Interbike Cancelled for 2019

Dec 6, 2018
by Mike Levy  
It was just last year that Interbike announced its decision to move the show from its traditional home in Las Vegas to Reno, which is basically just a sadder, much sleepier version of Sin City. But while the new location didn't inspire much optimism for the future, it was obvious that something had to change. For a long time, Interbike had traditionally been North America's premier cycling tradeshow, but it's seemed like things were getting quieter each and every year, with the 2018 event in Reno having a bit of a wake vibe to it.

Also of note: Emerald Expositions Events, owner of the Interbike show, saw the resignation of its President and CEO just over a month ago, with David Loechner retiring after thirty-five-years at the company and predecessor companies. Big changes all around then, but one has to wonder if they'll end up bringing the show back at all? That's their goal, according to the PR below, but is there room in North America for a show like Interbike, especially because Sea Otter has the early-season racing and festival atmosphere. Interbike? Not so much.

We'll have more on Interbike's hopeful hiatus in the coming days, but you can check out the full press release below.


PRESS RELEASE

SAN JUAN CAPISTRANO, Calif. - December 6, 2018 - Interbike owner, Emerald Expositions, announced today that the Interbike trade show will not take place in September 2019 in Reno as previously scheduled. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.

“While there were distinct advantages to Reno and Tahoe as venues for Interbike and the Free Ride Festival, respectively, overall travel time and cost proved challenging for attendees and exhibitors,” said Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group. “Further, the past four years have been difficult for the U.S. bicycle market. The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges. As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations, and formats with dealers, brands, distributors, reps, designers, and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”

As a result of the decision announced today, Justin Gottlieb, show director, Andria Klinger, sales director, Andy Buckner, art director, and Jack Morrisey, marketing director, will leave the company, effective December 31, 2018.

“Justin, Andria, Andy, and Jack have dedicated themselves to the cycling space and worked long and hard,” Denny said. “We will miss them greatly and wish them the best in their future endeavors.”


About Interbike
Established in 1982, Interbike has been the leading bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates, distributors, and media to conduct the business of cycling. Interbike and its events have provided an important platform for face-to-face business interaction, product line previews, and media launches, sales lead generation, trendsetting, networking and retail education.

Interbike is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. Emerald currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.



316 Comments

  • + 229
 Completely laughable blaming it on "Tariffs". Taking all politics out, Interbike has been going down for years. The bike industry no longer see the value in that trade show and it's huge fees. With localized and focused events, social media etc, bike companies can reach their vendors and market much more efficiently
  • - 36
flag skelldify (Dec 6, 2018 at 18:27) (Below Threshold)
 Don’t forget how hard the past four years have been for the U.S. bicycle market.
  • + 30
 Eurobike beats them to the punch. We need quarter year new models. Keep it fresh eh
  • + 33
 Just make FutureBike and release stuff from TWO years in the future and knock out the competition! Sometimes the most simple solution is the best.
  • + 8
 This is true and parallels other big industry shows like Sema for cars, CES for electronics, and E3 for games. All of which people just aren't getting excited about.
  • + 11
 Once the big bike manufacturers stop going to Interbike, a lot of industry folk stopped going as well. Eurobike and Taiwan International Cycle show are bigger events.
  • + 14
 @skelldify: That was a good line. Meanwhile in reality $6,000 bikes are selling like crazy and cycling is more popular than ever.
  • + 18
 It's not just the bike industry. Big trade shows in general have been dying out for years. I work in electronic components/tech and have been doing trade shows for a couple of years. By and large, our biggest, most expensive events have seen declining footfall and the lowest ROI. In this day and age where almost any piece of information is available at the touch of a button, the value in trudging around an enormous hall filled with 95% irrelevant products really isn't there. The smaller, heavily focused shows are absolutely where it's at. Not sure that will translate so well into the bike industry though.
  • + 7
 The age of large trade shows is just coming to an end.

Here in Germany the BitCOM which once was the largest electronics fair in the world just closed its doors, all major car companies are reducing their engagement at IAA, new ones like Tesla don’t even go there, Eurobike has also been on the decline for years, with more and more OEMs choosing to stay away and/or hosting their own events for their dealers. Eurobike did not change the location but the date in an attempt to counteract that, but personally I doubt that will work.
  • - 12
flag lalientoxc (Dec 7, 2018 at 4:20) (Below Threshold)
 Stfu Donal Trump
  • + 14
 Beat me to it! Tariffs have nothing to do with it. The bike industry and bike shops need to stop blaming the government for whatever shortcomings they're experiencing and focus inwards to figure out how to solve it.
  • + 3
 @FuzzyL: agree fully. Eurobike really didn't help itself by moving the date, yet remaining in the least accessible city in Europe with completely insufficient infrastructure or accommodation.
Going there to exhibit every year is a dreaded nightmare - everyone hates having to go there. The sooner it dies, the better
  • + 2
 @codfather1234: maybe the bike industry needs to add armament to bikes. Ever see the NSSF Shot Show... No decline there; guns/defense industry. Just add a multicam paint job to any bike brand and get a booth!
  • + 2
 @codfather1234: I feel like another aspect that made trade shows -specifically Interbike- alluring was the prospect of meeting the guys you had seen in the videos. I remember being in highschool on the east side of Canada wishing I could have met the guys from DropIn. Now with everyone having social media, it’s closed that gap significantly and is much less a draw.
  • + 9
 @casman86: cycling "is" more popular than ever. but actually new bike sales are down in the US overall ... people are keeping the same bike longer ... because they cost some much IMHO.
  • + 9
 No no no....I get all of my inaccurate ridiculously speculative economic analysis from the PB comment section, that said this is clearly all Trumps, fault chickens coming home to roost because America is a horrible country period no way it has any history before 2016 when Trumps war on MTB began....stay woke and just as triggered y’all.....oh and don’t forget to resist.....
  • + 2
 @IllestT & @FuzzyL Come on now, I really appreciated the empty halls this year at both Eurobike and Interbike; It was the first time in years, I didn't lose my voice after the first day of the show (also, this is sarcasm).
  • + 8
 Meanwhile at Outerbike.. Theres a two hour wait to ride the bike youre thinking of buying. See where im going with this?
  • + 3
 CAUSE OF DEATH: SEA OTTER.
  • + 4
 To be fair they do note that the high price to the exhibitors is a huge problem first. These expo centres cost a fortune to hire so its not like an organiser is rolling in it. They have their costs and risks too. Times have just changed and as they say they need to figure out a new format that works by the sounds of it
  • + 2
 The Bike Industry complaining about high fees for tradeshow you say? They can charge $10K for bikes, $70 for frame tape...they can afford it!
  • + 1
 @BeardlessMarinRider the bike industry charges $10k for bikes, but won’t fork up for this? Greed! They’ve been scamming the consumers since they started marketing everything Enduro!
  • + 0
 @drivereight:
I'm sorry but your comment sounds a lot like swinging pitchforks + random witchhunt paroles.
i guess you have your reasons to believe what you say, but can you please share them on a more elaborate basis as "10k > greed!".
  • + 1
 At the end of the day market research is simply trying to figure out the most amount of money consumers will pay for the product. The manufacturer then shops out the work to try to get the product made as cheaply as possible. This is the world we live in people get used to it.
  • + 1
 @drivereight: It is about the return on investment. If they see they are not making the money back for spending it on the show and time invested it is not a worthwhile business strategy. Bikes are uber expensive though. They have taken the road bike pricing to mtb.
  • + 201
 Mike Levy you can suck it. A sadder, much sleepier Sin City? How about an actual outdoor sports city, dick.
  • + 25
 Get em cam!!
  • + 24
 But is the city big or little? We need answers!
  • + 14
 No shit! plus Lake Tahoe 45 minutes away!! Mike, you're MEAN!
  • + 54
 I disagree, it really is a much sadder version of Vegas. But I upvoted you because I agree Levy is a dick.
  • + 238
 @EeehhZink - You're right, Reno is the sports capital of North America. My bad... For real, though, downtown Reno is actually a sad version of Vegas, and you'd probably agree if it wasn't your home. I get it, there's good riding there and Tahoe, which I wasn't talking about, @Beez177 , isn't far down the road. But Reno itself as a
city is sad AF.

