Ibis Announces New Oso Price & Specifications

Aug 8, 2023
by Ibis Cycles  
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PRESS RELEASE: Ibis Cycles

We are writing to share some important news regarding a significant reduction in price and changes to parts specification on the award-winning Oso eMTB.

At our core we have always strived to develop and market products that are better quality and value than the competition. The Oso needed some changes to ensure we live up to this commitment.

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Since we launched the Oso, the number one request from customers, dealers, and media has been to lower the price. We are listening and have made a substantial adjustment to $7,999 US retail.

We will also be featuring the new wireless SRAM GX Eagle Transmission e-MTB drivetrain (derailleur, pod controller, chain, cassette and chainring). This places us in line or better than other bikes in this class.

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Following up on other feedback - riders want to reduce bar clutter and distractions, so in addition to eliminating the rear derailleur cable, the handlebar-mounted Kiox display will be included but not installed.

The controller remains and still gives you charge and power information. If the rider wants to add the display, it will be simple to add and the needed cable and bar clamp is included. The Bosch Flow app for iOS and Android provides access to ride tracking, bike settings and OTA updates.

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We listened to you and learned how to make a more competitive product. So now not only does the Oso feature best-in-class suspension, geometry, and the high-performance and durable Bosch Smart System; it also offers class-leading specification and price.

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To learn more, visit Ibis Cycles. Have fun and see you out on the trails!

Posted In:
eMTB Press Releases Trail Bikes Ibis Ibis Oso


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134 Comments
  • 128 12
 I'm not a guy to drop $8k on a bike, but it is reassuring to know that Ibis is listening to their customers. Ibis has been stepping up their game recently.
  • 76 0
 Maybe we should ask all manufacturers to lower their prices (buy not buying their overpriced bikes until they cost a rational amount).
  • 101 6
 Feels more like putting a bike on sale, thats likely not selling, rather than listening to customers....
Hard to justify this sitting beside all other manufactures that are 20-30% less.
  • 81 3
 The industry is drowning in overstock and prices are dropping across brands, but yeah, noble Ibis is dropping prices simply to appease customers. I doubt it.
  • 13 14
 Yeah, it’s good when the feedback is well received, but it makes me think of a statement from Ford recently on EV price cuts. All the manufacturers are trying to keep pace with Tesla price cuts, but ford was saying they don’t want to keep cutting prices because you really screw your customers who bought at the higher price, and those customers will likely never buy your product again. Any loyal Ibis riders who bought an Oso previously just lost saw their bike’s resale value tank. This is much more of a concern with cars and trucks I’m sure, as trade ins are much more common. But for the type who buy new every 2-3 years and rely on selling the previous ride to pay for the new one this would be frustrating.
  • 24 1
 @gmiller720: Thats a curious idea,
Personally, If I'm buying a first year product, or just released product, I would expect the price to go down over time, unless of course it was some limited edition Ferrari or something.
I dont think E-bikes have much of a resale value anyway, prices seem to tank on them much quicker than bikes do. I would imagine it has something to do with not really being able to service the damn things yourself, long wait times, and batteries and motors being fairly pricey.
  • 8 0
 To be fair, Ibis has been "lowering" their prices on a lot of their bikes, but it's just been in the form of sales, so the reasonable price shows up as "20% off" when the MSRP of a bajillion dollars is still listed, which is what a lot of other companies have done recently, too, i.e. Specialized, Trek, etc. With this bike, It's an adjustment to the actual MSRP, which feels like a step in the right direction.
  • 28 0
 @onawalk: "Not buying" is the strongest feedback a consumer can give.
  • 5 0
 @onawalk: ebike second hand values will always tank as you have to assume the battery will need replacing
  • 10 2
 Ohh SOoo bad for the suckers that paid original msrp before hahaha
  • 2 0
 @fgiraffe: nailed it.
  • 1 4
 @chrismac70: not necessarily. For example the batteries in Turbo Levos are rated for 1000 charge cycles. Even if you rode every single day that’s almost 3 years of riding, so if you buy a used ebike that’s 2 years old you can expect the battery to be totally fine
  • 7 0
 @BobbyHillbomb:

The changes are exactly what riders have been asking for, but for sure the current market climate is baked into this price also. No brand is gonna say "the market is fkd right now and we are too if we don't move inventory so here you go."

