Now Finished: Ask Us Anything - Atherton Bikes on Launching Direct to Consumer Sales

Jan 17, 2022 at 11:39
by Sarah Moore  



Updated at 12pm Pacific / 7pm GMT: Thanks for having us today and for all of your questions. We will do our best to reply to anything that we've missed. Your support means a lot to us and we hope to see you all out on the trails soon.


The Athertons first announced Atherton Bikes back in January of 2019, and now, after just over three years testing and developing products, the brand has launched direct to consumer sales. They are currently offering two models, a World Cup winning Downhill bike with 200mm of travel and a newly refined version of the 29”, 150mm Enduro bike. Further product releases are scheduled for Spring.

We wanted to know more about the team behind Atherton Bikes and their additive manufacturing process (3d printing in titanium) in Machynlleth, mid Wales, so we thought it would be a perfect opportunity for you to ask Dan Atherton, Gee Atherton, Rachel Atherton, Dan Brown, Rob Gow, and Will May-White your questions.


Dan Atherton –Director
Dan is a World Cup winner, trail-building genius and MTB visionary renowned for events such as Red Bull Hardline and pushing the boundaries of the sport. He built his first bike when he was 10 years old and is the creative whirlwind behind Dyfi Bike Park.
Gee Atherton –Director
Double World Champion and double World Cup Overall Champion Gee has multiple World Cup wins and over 50 podiums to his credit. He is renowned for his toughness and spectacular rides at events such as Red Bull Rampage where he won a silver medal and his awesome big mountain projects.


Rachel Atherton - Co-founder
Six times World Champion and 39 times World Cup winner Rachel is an icon of the sport. Serious injury and getting back up to speed on her bike after the birth of her daughter Arna give Rach a unique perspective on the role of confidence and how Atherton bikes can help you progress as a rider.
Dan Brown - Chief Executive Officer
Dan Brown has worked with the Atherton family for over 15 years, building the Atherton Racing brand through ground-breaking media projects such as the Atherton Project and helping three young athletes to become masters of their own destiny as well as directors of an impressive business portfolio.


Rob Gow - Chief Designer
Rob is an obsessive problem-solver, a keen downhill rider for over 20 years, a dad of three and a committed environmentalist. Rob honed his skills at design-led companies such as Dyson and Omlet and has been a key part of our start-up from the beginning.
Will May-White - Lead Manufacturing Engineer
Will has been shredding bikes since he was 12 years old, he has over ten years’ experience in Additive Manufacturing and CNC machining. Will joins us from Rolls Royce Aerospace after his dissertation on “ Can advanced design and manufacturing replace traditional methods in Mountain-biking” caught our attention… ​


During Ft William UCI MTB World Cup DH Round 2
Credit Sven Martin



How ‘Ask Us Anything' Works:

Starting at 9:00 AM PDT/5:00 PM GMT today, January 19th, you can type your questions for Atherton Bikes into the comment box below this article and the guys will have a crack at answering them. Sometimes your answer will pop up in a few seconds; others may take a few minutes while Dan Atherton, Gee Atherton, Rachel Atherton, Dan Brown, Rob Gow, and Will May-White work their way through questions that are popping up. Everyone who posts a question, large or small, will be taken seriously.

To make this go as smoothly as possible, try to follow these guidelines:

• Keep your questions relevant
• Stay focused and to keep your questions on one topic if possible. You can always ask about another item later
• Try to keep your questions to about 100 words
• Ask Us Anything is a service to PB readers who are seeking helpful information, not a forum to broadcast opinions or grievances. If you do have an issue that you want to ask about, no worries, just keep your complaints relevant and in the context of a question so that it can be addressed in a productive manner
• Use propping to acknowledge good (or not so good) questions and bump them up or down to where they belong
• Please don't "Reply" to other people's questions and try to answer other people's comments. This makes it confusing to follow the thread.


Other time zones:
• 12:00 PM EST (New York)
• 5:00 PM GMT (London)
• 6:00 PM CET (Paris)
• 6:00 PM SAST (Cape Town)
• 2:00 AM AEST (Sydney, Australia)





402 Comments

  • 97 5
 How many bikes will you need to sell before Dan smiles?
  • 11 0
 Not enough titanium in the universe for that
  • 126 2
 When Dan smiles you know he's about to create something terrifying. I don't like seeing this!
  • 94 2
 hey its rach - id like to take this opportunity to say that dan smiled at his baby niece arna the other day and it was beautiful! hahaha!
  • 2 0
 @athertonbikes: nah that was just "wind" Rach.
  • 62 0
 What was the inspiration for the name "Atherton"?
  • 35 1
 Took us years to come up with it....
  • 17 3
 its Greek for "creative"
  • 40 3
 Just gonna say y’all are an inspiration. Watching you ride, your videos, trail building, and most of all your character. I appreciate who y’all are, how you present. I’m a high school teacher and use you (Dan, Rachel, and Gee) as examples to my students that you can follow your passions and do what you love. Thanks for being positive role models for the youth (and us old folks).
  • 22 0
 Thanks so much mate, that's good hear. Inspiring the younger generation is always a big thing for all three of us. We are lucky to be able to do what we love so we need to help the younger guys into the sport and find ways to break through. good luck with them!
  • 1 3
 @gee-atherton: Hey Gee - love to see the comment about the younger generation how's about hooking up with the volunteer team at www.thedirtfundproject.org who are supporting UK/Irish privateer racers with 1000 cash grants, through tons of activities..8 riders supported to date, 8K handed out..we need more help, be great to collaborate, soon were raffling off a bike to raise cash for privateer EWS/WCDH racers from UK/Ireland maybe an Atherton bike next??..Daniel
  • 9 1
 hey man, its rach, thank you so much that means alot, youve gotta take your life by the horns! cheers mate ;-)
  • 30 0
 Have you or are you considering making carbon bone replacement parts for Gee, so he can send it just a bit farther?
Great to see you all as a family/team making and shredding your bikes! And congrats Rachel on the inimitable Arna!
  • 76 0
 I have already asked this! Apparently they aren't confident printing me a new femur. Hard to find good staff these days
  • 8 0
 @gee-atherton: I'd be concerned too, carbon seems much weaker than the OEM parts plus tricky install
  • 4 0
 @gee-atherton: do they even let you pick the implants in oil slick?
  • 4 0
 thanks man ;-) rach
  • 29 1
 Any plans for a EWS team?
  • 62 1
 Well we have the bike, so I guess it does make sense ;-)
  • 34 0
 yeah soon as @martinmaes comes and rides for us!!
  • 24 0
 Most people like to demo bikes before purchasing, will this be possible? Likewise would you be running demo days at all?
  • 31 0
 You're absolutely right, you need to see them in the flesh to appreciate the detail. We are planning demo days as we speak, starting in the uk at various bike parks, then taking it further afield
  • 2 0
 @gee-atherton: honestly this is the main reason I didn't buy one this round (got a pivot firebird).

Looks, geo, the whole thing is dialed - its just $8k is big coin and the need to get a feel, make sure Im getting the right size, all that matters.
  • 1 0
 @gee-atherton: I've seen some DTC brands offer a 30 day "return" policy. Is this something your team discussed, and is it even realistic at this stage?
  • 1 0
 @gee-atherton: cheers, have seen Dans up at Dyfi a few times but never had the balls to ask him if I could have a go Smile
  • 5 0
 @Danmcdan: "Sure you can have a go, come try it on this 80ft gap I'm finishing up"
  • 8 0
 @ZSchnei: its a fair question. But because all our bikes are built to order its not realistic for us
  • 1 0
 @athertonbikes: Makes sense! Thanks!
  • 24 0
 What’s better for crash testing, lab experiments, or Gee?
  • 32 0
 You cannot recreate a Gee Atherton in a lab, so Gee.
  • 31 0
 Gee all the way - the labs just dont go hard enough :-) -Rach
  • 18 0
 Have you seen the photo of me hugging the Atherton bike that was at the Sedona MTB Festival this year?
Follow up question can you please not tell my GF that I've found the new love of my life?
  • 16 0
 We won't say anything if you don't.
  • 133 0
 Send me her number and I'll make sure not to mention it ;-)
  • 9 0
 @gee-atherton: COMMENT OF THE CENTURY. thank you for that ;-)
  • 14 0
 @gee-atherton: If you send me a frame I'll send you her number Wink
  • 3 1
 I got to ride that bike, even got some “f*ck nazis” socks from the rider of the beast
  • 16 1
 Two questions:

1. The titanium lugs look awesome but can't tell how much it affects the frame weight versus full carbon.

2. How repairable are the bikes? For example if the down tube gets cracked, are you guys able to replace just that tube? That would be really cool from a sustainability perspective.

