Emily Batty Signs With Canyon

 Do you think someone should have told her she was meant to be in Rio??

 I am just surprised she came fourth there.

 Haha, very good. Imagine finishing 4th when you're the only one competing!

 I just can't wait for the London 2020 Olympics to finally kick off.

 After Jan 1st 2021, there's no longer anything or anyone preventing London from hosting evey Olympics past and future!

 Apparently, the editors also skip the article and come straight down to the comment section.

 The Paradox of London is a well known theory of Time-Olimpics travellers who trains in past races to obtain different results.

 @BenPea: I like your style.

 Mark Wallace?

 @cDizzle27: ok you win... *one of the very few*

 So many cool Canadian brands,and you wanna buy this?

 @lenniDK: A person always wants, what they can't have.

 @lenniDK: Weird autocorrect you have. It turned pricey into cool.

 A buddy of mine has a Canyon... that he bought off of a certain Canadian pro!!

 I have yet to see one in the wild in US. I think big foot sightings are more common.

 @jeroenk: See the new made in Canada Devinci Marshall...
www.pinkbike.com/news/first-ride-2021-devinci-marshall.html

 @tacklingdummy: Canyon US distribution is in San Diego. Quite common to see Canyon bikes out that direction.

 hahahaha True story

 @ridestuff: I owned a Devinci. Good bikes. I just think people get way too carried away on branding and country of origin.

 @tacklingdummy:

I've got a buddy that has a strive and their fatbike. Nice looking bike

 I had one for 3 years

 @femto505: But don't they still have to buy them via the website like YT? Do they sell their bikes out of the distribution center?

 @tacklingdummy: Yes they do and they have a very nice showroom and you can also test ride the bikes at the local trails too. GoPro is also next door they use to host MTB related events before for COVID stuff occurred.

 You answered your own question. Nothing haters hate more than someone who does something well and looks good doing it.

 @JohnnyVV: I get lots of hate for being mediocre and having average looks.

 Tall poppy syndrome

 @JSTootell: You barely made top 20 at worlds? Poser.

 @BaldBilly Great comment. I'm a 53yr old male who has been coaching a female sport for more than half of my life, and I use Em as one of the very few athletes that I point my young players towards looking up to, even though the sport I coach (softball) has nothing to do with MTB racing. I know most of the posters on PB are young kids, and even younger "men", and maybe once they grow up, they will hopefully see the world differently.,,,, maybe.

 @mi-bike: Okay, maybe I'm less than mediocre.

 @gleiser: ever heard of Chistian Ronaldo? (sp?)

 @gleiser: That Greg Minnaar shreds and is pretty AF. But yeah- I agree. I hate that there are two categories female athletes are often judged in simultaneously vs. the one men are held to. They must be both talented and "marketable", which for females seems to mean "sexually desirable to men."

 Yeah, these haters give me serious incel vibes.

 Because her marketing started to eclipse her results. Most PBs don't have instagram, don't want instagram, and think if you have instagram you're probably not riding enough. So when she's posing with her porsche and finishing mid pack in the races people start calling shenanigans. I understand riders have sponsors and need to keep them happy but it's a fine line of not being called a sell-out. That and her complete "thanks, no thanks" to Trek after a decade on the team reeked of diva.

But, yes, because she's pretty, has posted incredible results, and is a successful business woman haters gonna hate if she doesn't always reach the top. Maybe a little schadenfreude?

 high profile and zero world cup wins?

 @JohnnyVV: ^^ This

 @Powderface: You honestly make americans look like scholars with that comment. I though you Canadians are supposed to be better.

Most every single athlete, especially in MTB, is getting paid directly because of marketing - the ones that are not are involved in product design/testing.

How that athlete does in actual race somewhat contributes to that, however its by far not the deciding factor of athletes worth in that regard. Athletes underperfom in a season (like Aaron Gwin) and still have no issues with sponsors, because they are well known, are respected in the industry, and people still show up to watch them ride.

So who care if Emily is posting with Porsches or finishing mid pack. If she gets people, especially women, into cycling, and from the buisness side influences bike sales, she is doing her job.

If you don't like that, don't watch. Complaining about it makes you look like an incel.

 @Powderface: semenuk

 @davidccoleman: You could easily name several high profile male riders with no wc wins...

 @mrgazoo: Last time I checked Joyride and Rampage were competitions. Keep trying.

 @Powderface: last time I checked he's still being paid after he quit, just some update. Athletes are paid for different reasons but I would say there always two above the others: marketing and performance.

