone eat up a six figure for each rider and year.

That being said Cashflow from contributing sponsors which are needed to fund a proper team are hard to come by. UCI is taking their fair bite from some major players as so called title sponsors and the teams need to be on the creative side of things. No we are not like these soccer clubs, we are doing it for our own sake, because we love the sport, the people involved and because of what is in our soul - a bad ass ripper. It's also not only the teams obligation to pay the riders, we need to be more open to rider funded racing like it is done in the
WRX. The athletes management should be in place to bring patreons, sponsors and business opportunities together with a professional athlete who knows how to market himself. Unfortunately most riders haven't understood yet the fact that results don't count as much as their coverage in media. And these days the options to earn money by doing marketing (hang on they are called influencer nowadays, YouTube channels, media edits, catalog shootings,... ) are easier than ever.

Huge shout out to YT for developing a model where young riders can develop themselves. If one of you keyboard riders would have looked at YTs site and job board you would have been able to see that this unusual move is backed up by a huge invest in men power.

I would wish more companies would do this, but the big companies don't even support riders in a national team. "we run a wc team, so their is no need to support others"

You may think about the GWIN story what you like and I don't disagree with you on the fact that it wasn't the nicest divorce in our sport. But we are not in the position to judge any of them.

Best luck for all riders who compete this year in any given race format.
  • 3 0
 Well said.

Let's not forget, either, that YT started out as a bike company for the everyman (or kid as the story goes). Top level kit at affordable prices. If they continue to buy million dollar athletes year over year, the ability of the company to absorb those costs and not pass them to consumers diminishes. At that point you end up with another Santa Cruz, Spec, Trek, etc.

Don't like how they do what they do? Fine. Don't buy their product. There are plenty of other big bike co's out there paying top dollar for riders and passing the cost to the consumer. If you are cool with it, then good on you, you can buy their product and feel good about it.
  • 1 1
 Ich stimme dir in allen Punkten zu. Ich finde es allerdings sehr schade das keines dieser Jugendcamps in unmittelbarer Nähe zu Deutschland liegt. MMn sollte man auch den heimischen Athletenpool fördern.

Aber ich bin sowieso kein Fan von YT und deren Art.
  • 3 0
 So I know that "priority will be given to appropriate athletes born in 2002 and 2003 " , but what is the age limit to just show up and ride with / get training from Angel? I am slower than pretty much any kid going but I will have just as much fun.
  • 5 2
 Listen, I like Gwin and think he's an awesome athlete but you mindless gwin fan boys can't see that YT are being f##king awesome with this plan. Gwin probably asked for a pay rise year on year and (arguably) this year his market value didn't increase so Gwin and YT parted ways. Gwin's version of this split wasn't very fair. He asked for more money, they said no. They split... who's the bad guy? So YT come up with this plan which is awesome in my book. Do you fan boys know how hard it is to get a pro contract?
  • 5 1
 Just like to make it public that I am open to offers for the season ahead. I am cheap, normally bottle gaps over 10ft and am pushing 40. But I am cheap.
  • 7 1
 YT will find a rider faster than a rider will find a YT.
  • 3 0
 From a marketing/branding perspective I think this is a brilliant strategy to keep their brand prominent with the young people who are just coming into the years where they will have money to spend. Beautiful 5 year plan!
  • 3 0
 Flash Mob.

One person starts. Others join in.