3. Along that thread - bonus question - if it's repairable like that, i wonder if another selling point is that you can for a certain amount of $ put a longer top tube/down tube
  • 5 13
flag 5afety3rd (Jan 19, 2022 at 7:13) (Below Threshold)
 They are printing the Ti, not the carbon. It’s not a weight thing
  • 11 0
 @5afety3rd: i guess i was thinking about total frame weight delta of an atherton bike (Ti lugs + carbon tubes) vs a full carbon bike
  • 12 0
 I think if you tried to lengthen the top and down tube the end of the tubes would not match up to the old lug. Angle of the junction would change.
  • 2 0
 @paulskibum: Yea the entire bike is essentially triangles. If you change the length of any one piece the angles have to change.
  • 2 0
 I think in one of the original launch articles, they talked about the epoxy used to secure the carbon tubes to the lugs was not something that could be undone, so I don't think you can just swap the tubes as they are permanently joined to the lugs.
  • 2 0
 @tpfenning: It would be possible to come up with a tool that could easily remove the old carbon, just not sure how you'd get a new tube in without replacing two tubes...
  • 21 1
 Hey Joe -

1. The titanium is used in areas where composites don’t work so well - namely where shapes are complex and loads are multi-directional. The result is a frame around the same weight as a full carbon frame but that is customisable, stronger (less prone to manufacturing defects) and more durable.
2. Carbon tubes are repairable if damage is away from the titanium lug.
3. Great idea but afraid that it won’t work as lugs are specific to tube length.
  • 2 0
 @athertonbikes: you’re suggesting the tubes can be repaired? How does that affect warranty? Will you publish a process for the repair? The tubes are filament wound correct? I’ve done a lot of repairs on layups in carbon and other composites, but I’ve never attempted to make a structural repair in a filament wound composite.
  • 15 0
 @BikesBoatsNJeeps: Good question! Tubes are roll-wrapped unidirectional pre-preg which means a relatively straightforward repair if the damage is away from the lug to allow for scarfing. We are not currently performing repairs ourselves but depending on where the need is we can recommend a specialist. We are not able to warranty a third party repair ourselves (although the specialist will likely provide a guarantee on the repair itself) but the presence of a repair to the carbon, if professionally performed, will not affect the warranty policy applied to the rest of the frame.
  • 14 0
 How will you guys scale production? We’ve seen a number of companies launch, take on way too many orders and then fail to deliver. I’m curious what lessons you take from some of these examples?
  • 9 0
 We are fully able to scale up production and have systems in place to give estimated delivery times. The estimated delivery times (manufacturing time) is based on the results of the industrial and process engineering. However, due to supply chain issues, we will only be able to sell a limited number of bikes this year.
  • 12 0
 Definitely a good question, and a very real problem. We have been purposely taking our time and trying to grow at a natural pace we feel comfortable at. We want to deliver a product we love, in a way we are proud of
  • 12 1
 Originally you worked with Dave weagle on the design. Is he still involved? How was the process of working with him? Industry whispers say that he’s extremely hard to work with, has that been the same experience in your case?
  • 20 0
 Dave's an absolute legend and a dream to work with, he's a founder member of the team and always there on the end of the phone with a wealth of experience. We work with him on a weekly basis and look forward to working with him in future projects
  • 19 0
 Not just originally but still a close member of the team. Weagle is a good dude and we have known him for years. If Dave doesn't know the answer its not worth knowing
  • 8 0
 How do you calculate the custom geo numbers based on customers' measurements, and are there any plans to consider other factors such as customer preferences, riding ability, local terrain when suggesting?

Similarly, have you considered allowing customers to custom spec their components and effectively have a true custom build?
  • 4 5
 True custom build? That's called selling the frame only, which they do.
  • 6 0
 Our manufacturing process has allowed us to make multiple custom geometry frames for our race team riders over the last 3 seasons. Through this process we have been able to hone in the optimum geo for each rider. This has given us a mass of data to understand frame fit. We've taken this data and produced a number of algorithms that equate height, arm span and inside leg to key frame geometry.

We constantly review these algorithms and update the fit calculator accordingly.

Re "other factors" this is something we are looking at but it is a very complex piece of work to do in a meaningful way, but watch this space...

Custom spec bikes - yes, we currently offer this.
  • 8 0
 Do you have plans to apply your process to more affordable materials? Lugs from AlSi10Mg or 17-4 stainless should cost less (assuming that the Ti lugs are the most expensive component). A lower grade carbon tube that might weight more but be meet needed strength requirements?
  • 9 0
 Not presently.

On the Additive Manufacturing side neither AlSi10Mg or 17-4 stainless are anywhere near the mechanical performance of Ti6Al4V - but that aside the material price is still not the dominant cost driver for lugs - it is the amortisation of the AM machine. There are other factors too, such as the reflectivity of aluminium meaning that builds are slower.

For the carbon tubes we’re confident that we’ve struck the best balance of performance and affordability. We use very well established Mitsubishi fibres and resins that and choose the best combination depending on which tube it is - the seat tube features a higher strength fibre as it the most heavily loaded on the frame.
  • 8 0
 Nothing to ask…. but just a congratulations to all those involved. What a task it is to start a bike company in todays market. Y’all deserve respect and a cold one for your efforts. Much love and success to Atherton Bikes
  • 1 0
 thanks!
  • 4 0
 Kind words mate, thank you! We are lucky to be able to do what we love, but without you guys Atherton Bikes wouldn't be a possibility, So cheers
  • 9 2
 somewhere in a press release I read that you wanted to make a badass, durable bike that people could afford (can't remember the exact words, but that was the idea).
Now, £4k a frame is the exact oposite of affordable. Will prices come down eventually?
  • 12 0
 Hey Man, Yes we fully intend to develop more products in the years to come and badass durable bike pretty much sums up the product brief for one of our future projects....
  • 9 0
 Does the DW6 ride similarly to the DW found on frames such as Turners? I have fond memories of the suspension platform on my old Turner 5-Spot.
  • 6 2
 Yes and no! DW6 is DW4 on roids. It essentially has the performance of DW4 but with the added ability to tweak the various suspension characteristic independently, allowing for an incredible level of ride feel refinement.
  • 3 0
 @Robgow: can you be more specific? what sort of refinements
  • 3 0
 @Robgow: I too would like to know what traits the suspension design offers
  • 5 0
 Suspension kinematics are not tied a specific layout.
  • 3 0
 Might not be entirely relevant here any more but Antonio Osuna did an analysis of the original Robot 160mm model here.

Essentially a six bar linkage gives the designer more freedom to tune each component of the suspension behaviour than a four bar linkage does. DW6 doesn't even really look particularly similar to DW - it's more like a Horst with a virtual lower frame pivot - however as @endoplasmicreticulum indicated, even two suspensions based on the same patent don't necessarily have to behave similarly. You might be able to make DW6 behave the same as DW, but then why not just use DW?
  • 6 0
 On paper, the geometry on your enduro bike is a touch conservative, including a head angle that’s a degree or so steeper than the competition. Can you give some background on how you landed on these numbers?
  • 8 2
 I just want to say I appreciate the "conservative" head angle in that it makes it a much better all-around bike, especially considering the rear travel. Just my 2 cents.
  • 13 0
 for the 150 the geometry fits the riding we do on it, however the new 170 will defiantly not be on the conservative side!
  • 5 0
 Im interested to know why you settled on a 150mm trail bike and didnt go 160/170/180? Do you feel thats enough travel, even for the likes of Dyfi?