National unemployment rate: 11.7% (national average is 8.3%)
Mens Health rated it the 9th saddest city in the US (Las Vegas was 10th btw)
Reno has also been called the "Meth capital of the US" many, many times
Reno has been ranked as one of the top 10 depressed cities in the US
Nevada’s death rate from meth and other stimulants is literally the highest in the nation

Also, I agree that I'm a dick.
  • + 2
 Damn Mike Levy.........you got smoked like a salmon on that comment , lol
  • + 13
 @SirWonky: I'll take the L
  • - 33
flag WRainey88 (Dec 6, 2018 at 19:54) (Below Threshold)
 @mikelevy: Those are some garbage points you cited to back up your argument. Your first was a valid statistic, but then you used:

-A likely subjective survey of dubious authority on the subject, and one in which your comparison city was only one spot better but still very low.
-An anecdotal statement. At lease take the time to cite whatever stats say Reno is "the meth capital". Is it based on gross usage or is it per capita? Okay, so if it does have more meth usage than cities of a similar population and economic profile, how much worse is it than the average? Is the meth usage isolated to only a part of the city or is it pervasive throughout? Chicago's south side is know for its murders but that doesn't mean the city as a whole isn't a vibrant place to live with other safe neighborhoods.
-Again, not doubting it but take the time to link the source if you are going to make such a claim. That allows us to discuss whether it's relevant to the topic at hand.
-A death rate stat/fact for the state that both of the cities you are comparing are in. This doesn't help your argument at all.
  • + 49
 @mikelevy: dang! Pulling out the statistics on how sad it actually is. That’s hilarious!

Seriously though, downtown Reno is a dump. The casinos smell of sadness and smoke.
  • + 6
 @mikelevy: Rock Springs, Wyoming takes the methyist award.
  • + 4
 @POWsLAYER: Springfield, Oregon
  • + 8
 KEEP RENO DIRTY and let the haters hate.

Please keep missing out by staying out sucka! @mikelevy:
  • + 3
 Reno is pretty fuckin cool.
  • + 16
 @mtbrider007: Done! Smile
  • - 18
flag sierrasteeze (Dec 6, 2018 at 20:59) (Below Threshold)
 @mikelevy: Lol can you be more petty?? We aren't all there to hit slot machines, but actually ride bikes too unlike you. Keep writing PMZ articles and make pink bike hollywood and not real. Good work!
  • + 7
 Mike Levy gettin some self confidence lol
  • + 13
 @mikelevy: @mikelevy: "But Reno itself as a city is sad AF." What a gross generalization Are parts of Reno sad AF, yes. That doesnt mean the whole place is. What a dick comment
  • + 4
 Who the hell is Mike Levy and why would anyone give two f*cks what he thinks?
  • - 12
flag ckcbmrice (Dec 6, 2018 at 21:37) (Below Threshold)
 @mikelevy: Actually, you are a sad version of a person. None of those facts you state are correct.
Nevada unemployment is 4.7%
Nevada is in middle for drug deaths per CDC (maybe you’ve heard of them)
Reno has never been called the meth capital of the US.

I can make shit up too. Look.
According to Alberta Weekly, people from Canada sedate caribou to have intercourse with daily.
Canada has frequently been referred to as the dumb and cold version of Mexico.
Canada has been ranked in the bottom 10 countries for intelligence for the past 30 years.
  • + 10
 @Beez177: I see your Springfield and raise you a Medford.
  • + 4
 @ckcbmrice: these are what I call FACTS! What’s sad is mike is eager to ignore negatives of products PB is marketing and eager to talk shit for no real reason on a city surrounded by beautiful nature and outstanding trails. That’s a bad look.
  • + 4
 @mikelevy: Reno just isn't glitzy enough for you. I get it, you are too soft to hang. BTW most locals don't give af about hanging out downtown, and hangout at local neighborhood bars(which there are many non depressing ones). And it's still way cheaper than "nicer" outdoorsy cities.
  • + 18
 Reno outdoor scene is legit! Who cares about the town? Jeeping is awesome. Hiking is great. Lots of fun there. Biking to be had and Tahoe is close if you need that pretentious vibe too. Airport is awesome and easy to get in and out of. Fly fishing is pretty insane too around Pyramid and elsewhere. Who would ever want to go to Vegas? I've been to so many trade shows there and it's a nightmare of bad carpet and crappy food that's overpriced
  • + 12
 @ckcbmrice: I knew Alberta sucked! To be fair the Caribou like it eh!
  • + 1
 @seraph: Redding, I win!
  • + 2
 @Beez177: what about Weed north of Redding? That place is pretty amazing.
  • - 19
flag EeehhZink Plus (Dec 6, 2018 at 22:23) (Below Threshold)
 @mikelevy: pretentious, ignorant douche canoe
  • + 52
 @mikelevy if you think downtown Reno is a dump now, you should have been there in the late 80's/early90's when several of those high-rises were boarded-up, bankrupt casinos. The Truckee River was full of trash and the River Walk was just a dream. Midtown was porn-shop row and Fourth Street was full-on sketchy. One of the busiest rail lines in the country ran right through the middle of downtown. 20 trains per day would slowly roll between those casinos, day and night, and wake up thousands of guests as they blew their horns at every single street crossing.

When a city has all of it's eggs in one industry's basket, and that industry declines, it takes a long time to turn things around. Think Detroit, just on a smaller scale. In Reno's case the killer was "Indian" gaming. Downtown used to be full of polyester-clad tourists from all over the West. The Vegas Strip didn't have much more to offer at the time. The difference was that people would fly from all over the country to go to Vegas. Reno served more of the regional, western driving market. If you had the money to fly, you went to Vegas. If you didn't, you would drive to Reno. When tribes began building casinos, those tourists (who used to drive, or take a tour bus to Reno) suddenly had other options much closer to home. Vegas doubled-down, bet big on huge casinos and attractions, and tightened it's grip on the fliers. The drivers stopped driving, and Reno died. To make matters worse, gaming had such a strong influence in local politics that other industries had been stifled for decades. No other industry was in a position to fill the gap.

So yeah, Reno is kind of dumpy, but it gets better every year. I challenge you to find a city of its size with better and cheaper dining options. How many cities have a kayak park downtown? Within a couple blocks of your inexpensive hotel room? Midtown and Fourth Street come alive at night, and other industries are finding a home in the area. Ever heard of Tesla? How about Apple? Reno doesn't want to be like Vegas, but it has no choice other than to play the cards in hand.

Did I mention the 300 days of sunshine every year? Do you have that where you live? Doubt it. And I haven't even touched on all of the outdoor sports options, both summer and winter. Can you afford a place up in Tahoe or Truckee to take advantage of those? Doubt it. Then welcome to Reno, just like the rest of us.

Dick.
  • + 2
 @PtDiddy: Weed doesn't count. It's full of hippies and too small to qualify as a dump.
  • + 46
 @mikelevy: It's quite telling that more folks in the comments section are worried about the fact that @mikelevy called Reno a dump (which it is) than there are folks worried about the fact that Interbike is dead (good riddance).
  • - 6
flag zede (Dec 6, 2018 at 23:55) (Below Threshold)
 @thedirtyburritto: isn't the whole country a sad dump ? Also, interbike probably deserves to survive more than sea otter
  • + 36
 @EeehhZink: really taking the high road eh?
I agree that Levy's comment was out of line. In my opinion, you can't really judge a place fully unless you've lived there or spent a considerable amount of time there, but come on.

How about being an adult and explaining to him why he's wrong instead of just slinging insults?
  • + 10
 @ssteve: Because thats not how Renonderthals solve problems damnit!
  • + 11
 They moved it from Springfield to Shelbyville by the sounds of things
  • + 5
 @ssteve: You're expecting way too much class there buddy.
  • + 6
 A place can be different things to different people. It’s a bit of a bummer when a visitor tells a local what their place is- especially a place they have built a life in, find reward in and are part of.
  • - 16
flag FilippoPss (Dec 7, 2018 at 1:03) (Below Threshold)
 @mikelevy: yeah every place its nice with cash cars and beautiful houses, f*ck America the business in in Europe
  • + 13
 I feel like this could be the perfect chance to start my MTB-focused tabloid...

