Katy Winton has become one of the first riders to reveal her uncertain future as a full-time racer with a very honest social media post. In Katy's announcement, she stated: "this time of year is an uncertain time for most riders, however, what’s more unsettling is how uncertain a time it is for so many teams resulting in even more riders struggling to secure their futures." Katy herself has said that the GT Factory team, which she joined in 2022, has been open with her about upcoming changes that could mean this weekend's race in Châtel is her last as a full-time racer.
With budgets tightening and rumours of teams shutting down the off-season is looking tough for riders without a secured team spot in 2024. We have heard rumblings of a few top teams shrinking or leaving World Cup racing in 2024 as brands try to manage a tough sales environment.
 | This time of year is an uncertain time for most riders, however, what’s more unsettling is how uncertain a time it is for so many teams resulting in even more riders struggling to secure their futures. @gtfactoryracing have been as open and honest as possible with me that there are changes ahead for them.
For me, however, this could well be my final EDR race of my career as a full-time racer.
There are so many riders in this position too. This stark reality comes at a grim time for the industry, and in turn EDR world level racing. The hay day of covid bike sales is very much over and now we have a complete lack of buying… things are not looking good.
I don’t know what my future holds. I’m working on it. I feel like my best is yet to come, but I’m looking at all my options but first and foremost I’m giving everything to this final race this weekend.
I’m so grateful for @gtfactoryracing and all our team partners for supporting me through the hardest period of my life, and believing and supporting me to rebuild to a point of being more in love with riding and with a far healthier happier relationship with racing than ever before. If this race is the end, regardless of result, to be able to race with all my heart again is enough.
Grateful to be here, grateful for this journey. What will be will be, cheers to bikes.— Katy Winton |
Katy Winton would be greatly missed on the Enduro race circuit and we hope she is able to find support for future race seasons.
Marketing return is OK for DH WC, for Enduro its probably non-existent.
It doesn't matter that there are zilion Enduro bikes sold compared to DH bikes - what it matter is Brand media exposure. Consumers see i.e. Commencal bikes win in DH, then they google Commencal and buy Meta TR
Personally I don't mind the DH coverage, its fine. With the exception of Rob, Redbull was just fine as well. Discovery has lots of room for improvement and I'd like to see the riders having a bigger say in how things are organized in regards to semi finals etc.
The DH coverage I defend everytime anyone starts on at it. And I get the difficulties of good coverage and live coverage at an EDR.
Things that are worse in DH this year: Camera angles, random crowd or team shots DURING race runs, random interviews with other racers during race runs, semi-finals (f*ck semis), the announcers, the chick that called Tahnee Seagrave the wrong name, Amaury's awkward forced interview, we were promised full race runs but haven't gotten a single one, races cancelled, forced to pay for this crap coverage.... The list is too long, Red Bull was great, the price was right, and Rob is the voice of mountain biking. I gave Discovery 5 chances to get it right and I don't see it happening.
They really started to get things right in the last couple of seasons IMHO, and they always got a pass 'cause streaming was free.
Discovery's DH coverage (for what i've seen) isn't dramatically worse than last years, and they have the advantage they only can improve from their first guessing at it.
I don't love drones as they're used now, BUT there's a lot of potential here, and it would be a shame not use them in a sport where some shot couldn't be taken otherwise.
Realtime onboard cameras should be cool, but onestly, i don't know if the tecnology is applicable here.
More on topic, coverage for ews has always been a joke but i think, in the early years there was a major effort by media outlets to make original content about it and this is missing nowadays (I follow PB, and a couple other sites for racing content, i'm not that invested to search the tube for athlete's content)...
Memory's a bitch. Red Bull was nowhere near perfect. And Discovery's in first year. Way to go.
We saw so much spend and growth of some companies, like it was a gravy train that would never end.
What's they think was about to happen?
A but if a tailwind and it’s full gas, expand, growth, etc. Then as soon as there is a headwind they are caught with their pants down. Too much inventory, too much debt, etc. and they are forced into extreme cut backs.
Follow the stock market even a little and you can see why this happens. Investors are obsessed with growth. Even if a company is healthy and growing, they will get hammered simply for not growing at a fast enough rate.
there was a huge demand, unprecedented, in a sport that we all love, and usually try to get others involved in. There was this idea that if people gave it a chance, they would love it, and become life long enthusiasts.
Its easy to get caught up in the frenzy at the time, you wouldnt want to get left behind if the company next door is cashing in.
One of the other reasons is leverage, most of the bike industry is running on leverage, and is always in a state of over extension. if things had gone back to levels of pre-pandemic, there would likely still be an inventory surplus, but by all accounts, things have shrunk quite a bit from even the most conservative forescasts.