Interested also in your views on the longevity of the bike. If I felt like I could keep one of your bikes on the road for a long time then Id buy one. I thinking about things like how often bearings/pivots should be replaced, replacement parts from damage or fatigue etc. The industry could really do with some more lifetime commitment for major components.
  • 18 0
 The decision wasn't as much what to settle on, but which one to do first. The 150 was such a fun bike to ride we went with that, but the 180 is almost ready with a 130 to follow. And they look sick! As for longevity, they're tough bikes, from the start we wanted to build bikes that we would've wanted to ride, and last as long as we would want them to last. We have been hammering them in testing
  • 16 0
 We've ridden and raced a host of brands over the years and have never had such a robust frame. Through the prototype stages we were using and re-using frames over a period of 2 years all of this on the World Cup circuit. I challenge other brands to do that Smile

As for suspension travel, 150mm was our ideal trail bike and what we choose to lead with.... plenty more to come......
  • 1 3
 @DanBrownAthertonBikes:

Any frames break? I heard some people were riding in the bikepark and someone on one of the olders frames was riding too and cracked the carbon downtube. Wonder how many frames have failed and if the can be rebuilt?

AlsoX why do you paint the ti lugs black? They look way better in raw ti.
  • 2 0
 @DanBrownAthertonBikes: 150mm can pretty much be ridden anywhere. This will be the one i end up getting. Curious how it compares to other bikes in this travel range that are considered All-Mountain..? Would you say it compares more to a Santa Cruz HightowerV2 (personal bike) or a Yeti SB150?
  • 5 0
 These look like great frames and innovative design. But a frame that for me (5'6", 30" inseam) will only accommodate a 125mm dropper is terrible. No frame i have ever ridden in my correct size will not accept anything under 150-160mm
This would be one of your first updates in my humble opinion! Best of luck though, love to ride one.
  • 7 0
 Our fit calculator algorithm has to strike a middle ground with its recommendation. We've used all of our fit data to get the closest match. We may have more slack in the recommendation for you, drop us a email to sales@athertonbikes.com to get more detail
  • 1 0
 @DanBrownAthertonBikes: Thanks for the answer
  • 8 0
 Please can you add maximum seatpost insertion on your geometry chart? Thanks
  • 6 0
 how does Mr. Brown manages to be CEO and writer of crazy novels that mix the Monalisa and the Illuminati? Does he have a family?
  • 18 0
 We keep him shut in the Athy Bikes workshop on a RedBull drip. Illuminati is real
  • 5 0
 @gee-atherton: careful, some farmer in Carlisle just got in trouble for doing that.
  • 4 0
 Do you see room in your lineup for a bike like the YT Izzo? I know Wales is Wales and needs a longer travel bike but for the most part in the UK, a shorter travel 29er is ideal. I’d love something custom with that sort of spec for my daft proportions
  • 19 0
 incoming...
  • 4 0
 Seems like the finishing of the Ti printed bits is rather intensive. Can any of those parts, especially rear end parts be made more efficiently of Ti through other methods (casting, forging, etc.)? Is there a volume you have to hit?
  • 1 0
 With standard geometry casting its totally the more sensible route to production. Not that many things that the same parts made over and over again are best done by additive manufacturing. I think the atherton brand and the proposition is enough without the AM bit. And if it knocked a few hundred quid off the price that's more compelling.
  • 8 0
 Obviously, we looked at this, however, we want to be able to control as much of the manufacturing process as possible. Also, casting/forging needs high volume and we are still a young company.
  • 6 0
 Talking of strength / toughness... do any photos exist of the bikes G crashed on ridge line and slate line... would be fascinating to see if they survived!
  • 4 0
 With additive manufacturing, you are no longer dependant on carbon moulds and wherever you have a printer you can build bikes.
Are there any plans to have a production facility in other countries ?
North America?
And therefore eliminate the oversees shipping ?
  • 4 0
 You're absolutely right, AM gives incredible production flexibility. One of our key objectives is to manufacture bike frames in as environmentally responsible way as possible, and one way to do this is do manufacture in the place that the product is going to be used. So yes!
  • 2 0
 @Robgow:
How many people does it theoretically take to adjust the CAD files for each frame, print it, refine it and glue it?
A team of multiple people or all just one ?
  • 3 0
 @friendlyneighbourhoodsleuth: if you'd asked that 18 months ago it would be just one! But we now have an awesome team at our new HQ. Currently it takes 4 people internally to get a frame from CAD to box. But that doesn't include the outsourcing of CNC machining and painting.
  • 5 0
 My brother has #2 of the original 50 and Ive ridden it plenty and I must say its an incredible bike, it pedals so well and eats up the rough stuff, great job. How does the bikes now offered online differ from his bike?
  • 5 0
 Thats awesome! And stoked to hear you like it, they definitely make you feel brave. We have been refining the details constantly so often frames differ month to month. That said what he is riding now is going to be very similar to the current bikes
  • 6 2
 What’s the benefit of DW6? 1 more link adds a lot of weight, complexity and loses lateral stability (admittedly only a small amount) When compared to a four-bar Horst link rear end.
  • 3 1
 DW6 is essentially DW4 but with the ability to independently tune the different suspension characteristics. This coupled with our ability to rapidly manufacture production-representative frames means that we've been able refine the kinematic to an absurd level.
  • 3 4
 @Robgow: If you ask DW himself he will tell you he can produce exactly the same suspension kinematics using DW4
  • 5 1
 @edhayetc: do you work for Pivot?!

yeh, Dave probably would say that!
  • 6 0
 @Robgow: no Rob, I used to work for Atherton bikes and was in the car with you when Dave said that to us! Facepalm lol
  • 3 0
 Congrats on getting the business up & running!

I watched the 'dream build' video and the whole process is fantastic - not seen additive manufacturing/printing before.

How much would you save (time/labour etc) by not having the badge as part of the headtube print? Looks like a lot of finishing goes into that area.
  • 9 0
 The polished logo is very labour intensive, but we see the value in it. So it is here to stay.
  • 7 0
 Thanks mate!! it would save a small amount of time but we know the value of the small details, when you see them in real life its easier to see why its worth it
  • 7 0
 Whats planned for the spring, 170mm super enduro by any chance?
  • 9 0
 Yeah man you guessed it, we been testing a 170 for the last few months and its unreal!
  • 3 0
 Do you guys & girl think that more companies will start manufacturing their bikes like this? It seems like would save time and they could have more sizing options.

