It was just last year that Interbike announced its decision to move the show from its traditional home in Las Vegas to Reno, which is basically just a sadder, much sleepier version of Sin City. But while the new location didn't inspire much optimism for the future, it was obvious that something had to change. For a long time, Interbike had traditionally been North America's premier cycling tradeshow, but it's seemed like things were getting quieter each and every year, with the 2018 event in Reno having a bit of a wake vibe to it.
Also of note: Emerald Expositions Events, owner of the Interbike show, saw the resignation of its President and CEO just over a month ago, with David Loechner retiring after thirty-five-years at the company and predecessor companies. Big changes all around then, but one has to wonder if they'll end up bringing the show back at all? That's their goal, according to the PR below, but is there room in North America for a show like Interbike, especially because Sea Otter has the early-season racing and festival atmosphere. Interbike? Not so much.
We'll have more on Interbike's hopeful hiatus in the coming days, but you can check out the full press release below.
PRESS RELEASE
SAN JUAN CAPISTRANO, Calif. - December 6, 2018 - Interbike owner, Emerald Expositions, announced today that the Interbike trade show will not take place in September 2019 in Reno as previously scheduled. Instead, the company will research alternative plans for 2020 and beyond, including the opportunity to launch events featuring bicycling and bike-related components within or alongside its various successful, multi-sport trade show franchises.
“While there were distinct advantages to Reno and Tahoe as venues for Interbike and the Free Ride Festival, respectively, overall travel time and cost proved challenging for attendees and exhibitors,” said Darrell Denny, Executive Vice President of Emerald Expositions’ Sports Group. “Further, the past four years have been difficult for the U.S. bicycle market. The substantial increase in tariffs on bike related imports during 2018, and announced for 2019, is compounding these challenges. As a result, we are rethinking how to best serve the cycling industry and will conduct a review of the possible timing, locations, and formats with dealers, brands, distributors, reps, designers, and media over the coming months. Our goal is to develop and deliver thoughtful solutions which provide strong returns on investment for all industry participants.”
As a result of the decision announced today, Justin Gottlieb, show director, Andria Klinger, sales director, Andy Buckner, art director, and Jack Morrisey, marketing director, will leave the company, effective December 31, 2018.
“Justin, Andria, Andy, and Jack have dedicated themselves to the cycling space and worked long and hard,” Denny said. “We will miss them greatly and wish them the best in their future endeavors.”
About Interbike
Established in 1982, Interbike has been the leading bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates, distributors, and media to conduct the business of cycling. Interbike and its events have provided an important platform for face-to-face business interaction, product line previews, and media launches, sales lead generation, trendsetting, networking and retail education.
Interbike is owned by Emerald Expositions, a leading operator of business-to-business trade shows in the United States. Emerald currently operates more than 55 trade shows, as well as numerous other face-to-face events. In 2017, Emerald’s events connected over 500,000 global attendees and exhibitors and occupied more than 6.9 million NSF of exhibition space.
city is sad AF.
National unemployment rate: 11.7% (national average is 8.3%)
Mens Health rated it the 9th saddest city in the US (Las Vegas was 10th btw)
Reno has also been called the "Meth capital of the US" many, many times
Reno has been ranked as one of the top 10 depressed cities in the US
Nevada’s death rate from meth and other stimulants is literally the highest in the nation
Also, I agree that I'm a dick.
-A likely subjective survey of dubious authority on the subject, and one in which your comparison city was only one spot better but still very low.
-An anecdotal statement. At lease take the time to cite whatever stats say Reno is "the meth capital". Is it based on gross usage or is it per capita? Okay, so if it does have more meth usage than cities of a similar population and economic profile, how much worse is it than the average? Is the meth usage isolated to only a part of the city or is it pervasive throughout? Chicago's south side is know for its murders but that doesn't mean the city as a whole isn't a vibrant place to live with other safe neighborhoods.
-Again, not doubting it but take the time to link the source if you are going to make such a claim. That allows us to discuss whether it's relevant to the topic at hand.
-A death rate stat/fact for the state that both of the cities you are comparing are in. This doesn't help your argument at all.
Seriously though, downtown Reno is a dump. The casinos smell of sadness and smoke.
Please keep missing out by staying out sucka! @mikelevy:
Nevada unemployment is 4.7%
Nevada is in middle for drug deaths per CDC (maybe you’ve heard of them)
Reno has never been called the meth capital of the US.
I can make shit up too. Look.
According to Alberta Weekly, people from Canada sedate caribou to have intercourse with daily.
Canada has frequently been referred to as the dumb and cold version of Mexico.