You have more examples like this on different sports

 @Powderface: Riders are paid to sell bikes — whether that’s through competition, image, name recognition, whatever. A company has to figure you’re going to bring in more than what they’re paying you in return. Winning a World Cup title, world championship, being a brand influencer on social media — doesn’t matter if you’re selling bikes.

Show you a paid rider that doesn’t race? Hell, there was just an article about that yesterday. You’ve got YouTubers who are well-paid to ride. Danny MacAskill doesn’t race to my knowledge, and I bet he’s among the top 5 paid riders out there.

 @Powderface: I bet that reading comprehension is not among your primary skills.

 @Powderface: I said “I bet.” That means it’s an estimate. A guess. Maybe he’s not exactly in the top 5, but he’s up there, plus/minus a few. Hell, he’s a trials rider sponsored by a company that doesn’t even make trials bikes. What does that say about the value of him just being seen on a Santa Cruz? Semenuk doesn’t race either. I bet you he’s up there.

 @TheR: hey, you better provide some proof for your claim that Semenuk is "up there".

 Ya exactly... competition. You stated race. @Powderface:

 @mi-bike: Hahaha! When he comes back to tell me Semenuk competes, I’ll point out his exact words were, and I quote: “Show me a high paid sponsored MTB rider that doesn’t race.” Well, there’s two, and like I said, my guess is that they’re both near the top.

I mean, look at Danny’s sponsors — Red Bull is probably the biggest action sport sponsor out there. Then there’s a little up-and-coming company called Santa Cruz. Magura, where he has his own signature line of brakes. Five-Ten. Then Lizard Skins and Muc-Off for some snack money. Probably missing a couple. And his recognition is off the charts. Everyone who has ever mountain biked has seen his videos, and more importantly, non-riders have seen his videos. How many non-riders (or even riders for that matter) can tell you who Bruni or Schurter are, never mind where they finished in the World Cup last year. When it comes to buying bikes, who’s going to have more influence as a whole? Who’s worth more to their sponsors?

And I’m not saying that to diminish anything any racer has ever accomplished Those guys are beasts. But are they worth more to their brands than a guy like Danny? Hard to say. They are all up there and are likely paid accordingly.

 @Powderface:

Ah you are from Calgary, that explains everything.

 I think that unlike yourself, who seems infatuated with appearances, others judge her based on personality.

 @gleiser: i think Austrians shouldn't be alowed to make woke comments for at least 4 more generations. Now lable me racist

 @TheR: you my man ......you speak horse shit

 @rambo790: Unless you want to expound on that thought... up yours.

 Found Emily's mom's alt account!

 @conoat: LOL!!!

 and smoke show, don't forget smoke show.

 @jamesbrant: What smoke show?

 @phops: she is so hot that she emits a visual display, or show, of smoke

 @jamesbrant: dude, she's a professional, not an object, act accordingly and grow up (maybe read a book).

 Yep, super great for local business, riding bikes that no retail shop in Canada will carry as your main sponsor.

 @bostonbiker202: do you think Canyon signed here purely for here just-off-the-podium results, or maybe....maybe the fact she's attractive, to help sell bikes?

speaking of growing up....reality is calling bud!

 @conoat: You guys need to stop with this crap ... FYI... Canyon is coming to Canada in the spring so signing Emily is a great move on there part. her Husband has a HUGE youth team That I'm sure will be sponsored by Canyon. they race in the Ontario Cup race series which usually has thousands of people either competing/ Watching. plus he is starting his own pro xc team in Canada as well. I'm guessing that played a huge part in Canyon wanting Emily.

 @Macri: the snow and maple syrup are getting to you, bud. let go.....have a Molson.

 @conoat: hahahaha. I hate Molson I'm more of a Peroni dude. I guess being in lock down in a igloo is really starting to get to me hahahahahaha..

 @conoat: I don't think that sells bike. Will a dude buy a bike because a girl rides it? He look up to other dudes.
Women will look at women athletes that are empowered and there are a shit ton of them at the moment (I'm actually admiring them more than guys tbh). Look has nothing to do with it.

 @pievan: it isn't direct, or that overt. It's about name recognition. sometimes in marketing you aren't trying to kill the fly with a sledgehammer, but with chopsticks.

If you can get me or other consumers to simply look at you name and product enough, when it comes time to buy, your lizard brain will remember Canyon because it was omnipresent(always there when you were looking at the pretty girl). Think beer commercials.

 Hope she has a spare chain stay with her.