It also makes sense for testing new designs because you could mock-up prototypes super quickly.
  • 6 0
 We think this is a brilliant method of manufacturing bikes, however, the big issue is scalability. But what you lose in scalability you gain versatility. Other bike brands are using AM so we could possibly see more in the future, especially in. prototyping.
  • 1 0
 @Will-AthertonBikes: I suppose that makes sense, you would need a huge number of machines to meet the demand you were a large company like Trek.
  • 5 0
 Saw a 150 in person for the first time the other day. Looks like a bike that Darth Vader would ride. That's all I have to say.
  • 10 0
 is that a good thing?
  • 5 0
 If only you knew the power of the dark side
  • 5 0
 I just want to share my stoke to see Rachel pull a, "here, hold my baby" then drop into the WC start. Definitely the most exciting thing about the upcoming season for me.
  • 19 0
 it might be more like "here hold the baby..... oh shit i fell asleep ;-)
rach
  • 5 0
 Are there any plans to make a 3K range bike? Is this feasible with your frame design? Perhaps different materials?
  • 11 0
 We have big aspirations for the brand and offering competitive bikes is right up there, Rome wasn't built in a day though and we are only a few years old! Getting riders of all ages, abilities and budgets on our bikes is deffo the goal!
  • 4 0
 Any plans to launch a build version for under $4k? This seems like a sweet spot price point for a lot of dedicated riders, in my (somewhat limited ) experience.
  • 2 0
 Will you start to add custom build options (appreciate that supply makes this hard at the moment) as drop down options on the website rather than via enquiry? For example the base 150 build comes with RS Select level forks and Guide R brakes with 180 F&R rotors, these would be immediate upgrade items for most. A good example of where this is possible is Cotic, Bird and Orbea.
  • 4 0
 Due to the supply chain issues, it is difficult for us to offer custom builds. We are working on it, so feel free to contact us and we will try our best.
  • 7 0
 @Will-AthertonBikes: just having a "none" option would be a step forward. Sucks spending lots of money on a bike to then immediately upgrade components.
  • 2 0
 Watching the Dream Build video was awesome, but one thing is clear, it’s super labor intensive! Assuming the new sales model increases sales, how will efficiencies be gained for production to ensure schedules stay on track and bikes get delivered?
  • 2 0
 You're right there is a lot of labour in each frame, we're confident on delivering to our planned forecast. There are a host of efficiencies we can move forward with in production but our plan for scale involves new technologies and exiting new products.
  • 2 0
 Thanks mate, and you're right a lot goes into building the frames. As it should. there are a lot of places that we could cut corners and skip but these frames are built to last, they're more than just a bike that you ride. And when you see them in real life that really comes across. As the tech develops the speed of production increases, and the future of additive manufacturing looks bright
  • 1 0
 @gee-atherton: totally get it, was just surprised to see so much post processing of the parts. The finished product is amazing, an incredible display of technology and engineering! It would be really cool to see how this process could be improved to make it more cost effective and efficient.
  • 2 0
 The frame size suggestions are a bit odd and need a recheck!
I can choose between the '460 low' - or go custom for 1mm shorter reach, 16 mm LONGER(?) seat tube. Which would somehow drop the stand over height by 3 mm. Everything else being equal.
  • 5 0
 Thanks for the heads up we'll check that out.
  • 1 0
 @DanBrownAthertonBikes:

Well, since your PM seems to be on the wat out as we speak (wishfull thinking, I know), you might be able to speed things up by going for PM.
  • 4 0
 Love the bikes! Do ya'll have any 27.5 bikes coming up? Something like the Santa Cruz 5010 or Nomad? Or are all your bike 27.5 compatible? Cheers!!
  • 4 0
 Some new stuff incoming....
  • 5 0
 a few mullets on their way. Designing bikes to be 27 and 29 wheel compatible is tricky as you inevitably compromise something, and we'd rather have a bike that was completely dialled.
  • 2 0
 @DanBrownAthertonBikes: Fingers crossed ya'll have some freeride stuff coming. Love the bikes, just want 27.5
  • 2 0
 The additive manufacturing certainly makes sense for customization, but I'm curious if the volume starts to grow if it would make sense to start casting some of the components you are now printing to really cut out some cost. I really like the concept and "simplicity" of your frame design.
  • 1 0
 I see you touched on this and don't feel you are at the volume levels yet. Obviously you are still trying to amortize the cost of your AM equipment as well. It just seems like there is a lot of opportunity to take cost out at the expense of losing minor customization while still producing a high end bike frame.
  • 3 0
 Thanks a lot! Yes, other processes definitely make sense for larger volumes. We are currently working on the next generation which is aimed at a mid market product range, and this will makes use of a number of different manufacturing process.
  • 2 0
 What is the part of the bike you are most proud of, by making it as it should be and not cutting corners?. For example BB, chain stays, rear axle mount, rocker link, etc.
I ask this because you guys mention that one of the reasons these bikes ride so well are because are aligned and within standard and tolerances.
  • 2 0
 Characteristic we are most proud of is probably how unbelievable strong they are. In terms of parts, I'd probably say any of the AM lugs - the flexibility that you have as a designer working with AM is unbelievable - you can create almost any shape you want, which means the lugs can be optimised to a crazy degree.
  • 3 0
 What are the differences between the Robot Bike Co and the Atherton 150, have you evolved the system a bit or a lot, and what about the geometry, is it close or very different?
  • 5 0
 Its a completely different bike.

The geo is completely different (29 vs 27.5 for starters), but most significantly we completely revisited the kinematic and chassis feel, based on the testing and feedback from the Athertons and other race team members. For example, the rear end construction is completely different, and has been tuned for the various different products.
  • 2 0
 Why is the bike industry starting to not suit shorter riders. All bikes are getting longer and slacker and it’s making it externally difficult for riders under 5ft to get a bike that’s not to long of a reach and a saddle that’s too high that it’s uncomfortable to manoeuvre the bike? I’ve been looking for an answer to this question for years. Frown
  • 2 0
 When we will see Gee and Rach racing? Is there anything that you can do to make life easier for us when we order a frame from a EU country? Dealing with local authorities for taxes can be a real nightmare.
  • 32 0
 We are working to reverse Brexit as we speak. Harder than we expected it might be
  • 4 1
 What's the end of life plan for your frames? Can you break apart the carbon and titanium and recycle them? Are the frames repairable at all?
  • 2 3
 Interesting one! I'd say breaks a frame tube the most expensive part (the printed lugs) can be reused to reassemble the frame. But I suspect the glue is a thermoset so I wouldn't be surprised that if one tube in the front triangle is going to be replaced, you'll have to replace all three. And you'll have to clean out the gap between the double shear lap joints before you can install a new tube. Though it is probably worth it, considering the cost and time it takes to make these lugs. Using a thermoplastic glue (is that glue gun glue?) would make this so much easier. That's repair though. As for end of life, I suppose if other carbon-epoxy tubes can be recycled now then so can these. As for the lugs, can't these be ground back to powder and be reused for SLS printing? Seems like a super energy-intensive process but I honestly don't know. Probably depends on the cost of energy vs the cost of raw materials. But then again, it is a custom frame. Someone had it built to his/her exact specifications. What could have changed so radically that this person would choose to dispose of it? Now I'm probably the odd one out here, but I rode my previous steel hardtail frame which was far from perfect for me (a DMR Switchback) for ten years. I had my current frame built the way I had envisioned for years (BTR Ranger 26" with custom geometry) and can't see myself ever part with it. The thought of breaking the frame apart for recycling would break my heart. Plus I'd feel pretty bad about myself for ditching something that was made for me specifically.
  • 6 0
 We are currently researching into reverse-engineering the bonding process. However, this is a large body of work. We would not feel confident offering it until it is perfect. But watch this space.
  • 1 2
 @Will-AthertonBikes: The carbon tube could simply be cut and the stub removed from the lug with a large drill bit type device.
  • 5 0
 @davec113: the problem is that 1. our adhesive system is incredibly strong, and therefore very difficult to fully remove, and 2. to achieve a satisfactory bond you need to have incredibly well controlled (clean and free of contaminants) surfaces. But it is possible in theory and definitely something that is on our RnD roadmap.
  • 4 0
 Hey Matt,

Further to Will’s answer… Vinay we couldn’t agree more! We’re not sure why anyone would ever want to part with their Atherton Bikes as it’ll be perfect for them…

In the unlikely event that a frame does reach the end of its life, presently frames can be sent to a carbon recycler where the tubes are cut out - the titanium in the lugs is valuable and can be recycled and the tubes can go down various routes of reclaiming fibres or ground for use as a filler in other applications.

We do, however, have in our roadmap work to develop the means to recover the lugs to allow for their use again as a bike - watch this space!
  • 1 0
 @Robgow: Sure, you'd need to rough it out and then come back with a reamer of exactly the right size and you'd need a precise fixture that might be expensive to fabricate. I have no idea if it would be worth it, just a thought vs using chemical means to break down the adhesive. In any case best wishes for your bikes, it's a neat idea!
  • 1 0
 @davec113: I think somebody mentioned that the joints were double lap.
  • 1 1
 @dirtyburger: Yep, I already had a chat with someone on here back when it was still Robotbike. If you have a laminate with free edges, when you load it the ends will delaminate which will progress further inside the tube. Just like the cut-off jeans that will raffle. Initially I thought the tubes were just glued inside a lug so I was worried about delamination. But then I was shown the double shear lap joints that hold the tube both on the inside as well as the outside, so you no longer have free edges and you'll be good. The also have a small hole in one of the lips so that when they stick in the tube, excess air and glue can exit there. So you won't have air bubbles trapped somewhere which would block the glue. I think it is well done.
  • 2 0
 what are the suspension kinematics, why did you choose those numbers, how do you generally like your suspension to feel like and is there any way of seeing the kinematics on your new website ?
  • 3 1
 It all stemmed from the riding. We have ridden and raced for years and knew exactly how we wanted the bike to work and feel. We wanted it playful and light to ride, with the top super sensitive to soak up the small tech sections but really ramping up when it goes deep so it can take the huge hits. It was a case of finding someone who could translate all this info into number for the kinematics. And Dave Weagle was the man for the job
  • 4 0
 Why no fully custom geo like back at Robot bikes?