Canada has been ranked in the bottom 10 countries for intelligence for the past 30 years.
When a city has all of it's eggs in one industry's basket, and that industry declines, it takes a long time to turn things around. Think Detroit, just on a smaller scale. In Reno's case the killer was "Indian" gaming. Downtown used to be full of polyester-clad tourists from all over the West. The Vegas Strip didn't have much more to offer at the time. The difference was that people would fly from all over the country to go to Vegas. Reno served more of the regional, western driving market. If you had the money to fly, you went to Vegas. If you didn't, you would drive to Reno. When tribes began building casinos, those tourists (who used to drive, or take a tour bus to Reno) suddenly had other options much closer to home. Vegas doubled-down, bet big on huge casinos and attractions, and tightened it's grip on the fliers. The drivers stopped driving, and Reno died. To make matters worse, gaming had such a strong influence in local politics that other industries had been stifled for decades. No other industry was in a position to fill the gap.
So yeah, Reno is kind of dumpy, but it gets better every year. I challenge you to find a city of its size with better and cheaper dining options. How many cities have a kayak park downtown? Within a couple blocks of your inexpensive hotel room? Midtown and Fourth Street come alive at night, and other industries are finding a home in the area. Ever heard of Tesla? How about Apple? Reno doesn't want to be like Vegas, but it has no choice other than to play the cards in hand.
Did I mention the 300 days of sunshine every year? Do you have that where you live? Doubt it. And I haven't even touched on all of the outdoor sports options, both summer and winter. Can you afford a place up in Tahoe or Truckee to take advantage of those? Doubt it. Then welcome to Reno, just like the rest of us.
Dick.
I agree that Levy's comment was out of line. In my opinion, you can't really judge a place fully unless you've lived there or spent a considerable amount of time there, but come on.
How about being an adult and explaining to him why he's wrong instead of just slinging insults?
"EXPOSED: BEEF STAGED TO GET MILLENIALS INTERESTED IN TRADESHOW!"
It is weird how they act like it is out of their control (tariffs and all that). If you're killing your industry don't be surprised that at some point, it will be dead.
@EeehhZink: Please watch your language. Mike is a nice guy but he owns this place and would ban you in the blink of an eye.
Damn, this popcorn thread has come out of nowhere (or is it Reno?). When's the first round of the WC? What? 6 months? Holy f...
Just sayin
Having said that, Reno is a toilet. But then, so is Vegas.
Well done! Next up - Boulder CO
www.vice.com/en_us/article/bn5yw5/your-town-is-a-paradise-reno
The Vice photo spread captured it well.
Reno Unemployment rate is 3.3%, with Nevada's as a whole at 4.4%. Per the BLS (www.bls.gov/eag/eag.nv_reno_msa.htm)
Not sure about your other claims but I'm not sure why a Men's Health ranking would carry much weight in an argument. Same goes for someone saying it's a depressed city in some article...
Maybe cite your sources?
I'm not sure if you are referring Canada/Canadians as a bunch of liberal pinkos but, if so, I think I would rather be called that than a racist xenophobe.
Also - glad my dad isn't popping off on PB and glad my kids don't know their dad IS.
For the record: Reno's unemployment rate, as of October, is 3.3%, which is slightly below the national average of 3.7% (www.bls.gov/eag/eag.nv_reno_msa.htm#eag_nv_reno_msa.f.1). And yes, as @EeehhZink points out, Reno is a true outdoor city, with world-class riding, skiing, dirt biking and many other recreational opportunities nearby. It also has a flourishing midtown district, beautiful University campus and countless friendly, charming neighborhoods, all not that far from those gritty few blocks downtown. And those lists you cite "proving" Reno's struggles are only faintly more journalistic than Buzzfeed's list of the 22 Greatest Cats on the Internet. I should know; I've edited a few of those “best/worst places” lists myself.
But what's more, Reno has a dedicated community of MTBers who are continually building top-shelf new trails, and who would still probably welcome you to ride with them and offer you a beer afterward — despite the hate you’ve repeatedly expressed for our home. I'd urge you to consider that the next time you feel the impulse to lash out at Reno for the fun of it.
When you call out Reno like that you are calling all of Northern NV out. Please move your hate elsewhere....also, you'll probably want to avoid Tahoe because in order for you to get to Tahoe, you'll probably have to fly into Reno and get molested by all the unhealthy, depressed men smoking meth and crying because they are so sad.
Also, all those unhealthy, depressed meth smoking men that are crying are escaping their shitty lives by going to Tahoe for some epic Pow and some amazing singletrack... you wouldn't want to have them cry on your shoulder or anything.