"EXPOSED: BEEF STAGED TO GET MILLENIALS INTERESTED IN TRADESHOW!"
  • - 5
flag vinay (Dec 7, 2018 at 1:57) (Below Threshold)
 @FilippoPss: Taiwan just got more interesting. Funny enough it is mostly the US bicycle industry that has shifted its business to the far east (or west for them) so it makes sense they'll just shift the bike fair there too. Sure loads of European brands have done the same thing or have even always done that. But there are loads of high end yet attainable bikes being made in Europe. Sure you have exotics like Unno and Robotbike. But Germany and the UK in particular produce some proper workhorse level frames and components. It seems like there are new ones popping up as we speak (and Superstarcomponents is taking more and more production in house) whereas (and then my information comes mostly from Pinkbike in that regard) a US brand like Intense closes their welding facilities to focus on foreign carbon frames.

It is weird how they act like it is out of their control (tariffs and all that). If you're killing your industry don't be surprised that at some point, it will be dead.

@EeehhZink: Please watch your language. Mike is a nice guy but he owns this place and would ban you in the blink of an eye.
  • - 11
flag FilippoPss (Dec 7, 2018 at 2:23) (Below Threshold)
 @vinay: I agree with you and I see America as a dump of bullshitts more and more ?
  • + 13
 There’s a lot of feelings here from people insisting they don’t give AF.
  • + 3
 Cam Zink’s clout > Mike Levy’s clout #CaseClosed
  • + 11
 @vinay: "Please watch your language. Mike is a nice guy but he owns this place and would ban you in the blink of an eye." I feel you may be missing some information.

Damn, this popcorn thread has come out of nowhere (or is it Reno?). When's the first round of the WC? What? 6 months? Holy f...
  • - 5
flag vinay (Dec 7, 2018 at 2:46) (Below Threshold)
 @BenPea: I never miss information. I either have it or I create it. Works great for me, I'm always happy Smile .
  • + 2
 @zede: SOC is a 1000 times better show
  • + 21
 It might sound unorthodox but i think the best solution to all this bad feeling would be for everyone to toss each other off to ease the tension.
  • + 5
 @nyhc00: Right? When did guys become such pussies?
  • + 3
 @vinay: yeah "creating information" is a booming sector right now, although it has also led to this whole bitch fight.
  • + 5
 @kabanosipyvo: I like your positive attitude. Only people in Reno can change it. Sounds like Reno is ready for a Bruce Springsteen song!
  • + 15
 I shot a wheel size in Reno, just to watch it die.
  • - 9
flag ReformedRoadie (Dec 7, 2018 at 4:34) (Below Threshold)
 @mikelevy: Screw you Levy and your fact based journalism, with all your fancy statistics.
  • + 3
 Didn't Jonny Cash shoot a man in Reno, just to watch him die?
Just sayin
  • + 1
 @ckcbmrice #fakenews
  • + 12
 So right about Reno, Levy. Don't come here, it sucks! Stay away, please! Vegas is soooooo much cooler and not a big ghetto in the desert at all!
  • - 1
 @FilippoPss: f*ck you Guido!
  • + 11
 I understand wanting to defend your home town. I live in perhaps one of the biggest, if not the biggest shit hole in the PNW (Bremerton, WA) and it always surprises me when I rush to the defense of its bad name.

Having said that, Reno is a toilet. But then, so is Vegas.
  • - 6
flag Chillman70 (Dec 7, 2018 at 6:47) (Below Threshold)
 @mikelevy: Haha, and then this J.O. goes on to try an support his biased argument. Ok, bro
  • + 43
 @mikelevy: formula for getting even more comments. 1. Trash American city. 2. Watch the butthurt rise. 3 Double down.

Well done! Next up - Boulder CO
  • + 6
 @leelau: yeahhhh there would be no butthurt at all if I mentioned any of the shitty Canadian locations I’ve been to though right? Be real dude!
  • - 2
 @leelau: f*ck you leelau
  • - 6
flag Beez177 (Dec 7, 2018 at 7:28) (Below Threshold)
 @leelau: Me and boys will looking for the PB booth a Sea Otter this year.
  • + 19
 @tim-roo: oh for sure. Vancouver is nothing but empty people with empty faces and a vehicle of money-laundering Azns. Trails are stop-start jank eroded chundered messes. See how easy that was?
  • + 5
 @Chillman70 gets it. Reno is totally the worst. The entire region is exactly like the 5 blocks of downtown. Now please no one else move here
  • + 3
 @Beez177: I +ve propped you. Don't get started on Palo Alto and how there simply aren't enough tennis courts
  • + 3
 @Beez177: you are one articulate fella...
  • + 6
 @ckcbmrice: You're meant to sedate the Caribou? Where's the fun in that?
  • - 9
flag Beez177 (Dec 7, 2018 at 8:15) (Below Threshold)
 @leelau: should I apologize for working hard and being successful?
  • + 10
 Some people calling Reno a dump, but ask anyone who lives there what the biggest issue Reno faces and they will tell you gentrification. It's basically part of the bay area now. And that's not really a good thing..
  • + 1
 @seraph: I'll double down on Baker
  • + 9
 Right on Cameron! Having lived in No Nevada going back to the mid-60's and having the pleasure of siring Cam Z, I have to step in on the arrogance of the Canucks. I love Canada, go every year, and have floated the Yukon 40 years, ago, was on the Mackenzie in NW Terr, fished in LacLaRonge Sask camped in the Okanagan and spent dozens of summers on Manitoulin Isl Ontario. But your country has changed and the current PM is a prime example of pinkness, and changing the Canadian way of life. The die is cast in order to be more like Europe, sad. The subject we are writing about here is what a Canadian thinks of Reno, Nevada. Most of it is too many Kalifornians thereby pretty much wrecking the great state of Nevada, not to mention Tesla and Apple moving in. I am curious where the un-employment and meth figures came from ? Unemployment in the USA is under 4% and just about anybody that wants a job has one. All your facts on Reno are not wrong and I suppose you put out there to somehow justify the big putdown. I attended Interbike back when it was in Anaheim and in Vegas, and like all the other comments, it's not tariffs or location, it's just that business is changing in the marketing approach and format. So, keep on thinking that Reno was the problem, it just shows lack of facts.
  • + 6
 You can either interpret it as depressing, or quirky and unique.

www.vice.com/en_us/article/bn5yw5/your-town-is-a-paradise-reno

The Vice photo spread captured it well.
  • + 16
 @mikelevy:

Reno Unemployment rate is 3.3%, with Nevada's as a whole at 4.4%. Per the BLS (www.bls.gov/eag/eag.nv_reno_msa.htm)

Not sure about your other claims but I'm not sure why a Men's Health ranking would carry much weight in an argument. Same goes for someone saying it's a depressed city in some article...

Maybe cite your sources?
  • + 4
 @Trouterspace: old tatted tat-tats with a pack of Pal Mal menthols = HOT!
  • + 2
 @Beez177: Don't discount the ENTIRE Inland Empire of SoCal
  • + 10
 @royhud: I don't think it's wise to bring the current leader of each respective country into this debate. Justin T has nothing to do with the Canadian way of life where most Canadians live.

I'm not sure if you are referring Canada/Canadians as a bunch of liberal pinkos but, if so, I think I would rather be called that than a racist xenophobe.
  • + 2
 @santxo: Shit, you're onto me!
  • + 2
 @SirWonky: I can't argue that fact
  • + 2
 Agree with @EeehhZink here. Reno has been trending upwards and in record pace. Sure, there are remnants of less-appealing traits, but what's the argument? Want to compare drug use with somewhere like Vancouver? @mikelevy there was also the outdoor demo at Northstar. Was that component not more compelling than Vegas? It wasn't the fault of the hosting city that IB '18 failed to deliver a greater experience, but finding that answer might lead you to why there's not going to be anything on the '19 schedule.
  • + 7
 @Boardlife69: Underrated comment


Also - glad my dad isn't popping off on PB and glad my kids don't know their dad IS.
  • + 3
 @Trouterspace: I see nothing wrong. Pall Mall menthols and a flip-phone inna braw.
  • + 1
 sorry guys. Its a cesspool.
  • + 20
 @mikelevy: I've read Pinkbike for many years, and even written for it occasionally. But your repeated jabs at Reno make me disappointed in the site's direction. If PB wishes to be a respected voice in MTB journalism, it should avoid letting petty personal vendettas bleed into its news coverage.