What is your main selling point that justifies the very high prices?
  • 8 2
 It depends what you're most passionate about, it could be the high quality bespoke hand made details, it could be the strength that allows you to go as hard as you like for as long as you like. Or it could be the fact that it rides like a wild stallion, that's my favourite
  • 7 2
 Our geometry is driven by the Atherton's so we're super confident in it. Our bikes use the most advanced design and manufacturing technologies, combined with DW6 suspension and are then hand crafted in Wales - the result is a strong, durable and amazing riding bike!
  • 2 0
 I work with composites, and use a similar process of bonding carbon tubes into ti brackets for a customer.

Was curious what adhesive you use in the tubes to lugs bonding process?

Cheers
  • 7 0
 We use a room temperature curing two-part toughened epoxy adhesive from Henkel
  • 3 0
 Also, do the cables have channels inside the frame or do they just float around inside the frame? And if they do have channels how are they installed?
  • 7 0
 Internal channels for all - no rattling about!
  • 2 0
 My question is about the DW6 suspension as there hasn't been many real world reviews about it. Any other existing bikes or blend of some that we should expect it to ride like?
  • 3 0
 www.mbr.co.uk/reviews/full-suspension-bikes/atherton-a150-review Mick Kirkman did a review for MBR a few months ago..
  • 2 2
 @mattg95: That's a horst link, not the current bike.
  • 2 0
 @stiingya: The details section says "Dave Weagle DW6 suspension design"

I don't know if the kinematics have changed, but it looks pretty similar.
  • 2 0
 @bsavery: My BAD! I thought the old Robot bikes were horst and saw the chainstay pivot and jumped to conclusions... Smile I stand corrected...

Thansk!
  • 1 0
 1st What kind of testing do you do to the frames? Really curious to how strong they are. Something comparable to santacruz? They made a nice video 5 or so yrs ago comparing carbon vs alloy.

And 2nd. What have you done to protect the pivot bearings? Some companies use o rings or labyrinth seal. Some use nothing.
  • 8 0
 We have huge pride in how strong our frames are - we see it as one of our standout characteristics.

Re reliability/durability/strength testing, we have 2 basic approaches:

1. Our frames get lab tested at EFBE in Germany (leading bike frame test house). They have a series of 7 test procedures specifically developed to replicate different riding types (enduro, DH, xc, etc). We have cherry picked the hardest tests from each, i.e. impacts from DH test, fatigue from Enduro, and created our own mega test. The first frame that we sent for test had already been ridden at Dyfi for 6 months by Affy, and it passed with flying colours (most manufacturers use a new frame for each test - we did all 7 on one).

We test all of our frames, whether DH or Trail to this protocol - our trail bike has to capable of surviving Affy!

2. We have a fleet of frames getting relentlessly hammered by the race team and associated riders (dyfi dig crew). We constantly review these bikes and basically try to break them every day!
  • 4 0
 Need more youtube videos Smile - Tell Rachel to start her's again please - they were brilliant.
  • 7 0
 we agree!! come on Rach
  • 2 0
 I read above you’re looking at a 170 bike in the future. Will it take dual crown forks? Think it would be amazing to have 2 bikes in one! All the best with it, bikes look amazing.
  • 4 0
 We absolutely are. The 170 is tested and ready for creation. As far as duel crown forks, no reason why not. We test all the frames to the same standard as the DH load cases to ensure they can take the hits. It will be a sick bike
  • 1 0
 What are your guys thoughts on general affordability in the mtb industry? Obviously as a more boutique brand this does not apply to you as much, but you can buy a pretty decent MX bike for the price of a mid range mtb. Clearly it does not have to do so much wtih carbon layup, as it has been shown on several occasions that a cheap frame imported directly from china can have similar carbon layup quality to the big brands (see hambini on youtube LOL). Is making an affordable bike something you guys will ever focus on, and do you see this as being an issue with the industry in general?
  • 1 0
 Great looking bikes, might be stupid question but with the different seat tube lengths why would I choose the short over the long? My current bike has 464mm seat tube length now, (180mm dropper) so would I go for the long. Any disadvantages for going short seat tube?
  • 2 0
 Our fit calculator offers the best combination of sizing options and always defers to the lower standover where possible so I would take a look at the recommendation on the site and get in touch on the live chat or email if you have any other further questions.
  • 1 0
 Hey Guys can I ask what was your thinking behind some of the geo on the enduro? I’m
Used to seeing 76deg plus seat angles and 63deg head angles whereas yours seem possibly a little dated in comparison. Or is this counter- acted with something else on the bike or do you feel this is the best geo for the bike?
  • 3 0
 Guys, all the very best of luck with this exciting venture. Your frames and builds look mint!
  • 1 0
 Thanks man!
  • 2 0
 hey, I asked this on the other post the other day out of curiosity: would it be possible to do what you do with CNC machined aluminium lugs instead of 3D printed titanium?
  • 2 1
 Aluminum and carbon react when they are together without any coatings.
  • 3 0
 Do you have any plans to allow further customisation of the geometry? E.g. head tube angle, chainstay length?
  • 3 0
 Hey Matt, We currently offer 3 chainstay lengths which we feel gives a good spread for any rider or riding style. Playing with angles obviously has huge impact to the ride characteristics which we don't feel comfortable handing over just yet.... lots of work on this happening though so more options very likely in the future.
  • 2 0
 Do you buy your carbon tubes as 'tubes' or mould them yourselves? If it's the first, how do you construct the internal guided cable routing?
  • 1 0
 I recall they're filament wound in New Zealand.
  • 3 0
 We buy our carbon tubes from a very well-established carbon tube manufacturer whose main industry is racing yachts.
  • 3 0
 Is there plans to follow the high pivot trend or even something a little different from looks like a session?
  • 2 0
 Our technology allows us to test and prototype to a near production standard so its very easy for us to try new things..... and you know Dave Weagles mind never stops.... it has to be said though we are very happy with the DW6 and it would take something very special to pull us away from its awesome ride characteristics.
  • 1 0
 The session is a high pivot? Seems like they are avoiding it just fine
  • 1 0
 @DanBrownAthertonBikes:
A high pivot Downhill rig would be really great. I guess you guys must have already a prototype, but prob don’t want to show it?
  • 4 0
 Are Raw Ti lugs (unpainted) still an option?
  • 2 0
 Absolutely
  • 3 1
 On the previous Ask Me Anything, Jack Moir managed to catapult a question about foreskin and shaft ratio to the top-liked comment. Can you do the same?
  • 10 0
 Absolutely not :-)
  • 3 0
 What are Rachel's plans for returning to racing? We want to see her dominating WCs again!!!
  • 15 0
 hey its rach... at the moment id be happy wit a full nights sleep haha but racing is in my blood so im just going to see how it goes and see what happens
  • 2 2
 The four key tenets of Additive Manufacturing are
1. Decentralised Manufacturing
2. Topology Optimisation
3. Increased Geometric Freedom
4. Reduced Part Counts

Do Atherton Bikes feel it has aligned itself with these tenets?