I like how they sold this as a price adjustment, not a sale, and increased the spec and improved the rider experience in the process. They fixed several things I noticed from my demo back in January.

www.pinkbike.com/forum/listcomments/?threadid=242982&pagenum=1#commentid7171571

Great news to those in the market for a (still) expensive eeb.
  • 1 0
 @gearbo-x: HA
  • 3 0
 @WasatchEnduro: In your review, I liked how you listed "hard to bunny hop" as a con Smile
  • 4 0
 @mi-bike:

Yeah more like "no need to bunnyhop, you won't even feel the curbs or old ladies you run over!"
  • 9 0
 @fgiraffe: Its a good spin on "we havent sold many of these ugly, expensive, ebikes, any ideas?"
  • 13 0
 @Segamethod: "Since we launched the Oso, the number one request from customers, dealers, and media has been to lower the price. We are listening and have made a substantial adjustment to $7,999 US retail. "

All manufacturers either have "permanent sales" or "new model that's made to be cheaper" but thats actually an update of the older model.

At least Ibis say it how it is: they all went crazy high because of a tiny peak in sales during Covid and now the prices are SO outrageous that nobody is buying and they're losing money if they don't sell anything.

Well yeah. I'll buy a good bike for 4-6k. A super special bike for 7 perhaps! Not 8-14k. Makes no sense to me. And I have the money, still makes no sense. I still have a 2019 bike and the ones I could get now aren't exactly better either..
  • 6 0
 They should have kept raising prices. Keeps the sport more exclusive.
  • 1 0
 @Segamethod: Its better for the sales to have a 10K bike with a 30% discount...
  • 1 0
 @shred-harder: Have you ever owned a rechargable battery powered electronic device?

/a low usage ebike owner here
  • 4 2
 @fgiraffe: not buying is the quickest way to put bike shops out of business, not manufactures. Right now it a great time to buy a bike, as all the sale price that are round are making bike very reasonable. Just don’t buy the bikes with SRAM Transmission, Fox Factory suspension, etc…. That stuff is massively over priced and you don’t need it. Just get a reasonably priced bike and ride it. The mid level and down bikes are so capable now, you don’t need the top end stuff.
  • 2 0
 @Segamethod: ya pretty sure their feedback was that the bikes did not sell
  • 2 0
 @Ozak42: whatever dude, what if i want axs?
  • 1 0
 @onawalk: .. I think it looks terrible too so I can't see many making this purchase.. Just sayin.
  • 66 0
 @ibiscycles Since you're listening, can we please have an HD6 AF, preferably in raw aluminum? I'm thinking an XT/SLX build at about $3.5k would work well. Maybe add the ability to run a 29" rear wheel while your at it. Frame only would also be nice. Thanks!
  • 3 0
 Agreed. Less interested (personally) in the AF version. But very interested in long/aggressive full 29ers.
  • 3 0
 Have to imagine that is imminent (maybe not in frame-only) and a gen3 Ripmo/AF?
  • 5 0
 Frame only please!
  • 2 0
 @shapethings: considering current ripmos are 25% off, I think it’s likely
  • 41 5
 Man, they need to get rid of all the lights and handlebar paraphernalia that make it look like a super commuter.
  • 27 4
 They're aiming for that market whether you like it or not. For every 10k ebike that sees proper trail there's 5 that see nothing but suburban bikepath and light city traffic.
  • 4 0
 @Bro-LanDog:
Oh I know. I just feel like they're diluting their brand somewhat by pandering to that market.
Besides, the Specialized Tero X and Trek Powerfly make perfect sense for that market. A 170mm enduro bike not so much. But try telling people you don't need all that suspension just for dropping off curbs...
  • 9 2
 @notthatfast: I hear Outbound Lighting is making something much more appropriate for high-speed trail riding than the stock light that would be more integrated, would be awesome to see that as spec instead, but we'll see where that goes!
  • 3 0
 @outboundlightingofficial: ok now you have my attention
  • 4 0
 in switzerland, the lights are mandatory
  • 1 1
 @outboundlightingofficial: Lupine already offers much more trail friendly e-bike lights.
www.lupinenorthamerica.com/product/sl-x-for-e-bikes
  • 2 0
 @Sethimus: It's mandatory for e-bikes on the road, which makes sense. Definitely cheaper than building bike paths everywhere.