For the record: Reno's unemployment rate, as of October, is 3.3%, which is slightly below the national average of 3.7% (www.bls.gov/eag/eag.nv_reno_msa.htm#eag_nv_reno_msa.f.1). And yes, as @EeehhZink points out, Reno is a true outdoor city, with world-class riding, skiing, dirt biking and many other recreational opportunities nearby. It also has a flourishing midtown district, beautiful University campus and countless friendly, charming neighborhoods, all not that far from those gritty few blocks downtown. And those lists you cite "proving" Reno's struggles are only faintly more journalistic than Buzzfeed's list of the 22 Greatest Cats on the Internet. I should know; I've edited a few of those “best/worst places” lists myself. Wink

But what's more, Reno has a dedicated community of MTBers who are continually building top-shelf new trails, and who would still probably welcome you to ride with them and offer you a beer afterward — despite the hate you’ve repeatedly expressed for our home. I'd urge you to consider that the next time you feel the impulse to lash out at Reno for the fun of it.
  • + 16
 Wow, a PB comments section with Levy, legend Cam Zink AND Cam's father (who sounds like a cool redneck...my people)....and Caribou. This is pretty fun. I say Levy has to do a Whip-off with Cam and whomever wins has to put the others "Town Sticker" on their top-tube for a year Smile .
  • + 13
 @mikelevy: i can't believe you just spent the time to research how shitty of a place Northern NV is...

When you call out Reno like that you are calling all of Northern NV out. Please move your hate elsewhere....also, you'll probably want to avoid Tahoe because in order for you to get to Tahoe, you'll probably have to fly into Reno and get molested by all the unhealthy, depressed men smoking meth and crying because they are so sad.

Also, all those unhealthy, depressed meth smoking men that are crying are escaping their shitty lives by going to Tahoe for some epic Pow and some amazing singletrack... you wouldn't want to have them cry on your shoulder or anything.

Rant over.
  • + 7
 @powthief19: Somebody from Squamish turning up their nose at other riding destinations?! Where have I heard that one before. Oh, yeah. From everyone who lives in Squamish.
  • + 6
 @royhud: at least Levy only semi-misguidedly insulted Reno. You dissed the *whole* of Europe based on something you probably heard on a highly questionable website or Fox. Cognitive dissonance much?
  • + 0
 @EeehhZink: douche canoe... that's a new one. I'm going to steal that.
  • + 5
 @megaold: anyone can be called a racist/xenophobe/nazi/libtard/pinko/whatever these days simply by disagreeing with somebody else... 2018; where words no longer have meaning and everyone is offended by everything.
  • + 1
 @bingo. Redding. Although medford is a close second.
  • + 3
 @tim-roo: Agreed, but look at how he's couching his argument.

"But your country has changed and the current PM is a prime example of pinkness, and changing the Canadian way of life. The die is cast in order to be more like Europe, sad."

I'm not offended that he's trashing Canada. I live in the city that has repeatedly been called a dump by MANY people. I don't care. But if he thinks he can point to almost every other developed country in the world and say how "sad" it is, he better be prepared to get the finger pointed right back as most of the developed world would tell him they are much happier with their leader and political climate that the US.

Plus, the fact that he has to state that he's the dad of a famous mountain biker to earn any credibility on this site is pretty sad in its own right...
  • + 11
 Every city has it's bad parts and while some might be worse than others there are always better parts of town. Look at Portland OR. It's an amazing city as far as being bike friendly, good beer/food and of course weird. You would also think it would be pretty progressive right? Portland is just a organic cotton hand-sewn blanket made by white hipsters draped over a history of segregation and hate. No reason to go into detail as you can look it up for yourself but that city is built on a foundation of racism. That being said there are a lot of great forward thinking people living there with their heart in the right place.

Now on to your 'facts' you posted about Reno:

Reno has (it's city not a nation BTW. I'll assume that was a typo) an unemployment rate of 3.3%. Lower than Las Vegas!
www.bls.gov/eag/eag.nv_reno_msa.htm

If you think using Mens Health as a kind of a credible source well....the ladies must love you!

If you wanted to call any city the "meth capital of the world" you could find a fear based article supporting that claim. That being said I looked up a few addiction recovery support sites and congratulations Nevada you're not in the top 10!

In regards to meth/stimulant deaths maybe you should be more aware that it's a constantly changing dynamic but here's a relatively recent NYT article:
www.nytimes.com/2018/02/13/us/meth-crystal-drug.html

I would hope the majority of Pinkbike readers take in reviews/articles with a grain of salt, especially with rants like this from moderators. Love you Reno!
  • + 3
 @mikelevy: Every city has it's bad parts and while some might be worse than others there are always better parts of town. Look at Portland OR. It's an amazing city as far as being bike friendly, good beer/food and of course weird. You would also think it would be pretty progressive right? Portland is just a organic cotton hand-sewn blanket made by white hipsters draped over a history of segregation and hate. No reason to go into detail as you can look it up for yourself but that city is built on a foundation of racism. That being said there are a lot of great forward thinking people living there with their heart in the right place.

Now on to your 'facts' you posted about Reno:

Reno has (it's city not a nation BTW. I'll assume that was a typo) an unemployment rate of 3.3%. Lower than Las Vegas!
www.bls.gov/eag/eag.nv_reno_msa.htm

If you think using Mens Health as a kind of a credible source well....the ladies must love you!

If you wanted to call any city the "meth capital of the world" you could find a fear based article supporting that claim. That being said I looked up a few addiction recovery support sites and congratulations Nevada you're not in the top 10!

In regards to meth/stimulant deaths maybe you should be more aware that it's a constantly changing dynamic but here's a relatively recent NYT article:
www.nytimes.com/2018/02/13/us/meth-crystal-drug.html

I would hope the majority of Pinkbike readers take in reviews/articles with a grain of salt, especially with rants like this from moderators. Love you Reno!
  • - 4
flag Purpledragonslayer (Dec 7, 2018 at 11:48) (Below Threshold)
 @mikelevy: I hate people like you.
  • + 17
 @rb716: To be fair calling Mike Levy a journalist is a huge stretch.
  • + 5
 Hot damn, saying something bad about Reno is right up there with discussion about wheel size, guns, Trump and bicycles with pedal assist. I think Pinkbike needs a list of subjects best avoided. Didn't realize up front that I needed to stay clear of this one.
  • + 3
 @mikelevy: I'm a dick too, not to worry. Part of the anatomy.

As for sad cities, wadda bout Detroit and Chicago????

Let's be honest though - most cities suck, that's why we prefer to get out and hit trails, soaking up nature with every face plant Big Grin
  • + 2
 @gnarterrorist: agreed, you are.
  • + 3
 Wow, I didn't know pros pinkbike too. I feel so special.
  • + 7
 @mikelevy: please keep talking trash about Reno and Northern Nevada. The place is getting crowded and we can't build sick trails quickly enough to keep up. IMO there's not *enough* meth and heroin needles here to keep all of you too scared to visit. #KeepRenoDirty
  • + 9
 @PtDiddy: Wait, all casinos smell of sadness and smoke. Doesn't matter where they're located!
  • + 6
 @EeehhZink: Careful there Cam, throwing insults that hard might dislocate your shoulder again!
  • + 3
 @mikelevy: Idiotic drivel... Reno's unemployment rate is 3.3% compared to 4.6% in Vegas and 4.8% in Nevada and 4.0% nationally.

Reno is far from the meth capital of anything as well...

It's better in pretty much every measurable way than Vegas, expect availability of hookers and drugs. Which was it that you missed so much?
  • + 6
 @larryssman7: Make sure to build some downcountry trails and then I'm sure the trash talk will stop
  • + 2
 I don't get why anyone cares what Levy thinks of Reno... One man's paradise is another man's shithole
  • + 7
 @wsor1337: Is that a gay joke! lol
  • + 2
 You all just got trolled super hard.