Are the lugs made from Ti-6Al-4V? Are you able to control the Martensite phase transformations during the production of the lugs? If so how is this achieved? Preheating the build platform or an optical preheating process?
  • 1 0
 Does the metallurgy even change during (SLS) sintering? I thought the beauty of sintering is that the temperature stays relatively low. If it indeed doesn't change in the sintering process, maybe one should do it when making the powder that's being used.
  • 4 1
 Hey Norbert, In short, yes. Our products do indeed feature integration thereby reducing part count, we use topology optimisation and as such very much make use of the geometric freedoms of the technology. Interestingly, many of the cool features are hidden as the outer profile needs to be closed and smooth to avoid mud retention - but inside are variable wall thickness and a bunch of reinforcing features. Then, as the business scales, we will likely move to a local manufacturing model - so yes, decentralised. The lugs are indeed Ti6Al4V. The process is essentially a micro-welding process meaning that material is melted. The build plate is heated throughout to manage residual stress and the only post-process heat treatment is for stress relief.
  • 1 0
 @vinay: you can control the metallurgy during sintering. Hence reducing the residual stresses left behind by the process. There is some level of technical expertise that actually allows you to manage the physical properties of the Ti64 in each layer of the build operation. Allowing the tailoring of the mechanical properties, at each layer, of items being made. While removing the need for any post processing. These techniques are particularly useful for components such as orthopaedic implants and fan blades. I was really wondering if Atherton bikes had invested anything into understanding how exploiting some of these potential features of SLS were applicable to the construction of their Ti64 lugs.
  • 1 0
 @norbert-sendtressangle: Wow, that's cool! Is this only per layer or can they also taylor it per spot? I can imagine one would like a harder material on the outside (for impact protection) and have it more ductile closer to the tube (to reduce stress concentrations under extreme loads). If it is hard to constantly change the laser temperature, could it be done by playing with the speed the laser head moves?
  • 1 0
 @vinay: that somewhat transcends my knowledge. However, I believe that yes, you probably could control the mechanical properties of an area within a built layer. Bearing in mind tuning the mechanical properties layer by layer is already a high resolution activity. Tuning mechanical properties at an area level is probably in the realms of research than application.
  • 1 0
 Do either or both of your parents shred like the kids? Just curious! It's a lot of fun to watch you all ride and race. Looking forward to seeing your bikes out in the wild in the near future.
  • 5 0
 My dad rides a bit, we got him into bmx racing when we were kids, he kept snapping his handle bars on his cruiser tho and breaking fingers so he stopped.
  • 1 0
 150/160 always seemed like the sweet spot for me in the AM/enduro category, regardless of wheel size, yet the trend has been to go bigger. I'm sure it was an area of debate. Why did you land on that?
  • 3 0
 I think we'd say that its down to terrain and riding style, we have a few more bikes in the mix and hopefully we will have a bike for most!
  • 1 0
 Are there any plans to put one out for review?

I'd probably recommend making @mikekazimer a 200mm enduro sled with dual crowns and a 90deg STA. Or make @mikelevy a 90mm travel bike with a 59deg head angle.
  • 14 0
 There absolutely is, we have a whole load of testing / review pieces planned very soon which will help you guys get an idea of how they ride and feel. Ive seen @mikelevy in action he needs way more than 90mm
  • 2 0
 Hypothetically speaking, how many race weekends would it take pet-sitting Gee's cat and/or Caio before earning a discount on a frame?
  • 2 0
 Too late, I've already cornered the market in Atherton pet-sitting Big Grin
  • 3 1
 Just yesterday pinkbikers were complainig all the time about high price and low-budget components (due to high price) and what we see here today? No words...
  • 2 0
 I saw an Atherton Continetel team van drive past Oswestry today and was pointing it out to work mates, they had no clue what i was on about :-P
  • 1 0
 Any plans for US pricing or distribution? Also, as customizable as the geo is, any plans to have more custom options for builds? I.E. Pick from different forks, shocks, drivetrain, and brakes? Cheers.
  • 1 0
 I intuitively read all your answers in your individual accents and it was hillarious, even Dan Browns haha. Cheers for being such a staple in the MTB community for so long you guys, wish you all the best with this. Legends.
  • 4 0
 Ask away!
  • 3 0
 Demo days at dyfi please. Even rental bikes. Would seriously consider one but would want a demo first.
  • 1 0
 Dan once mentioned he was working on a BMX. Will we ever get to see it? Seems like it would make for a super fun and fast pumptrack bike!
  • 1 0
 Any plans in the future to offer a mullet conversion kit on the current enduro bike?
  • 3 0
 @endorium: we totally get this - were working on it!
  • 1 0
 Any plans to design more frames/complete bikes? I.e. branching into the trail and xc side of things? Possibly a hardtail….?
  • 5 4
 Why are costs so high, when in theory cost to produce a frame of this thype should be less compared to a mordern full carbon frame?
  • 6 0
 There are many factors to be considered when making this comparison. AM is still a young technology and currently is not scalable to the level of traditional carbon manufacturing. While we use less carbon, we bond this with more expensive titanium, manufactured in an expensive way. But what this allows us to be far more agile than other bike brands.
  • 1 0
 @Will-AthertonBikes: What in your experience so far of the AM process could be improved upon to reduce costs in the future? Is it the initial outlay for the laser sintering machines or more to do with the long print times for one lug set per machine run?
  • 1 0
 @ROOTminus1: That is a very good question. The initial investment is large but that is the same as any manufacturing method. I think the true gains are made in part optimisation and design for additive manufacturing.

Since bringing AM in house, we have made several changes to optimise the part/support structure to aid in better powder removal, which allows more powder to be reused, thus reducing change over time. Also, these changes have allowed us to nest the parts more efficiently which gives us a large yield.
  • 2 0
 Is “Dyfi” pronounced “dee-FY”? Like, to “defy the odds”? I’m never sure with Welsh words.
  • 6 0
 Dove ee
  • 2 0
 DOVEY is the English spelling bud
  • 8 0
 Its Dyfi as in Dyfi. Not Dyfi
  • 6 0
 Just don't ask about Machynlleth
  • 2 0
 Why are frame only prices so much...? and what's the go to pudding at Dyfi bike park
  • 5 0
 Bespoke hand made British frames are hard to do on the cheap. Think of the price as reassuring. Im pushing for an apple crumble the bike park, if I can get enough people backing me
  • 1 0
 All about that vegan billionaire tingy ma bobby. Let me know if you need a cake tester, available immediately
  • 1 0
 With more and more materials for 3D printing metals becoming available, are you looking into also branching out at çheaper options such as Aluminum and Steel lugs?
  • 5 0
 We are open to other materials, however, you just cannot beat titanium.
  • 2 0
 Any plans in the future to offer a mullet conversion kit on the current enduro bike?
  • 2 0
 Possibly, its something we are talking about. Although there's always a sacrifice somewhere if its a conversion, but we get that it can be expensive to buy a whole new frame too often
  • 2 0
 Why would I pay more for your bike when I could get another DW bike from Evil, Pivot, Ibis, etc?
  • 7 0
 That is a good question. It depends on what bike you are in the market for.

While we share a similar suspension platform with them we are very different.

Our bikes are:
Made from Titanium (A pretty good material to make a bike out of)
Handcrafted (By people who love making bikes, and you can ride with us if you are up Dyfi bike park)
We make more than 5 sizes
Are tested by some handy riders, so good they put their name on the bike.
Unique are rare (Come and join the club)