Its real easy to look back with the insight we have now, but tell me you didnt buy some crap you didnt need during the covid lockdowns
Shimano actually comes out looking the best because they had (unrelated to COVID) massive production issues around the same time that kept production low.
My old neighbor does forecasting for Santa Cruz Bikes and in 2020 they were planning for a 300% increase through 2024. A wee bit off on that one.
However, I am now about to buy the product of their mistakes.
A brand new 2022 Specialized Enduro at 50% off. Because they've so many still in stock.
Good for you
you won't be racing your Enduro in any enduro's. Especially Euro enduro.
Theres plenty of people actually competing on Spesh enduro bikes in enduro races....
Dont let clowns tell you what you can and cant do, so many naysayers out there
Then they started doing 5 DH stages in one day, in a typical euro village and gave it a name that makes no sense. EDR?
If you thought seeing racing was hard this year...
"One option is Outside Interactive Inc., a conglomeration of outdoor media titles and mapping apps that hoovered up cycling titles like Peloton, CyclingTips, Pinkbike, and VeloNews before shutting down or rebranding all but Pinkbike."
I'm no fan of conglomerates but the big parent companies who can afford for a brand to be unprofitable for a couple of years are the only reason a lot of places are still going.
At the higher end (which is everybody who reads Pinkbike) this is partially the industry shooting itself in the foot I think - there is a real discrepancy between what the customers want right now and what bike brands are trying to sell (ever increasing prices in a time when a lot of people are feeling the pinch). Hopefully that will start to correct itself. I think bringing better performance to the £2-3.5k price bracket is what people want.
The stock situation in Canada and the desperation from dealers might be different. You might also find a lot of local bike shops landed the stock at top dollar and are reluctant to sell for no/low profit, even if that is the right thing to do at the moment.
I bet if you shop around online you can find some deals at the moment.
www.stifmtb.com/collections/santa-cruz-5010 40% off SC
www.evanscycles.com/brand/specialized/enduro-comp-2022-mountain-bike-910046#colcode=91004608 40% off Spesh
www.chainreactioncycles.com/p/nukeproof-reactor-275-comp-alloy-bike-deore-2022 40% off Nukeproof
Overregulated capitalism destroys everything.
You build the story of the race with snippets of racing and interviews with the riders, then reseed the final stage so current leader is last off and you produce / broadcast that stage the same they do Quallies now. This creates the story, and the last stage should end on a nail biter. They mix the top 15 women ahead of the top 30 men in the final stage and then you have a 45 rider race to cover over an hour and a half. It doesn't need the whole course covered, but when has that stopped Crankworx or RedBull previously?
It would be 1000x better than they have right now, and brands will actually have some bang for their bucks.
It's true though, everyone googles 'what's the best...' when none of us really need it. Remember when we had full rigid bikes with long stems and cantilever brakes? Still had the same amount of fun!
Lot of social media followers. -> Wyn
Race results -> Maes
Who would probably get recognized? Invited to events? Who traveled the world and social media with his sponsors everyday? Delivered content. Ambassador to the sport and brand.
Which of the two people and riders can relate to?
Who would you want to invest on?
easy!
The youtube content they do put out is lackluster, with even colour management in editing seemingly being missed.
If they produced more interviews, gave more focus to the locations where the races took place and put out one well edited highlight video after each race they could create a media output which highlights the cool locations of each race, the difficulty and length of the days and which give more opportunity to up and coming riders to be visible.
I would think that discovery is giving the current team tasked with covering the edr a shoe string budget, and not putting the right people in charge. Jack moir’s videos prove how even one filmer can create engaging content about an entire days race, and yet a multi billion media empire fails to capture this sport in all its glory, as such smaller teams, ‘slower’ riders and non english speaking racers all fail to reap any of the exposure rewards there teams demand.
The RMBH stake in the commercial rights of the WRC is a not-insignificant part of the reason the coverage is so good.
I’d say enduro is just as relatable and cool as anything else, the problem is it much harder than other disciplines to portray well on screen.
I think Enduro works if you have a Richie Rude or other multiple race winners and then can say your Enduro bike is successful because it was raced successfully by racer X. But that only works for the top of the top racers.
Now all we need is a sport that reveals and amplifies its special charms.
However, that doesn't mean i know the answer of how to cover a massive multi stage event well. But whatever it is... isn't what we're seeing now.
That's your problem right there - and it's a big problem.
Next: Watch the recaps of the 2016-2019 EWS season, its like a Netflix series. Why could a small team pull it off and a large team now seams to not know how to do a race summary - that’s actually about the race and not the lame repetitive „humor“ from the commentary guy?!