Anyone who loves the outdoors hates Vegas. It’s just not believable to hate on Reno over that place.
  • + 16
 @EeehhZink: Sounds like we should squash this beef by having you on Humbled. I'll destroy you, but it'd still be fun. Who wants to see Levy VS Cam on Reno's trails?
  • - 2
 @mikelevy: You don't deserve any L; maybe some D up against your face. It just wasn't necessary to ditch Reno for the article; it came off as obnoxious.
  • + 2
 having lived there for 4 years it’d have to be a life or death situation forcing me to return, I might prefer to die rather than suffer again though. I already had to drive back & forth to Fernley for work everyday, so Tahoe wasn’t a feasible option for me

but yeah, if corruption, perversion, drugs, and any other despicable, degrading, dehumanizing vice is your thing then you might as well be in the biggest, little hell preparing for the real deal later ...
  • + 1
 @mikelevy: Lets keep the playing field level here, Mike.........how about you fly to Reno and you guys can have a 3 day meth smoking contest ?
  • + 10
 Having lived in CO, SO CAL and now Reno, I’d take Reno in a heartbeat over any of the others. It’s a bummer you got sold bunk ass coke or whatever at Shea’s, but that shouldn’t make you hate on the whole city for your bad life choices. Feel free to never come back.
  • + 2
 @mikelevy:
I'd like to see it on some Virgin Utah trails...
  • + 4
 This whole argument is so ridiculous it‘s almost embarassing ...
  • + 3
 @royhud:You've visited some great places in Canada. Yes JT is pink but let's leave the politics out. That's a discussion best for Fox or CNN. I've been to 17 different countries including many US states. I've also been to Reno at least 3 times. It's no more a shit hole than most other cities and would go back again. I've also been to Las Vegas a few times and would only go back there to mountain bike. Gambling isn't my scene and would rather spend money on bikes! Too late, I've already spent all my free money on bikes and don't have any left over for gambling. Not used to hearing someone mention Manitoulin Island! It's one of the most peaceful, sleepy places to visit, or in my case own a camp (cottage for southerners), but mountain biking sucks the big one. Road riding is great, as is fat biking in the winter. It's like time stood still there, hence why they say, "island time".
  • - 3
 Sorry Cam pinkbike lies!
  • - 8
flag stinkbikelies (Dec 8, 2018 at 6:40) (Below Threshold)
 @mikelevy: since you're back paddling don't forget you are a lying mini dick! STINKBIKELIES!
  • + 5
 @mikelevy You pretty much have to now. You dissed the Bad Dogg, Big Poppa, MF Zink. Spend a couple days in Reno and guaranteed you'll leave with a crush for the raddest little city. Interbike was a chache convention on its last leg, everybody knew that.
  • + 2
 @SirWonky: Sounds too rowdy for me tbh
  • + 3
 @cvoc: I spent 12 years driving down there every single winter. I'm very familiar with the area and how amazing it is. Actually, I think it's my favorite place to visit and ride Smile
  • + 2
 @kabanosipyvo: Weed is like Yreka’s discarded stepchild.
  • + 3
 @rb716: Well stated. Reno has come a long way from the 80s. Every city has good and bad areas. Over time the good areas of Reno have grown and the bad areas shrunk. It also helps that most of the people are genuinely friendly.
  • + 1
 @kabanosipyvo: C'mon you can see Shasta from Taco Bell.
  • + 9
 @EeehhZink: I feel awkward for you. Your a "professional" athlete Cam. Act like one.
  • + 2
 @SirWonky: It's Cam's dad and he's powering Budweisers. Don't blame Cam
  • + 2
 @endlessblockades: It IS a nice view...
  • + 1
 @Beez177: why Europeans and Canadians are more evolved than you small trumps ?
  • + 5
 Canadians love to make fun of American cities. It's a hobby for them. Lee Lau said Denver needs to be nuked when he wrote an article about riding the winter park trails. It's just a jealousy thing, don't get too upset about it. Canada is America's hat.
  • + 3
 @jwrendenver: Ah Denver..... How are the Carringtons these days? I've not heard much of them for a while.
  • + 2
 @jwrendenver: i'd say we are more a ski mask and Alaska is the almost frost bitten nose sticken out in the cold
  • + 2
 @royhud: Don't judge Reno, but allow me to judge Canadians (arrogant) Canada (Pink?) and Europe (bad, somehow er other).
Thanks for playing.
  • + 76
 Not to be a further downer but also laying off the event director, sales director, art director, and marketing director doesn't give a lot of confidence for the "alternative plans for 2020 and beyond"
  • + 13
 They should just sell it off to otterbike...
  • + 0
 It's only a name/brand now. Other than a few other office assets, maybe a few trade show set up materials, what is it worth? Not much
  • - 1
 @bman33: I bet its worth like 500k
  • + 5
 @Gregorysmithj1: I would be shocked if it's anywhere near that value. Only bike industry folks know the name really. With that, most of us know the brand has been hurting for a while.
  • - 6
flag Gregorysmithj1 (Dec 6, 2018 at 18:40) (Below Threshold)
 @bman33: properly run i could be a great business I see a huge need for a national ebike conference
  • + 44
 "Further, the past four years have been difficult for the U.S. bicycle market."

I''m sure 10 thousand dollar bikes isn't the reason... (and no tariffs caused that)
  • - 20
flag kmg0 (Dec 6, 2018 at 17:56) (Below Threshold)
 My bike retails for $5500, is MUSA, and has hand picked high end parts.
  • + 5
 @kmg0: what bike is that?
  • + 13
 Bought my made in USA bike for under $4k. Ridegg.com
  • + 13
 @schofell84: Found GG, ticked all boxes for me. Megatrail is on the way.
  • + 4
 @kmg0: I want to know what bike this is as well
  • + 2
 @schofell84: as much as i love gg everything about them makes me smile and say f*ck yeah! the way there bikes ride makes me sad maybe in a few years they will release something ill enjoy still hats off to GG for being just about the raddest company out there right now
  • + 2
 @freeridejerk888: what are you talking about? I think the MT pedals decent enough and has support on the first half, but it does blow travel a little bit but I'm running the dhx2 which is pretty smooth through travel to begin with.
  • + 3
 @speed10: gg mt
  • + 1
 Really...i constantly see people on new bikes and new ebikes, new parts. How has the past 4 years been tough other than skyrocketing living costs like fuel taxes, housing, schooling..
  • - 1
 @kmg0: the one your already selling off already??? Granted it looks like you've gone through quite a few bikes lately. But only one looks to be MUSA, and the HD4 was over 5500 wasn't it?

Not making your point very well though... Smile
  • + 1
 @freeridejerk888: My bike absolutely shreds up and down, sorry it wasnt good enough for you aha. Try riding it faster Wink
  • + 5
 Our shop has been posting it's biggest years ever the last five years. Even with direct to consumer. Our service department has been over run as well. The number of $8000-$13000 bikes we have sold in the last three years is incredible. Two to three $4000-6000 bikes are off our shelves weekly. We sell hybrids, commuters and kids bikes at a rate of 20-40 bikes per week, sometimes more during peak season.
Mind you our shop is 1300ft/sq, but in an affluent area, and roadies love us. The industry decline that they speak of seems to non-existent.
  • + 3
 @BikesBoatsNJeeps: You go Glen Coco!
  • + 2
 @stiingya: Yeah, the spice must flow. I try to only keep a bike for a season so I don't have to go through the growing pains of 2nd year ownership aka headset bearings, shock rebuild service kits etc. I have the nitrogen at home but don't want to do it for free for my own bikes. I work at a shop so I might as well enjoy the only upside of being a broke bike industry guy.
  • + 2
 @polarflux: Awesome!
I love my Megatrail. It's the best bike I've ever ridden. I think you'll be very happy.
  • + 1
 Trust me I rode it more than fast enough. Just was really dull and rough and felt 15 miles long and had. I soul @schofell84:
  • + 0
 @freeridejerk888: lol sick review bro. i've put 1500 miles on it with 2 different shocks with 1000's and 1000's of feet of descent on most of the best trails in the state but yeah dog CT shredfest for 15 minutes
  • + 1
 Lol. Okay douche. I demoed The mega trail and the smash in Colorado. It just wasn't for me. Also rode the ggDH at trestle. Calm it down there bud @kmg0:
  • + 36
 I am so tired of Winning with Trump.
  • - 3
 Thank you sir. Talk about a loss of tourism due to hatred. HATRED...man's most basic emotion.
  • + 0
 My fat fingers accidentally downvoted so I got to leave a thumbs up comment. This doesn’t feel like winning.
  • - 3
 I sure miss 2015 when Interbike was booming.
  • + 8
 Because Trump is obviously the reason that the attendance of this bike show has gone down consistently for a while now. They're just looking for someone to blame because they don't have a show that is exciting enough for people to want to return to.
  • + 10
 As an outsider, everyone is tired of American's whinging about Trump. Don't you live in bald eagle chuck norris land of the free? Put down your processed food, get out and make your own destiny.
  • + 3
 @motard5: +1 But I'm still going to keep complaining about chump I mean trump
  • + 1
 @motard5: "Put down your processed food, get out and make your own destiny." -- candidate for comment of the year right there.
  • + 28
 But they kept saying attendance was up every year...
  • + 5
 LOL
  • + 34
 Believe me, my crowd size was huge. The biggest.
  • + 2
 @A-HIGHLY-EDUCATED-PROFESSIONAL: yuge, it was so yuge
  • + 22
 Internet sales killed the bike party