And most importantly, It will make Athy smile if you buy one.
  • 1 0
 Will you at some point offer different links for the current 150 to make it a mullet/decrease or increase travel or leverage ratios ?
  • 3 0
 No plans. Having configurable bikes inevitably leads to compromise somewhere. Our approach is to make a bike that is completely dialled. Keep it simple.
  • 1 0
 Are there any plans for Atherton Bikes to have another investment raise on Crowdcube or any other platform that the public can get involved in?
  • 2 0
 Not plans for this yet but the whole Crowdcube experience was awesome for us so should we need to look for further funding to aid growth we would most definitely consider this route again.
  • 2 0
 Demo days at dyfi please. Even rental bikes. Would seriously consider one but would want a demo first.
  • 4 0
 No probs we will be up and running in Spring with a some UK demo bikes
  • 2 0
 Will you sell me all the parts for cheap with instructions IKEA style so i can afford one
  • 2 0
 Not sure you'd fit the printer in your front room Smile
  • 2 0
 haha yea why not! send us your address! ;-) rach
  • 1 0
 Can you speak to the DW6 suspension and its ability to pedal and handle slower tech chunk? Not everyone has terrain with 15 mph speeds.
  • 1 0
 Yeah I can, my local spot is pretty slow and techy. I find the platform is nice and sensitive on the small hits but at the same time holds up well in the midstroke so pedal strikes are never an issue.... Dave rides on the US east coast so this kind of riding is in his DNA
  • 1 0
 hey its rach here, when i first rode the downhill bike the very first thing i noticed was how well it pedalled, it was amazing and as for the slower speed stuff.... the bikes perform very very very well everywhere, we needed to build bikes that worked for us and what we want to ride, from high speed world cups to the slow tech wet UK tracks that we predominatley, the key is in the setup of your suspension as the DW6 works brilliantly wherever you are!
  • 2 0
 My brother has one of the original 50 and I’ve ridden it plenty in slow tech situations. The bike pedals very very well, its a great climber over roots and rocks and handles superbly in tight technical situations too. Ive ridden plenty of other brands and this one is at the top for capability, I’m really looking forward to their take on a 130 travel bike.
  • 1 0
 do you plan on growing to offer more and more specs, custom builds/specs, and overall become more of a mainstream brand? more like banshee or similar?
  • 2 0
 Plans and aspirations for growth are certainly a driver for us, but we're also super focussed on delivering an awesome product and service right now... one step at a time!
  • 1 0
 Hardline, the ridge and world cup downhills have all been huge tests for the bikes. What's the next big thing you'll be throwing them at?
  • 2 0
 Thats a good question! @gee-atherton has actually got a new ridgeline built ready for when he is strong again, its a beast!!!
  • 2 0
 Where do you see yourself in 1year? 5 years? 10 years? What are the goals in terms of frames that leave the door ?
  • 3 0
 We have big plans.... but we have to take things one step at a time. This year we have build kits and machine capacity for around 300 units. Scaling up will come in the form of new products and technologies with the first step of this planned for 2023. As for the long term we see no reason why we can't challenge the big players at the 10 year marker.
  • 1 1
 @DanBrownAthertonBikes:
As an engineer student, I’d love to work for you guys one day in the future and drive the company and technology.
  • 2 0
 @friendlyneighbourhoodsleuth: Get a CV over to us once your studies are nearing completion.... Dyfi is the riding destination right now
  • 3 0
 Do you consider building also a gearbox compatible frame?
  • 10 0
 would love to. Derailleurs are the biggest conspiracy ever as far as I'm concerned!
  • 1 0
 Will you be putting any kids bikes out anytime soon? Maybe a full suspension 20” wheel option with short crank arms something properly designed for little kids? Smile
  • 6 0
 Rach is well keen for that!
  • 2 0
 Would you consider a mullet design for the A150. Short guy at 5'5" and 28" inseam.

Great work Team!
  • 2 0
 Certainly something we're looking at.... Sounds like we're similar height so you have me pushing on your behalf on this one Wink
  • 2 0
 @DanBrownAthertonBikes: great to know! I'll be watching the newsletter! Best of luck!
  • 1 0
 Maybe this has been asked but do you have landed price in Canada? What can we expect for freight, duties, etc. on top of the list price.
  • 1 0
 We have shipped to Canada but don't have those numbers to hand just now. We can definitely get you a quote on that, drop us an email to sales@athertonbikes.com
  • 1 0
 Best of luck with the launch guys. Have to echo some of the previous comments - you’re a pretty inspirational group of people. See you at Dyfi again soon
  • 5 7
 serious question. How do you expect to make profit with them prices? From what I get , only the hardcore fans will buy the frames / bikes.
There is very little for an average Joe, who can get a better known brand or more value elsewhere.
  • 19 3
 How does Porsche make a profit?

They will be just fine.
  • 29 0
 I get what you're saying and it is a good point. When we were kids growing up saving up for bikes we know the pain of a high price tag. But when we came into the industry with this idea, we wanted to come in with something we were proud of, and that worked. We weren't going to slap a logo on a cheap carbon import that we didn't trust to make a quick buck. We are starting with these high end pieces that we know are strong and work well, and we will work our way down to more accessible frames in the future.
  • 2 0
 Are there, or will there be mullet or 27.5 options for both bikes?
  • 4 0
 Mullet and 27.5 in the product plan!
  • 1 0
 When will a 130mm frame be available? & are you going to have any other colours? Thanks
  • 2 0
 Not long now on the 130, its my go to bike and I love it. We're playing around with fork spec which makes a huge difference to the ride. 140 for trail and 150 for send seems to be the go! Colours are certainly on the cards but baby steps.....
  • 1 0
 @ratkins109: that's exactly the questions I was going to ask! Thank you!
  • 2 0
 Can I order one in Turquoise?
  • 27 1
 You can wear whatever colour clothes you want when you order.
  • 1 0
 What is the plan for dealing with warranties outside of UK? Will you be offering some type of crash replacement?
  • 1 1
 Wondering whither or not will be a budget price bike frames?
Yes high tech is expensive, but why not make it more cost effective!
  • 1 0
 hi mate its rach here, we have many many plans so never say never! ;-)
  • 2 0
 Plans for a trail hardtail?
  • 1 0
 Why did you choose B2C and not B2B?
Who do you see as the Atherton brand main competitor?
  • 1 0
 Direct to customer keeps it simple, we want as much contact with the people that are riding the bikes so we can refine them with the feedback. As far as competitors go there are many, but we trust the bikes we are building are going to make people stoked to ride.
  • 2 0
 Also, is it hard running a business with family members and relatives?
  • 4 0
 hey its rach! hahaha if only you knew the arguments we have ;-) its amazing and awful at the same time!
  • 1 0
 Does the potential exist to use the 3D printing technology to create titanium components? e.g. cranks/stems/pedals
  • 1 0
 I need some ti rims
  • 5 0
 Yes, it all can be made with 3D printed titanium. But why make pedals when you can make frames?
  • 1 0
 @Will-AthertonBikes: Bling Atherton components would surely be more accessible to the masses and help the brand's desirability...
  • 2 0
 @doubleohshreddin: We are thinking of doing some components in the future. But at the moment we are putting all our time and effort into building bling bikes.
  • 5 0
 @doubleohshreddin: our ethos is "honest engineering", i.e. right material and process for the right job. We use the combination of AM Ti lugs with carbon tubes due to their specific properties. Making bling parts because we can just doesn't sit well.
  • 1 0
 @Will-AthertonBikes: Fair comment, appreciate it must be hectic times as production ramps up; there's so much potential here, so I'm excited to see how things develop... Best of luck!
  • 1 0
 @Robgow: Yep, appreciate the material properties of titanium wouldn't necessarily be any better than aluminium alloys for the majority of component manufacture, but deep down, we all love the bling
  • 2 0
 Is Ed still working for the company???
  • 2 0
 nope!
  • 1 0
 What has been the biggest challenge in terms of getting the production up and running ?
  • 2 0
 Where to start.... Covid certainly didn't help. But getting the machine into the building with all challenges that working with titanium powder brings was right up there also.... sick to be here and operating now though
  • 1 1
 Curious why you spec the enduro bike with a 36 or lyrik when most enduro race bikes now have a 38 or zeb. Will this be available in future builds?
  • 4 0
 We feel that on a 150 travel bike the 36 and Lyrik are best suited. 38's on longer travel bikes now thats another story.... We obviously also offer frame only as we understand preferences on specs differ....
  • 1 0
 Who chooses the photos used for promo material?