@Local717: Seems pricey at US$513 but then again, I read to my delight that "the lamp goes on automatically when the motor of the e-bike is switched on."
  • 9 0
 @notthatfast: Look at how many big dumb trucks and SUV's there are on North American roads, and the rise of the crossover scourge — which are just cladded and lifted hatchbacks/wagons. How many of those things actually leave a paved road or are used for something more than getting groceries? People are conditioned to buy on perception and emotion.
  • 2 0
 @shapethings:
You're preaching to the choir, haha.
  • 1 0
 @Bro-LanDog: This is were brands get some margin to give to the warranty department.
  • 3 0
 @Local717: But Ibis doesn't spec that because it doesn't meet Germany's strict StVZO beam pattern requirements (and it's >$500), and yet it's still super peaky and narrow beam for actual trail riding. Will be easier to see the difference when Outbound Lighting has something for show and tell in the near future.
  • 1 0
 I suspect that rear light would be completely obscured by the tyre, with rider sag, from a car drivers viewpoint
  • 1 1
 @mi-bike: nope, that’s wrong. the law needs you to have a front light on during the day on all official roads, that includes hiking paths too. kinda stupid, but the law
  • 1 0
 @outboundlightingofficial: there is a StVZO option, I just didn't send that link. I have an SL AX which is the same lamp but uses a Lupine battery. I find the beam pattern to be fine, but not as good as my Lupine Alpha obviously.
  • 26 1
 There simply aren’t that many people able to justify dropping 11K on an eMTB. Their target demographic at this price point is literally retirees with money to blow and legs that don’t work like they used to.

Bikes have gotten WAY to expensive period. This market correction across the industry was so overdue.
  • 4 16
flag onawalk (Aug 8, 2023 at 10:33) (Below Threshold)
 No they havent, While you can spend more on bikes than ever before, you simply get much more bike for less than ever before. Obviously, the last 2 years have been questionable for everything, not just bikes.
  • 2 1
 Let your technology and pricing trickle down. Modern Deore or SLX is just as good as XT was a generation ago. You don't have to keep buying nice bikes if you don't need the latest and greatest.
  • 1 1
 @GTscoob: My last new bike purchase 4 years ago was an hd4 with kashima and go group set. It was 4k. Try buying a new carbon trail bike with that spec for 4k now
  • 1 0
 Some truth to this. 10K bikes begin to have a limited market by price point. Same with electric cars over 100K. Only so many people gonna drop that kind of coin.
  • 4 0
 @chrismac70: I do agree pricing has jumped but lets also be real - that had to have been sale pricing, yeah?

"If you did want to pick up a complete HD4, they start at $4,199 USD (NX drivetrain, 738 alloy wheelset)" www.pinkbike.com/news/ibis-hd4-review.html
  • 2 0
 @chrismac70: Yeah, I dont remember that spec for that money, is that what you told your wife you paid?
I do remember shitty Deore brakes, and Perf suspension for $5000ish, similar to whats in the below link..

When adjusted for inflation, youre about $4800 from your 4k, which was prolly 5k in honesty...

blisterreview.com/gear-reviews/mountain-bike-reviews/2018-ibis-mojo-hd4

Also
www.norco.com/bikes/mountain/all-mountain/sight/2023-sight-c2-sram
And lots of others. You can walk into my local, and buy a Spesh Stumpy EVO on sale for $6500CAD right now
  • 1 0
 @chrismac70: quick Google search says the GX model with performance level suspension wad $5100usd and the xt model was almost $6000
  • 38 12
 It's still oso ugly!
  • 7 0
 I like it because it’s not just slightly ugly (like the Moterra) but fully embraces it’s ugly and looks like a spaceship. Same goes for electric cars/trucks for me. If it looks ridiculous enough, I’m here for it.
  • 3 0
 @succulentsausage: Likewise. It's got a point of difference, and it's well executed
  • 14 1
 Just as a quick reference for Canadians as the Ibis Oso MSRP was 15 499$ CAD which was most likely the worst value ebike of all time.

You could get some top of line eMTBs like a Santa Bullit X0 RSV for less money which was a complete non sense from Ibis.

Even with the price drop the bike is not standing out very much with strange spec decisions, I mean ditch the commuter lights, that included Bosch display and upgrade fork to Performance Elite.

I did not see a single Oso out on the trails and I believe it'll stay like this for some time.
  • 15 0
 Has a mtn cycle Shockwave feel
  • 2 0
 I thought I was the only old man that thought this too!
  • 1 0
 @kubikeman:

Yeah I'm also not offended by the looks as I've got fond memories of all the experimenting brands were doing in the 90s and early 2000s. Came close to buying a San Andreas once.
  • 1 0
 Looks like a Session to me. Trek Session 10 to be precise.
  • 11 0
 Before the price drop (and recent sales if I recall correctly), this was one of the worst specced bikes on the market, ebike or not. No bike with fox performance and gx drivetrain warrants a 5 digit pricetag. For the price and spec changes, it makes it a little bit more reasonable now.
  • 22 8
 I gather that they haven't sold very many of these abominations.
  • 25 6
 Gonna be honest, I kinda dig the way it looks.
  • 6 0
 I wonder if its the same designer that created that Marin bike. But i do think this looks better.
  • 8 0
 @mtmc99: Same, and I think I may be the only person in the universe that thought the Marin Wolf Ridge looked kinda neat too. Looked like a f*cking grasshopper ready to leap.
  • 12 1
 i've got a few friends who have these and they all love them, so i can speak from personal experience that ibis has sold at least 3.
  • 3 0
 @twonsarelli: Saw one on the trails out here in CT this weekend.,
  • 3 0
 @mkul7r4: that bike was fast as shit too
  • 6 0
 @mtmc99: They look better in person and I applaud them for trying to create a design language that is embracing the nature of ebikes. I realize making something familiar is probably easier for people to get accustomed to/purchase though.
  • 1 0
 They’ll reduce to 5-6k when they don’t sell
  • 12 2
 Wasn't this like $11K USD like earlier this year? I gotta say, that's quite the price cut and I'm totally here for it. Price the by far the biggest barrier to entry for jumping to eMTB from the regular old MTBs these days. Can get such a good bike for a decent price these days (if weight isn't your overriding concern). Can't say as much for eMTBs yet.
  • 9 4
 The YT Decoy can be had for much less than most EMTB’s and are amazing.
  • 6 1
 @PHX77: yep, it’s telling that the Decoy has been the same frame since 2018 when it was $5k with a Yari and a non piggyback shock. Now it’s $5.5k with a Zeb and a piggyback shock. $4.5 for the 29er. $500 for an extra battery to have in the truck to swap between shuttle laps. Not many eebs can contend with the value of the Decoy imo.
  • 4 0
 @succulentsausage: Marin alpine trail e2 has it beat for the spec id say. Geo also much more up to date
  • 12 3
 Sorry, I only buy bikes with headset internal routing.
  • 6 0
 I honestly think the bike is great, but I'm disappointed to still see Fox Performance suspension on the fork. It's certainly more excusable at $8k than at $11k, though.
  • 5 0
 Overall, agree - although it seems like a reasonable spec on a $8k full e-bike (especially considering the quality of the transmission and the Bosch motor).

The good news is that one could pretty easily upgrade to the GRIP2 damper for $350.
  • 6 2
 Some brands went bonkers during Covid madness and Ibis was one of them. They just went from a very reasonable "why would I buy a Santa Cruz if this is just better and cheaper?" to a "why should I even buy this at all" kind of brand. The Ripmo AF used to be a great deal before the price went up about 40% in less than a year.

It's good to see that Ibis is finally bringing their prices down but I don't think it's got anything to do with the brand's core values. They were just not selling their now overpriced bikes. This market is ruthless and brands cannot afford to get comfortable.