the big companies don't care about acquiring more dealers
and of course the direct to consumer companies really don't give a f about bike dealers or trade shows
now every time there is a new things its on pinkers in 1080p before its even for sale ( & everyone already has an opinion about it
i will miss the phone calls ....what do you mean you dont have the new maxxis 27.5 x 2.6 WT, EXO DD plus 3C maxx terra TR 120tpi skinwall minnion DHR 11 in stock i just seened it on the interwebbers!!

it was fun while it lasted
man those marzocchi girls were the best
  • + 10
 Well internet sales killed the bike party in that I could get what I wanted instead of most lbs I used to go into for some specific part that they didn't carry and instead of offering to bring it in would rather sell me something else that they had in stock. But the zocchi girls making espressos for us while we stared at their....personalities was memorable.
  • + 5
 Jensonusa would disagree. Internet sales made their bike party explode... but that requires good business skills and I guess few bike shops have it.
  • + 2
 hard to hold a party with hefty cover charge for financially hurting partygoers. rip interbike.
  • + 3
 @onemind123: I think to some degree the internet sales definitely boosted the bicycle industry, more exposure and more service related visits. The race to zero is what is hurting shops in my eyes. A solid shop (employees, vibe, product & advocacy) has a great chance of being successful. Yes that includes online sales. There definitely has been more of a negative impact, can't disagree there and 100% will miss those daily phone calls. Just wait for one good solar flare and we won't have the internet and humans will be forced to be human haha
  • + 1
 If the internet surprised you, you are a fucking dinosaur. I worked at a webstore going on 10 years ago, and we were cooking a few million through just in time delivery plus custom builds, and stock bikes.
  • + 12
 This seems to have been inevitable. Attendance has been in decline for years. Bikes and components launch online and don't need a trade show to be shown off. Manufacturers, distributors, and shops make deals off the trade room floor. The trade show as a whole is antiquated and not suited for modern times. Things like Outerbike, where you can properly test products, are still relevant... but I won't be surprised if other trade shows start to die off as well. The tariffs don't help...
  • + 11
 Interbike. Best memories ever. Hungover every day. Awesome new products. Shots with Peaty. Bikes. Marzocchi girls still thriving. Signatures at the Zocch booth. Somehow ended up in a strip club. Slept in the hotel hallway outside my room cause I couldn't work the key card. Bootleg Canyon. More bikes. I think I worked some too. Not sure what order all of this happened in, so nothing is chronologically ordered. Whiskey
  • + 3
 THIS is what it used to be. Got tamer and tamer over the years party wise for sure.
  • + 9
 Having attending interbike in 2004 and then not until this last year, it was quick to tell that Interbike was on the way out. Tahoe was awesome for the outdoor demo, lift access was great. Other than that things were a total disappointment. There was a severe lack of big name bike industry exhibitors, industry events and parties (like video screenings), and an influx of exhibitors that "support the bike industry" (like pop up tents). There wasn't swag, there weren't many giveaways. It was pretty clear that the bike industry is either hurting badly, or no longer interested in the trade show format. So it goes...as a few people have already said, the internet and social media allow bike companies to release products with more hype and without the fluff of a tradeshow booth. Sad to see the end of an era, but glad I was able to see it at all.

Here's to what's next!
  • + 7
 Interbike offered Specialized $150K with comped booth space and they declined the offer. Which is crazy that interbike did that. But also crazy that specialized declined. When I heard this, it was the wooden stake to the heart.
  • + 7
 The bigger question is " are trade shows at all important"? I think the short answer is no. With the bike industry moving to a direct sales model the most important thing is getting your products seen by consumers. Festivals, Outerbike, and events like those get bikes under potential buyers. Bigger events like Sea Otter and Crankworx have become convenient places to launch a new product. Any sales guy worth his salt spends face time with his brands/shops so there is no need to book meetings at a trade show to make deals. Finally, the media as well as Social Media, have done a great job of showing everyone the newest, latest greatest. RIP Interbike! I will NOT miss you.
  • + 7
 Reno is just a sadder sleepier version of Vegas? The only commonalities I've seen is we both have casinos and we are both in NV. Way to straight up insult North Nevada Mike. Seems like you haven't spent any real time in our city because its thriving for the outdoor community. Sorry our nightlife doesn't stand up to Vegas for ya.
  • + 7
 - Reno has an amazing economy. If you cant find a job, your not looking.
- Good luck finding a house to live in, cause there are not any.
- Reno is embracing more things outdoor then ever and moving past the casino driven era.......big time.
- Reno has an AMAZING outdoor lifestyle not just in Tahoe but the surrounding areas within the city.
- I forgot? how many world class athletes in Mountain Biking, Skiing, snowboarding and motocross are there.......for such a
small area....there are a shit ton, and they are the best of the best.
- 300 + days of good weather.....
- Great places to eat, great places to drink, great places to hang out.
- Every city has a dumpy place, at least in Reno we see it, and are trying to change it.
  • + 10
 Haha that time Cam Zink called Mime Levy a douche canoe.... classic!
  • + 5
 The on-hill demos at Northstar and exhibitor area there went really well - seemed to exceed expectations all around (whereas the show itself in Reno was a bit sluggish for sure). I guess it's too big a risk to take for Emerald if they're already losing money, but it seems cutting out the convention center and focusing on more demo would make some sense. Heck, it's a lot cheaper setting up a tent in a parking lot vs creating those elaborate booths. That alone would save exhibitors a lot of money.
  • + 5
 Blaming Tariffs is ridiculous. Interbike has been getting worse year after year, simply because of the poor timing of the show and the location.
The timing because over the years, bike manufacturers and bike industry brands used to launch new products at Interbike and that's where everyone used to go to see the new latest and greatest. We were all waiting for the magazines to come out and drool over the following year's product. Now by September, there is nothing new to show or see. everything new has been online since March or April at SOC.
The location because Vegas is the absolute opposite of the sport we all love, which happens mainly OUTSIDE, not inside in a convention centre. That's why SOC is becoming the best North American show. the vibe is so much more fun and adequate.
If Interbike wants to stay in business, they need to move to a new location outside Neveda. How about Colorado or Oregon? Accommodations for 100000+ people is also a huge factor in choosing the spot. They also need to change the dates to much earlier in the year, when new product launch. this way they can get some brands excited to exhibit. lastly, they need to cut the prices in half or more. $5000 for a shitty little 10x10. ouch...
  • + 6
 IMO tarifs have nothing to do with it. This show has been sinking for years. Sea otter seems to have it figured out for now... New era. Thanks internet!
  • + 4
 Agreed, Sea Otter is early in the riding season with a great location and usually beautiful weather.
  • + 5
 reno is awesome! it's probably going to be the next place i live. reno to mammoth-2.5 hrs reno to SF-4 hrs reno to salt lake-8 hrs reno to yosemite-4 hrs locationlocationlocation
  • - 1
 I notice all of that is about reno's location, and nothing to do with Reno itself......
  • - 2
 @cycleco: yeah, well, like the man said. reno is kind of a shit hole. i might live there some day, but not because the town is terribly exciting. quite the opposite, the appeal is that it's cheap and close to all manner of other bad ass stuff.
  • + 2
 You listed a bunch of salt that is 8 hours away as a reason to move to a place?
  • + 5
 C'mon Levy, no need to to start with insults!

