Marzocchi is Dead, Long Live Marzocchi

Jun 23, 2015 at 13:51
by Mike Levy  
Whispers of Marzocchi's demise have been getting passed around like a woeful secret for the past few months, but the actual truth about the company's health has been harder to come by. There have been rumors that talk of everything from a minor hiccup in their business plan, to ever present Italian labour issues just making things a touch complicated, and even to the company's doors and windows being boarded up without notice, all of which aren't exactly inconceivable given Marzocchi's tumultuous times over the last handful of years.

It wasn't always like this, though.

They've supported the legendary Grand Prix motorcycle racer Giacomo Agostini in his glory years, have been the choice of many for the grueling Paris Dakar off-road race, and even supplied dampers to Ferrari's Formula One team in the 1980s, all accomplishments that seem implausible when you consider that the company was born in the basement of the Marzocchi family home in 1949. There are many stories to tell from those days, no doubt, but we're looking at grimmer times.
Head Marzocchi

The present day is far less romantic, less understanding, and filled with more concern for dollars and decimal points and margins, and things that say that history and heart matter little now.

The truth is that Marzocchi is not going to survive in its current form, and that Tenneco, their parent company, is searching for a buyer. This could go a few different ways, so we reached out to Andrea Pierantoni, sales and marketing director for Tenneco Marzocchi, to try and figure out what all this means for Marzocchi, their products, and, most importantly, their customers.





- There have been a lot of rumors about Marzocchi's future and what's going on with the company in Italy. Can you clear things up for us and explain what is actually happening and why?

Andrea Pierantoni - The challenges are such that all of the initiatives we've taken are insufficient to achieve viability in a highly competitive and slow-growth market. Despite the great efforts by the Marzocchi team to improve performance and reduce costs, our business model is not sustainable in this environment. We are actively seeking potential buyers for the business and will make a final announcement after a sales market evaluation is completed by a third party that we have engaged.


- The 2008 sale of Marzocchi to Tenneco should have, in theory, been a massive boost to the company given Tenneco's resources. Can you explain what has kept Marzocchi from staging a comeback that would have allowed you to compete with FOX and RockShox?

AP - After 2008, the Marzocchi mountain bike brand improved significantly with Tenneco’s support. But in 2012 we encountered problems when our assembly supplier stopped production. We lost two model years as a result. However, Marzocchi is ready to make a comeback with a completely new fork, the 350 Plus and 29 Enduro, and a new shock line (Moto CR, Moto R, 053S3R and 023S3R), which will help us compete with FOX and RockShox again.


- Most mountain bikers know Marzocchi as a suspension company that offers products for both mountain bikes and motorbikes. Do you see these two branches separating into different companies under a sale scenario, or would they stay together under the same umbrella?

AP - First of all, the company has not yet taken any definitive decisions. We have assigned a company to evaluate the market, and until this evaluation has been done we cannot speculate on what may happen.


- Marzocchi was on its way back in 2015 and 2016 by gaining more OE business than in the recent past. How does all this affect the OE side of things, and do you see production being interrupted?

AP - Production has not been interrupted. We are maintaining a very close working relationship with our customers and the engineering, sales and race support teams have worked very hard to recover the market with our MY 2015 and 2016 ranges. As a result of the great job that our team have done, we have entered new markets in South America and in Asia.


- Is there a possibility that the production of Marzocchi's mountain bike suspension will cease?

AP - We are actively seeking potential buyers for the business. I cannot tell you any more at this time as I cannot speculate on what the outcome of those talks might be, but we sincerely hope that the Marzocchi mountain bike suspension business can continue under a new owner, and we intend to do everything we can to help make that happen.


- What do you see happening to the mountain bike division if a buyer can't be found for the company? What other options are there?

AP - As I said earlier, the market is aware of our situation and we will talk with interested parties. I cannot tell you any more at this time as I cannot speculate on what the outcome of those talks might be, but I repeat that we sincerely hope that the Marzocchi mountain bike suspension business can continue under a new owner, and we intend to do everything we can to help make that happen.