Rant over.
"But your country has changed and the current PM is a prime example of pinkness, and changing the Canadian way of life. The die is cast in order to be more like Europe, sad."
I'm not offended that he's trashing Canada. I live in the city that has repeatedly been called a dump by MANY people. I don't care. But if he thinks he can point to almost every other developed country in the world and say how "sad" it is, he better be prepared to get the finger pointed right back as most of the developed world would tell him they are much happier with their leader and political climate that the US.
Plus, the fact that he has to state that he's the dad of a famous mountain biker to earn any credibility on this site is pretty sad in its own right...
Now on to your 'facts' you posted about Reno:
Reno has (it's city not a nation BTW. I'll assume that was a typo) an unemployment rate of 3.3%. Lower than Las Vegas!
www.bls.gov/eag/eag.nv_reno_msa.htm
If you think using Mens Health as a kind of a credible source well....the ladies must love you!
If you wanted to call any city the "meth capital of the world" you could find a fear based article supporting that claim. That being said I looked up a few addiction recovery support sites and congratulations Nevada you're not in the top 10!
In regards to meth/stimulant deaths maybe you should be more aware that it's a constantly changing dynamic but here's a relatively recent NYT article:
www.nytimes.com/2018/02/13/us/meth-crystal-drug.html
I would hope the majority of Pinkbike readers take in reviews/articles with a grain of salt, especially with rants like this from moderators. Love you Reno!
Now on to your 'facts' you posted about Reno:
Reno has (it's city not a nation BTW. I'll assume that was a typo) an unemployment rate of 3.3%. Lower than Las Vegas!
www.bls.gov/eag/eag.nv_reno_msa.htm
If you think using Mens Health as a kind of a credible source well....the ladies must love you!
If you wanted to call any city the "meth capital of the world" you could find a fear based article supporting that claim. That being said I looked up a few addiction recovery support sites and congratulations Nevada you're not in the top 10!
In regards to meth/stimulant deaths maybe you should be more aware that it's a constantly changing dynamic but here's a relatively recent NYT article:
www.nytimes.com/2018/02/13/us/meth-crystal-drug.html
I would hope the majority of Pinkbike readers take in reviews/articles with a grain of salt, especially with rants like this from moderators. Love you Reno!
As for sad cities, wadda bout Detroit and Chicago????
Let's be honest though - most cities suck, that's why we prefer to get out and hit trails, soaking up nature with every face plant
Reno is far from the meth capital of anything as well...
It's better in pretty much every measurable way than Vegas, expect availability of hookers and drugs. Which was it that you missed so much?
Anyone who loves the outdoors hates Vegas. It’s just not believable to hate on Reno over that place.
but yeah, if corruption, perversion, drugs, and any other despicable, degrading, dehumanizing vice is your thing then you might as well be in the biggest, little hell preparing for the real deal later ...
I'd like to see it on some Virgin Utah trails...
Thanks for playing.
Article on Reno saying adventure sports spot
apple.news/AgcuHVgcXTRSP8XiNoz6S8w
wiki.tfes.org/The_Flat_Earth_Wiki
Generally I agree, I've spent time in the area & Reno was a total craphole but they have made some serious strides in the past 10 years to make it better, it's beginning to be a place I wouldn't hate living. Close proximity of world-class snowboarding/mtb & a few hours from San Francisco or Yosemite sound pretty sweet.
Here in Germany the BitCOM which once was the largest electronics fair in the world just closed its doors, all major car companies are reducing their engagement at IAA, new ones like Tesla don’t even go there, Eurobike has also been on the decline for years, with more and more OEMs choosing to stay away and/or hosting their own events for their dealers. Eurobike did not change the location but the date in an attempt to counteract that, but personally I doubt that will work.
Going there to exhibit every year is a dreaded nightmare - everyone hates having to go there. The sooner it dies, the better
I'm sorry but your comment sounds a lot like swinging pitchforks + random witchhunt paroles.
i guess you have your reasons to believe what you say, but can you please share them on a more elaborate basis as "10k > greed!".
I''m sure 10 thousand dollar bikes isn't the reason... (and no tariffs caused that)
Not making your point very well though...
Mind you our shop is 1300ft/sq, but in an affluent area, and roadies love us. The industry decline that they speak of seems to non-existent.