Dont even begin with the locations and stages. They were amazing. True World Series. Now it’s repeating the same locations every year on „legendary“ stages… yawn.
Riders need to strike. Otherwise there will be no more races or teams to stay on.
„Fear will make you hesitant and hesitation will make your biggest fears come true.“
At the same time, whilst the race broadcast/coverage is poor, in my opinion, I can sort of understand why- no matter what your feelings are of the current broadcaster/promoters, it is a difficult sport to cover- a race takes an entire day, potentially covers a massive geographical area and there is large number of riders out on the course simultaneously but not in the same place at the same time.
Don't know how to solve it, but I think it's something that needs to be solved, unlike DH which was perfectly fine before ESO got their hands on it, maybe some changes to the racing format would be welcomed to try and attract better sponsorship?
Enduro could pay Jack Moir and Wyn Masters to find a handful of mates who could document a race and I'm sure competitors would contribute POV footage if they knew it was for self-promotion. "on-board with Morgane Charre... " would give her and Pivot a chance for a banner across the bottom of the viewer's screen and viewers would still associate race action with certain riders and brands so sponsor dollars get well spent.
The sport grew from successful grass-roots events. Return to your roots.
youtu.be/Ux6a5c6hqcs?si=A5tnM2klP1ODCvoe
Pinkbike does not share them. Assume because its produced by a competitor.
Some rumours say that GT will stop its DH factory team as well, do you have some insights there?
He slightly backtracked and said “that’s the rumor” but when he first stated it, he stated it as a known fact.
If so, it’s crazy as the DH team is having solid results on the new bike and with current crop of riders.
If the UCI cannot provide/arrange/partner with decent media companies, then capitalism will kill the “product” I still see way higher attendance at the regional enduro races tho.
And the dh fan base is a steady rock. Those of us that love it love it, much like car racing. It’s not football. But it’s still easier to package and produce than “trail riding with full faces all day”
That said: a good media COMPANY should have no problem producing a good “product” out of enduro. It’s the players that are dropping the ball, not the ball’s fault.
Oh wait. Maybe it is Ball’s fault.
Pinkbike now dropping their coverage with no preview of the weekend ?? It is after all the last round with 2 titles to be won ...Should never have been put in the same venues as other branches. Enduro is unique given the geographical area it covers in a day.
Come on ESO save the sport you created.
Btw: Did any info surface why Noga Korem and GT parted ways earlier this year?
It’s as good a reason as all the other conspiracies that abounded at the time.
I'd say in the not too distant future it'll only be the very richest bike companies who are able to afford running a team, there ain't gonna be many left!
How do you make a good bike without feedback you can trust?
Pro athletes can be very useful in developing new bikes.
Leading to better bikes, with better reviews and ultimately more revenue.
I acknowledge that for many athletes it's purely a marketing arrangement but at the top level rider feedback is an important part of their job.
With the cost of living and the rising prices of everything (bikes included) its no surprise that teams and racers are pulling out. A sprt that was very much for fun is slowly turning elitist, not by choice but from the world economy right now. Its not going to change anytime soon and a lot of racers are going to find themselves in similar position soon.
Prime example is the specialized adventure racers. I think one racers funding got cut mid race!!
Bottom line - it's undeniable current format of the sport is difficult to market.
What's also undeniable is that there are many fine machines between XC gazelles and DH bison. I have one myself - and it shouldn't be beyond some MTB Einstein to devise a sport to show off the qualities of these Do-It-All thoroughbreds.
So yeah, great coverage - but with government funding and around £4M of subscription income (even before dponsorship & syndication rights).
www.iomttraces.com/latest/news/rapid-audience-growth-for-tt
TT fans seem happy to pay. Why are MTB fans different?
That said, the whole idea of the format matches up better with participation driven funding (think triathalon) if you want to support full time pros. Make the courses rideable by average Janes n' Joes and make the event a huge festival/party, and promoters and pros can both make a living, if done right.
Sorry to say but EWS since beginning was a failing format... great riders strugglin to race in worst coverage and tough to say.. but enduro bikes are market dead.
Roadbikes.. gravel...xc...full xc are still strong.
Who want to pedal a DH bike... nobody... and on the alps.. i see noboy riding enduro bikes.
Ebikes are enduro present and future... make sense.
I couldn’t tell you what any pros ride, but I can tell you why I ride what I ride:
Zerode Taniwha because it’s one of the best FS Pinion bikes you can get.
I googled this lady and the only thing that comes up is a pb article from two years ago about the same lady complaining about how hard it is to get sponsored. Boo hoo
Reference: www.youtube.com/watch?v=6pc0u-iqIDw&ab_channel=TopGearClipsCentral