Be handy to know so I can have a word next time I'm at Dyfi...
  • 1 0
 we all have a view on the visuals - pretty strong views at times! but send us something on email as a first point... or DM us your insta and we'll have a look
  • 1 0
 @athertonbikes: Can relate; I've had some pretty strong views on them in the past, though seem to have mellowed with time...
  • 1 0
 Would you sponsor me to race Enduro? A bike on its own would do. I won all of the races I entered last year.

please?
  • 1 0
 Any plans for a bigger travel Enduro bike, or do ye feel 150mm is enough. If so, is there a reason why?
  • 1 0
 For sure there is.... when we drag Athy out of the digger to get some testing done on the latest prototype we'll be one step closer to release.
  • 2 0
 hey mate its rach here, yes dan is developing his "ideal" bike so watch this space.....
  • 1 0
 Hi,
looks really like great bikes, but i cant understand why there are 180mm Rotors on an Enduro bike?
  • 1 0
 Our frames accommodate a 200mm rotor perfectly fine so no stresses with upgrading or speccing your own from a frame only option....
  • 1 0
 Hi Athertons,
Love coming to Dyfi, is there anychance i can hire a Atherton bike for the day when i next come to try it out?
  • 1 0
 Not just yet but we recognise that loads of people want to demo the bikes before they buy so demo days are definitely a priority for us - and of course Dyfi is the perfect testing ground
  • 1 0
 Are we going to see Rachel on the Atherton DH bike at world cups this year?
  • 2 0
 Will there be an Atherton balance bike for the newest member?
  • 1 0
 Too right, Arna will he the envy of all the strider riders!
  • 1 0
 bound to be :-)
  • 1 0
 Your bikes look great, unfortunately I an just an engineer so I can't afford one
  • 1 0
 BST or GMT for London time????
  • 1 0
 5pm GMT!
  • 1 0
 It's not Summer Time any more Frown
  • 1 0
 Any chance Dan Brown can get some sleep?
  • 1 0
 Yep that would be nice....
  • 2 3
 Do you actually find it near-reasonable to start out with pricing your frame at 150% of what the Specialized Enduro frame sells for? Especially as a beginning company?
  • 7 1
 I would say yes, since that's what they've done. You might as well ask, "Is it true you all have the same last name?".
  • 11 0
 Im afraid we do, and whilst it might be more than the Specalized Enduro, it sits comfortably amongst many other frames of similar quality. Its hard to compare high quality bespoke British made frames with mass produced carbon frames from Asia
  • 7 0
 @gilby82: I googled it its true
  • 4 0
 It's 1.5x more expensive than a Specialized frame that will crack within a year leaving you bikeless during warranty-claim-limbo?? The very cheek of it.
  • 1 0
 Any plans for custom colours either on the lugs or the tubes?
  • 2 0
 hey its rach, yea we have done some test colours and it looks rad, for now were focussing all efforts on manufacturing but it wont be long!
  • 1 0
 Is there really no way to mount a water bottle? Or did I miss something?
  • 4 0
 It has bottle mount holes so can have a bottle
  • 1 0
 hey mate its rach here, yes 100% you can have a bottle mount if you want one, thats upto the customer and easily fitted to the tubes ;-)
  • 1 0
 How far in development are you with your first DJ model? Smile
  • 3 0
 we have built a Ti 22" BMX with Ted James, so good! keen for a DJ frame next!
  • 3 1
 Is this thing on?
  • 6 1
 Hit it
  • 1 0
 Any plans for 650b or at least mullet for smaller riders?
  • 1 0
 The new 170 is a mullet and the race team have been testing a DH mullet for over a year now and we are close to production with that!
  • 1 0
 How’s the e-bike coming along?
  • 3 0
 Its moving along nicely along with other exciting new products.... what motor is the question.... whats your thoughts?
  • 1 0
 What is the weight of the enduro frame?
  • 4 0
 While each bike is different based upon the amount of titanium/carbon, but it is approx 3.65kg without a shock.
  • 2 1
 dreamy bikes, do you give discounts to health care workers?
  • 14 0
 The amount of work i've caused them we really should do
  • 1 0
 Will the 170mm super enduro be 27.5 or 29er?
  • 1 0
 business at the front party at the back
  • 1 0
 hey its rach.... what would you like it to be?!!!
  • 1 1
 @athertonbikes:
Wellllll
I’d love to see the new 170 as a full 275 park bike, I’m sure Dan loves it.
Then a second link for the 150 to bump up the travel to 160.
So that you could have two bikes with the same frame. 150/150 trail all round bike and a 170/160 enduro race bike. Based on the same frame.
  • 1 0
 Do you have plans to supply bikes for pinkbike field tests?
  • 6 0
 For sure. We have two bikes fresh off the printer for them to test.
  • 8 0
 yes pinkbike have their own test bike built!! incomingggggggggg ;-) its rach here btw
  • 1 0
 I saw a few in the flesh on Sunday at Dyfi and they looked spectacular!
  • 2 0
 Thanks Peter, we think so too.... though Dan certainly puts them through it and isn't the best at cleaning Smile
  • 1 0
 What’s lloydy’s favourite thing from the deli?
  • 2 0
 Everything
  • 1 0
 100% hash browns with cheese and bacon
  • 2 0
 everything except the broccoli quiche
  • 1 0
 Any other bikes in the pipeline?
  • 2 0
 too many! 130 travel 29, 170 mullet, DH mullet, e-bike, balance bike, gravel bike..... it goes on!
  • 2 0
 Absolutely mate, We started with the 150 and the DH bikes, but we already have the 170 tested and ready for action, aswel as a 130 coming very soon. And as for an Ebike.....
  • 2 1
 @Robgow: surely not to mention the DW6 pushchair? Can't have the future world champ in anything less.
  • 1 0
 Which of the Atherton's got potty trained faster?
  • 3 0
 it's going to be Arna for sure
  • 1 0
 Any plans for a "hardcore" hardtail?
  • 5 0
 Not in our current construction method, as it just doesn't make sense. We don't want to use AM for the sake of it - the engineering needs to lead the manufacturing and material choice. The reality is that welded steel is a great material for a hardtail!
  • 1 0
 Hey guys any gravel bike on the pipeline Smile ?
  • 3 0
 not in the pipeline, but definitely a twinkle in the eye! there is a concept on paper and CAD but no immediate plans for a prototype. Watch this space..
  • 2 0
 @Robgow: Just put several water bottle mounts and is golden. Thanks for the answer!.
  • 1 0
 Is it purely coincidence that it looks like a Sunday? I Love it.
  • 5 0
 Well Dave Weagle has created some beautiful bikes in his time. Our bikes are in a very elite club....
  • 1 0
 Would you swap your bike for my 2021 Transition Scout?
  • 12 12
 $6000 for a bike frame? Seriously?
  • 9 2
 So less then a 20 days of work, similar pricing to the Exie, We are one Arrival.

Complaining about the price of a bike you won't buy. Seriously?
  • 8 1
 As start-up company new to the industry we had to decide where we wanted to enter it. Slapping logos on cheap carbon frames mass produced to a poor standard was not what we were about. The technology we are working with advances every year, and therefore the price gets better. But at the start, we can only make frames that we are proudof, for people that want to ride them
  • 2 1
 @gee-atherton: Didn't think that would get answered, but kudos. Unfortunately, just too poor to ever own one.
  • 2 2
 @gee-atherton: so, lower than 6000 - it's cheap frames? Nice.. )
  • 4 4
 What are you all looking forward to the most launching Atherton bikes?
  • 2 6
flag andypav (Jan 19, 2022 at 9:02) (Below Threshold)
 i got downvoted for what? lol wtf is going on with PB users nowadays
  • 2 0
 @andypav: Atherton bikes launched a few years ago?
  • 1 1
 yeah i guess i meant for the public to purchase
  • 3 0
 Building bikes strong enough to take on events like Red Bull Hardline!!
  • 3 0
 @andypav: hey mate, its rach here - weve been selling our bikes for over a year now and have sold around the world which is so rad, but now we have finally launchhed the website to buy from and that just makes it easier for people, its so cool hearing the feedback from happy customers that are blown away by how well our bikes ride and that they have got extra confidace from it - thats why we are doing this!
its just so exciting when we meet and see people on our bikes out and about, its surreal still! ;-)
  • 6 0
 @andypav: don't worry mate, I got a parking ticket today. Bad day all round
  • 1 0
 @athy4130: is the "4130" a teaser for the upcoming CroMoly BMX line?
  • 1 0
 That the Tires hits the ground planted
  • 3 2
 Fancy a bum?
  • 1 0
 lol
  • 1 3
 How will your bike compare to say another bike? Like a pinnarello?
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