 @fueled: bikerumor-wpengine.netdna-ssl.com/wp-content/uploads/2020/12/2021-Canyon-Spectral-29-CF-trail-bike_lightweight-carbon-150mm-all-mountain-bike_rear-end-detail.jpg

the new Spectral chainstays are pretttty beefy!

 @anthonysjb:
They better be!
My friend just snapped his 2019 spectral alloy chainstay clean in half on a regular medium sized jump

 @fueled: Hello
www.pinkbike.com/photo/18145723

 So what do you guys know about what huge numbers Canyon produces, how many fail and what the cause is ('JRA' or manufacturing defect)? I'll fill it in: Very little.

Also, Canyon service allways have been good to me. It's an enormous company - you'll allways find negative anekdotes.

 @jeroenk: How does anyone but the Mfg know failure and production numbers? Making stuff up doesn't make it true.

Most companies have comparable failure rates, like any corporation, they project failure rates and modify products as needed.

Too many failures and their costs go up, overbuild and their costs go up, so they seek a balance.

 This should be upvoted to the top!

 I'm not surprised. Those all glass buildings are designed to confuse, man.

 ooohhh she's got a Nerve

 Shell bring Lux to the brand

 These puns start to get on my Nerve's.

 Dude, I'm sure she Strives to Exceed the results of last year. However I doubt she has the Stoic Endurance and Ultimate Torque to get out of the Grand Canyon of her Stitched self esteem.

 We should all strive for more puns to fuel this.

 @handro: people got time , these days :-) But well done...

 @Mecadav: #homeoffice. thanks. Had the Canyon website open on the other monitor. Took me less than 5 minutes, it's not too hard with Canyon's names. Yeti would be the real challenge.

 glad all the speculative Torque is over

 Niiice

 Says the middle aged man on his sofa...

 @badbadleroybrown: Do your abilities have to exceed those of the recipient of your observations and opinions to have any validity? Agreed mm732, that specific comment from Emily hardly proclaims 'committed athlete'.

 how sad are people like you lmao, pathetic

 @ahall: no worries kiddo... I'm sure canyon are really second guessing signing her since you lot question her mentality.

 @badbadleroybrown: follow the sport of motocross. careers are short there and it's very apparent who wants it and who doesn't; and it trumps talent every time. Justin Hill, Mike Craig, Nico Izzi, Austin Stroupe; the list of talented superstars that live on their excuses, never reach their potential, yet blame it on others is longer than Biden's political career.

Also, i don't own a sofa.

 @mm732: that's a lot of words to say nothing relevant... this is women's XC racing, not moto. You clearly wouldn't know a championship mindset unless your TV told you someone had it.

 @badbadleroybrown: quick with the ad hominems, but light on any substantive support. enlighten me. or put up some money on her. or both.

 @mm732: no ad hominems... just truths. If you're an authority on championship mindsets, then let's see your palmares tough guy.

 @badbadleroybrown: don't even bother man, this dude thinks he can determine the fitness of a world class athlete on a pb article. lmao its so ridiculous

 Lots of XC racers run actual Schwalbe tyres (or other non-Maxxis for that matter). Maxxis is not nearly as dominant in XC as in DH, if at all. Neither is blacking out competitors' tyres as common there. Maybe it's because it doesn't matter as much as in DH or maybe because there is no single holy grail of XC tyre design like the DHF/DHR (which is also not necessarily objectively the single best; see Magic Mary or even Maxxis themselves moving on and introducing the Assegai).

 @bananowy: you missed the joke. For years she ran blacked out Maxxis Ikons when she was sponsored by Bontrager, though I believe lately she was on the newer Bontrager XR1/XR2 tires.

 @davidccoleman: Ah, right. Wasn't aware she did. Ignore everything I said then

 She's 5'3", which doesn't seem that short but she looks tiny!

 She is quite short compared to her competitors. Most of the other XC pros are at least 5'6" or taller.