"...which is basically just a sadder, much sleepier version of Sin City."

We are in no way Vegas, and we resent the comparison.
  • + 6
 I'm surprised the headline wasn't:

MILLENNIALS ARE KILLING OFF BIKE TRADE SHOWS LIKE INTERBIKE

They are killing off everything these days.
  • + 3
 Something not mentioned is that a lot of brands are doing launch events and dealer events on their own now, rather than at something like Interbike. Manufacturers are also getting LBSs to buy their bikes earlier in the year than they used to, so by the time IB rolled around all the bikes were already booked, so why bother going? Some of the workshops were apparently pretty cool and you could find some good accessory brands there, but most of that stuff popped up on the internet at Eurobike, so why make the trip?

Plus, as Canadians, getting to Reno suuuuuuuucks
  • + 3
 Why would Spez or SC pay thousands to share the limelight at interbike when they can get raving reviews from PB, Vital, MBR, WMB, BikeRadar and every MTB YouTuber out there for the price of a couple of plane tickets and cozy resort rooms.
  • + 3
 Direct to consumer trade shows are the future, obviously. I want to see a legion of marquee tents crammed into my overgrown rental backyard so that reps from Fuji can desperately try to secure my business with bumper stickers and sales pitches and half naked ladies while I stoically push past them to my letterbox full of junk mail to check if my new chainring from CRC has arrived yet. I am consumer. I demand it. Or I will never buy another bike again.
  • + 3
 I agree with the comments that it had more to do with the asian production cycle whereby most manufacturers use and holding Interbike so late in the summer rather than city location. By the time Interbike was held, all the new product was already shown. What draws people to these events is the anticipation of seeing new stuff. In North America, Sea Otter is replacing Interbike as the first opportunity to show off the next seasons new product.
  • + 5
 $8,000+ bikes and the NON-standardizing of parts and frames is what's killing the mountain bike industry! pick one or two sizes of everything and stick with it!
  • + 0
 All the bikes in this list are great, just because $8000 bikes exist doesn't mean you have to buy them and it makes the bikes you do buy better. reviews.mtbr.com/best-mountain-bikes-under-2000

Proliferation of standards is annoying but it is done because the designers are looking to improve the bikes. It is cheaper and easier for them to use an existing standard but if it doesn't do what they want they sometimes choose to develop something new.
  • + 2
 Trade show attendance numbers are down across many industries. It's not like the old days where you had to go to a big industry event to get the 411 on all the latest products. The Internet has changed the way of getting information to consumers and specifically related to bikes, there are constant demo days to attend if you happen to live near a big city. The only reason to go to a trade show is to get free swag and we have Sea Otter for that.
  • + 2
 Can’t say I didn’t see this happening! But these pricing for bikes and parts are stupidly out of control! The industry pricing itself out! No one in their right mind pay $1k for a kids bike! It’s unsustainable! Also putting Enduro on everything is just garbage! You guys might know how to build bikes, but not managing the market! When a bicycle cost more than a motorcycle, people will move on to another activity! Trump tariff will also be the nail in this coffin!
  • + 2
 Yes Reno has TONS to do for the outdoor enthusiast. TONS. Its fantastic if you are out and about during the day. BUT!!!! after a long day at the show you cant go riding, or climbing, or river rafting or hiking or anything. You are tired of standing and talking and you want to chill with you pals and or take your clients out to a nice evening. With that Vegas is a nice choice for being able to entertain on ANY level. Vegas may not be ideal....but Reno was depressing as all get out after the show ended. The little energy the show had fizzled away after the closing bell and people had nothing really to do. For a new year in a new city with all that was on the line, arrangements should have been made to showcase what was available in the town. Couple that with the fact that most of the nightclubs were closed because Sororities had rush week. The challenge this year for new recruits was not to party that week. So all the college females stayed home, so all the college guys stayed home, so all the nightlife closed, so a lot of the options that made evenings fun to "show-goers" were shut down. I know this because i asked the more than a few hotel managers and uber drivers. The town was on "break"
  • + 2
 All I know is my bikes last longer now and 2 decades ago I was going through at least one frame/year. I think that us dirtbags are not supporting the industry because we don't need to. I just bought my 1st 650 last season and there was NOTHING wrong with my Nomad, Mojo and other 26" trailblazers. I don't need new shocks every year.... all they needed was new 1 by 11 and some new pads.
My point is my shop might sell me a bike every 4 years instead of annually.
Point 2 [flame time] is there are more e-bikes draining bank accounts and changing riders into motos.
  • + 2
 Pic a location, any location, pessimists will find something legit to complain about, optimists will find great things about the same location. I live in Las Vegas, we have great mountain biking trails. Love it here. In the summer we just head to the mountains. I just avoid the strip and casinos like the plague, that area is a dump.
  • + 2
 This has zero to do with tariffs and zero to do with Reno. It has to do with poor timing- no one is interested anymore in what's coming out in 9 months It has to do with an antiquated business plan that hasn't responded at all to this newfangled internet thingy. Outdoor retailer will be next.
  • + 1
 Most of us can't afford the expense to get there. We also live in areas where shops don't carry many demo bikes if any. Maybe companies will learn there's a better ROI in actual demo tours that bring your product out to people to try who normally will never have an opportunity.
  • + 2
 Even E3 is falling off, and that is to the gaming industry what all of these bike shows combined are to the bike industry. When the big companies stop showing interest then attendees lose interest. Pretty simple...
  • + 1
 People I saw at interbike in 2000: Tyler Hamilton, Roberto Heras, Axle Merckx, Gary Fisher, to name a few. It was huge, there was swag, there were cycling celebrities, there was free booze. It was fantastic. Times and the industry have changed, I think for the better.
  • + 3
 Does this Tarif thing mean Bikes made in the US will stay the same price/ be cheaper than imports?
Are there any bikes made there?
  • + 5
 Guerilla Gravity, that I know of.
  • + 2
 They still need materials and components so probably not
  • + 2
 All of the components will have the same tariff over seas made bikes, and there are now higher tariffs on aluminum and steel, so not really a win for GG and the like.
  • + 1
 Alchemy
  • + 2
 Tariff is a scapegoat for those who think trump is the modern rain God. Most things will.stay around the same products are just getting shipped to tawian before importation.
  • + 3
 @parallaxid: not a win, but GG has been up front about having some wiggle room on costs and its not pushing up pricing for consumers. You can still go fast on a USA made steed for $3000.
  • + 2
 The tarrif thing isnt super real at this point. The value of the dollar rose strong against the Yen and negated any/most of the tarrif costs. So it hasnt had the entire financial impact that Trump was hoping for. Plus most of the material for this years bikes was already in place etc so any impact had the yen not fallen, would have been seen next year primarily and not this year.
  • + 0
 I think most of Intense's alloy stuff is still made in the states...but I could be wrong. It seems to change rather quickly. Foes too. Carbon is all made in Asia though.
  • + 0
 A lot of misconceptions & denial in the comments here

USA imports about 14million bikes from China each year, 25% tarif on those is going to make them pretty much unviable.
While many of the more expensive bikes are made elsewhere, the cheaper bikes are usually from China and these are the bikes that make up the bulk of most companies sales & pay for the R&D & sponsorship for the racers etc.
Tarifs have also led to big increases in price of steel & aluminium also hurting US based builders.

There will always be a combination of factors that caused this, but 25% on the price of an imported bike is going to be a huge one & estimated to cost US bike industry $1/4bn next year.