Disappointed at the lack of “my friends dog walkers cousin bought a YT and it took like three days for a reply to my warranty inquiry” stories. Sad times.
  • 1 0
 I recall watching Live Uncaged – The story of YT Industries by David Rösler. If you haven't watched it, you should. CEO Markus Flossmann, and his vision and passion for the bike industry is inspiring. The Mob World Tour is a fantastic investment into the future of this amazing sport. Would love to see Angel podium this year.
  • 3 2
 This type of stuff happening all over the place. Top talent to piggyback off, then poof, top expensive talent gone to use less costly options (one athlete) to get the job done and then add the extra tour thing. . Hopefully Angel still has a good year with all the pressure and demands the tour brings. Shows the corporate side of YT too. Hopefully going back to grassroots, not just PR.
  • 3 1
 NHL teams spend a lot of time scouting bantam’s for the bantam draft! Young talent is the future!
  • 3 5
 @MX298: That's not really what's going on here. It's called athlete grooming. It's a classic corporate style way of getting the best talent for cheap as possible, getting what they want from them, then get rid of them so someone else can pay the athlete a fair market price.
  • 2 1
 @dualsuspensiondave: my point was that you either buy talent (Gwin) or groom it ! And it is the same as kids picked by NHL teams get invited to camps and get personal coaching while still in juniors. Could have used Motocross too, as kids are signed while on supermini’s and younger to factory contracts!
  • 2 0
 @MX298: you’re confusing CHL with NHL.
  • 1 0
 @gonecoastal: you are correct, WHL, OHL, QMJHL . . . etc.
good catch!
  • 4 0
 snowshoe sept 9-11 is the days right after the world cup finals, everyone will already be there!
  • 12 9
 It makes sense to help nurture future talent rather than stroking the ego of one expensive individual.
  • 3 2
 ego... hahaha
  • 5 1
 So what happens if gets injured?
  • 4 0
 Even if it’s just marketing, it’s a good one!
  • 4 1
 I am 45, but I can easily take a year off and self fund all travel and food. Any chance we can make it into a documentary?
  • 5 5
 When someone like Gwin clearly plays a huge role in the growth of your brand, it's pretty shady to drop him, especially in the manner that they did. Sure he scrambles and manages to put together an equally quality program with Intense, but that's only because Intense was already looking to sign the best riders available and already had investors looking to invest. There is a clear history in the sport of MTB that quite a few of the brands lack loyalty, particularly with their WC programs. Win on Sunday, Sell on monday, let go on tues is a common business tactic, but it lacks ethics. YT wanted to come stateside, so they got the best North American rider available, and now their bikes sell out in a month and they don't feel like they need him anymore.
  • 5 0
 Meh, I bought my YT because it fit the needs of my riding and budget, not because of a WC rider winning on them. It's an immature and emotional decision to buy a product based on a particular athlete's success with it. And business is business. Gwin has his business needs and so does YT. If they line up, sweet. If not, part ways and move on with your business. YT isn't a charity and Gwin (or others) don't ride for hugs and high 5's (that's what WE do as sport riders, well, maybe not the hugs. OK! I'll take the hug, just don't tell anyone!).
  • 1 0
 @bulletbassman You've got the timing wrong. I got my YT from the Zink brothers in the USA before AG was onboard. Like @Poulsbojohnny said, I bought it solely for the price/performance value not because Cam and Andreu or even Kelly McGarry rode them. Gwin came and went just like he did on Trek and Spec. He is a winner whatever he rides and he's parlayed his winning into a team ownership deal with Intense. Good on him, but YT didn't 'need' him to succeed. The hype was already strong.
  • 1 0
 @endlessblockades: was it your first man and what is your age. You might not fall in the demographic that’s most easily targeted with advertising but a lot of other people do
  • 1 1
 @bulletbassman: I'm Old AF. I've never loved a man.
  • 3 0
 I don't get why YT doesn't sign from Junior DH Elite camps? They are the future!
  • 2 0
 Who knows what YT will be doing in 2020. They're constantly reinventing themselves and can't be expected to develop young talent over any number of years.
  • 4 1
 I see YT Mob reality series on MTV, sending in videos of jumping over a pit of rubber penises.
  • 3 0
 Martin, good luck to you and the team, and good to see the yount talent angle, nice
  • 2 1
 Nice to see that Saffa's aren't forgotten. Some fresh young talent shredding down here. Well, at least the ones that weren't eaten by lions
  • 1 0
 or bike robbed with a R4
  • 1 1
 Yo YT! Don't forget about this guy already riding your bikes Wink