 @tacklingdummy:The majority of elite women are 5'6" or under. Here's the current UCI top 20. Of the 19 I could find listed heights for or photos clearly showing their heights relative to other riders on the list, only 6 or 7 are 5'6" or under:

PFP - 5’5”
Leona Lecomte - not found but well under 5’6”
Rebecca McConnell - 5’2”
Anne Terpstra - 5’5”
Maja Wloszczowska - 5’7”
Eva Lechner - 5’6”
Janika Loiv - not found but well under 5’6”
Evie Richards - variously listed at 5’4” to 5’6”
Sina Frei - 4’11”
Alessandra Keller - not found but well over 5’6”
Isla Short - 5’0”
Annika Langvad - 5’9”
Tereza Tvarukova - not found
Lena Gerault - 5’3”
Yana Belomoina - 5’5”
Laura Stigger - not found but ~ 5’6”
Rocia Del Alba Garcia - not found but well under 5’6”
Haley Batten - 5’8”
Jitka Cabelicka - not found but well under 5’6”
Tanja Zakelj - 5’2"

 You are right. Can't argue with the data. I thought that Neff 5'6", Courtney 5'4", Prevot 5'5", etc. were all much taller. Batty at 5'3" looks way shorter than them when standing next to them. Must be the shoes.

 @tacklingdummy: cause others are on the podium!

 @nattyd: I did not expect Isla to be that short.

 @sonora96: They all look smaller than you'd think. First, they are all very skinny, they just look small. The only time I've seen them in person, last year at the West Virginia world cup, even my 12 year old daughter said "man, Emily and Jolanda are small!"...or something like that.

Rebecca McConnell looks taller than 5'2", she looks like one of the taller riders to me. But I love that Sina Frei is super short, but can really kick some butt. Same with a few of them, it seems like they just wouldn't have that much power compared to the taller riders. Just goes to show you it's more complicated than just looks.

 @sonora96: true to name

 @bikegreece: Yeah

 @tacklingdummy: I don't think I've ever heard someone on the internet admit being wrong before!

You probably picked this up, but it was supposed to be "only 6 or 7 are 5'6" or [over]"

 @shorttravelmag: Rebecca? 5'2" sounds about right.

 @nattyd: I like facts. My memory failed me. I could have sworn that I read somewhere Courtney was 5'6" and Prevot was 5'6", and other top pros were 5'6" or over. I was mainly referring to just the top riders, but they are shorter than I thought.

 @nattyd: Alessandra Keller is about 5'10". My training buddy has raced O/S and says they are the same height.

 @iamamodel: Yeah, figured she was one of the tallest. I would have guessed 5'8", but 5'10" sounds believable.

 Well, I've been checking hourly + all other cycling news sites, her twitter and IG. Sorry Eric, but only one fan can be #1 fan.

 I can't wait to see Emily thrashing her Canyon.

 @Dropthedebt: it's going to be some good racing between Emily and Hailey Smith. I am looking forward to the XC season this year

 Her Husband Adam Morka is starting a UCI world cup team. So one possibility is his team might be riding Canyon's, but they are just finalizing some details before making the announcement?

 @RTC12: That's what I thought too. Maybe that fell through and this was a late minute deal? Or this is just a temporary arrangement until the team ever happens. I notice there's no dates given for how long she signed for.

 @RTC12: This is what I've been expecting since she left / or was not re-hired by Trek. That she'd be in her Husbands - or is it her Brothers? - team, at least in some way, shape or form. It seems logical.

 Full Circle! Yolanda on Trek Pauline on BMC Emily on Canyon Same bike, same riders, different teams.

 Come to Denmark, they're all over,you haven't missed anything

 Never seen one in the wild either. I think big foot sightings are more common.

 There are heaps here. At least as popular as anything else.

 I wouldn't bother....

 @Grealdo: BUT IT'S NEW AND SHINY! What could go wrong. I could brag to all my friend how cheap it was!

yep. that the most common answer you'll get.

 Yes. And it's called "traditional" geometry ))

 "Yes, but we are not calling it the Switch-A-Roo"
Sterling Archer
(papal chase)

 They saved a huge amount of money by removing the vowels.

 Canyon is one of the largest bike companies in the world right now. I'd bet a racers salary is small next to the company's gross.

 i think she does not mind. she likes being on her own with her own company/staff anyway

 @skimons: her husband MArk has registered an uci team in Canada.....

 @clemson: Mark Batty is the brother, husband/coach is Adam Morka

 @kesk8: right mixed it up.

 There's no info about her 2021 team in the article. I'm sure an announcement is forthcoming. Good luck EB!

 that's her husband at the left side of the group photo. He's running the team she's on

 @BenTheSwabian whatever it is I'm sure she still wont be returning your calls.

 Winton!

 @Bustedflush: good shout!...

 Josh Bender to YT.

 Remi Thirion, Michael Jones, Andreas Kolb, Vali Höll, maybe Brook Macdonald (not sure), Kevin Miquel, Jose Borges, Matthias Stirnemann, Karl Markt

 Valí Höll to specialized I reckon or maybe atherton