Mondraker has announced that they will be serving the USA from their new offices in Boulder, Colorado starting this month.
The Spanish bike brand says they're aiming to "service the needs of the American market the way it should be, centering our attention on customer service above all else. Working from the USA will be a challenge for Mondraker, but we feel it’s also the right way, the only way we can properly satisfy the demands of the local market." Mondraker recently opened a new European base in Italy, but they're saying that this new office is "the biggest leap forward in the expansion of Mondraker to date."
![bigquotes](https://es.pinkbike.org/246/sprt/i/bigquotes-left.svg) | The USA has always been right there at the top of our bucket list with a big red circle drawn around it. We just had to wait for the right moment. We’ve always considered that the identity of Mondraker as a brand really fits with the likes and demands of the American market, and after a short period of working through distributors we came to the conclusion that strategically it made more sense to open a base here and thus develop the true potential of our brand in the self-same place that invented the mountain bike.—Miguel Pina, CEO of Mondraker |
Chris Bogue will be heading things up at the new American office as the new General Manager for Mondraker in the USA, while Eric Richter will be his right hand and Marketing Manager.
![bigquotes](https://es.pinkbike.org/246/sprt/i/bigquotes-left.svg) | I’m really excited with the opportunity we have to bring Mondraker into the US market, and to establish our team in Boulder right at the foot of the Rockies. This location will be our hub for the brand, and will allow us to share the unique magic of Mondraker bikes with riders and retailers from all over the country.—Chris Bogue, General Manager Mondraker USA |
![bigquotes](https://es.pinkbike.org/246/sprt/i/bigquotes-left.svg) | With the clear and present purpose of establishing Mondraker USA as the company that both the brand and the market demand, we’re counting on a team of people who bring together decades of experience and success in the American market; people such as Eric Richter, Michael Kowalski (Senior Manager, Customer Service & Sales Operations) and Shane Hensley (Manager, Technical Service), together with Chris Bogue at the helm. The different departments will come together under one roof, at our US hub in Boulder, Colorado. The opening ceremony will be taking place in the first quarter of 2024. Mondraker USA will operate on its own terms to best serve the local market, while at all times being able to count on the backing of everyone here at the company’s HQ in Elche, Spain.—Miguel Pina, CEO of Mondraker |
We're speculating here, but Mondraker announced late last year that they were
stepping away from MS-Racing. There are a couple of American riders who haven't announced who they'll be riding for in 2024, notably Dakotah Norton and Aaron Gwin. Could Mondraker be aligning their brand with a top American downhill rider or two as they delve into the US market?
Personal perception though.
@vinay: what are we basquing in today
Bike brands are from earth, for the time being.
In case anyone doesn’t know, Taiwan is not a part of China.
I don't know really though, just speculating.
are they supporting nation-wide distribution or opening a bike shop though? It's probably a great place to run your "lifestyle" outdoor business, but if it's to service their NA network they should be somewhere with good transport and cheap people/warehousing - probably nowhere near their customers or good mountain biking.
There are actually not likely that many people or jobs associated with this. Chris Bogue probably lives in Boulder, so that was the reason.
Their employees probably have a chance of owning property.
In premier outdoor-themed towns like Boulder, "not paying well" is still paying a lot, and that doesn't get your employees much.
Median income in Springfield MO is $23K; Media listing home price is $245K (10x ratio)
Median income in Boulder CO is $30K; Median listing home price is $1.3M (43x ratio, for those playing at home)
So you're spending more on payroll, lower employee retention, more on HR to re-hire (oh wait, AI does all that now), all because the Director of Sales you picked out has lived there since the 90's.
Just joking! And I'm a spaniard so I'm allowed to make jokes about Spain, hahaha....
Love to hear an update on Lefthand Canyon.
Still a good move for mondraker, IMO. Think of how many more orbeas we see after they put their US HQ in Boulder...
it would be like going to Santa Cruz and saying "for all the hype, its only Demo forest flow trail and some county parks!?". which I can attest, could not be further from the truth. one of the best riding destinations on the west coast! you just have to get shown a bunch of stuff, then go find other shit yourself....
The Front range is FULL of that stuff. I can assure you, that I have it LITERALLY from my shop.....
I personally of am 2 minds on it, but I think the preponderance of good is to open and legitimize these existing trails and networks. But hey, come spring, if you want to ride my personal trails.....hit me up.
I know another guy who is a crafter, who earns much less than my dentist friend, and who is collecting "dentists bikes" that he barely can't ride; he likes to show off and to talk to say nothing. He's ultra cheap, eats shit at home, never goes out to a restaurant or anywhere else... and he has rotten teeth
Boulder is just fine if you bought a place before 1997.
If you have a US base in a place like Boulder-start your workers at 80k a year. Or……..locate somewhere an industry wage can pay rent and buy groceries.
At least they there's a good chance they don't hide behind uncle same while spewing their, "but we under-payed AMERICANS SPECIFICALLY to make this product and that's why you should pay 3 times more!" hillbilly rhetoric.
(Note: 10 years since I had a few Mondrakers though)
I’m not sure why people question me on this stuff; if you look back at my posts I’ve always called things right way before their becoming public - eg Intense team to fold, Jordan Williams to Specialized, etc.
here is my anectode: I run a company that does 15 mondraker demo days a year in 2 different states: hundreds if not thousands of rides by people of all walks of life and riding ability. over 20 bikes, I did not see a single frame issue....BESIDES the Carbon Foxy frame I personally smashed into a tree, broadside into the downtube, at about 20mph. lol. yeah, that broke......f*cking trash bikes!!!!!111!!!!
anywho, go back to your internet prognosticating about who will ride for what team next year....have a good one bruv.
Mondraker entry level complete 12,000 $ usd
Yup I’ll take 2
Where is Protour when you need him?
As for Protour, I heard a rumour that he took a Demo out for a test ride and perished as a result.