Ibis folks, if you are reading this, I have got nothing but love for your brand, but you should also really start investing in marketing like you used to.
  • 1 0
 Yes, exactly. Don’t be fooled people, „core values“ is nothing than a marketing term nowadays.
  • 7 0
 Textbook passive aggressive press release.
  • 4 1
 This bike was on my list even as ugly as it is. (I think all ebikes are ugly by the way)
Mainly liked it because of the Bosch motor. The parts spec and price were so out of line, I went with an Orbea Wild and very happy with it, but with this pricing I would have considered it. I hear it rides great.
  • 3 1
 (Yes they are)
  • 2 0
 Still really angry Wild didn't do a removeable battery, only thing that kept me from it because I reallly like it
  • 4 0
 These were £11,000 with performance forks and suspension, GX mechanical and XT brakes, Alu wheelset. Absolutely hilarious pricing - even with 40% off they aren't exactly flying off the shelves here in the UK.
  • 4 1
 Let's be real here. Ibis did not drop the prices simply because people asked for it or from the goodness of their hearts or something. Ibis dropped prices because they were not selling at the old, higher price. This is simple microecon stuff. Demand has reduced as people have less disposable income and many COVID-era customers have retreated from the sport. Supply has increased a ton due to manufacturers receiving huge orders placed during COVID when bikes were in short supply. Therefore, the price must drop for the market to clear--ie to get the glut of bikes to sell.
  • 4 0
 I know PB often has promotional "articles", but this has a not-so-subtle tone of desperation, selling a product that will likely be outdated very quickly as eMTB systems improve
  • 6 0
 oso i could buy two vitus emythiques for the same price?
  • 7 3
 If they wanted to reduce clutter, they should lose the lights nobody asked for.
  • 4 2
 This is an EU market thing. Some euro jurisdictions (i.e Switzerland) mandate integrated lights be included on e-bikes (yes even the mountain going ones)...
  • 2 0
 @m47h13u: Then add them at the LBS level, you don't go to market looking like that.
  • 13 0
 I don't know...I don't ride an ebike and hopefully won't for another couple of decades, but one of the most legit selling points to me is that the motor makes driving to your local trails unnecessary. I ride to my closest trails now about 20% of the time (4 road miles each way) and definitely strap on a blinky rear light when I do. Having it integrated seems to take away nothing, except for bro-gnar points, which pretty much go out the window anyway if you're riding an ebike.
  • 5 0
 The "SHIT WE CANT GET RID OF "sale....
  • 1 0
 I mean, nice spin on marketing a product that isn't competitive and isn't selling. And crediting "customer feedback" instead of inventory oversupply and dropping prices across the board. But sure, an MSRP drop is a good thing.
  • 1 0
 I like Ibis I really do, and I even like the way they look when many people don't. But this seems like they could have made it not so expensive in the first place and now they are doing a "OH LOOK we are doing a big discount display" I think it's kinda wack. But the bike is really sick and they seem like a chill brand
  • 4 0
 Oso they weren't selling?
  • 3 0
 Let my fix your shitty headline: We cant sell our ugly ass bike, so we will lower the price in attempt to persuade you.
  • 4 0
 insert "ohso" comment
  • 2 0
 I quite like it but yet again the silly kinked seat tube rears it’s head. Not that i’d be buying one anyway
  • 5 2
 Ahh yes, the Ibis Wolf Ridge.
  • 2 0
 I'm still really tickled that they decided to pay homage to my favorite adult star.
  • 1 0
 This bike f*cks?
  • 1 0
 This bike actually really appeals to me… but even at that price I’m still not buying. Knock another $2k cad off and then we’ll talk.
  • 3 0
 I want a bike that looks just like a Marin Wolf Ridge Pro - lucky me!!
  • 1 0
 They should've addressed all the comments, more specifically the ones regarding its looks. This could be 2k and I wouldn't sit on the seat with your ass.
  • 1 0
 Still has that god awful remote! No matter how great this motor is or isn’t, that living room style remote is a deal breaker.
  • 3 3
 This reads more like a response to an argument than a press release. They could have just used all caps instead of a full sentence in bold.
  • 5 0
 Y U WISPERIN
  • 2 0
 And still only $1.5-2k too high for GX AXS.
  • 3 0
 Oso AF analog por favor
  • 2 0
 Couldnt buy that thing at half off.
  • 2 0
 Eeew who bred an Xquarone with an Ibis?!
  • 2 1
 I could never afford to spend that kinda money on a bike but damn the looks and spec are savage
  • 2 0
 Probably realized no one was willing to pay 10-12k for gx build lol
  • 2 1
 Not surprised, I haven’t even seen one of these in the wild yet. Sales must have been pretty dismal.
  • 1 0
 2024 Vitus E-Mythique LT 170/160mm with Zeb fork @53lbs in alum frame size lg. for $4400......Ibis cost is silly
  • 1 0
 Uhm… I would count myself in the group that thinks… Not buying because the bike is over priced and UGLY !! !!
  • 1 0
 And this cable routing is better than headset routing??? Sorry, looks sh/++y
  • 1 3
 Ibis’s business model seems to be. 1)gouge customers for as much as they can and 2)then undercut those same customers by destroying the resale value on the used market. Ibis did the same thing to Riomo AF customers last year. f*ck IBIS.
  • 1 0
 Did you really buy a Ripmo AF for its resale value? The resale value sucks because they're universally-praised, awesome-riding bikes and Ibis sold a shit ton of them. The used marked is saturated. That doesn't mean they aren't great or that Ibis somehow "undercut" their customers.
  • 1 1
 @VtVolk: whatever you have to tell yourself to feel better about it.
  • 4 2
 move over Ellsworth
  • 2 1
 Take note Nukeproof. Way to go Ibis.
  • 1 0
 This bike doesn’t make me oso howny.
  • 1 0
 Downtube guard still doesn't cover the width of the downtube.
  • 7 6
 this bike makes me embarrassed to own an ibis
  • 1 0
 Who what's a motor on there bike anyways??
  • 1 0
 The 2023s are now 32-35% off @ competitive cyclist and jensonusa.
  • 1 0
 Should include a hot unit for the commuters!
  • 1 0
 That does not look like a Session.
  • 1 1
 Swoopy as overpriced medical furniture paid for by insurance money
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