www.youtube.com/watch?v=Ha-7SBykMvc
  • 3 0
 Was wondering what happened with Angel. And now I know.
  • 7 0
 @gonecoastal we've just done a whole podcast episode with Angel if you want to know more... just check the homepage. Cheers, Chris
  • 3 0
 Does my kid have to buy a YT to compete for a spot?
  • 6 0
 Nope, doesn't matter what bike brand the riders use
  • 2 0
 Fisrt stop (Jentree, NZ) seems as hard to find as Platform 9¾ at King’s Cross Station in Harry Potter
  • 3 0
 Private venue, owned by Justin Leov, near Blenheim
  • 1 2
 And no West Coast North America? Cry
  • 2 1
 Not a knock against Angel, but is he so good that he can carry a team? I don't know much about his career outside of his one top ten podium last year and injuries.
  • 4 0
 have a listen to our podcast with him if you're keen to find out more @jojotherider1977, there is a link on the homepage.
  • 1 0
 Define carry a team? It's not like he's a top draft pick in the NHL/NFL/etc
  • 1 1
 @friendlyfoe: I guess in this case, I mean is he someone that will keep folks interested in the Mob? Is he interesting as a person or will he drive results to keep the Mob relevant. I didn't get any sort of impression about him during the first year of the Mob and the second year he was injured and Mulally took a bigger role on the team and in the videos.
  • 1 0
 @jojotherider1977: I actually think it is an incredibly innovative marketing strategy that they've decided to bring the brand directly to the people via these camps. IMO for it to be successful they should be taking all that gwin money and putting it into marketing to hype these camps. I would throw in a last day whip off competition, and other things that riders at the hill could go watch. Have a fleet of YT demo bikes for them to ride on etc.

If they really invest in this strategy as a marketing tool it could reap huge rewards but only if they go all in.

EDIT: Actually now that I think of it they would be insane not to have a large fleet of demo bikes at every camp for the general public to use as well. And if YT is reading this I am looking for work in the business development field Wink
  • 8 7
 Karma. Screwed everyone over and now there's no real riders to sign. So what's left... ah hell lets try to find some privateers desperate for help.
  • 1 0
 It's going to be a menacing "mob".......someday
  • 6 3
 Gwin fanboys are out en-masse it seems.
  • 2 0
 hope this not like who wins the bean sack race first Smile this could be fun
  • 4 2
 why doesnt commencal do this too???
  • 3 0
 Will I am a judge??
  • 2 0
 I was born in 1985, can I join?
  • 5 3
 So nobody will se a YT at dh race... good marketing
  • 1 0
 So, you want to be in my gang? youtu.be/7TsjtyFpaPc (Flight of the Conchords)
  • 2 0
 Justin Leov hosting the first camp. Good shit
  • 1 0
 Sign the Unkown Rider, er Rider Unknown!

www.bikemag.com/videos/video-rider-unknown
  • 2 4
 Ok let’s break it down basketball if your favorite player wears nikes im pretty sure your gonna want to get Nike, When you watch basketball do they focus on the shoes or the player? Same thing with Gwin they focus on him so where he goes fan base will go which brings sells, publicity, fame, and fans which is huge we need fans to make UCI DH watchable. So as a corporation I’d look at sells and profit and also fan base those are huge to turn your back on so maybe that’s what people are mad at. YT dropped Gwin just like how they don’t care about warranty and how long it takes to get your product it just shows.
  • 1 0
 Every bike will have at least two cowbells attached to it.
  • 2 1
 2002 was the year I finished University - feeling old AF now.
  • 5 4
 Looks like YT is missing Gwin already
  • 2 3
 YT should just have their bikes in stock when they release their new models. That would go a long way. Backordered five months is not a great business plan.
  • 1 0
 Hi can I come on one of these?
....
How old am I? Erm.. 12? ????????
  • 2 1
 They're going to let me race Juniors at 30 year old?! Sick.
  • 3 2
 YT new motto: “All eggs in one _ _ _ _ _ t”
  • 2 1
 I like that I ain’t gonna lie
  • 3 2
 It's not a mob with just 1 person... The mob done left.
  • 2 0
 YT-Factor
  • 1 1
 Kinda. But there is a lot more pasta and a lot less howling.
  • 3 2
 YAWWWWWNNNNNNN!!!!
  • 2 2
 So, no Vali?
  • 1 1
 No Gwin No Win No Mob
  • 1 2
 nm
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