The crazy thing is that American History is full of this exact same thing happening; tariffs to protect an industry end up costing the consumer more & long term damage the industry they were meant to protect.
google Mckinley, Fordney–McCumber, Smoot-Hawley tarifs, all had disastrous consequences. Obama tried it with Chinese Tires in 2009 & it cost the country nearly $1bn but saved only 1000 jobs, thats money that could easily have been better invested elsewhere. The Scale of Trumps tarifs are far, far bigger than that.
Looking at history, this could end up being very bad for the US bike industry.
  • + 1
 You should mention how currency values have a massive impact on this. One countrys currency value has a massive impact on the price paid when making a purchase. The Yen isn't as strong and has offset much of the costs. That being said, China hasn't been able to react as well as I think they would be and as such have still had to buy goods from the tarrif'd US products. Soy beans being one of them. Either way, its all a leverage game and now everything is on hold (the 25% hike) as China blinked and are negotiating again...which is what US Govt was hoping for. It was a gambit/gamble, but hopefully it works out. If it doesn't, it'll hurt industries at some point beyond what subsidies can support. The hope is that there is more protection against Chinese currency manipulation I think. Its a problem that needs to be fixed as China is such a big power now.
  • + 0
 I think we all saw this coming. I stopped exhibiting products (bikes and components) a couple years ago. Interbike had give-aways for space and surveys galor that were to gauge interest. I guess the company that won space now won jack-sqaut. In my survey I told them that Interbike was the last show I would exhibit at or recommend.

Sea Monkey, Crankworx were a better connection to people who actually ride. Eurobike and Taipei are fun for other reasons than the show.

On a plus side I won't get phone calls anymore asking where I'm staying or who's handling materials.
  • + 2
 I went to Interbike the last year it was in Las Vegas, aside from it being underwhelming, I got way more info from Pinkbike coverage.
  • + 4
 I would buy a Mike levy signature Sensus “douche canoe” grip
  • + 3
 *Cough* Reno is not getting their moneys worth out of interbike. *Cough* millions down the bag. *Cough*....
  • + 0
 Too late in the year in a place that is tough to get to. I guarantee if it was held in the PNW or DENVER area with total access to the local mountains (Apex, Winter Park, Tiger, Raging River) type riding areas and the main convention in the corresponding convention center it would be a hit. Schedule it for June.
  • - 1
 I think your part right. Reno is a great city for access to the mountains. Definitely one of the best cities in the country. The access is definitely better than Denver or Seattle. But, like you said, its really hard to get to. I talked to a lot of people at the show who had layovers in two cities to get there. Plus, who wants to go to Reno
  • + 2
 You do know Reno is at the foot of the Sierras and Lake Tahoe right!? The outdoor demo was at Northstar 45 minutes away from Reno.
  • + 1
 @pdon: Not sure I agree with you this one. The Eastside of Seattle or DENVER foothills or even Winter Park is a perfect place the demo and the convention centers in downtown Seattle and Denver a perfect. Also look at where the bike industry is. PNW has also has a bunch of manufactures right there with EVIL, Kona, Transisition and Norco and Rocky to North. Just seems more logical. Both have airports super close by and way more flights. I personally think the best thing they could of done was make it earlier either way.
  • + 2
 @pdon: If you can't get to Reno with just one connection, you are either starting out in bumblef*ck or letting the airlines screw you over. Or trying to save some money after waiting until way too late to buy tickets
  • + 3
 I don't know about Denver, but the King County traffic would make for a miserably long drive to any riding areas during the week. Maybe two hours each way to Tiger or Raging if the traffic gets thick. All those texting drivers slamming into each other really snarls things up.
  • + 0
 Would North Vancouver be a good host for a bike show like this?
The Mtn Bike industry(as of current) was pretty much born around north Vancouver riding on Fromm and Seymour.
The most popular venue for biking is currently Whistler and if a Demo bike can be battle tested on those trails, it should stand up anywhere pretty much?
Pinkbike's HQ is only an hour away.
For the Americans, it's a nice drive up the PCH 101 rather than through a desert.
Perhaps, just grow the existing Vancouver show in the Spring to be the next venue for this?
  • + 2
 Curious are the unions involved in setting up interbike? I've been involved in some tradeshows and only expensive union guys can do the booth setups driving up costs.
  • + 0
 I sounds crazy but I believe the only way to get high end product sold is for manufactures to control all parts of the selling process. That means consignment to the IBD you can not trust us to not discount product haphazardly... MSRP IS A JOKE. Most products on QBP i can order on ebay for less... yeah yeah yeah to manufactures thats a ton of inventory to keep on the books but for giant and trek but the alternatives is to sell online that sounds good until you realize that the influencers in the communities work in bike shops and you need them to get product moved.
  • + 3
 Can we all just agree that its ebikes fault.
  • + 2
 I remember the awesome bike shows of years gone by. Maybe the whole trade-show model is obsolete.
  • + 3
 Just a bunch bros slappin’ sacs.
  • + 3
 Reno is great, especially with Tahoe nearby. What the f*ck?
  • + 4
 Yawn
  • + 0
 Almost all bikes are pumped out of Asia.
Why have an American trade show?
Investing your advertising dollars on Pink Bike is probably more effective exposure.
  • + 1
 Interbike is a time to drink and thata about it...maybe to look for about 5 minutes!!!
  • + 2
 Ebikes, E-scooters are hot market right now!
  • + 2
 Lovin this thread - Thank god its not in Oldham Uk!
  • + 2
 I just want Cam to call Levy a Douche Canoe at least one more time.
  • + 0
 The tariffs have only really affected lower end bikes from China. Most medium to higher end bikes and components are made in Taiwan.
  • + 3
 Meeeehhhhhh
  • + 3
 Blahblahblah
  • + 1
 donkey-fetlcher: wow dude, you couldn't come up with a better name than that? kidding, i love it. upvotes
  • + 1
 They should hold Interbike in Marin! Let’s see how the locals handle that! Outdoor demo all day!
  • + 1
 Funny, not a single person I know in the industry is surprised by this news...
  • + 2
 How will we find out about the pointless new standards coming out????
  • + 2
 Thats not good also what is pink bike going to talk about in october
  • + 1
 SurfExpo went the same direction years ago - thank goodness.
  • - 2
 Looking forward to seeing everyone at CABDA in San Diego January 16th and Chicago February 13th. This is how a tradeshow should be run. Free to dealers/employees!
www.cabda.com
#nomorethanever
  • + 1
 That has to be one of the worst websites I have ever seen. I was on it for 5 minutes and still couldn't figure out what CABDA is. I assume it is bike related because of the wheel in the logo but they might want to have a marketing meeting.

Being in SoCal I'm truely interested. What is going there?

I think the hashtag is suppose to be NOW more than ever.
  • + 2
 @TG-air: I went to the site because of your comment and I also was like WTF???? Nowhere does it say what the hell this thing is and why anyone should care. I need to avoid this cryptic acronym in the future, what a mess.
  • + 1
 @blackthorne: haha. i did the same, what a derelict looking site.
  • + 1
 @TG-air: I can't even find what CABDA stands for.
  • + 2
 @Patrick9-32: Chicagoland Area Bicycle Dealers Association Annual Expo.

Chicagoland? Is that a bit like Disneyworld for drive-by lovers?
  • + 1
 What a shame but that trade show has been slowly dying
  • + 1
 Hey bike industry! Canada exists too!
  • + 1
 It needs to be done earlier and become more affordable for companies
  • + 1
 Who gives a *** about Interbike, long live EUROBIKE :-P
  • + 1
 I guess I can take that off my bucket list.
  • + 1
 Back in the day, the Philly shows were great!
  • + 1
 The Philly Bike Expo is growing....time to step up to the next level to fill the void.
  • + 1
 Internet killed to interbike star
  • + 1
 The next Interbike will probably held in MACAU, CHINA!
  • + 0
 So many comments, i want sensus grips!
  • + 1
 Dirt demo done as well?
  • + 1
 I had fun at the Northstar demo, pretty bummed it's not coming back. The tradeshow itself looked fairly poorly attended compared to Vegas.
  • + 0
 RENO....WHERE TRADE SHOWS GO TO DIE.
  • + 1
 This isn’t good
Below threshold threads are hidden

Post a Comment



Copyright © 2000 - 2018. Pinkbike.com. All rights reserved.
dv56 0.186531
Mobile Version of Website