I love my Megatrail. It's the best bike I've ever ridden. I think you'll be very happy.
the big companies don't care about acquiring more dealers
and of course the direct to consumer companies really don't give a f about bike dealers or trade shows
now every time there is a new things its on pinkers in 1080p before its even for sale ( & everyone already has an opinion about it
i will miss the phone calls ....what do you mean you dont have the new maxxis 27.5 x 2.6 WT, EXO DD plus 3C maxx terra TR 120tpi skinwall minnion DHR 11 in stock i just seened it on the interwebbers!!
it was fun while it lasted
man those marzocchi girls were the best
Here's to what's next!
- Good luck finding a house to live in, cause there are not any.
- Reno is embracing more things outdoor then ever and moving past the casino driven era.......big time.
- Reno has an AMAZING outdoor lifestyle not just in Tahoe but the surrounding areas within the city.
- I forgot? how many world class athletes in Mountain Biking, Skiing, snowboarding and motocross are there.......for such a
small area....there are a shit ton, and they are the best of the best.
- 300 + days of good weather.....
- Great places to eat, great places to drink, great places to hang out.
- Every city has a dumpy place, at least in Reno we see it, and are trying to change it.
The timing because over the years, bike manufacturers and bike industry brands used to launch new products at Interbike and that's where everyone used to go to see the new latest and greatest. We were all waiting for the magazines to come out and drool over the following year's product. Now by September, there is nothing new to show or see. everything new has been online since March or April at SOC.
The location because Vegas is the absolute opposite of the sport we all love, which happens mainly OUTSIDE, not inside in a convention centre. That's why SOC is becoming the best North American show. the vibe is so much more fun and adequate.
If Interbike wants to stay in business, they need to move to a new location outside Neveda. How about Colorado or Oregon? Accommodations for 100000+ people is also a huge factor in choosing the spot. They also need to change the dates to much earlier in the year, when new product launch. this way they can get some brands excited to exhibit. lastly, they need to cut the prices in half or more. $5000 for a shitty little 10x10. ouch...
"...which is basically just a sadder, much sleepier version of Sin City."
We are in no way Vegas, and we resent the comparison.
MILLENNIALS ARE KILLING OFF BIKE TRADE SHOWS LIKE INTERBIKE
They are killing off everything these days.
Plus, as Canadians, getting to Reno suuuuuuuucks
Proliferation of standards is annoying but it is done because the designers are looking to improve the bikes. It is cheaper and easier for them to use an existing standard but if it doesn't do what they want they sometimes choose to develop something new.
My point is my shop might sell me a bike every 4 years instead of annually.
Point 2 [flame time] is there are more e-bikes draining bank accounts and changing riders into motos.
Are there any bikes made there?
USA imports about 14million bikes from China each year, 25% tarif on those is going to make them pretty much unviable.
While many of the more expensive bikes are made elsewhere, the cheaper bikes are usually from China and these are the bikes that make up the bulk of most companies sales & pay for the R&D & sponsorship for the racers etc.
Tarifs have also led to big increases in price of steel & aluminium also hurting US based builders.
There will always be a combination of factors that caused this, but 25% on the price of an imported bike is going to be a huge one & estimated to cost US bike industry $1/4bn next year.
The crazy thing is that American History is full of this exact same thing happening; tariffs to protect an industry end up costing the consumer more & long term damage the industry they were meant to protect.
google Mckinley, Fordney–McCumber, Smoot-Hawley tarifs, all had disastrous consequences. Obama tried it with Chinese Tires in 2009 & it cost the country nearly $1bn but saved only 1000 jobs, thats money that could easily have been better invested elsewhere. The Scale of Trumps tarifs are far, far bigger than that.
Looking at history, this could end up being very bad for the US bike industry.
Sea Monkey, Crankworx were a better connection to people who actually ride. Eurobike and Taipei are fun for other reasons than the show.
On a plus side I won't get phone calls anymore asking where I'm staying or who's handling materials.
The Mtn Bike industry(as of current) was pretty much born around north Vancouver riding on Fromm and Seymour.
The most popular venue for biking is currently Whistler and if a Demo bike can be battle tested on those trails, it should stand up anywhere pretty much?
Pinkbike's HQ is only an hour away.
For the Americans, it's a nice drive up the PCH 101 rather than through a desert.
Perhaps, just grow the existing Vancouver show in the Spring to be the next venue for this?
Why have an American trade show?
Investing your advertising dollars on Pink Bike is probably more effective exposure.
www.cabda.com
#nomorethanever
Being in SoCal I'm truely interested. What is going there?
I think the hashtag is suppose to be NOW more than ever.
Chicagoland? Is that a bit like Disneyworld for drive-by lovers?
Rick James was a friend of the owner of Marin Bikes. His first gig after his release from prison was at a party sponsored by Marin Bikes at the Interbike trade show in Anaheim.
Not that was LIT AF