- Should mountain bikers who own Marzocchi products be concerned about a lack of warranty or technical support in the future?

AP - With respect to products to be delivered, Marzocchi intends to fulfill its obligations regarding warranty claims, related support services and product liability claims in accordance with the terms and conditions of the applicable supply agreement.


Old Marzocchi Forks from over the years.
  There have been some classic Marzocchi forks that still make my palms sweaty to this day, but will there be any new ones?


- Where does this leave your sponsored riders? We've seen some of them move to other brands (Wade Simmons ect), but what about teams like MS Mondraker? Will they still be receiving product and support?

AP - For 2015 we focused on a few very top level teams such as MS Mondraker, enduro with Team Ravanel, and also in downhill with Tahnée Seagrave. If you follow the races, you can see that our truck and support team is always there and the results are very positive, including podium places on all women downhill World Cup races. In addition, we have supported Tahnée on the female initiative to support cancer research with PINK FORK.


- Has product development for the future been put on hold right now, or are things still moving forward on that front?

AP - All projects are ready. These include the 350 Plus, enduro 29, and the new rear shocks.


- What could happen under the worst case scenario, and what do you think would be the best case scenario?

AP - We are actively seeking potential buyers for the business. I cannot tell you any more at this time as I cannot speculate on what the outcome of those talks might be, and I repeat, we sincerely hope that the Marzocchi mountain bike suspension business can continue under a new owner, and we intend to do everything we can to help make that happen.



So there it is, Marzocchi in the classifieds if you will. Pierantoni and co would certainly like business to continues as usual, or better than what's become the usual for the Italian brand. True, it'd be a shame to see so much history go up in smoke if a worst case scenario does play out, but memories of Agostini on a GP bike or Simmons, on an RM7, launching over the massive Marzocchi truck in New World Disorder won't keep people employed. Prospective buyers will be looking at the bottom line, as they should be doing, before making a decision, but here's hoping that they also take both the potential and the history into account.

Marzocchi is Dead. Long Live Marzocchi.







347 Comments

  • + 688
 Well I think it's time for Shimano to step up their game and purchase themselves a suspension company. Then they can truly compete with SRAM on all component markets.
  • + 140
 It would be like driving honda and ferrari in one car = GREAT
  • + 67
 Are those BAWMERS?
  • + 74
 more like a driving a ferrari and a GTR..
  • + 7
 I like it - honda and ferrari in one...nice one!
  • + 83
 All I got from that is I cant answer and dont like to speculate. Whole lot of nothing is what I learned from that
  • + 4
 I've thought this for a while it would make so much sense.
  • + 66
 Shimano/Marzocchi would be an excellent compliment to Sram/Rockshox and Easton/Raceface/Fox. Marz 55 was a great trail fork, and although I haven't ridden the 350 and 380, they have a similar damper, and I assume are just as excellent + lighter weight. I kinda doubt Italians and Japanese will work very well together though.
  • - 27
flag MX298 (Jun 23, 2015 at 15:25) (Below Threshold)
 More like Honda and fiat.
  • + 27
 More like driving a nice car with one of those wing thingies on the back and another nice car with a big engine that spits fire like pew pew pew! haaa, car talk.
  • + 21
 I really hope someone like shimano does buy marzocchi, theyve had some rough times in recent years but theyve made some awesome kit. 66 although it was a tank of a fork was whompingly good for its day
  • + 14
 Or Hope. Hope are similarly shed like in their manufacturing processes and volumes.
  • + 77
 Eee... shimano works very closely with Fox.
  • + 16
 I see SR Suntour as a better fit for Marzocchi. Marz would be the premium line, with the Durolux, Rux, and Epixon covering the mid price segment.
  • + 10
 Hopefully when component makers can outfit a bike from end-to-end, costs will finally be reasonable. #Honda
  • + 5
 @WAKIdesigns Good point! If Shimano holds patents related to axle mounting that were developed with Fox and used exclusively on Fox forks it seems very unlikely they will be interested in Marzocchi.
  • + 14
 I'm with Waki. Would be awesome but already sleeping with a fox.
  • + 27
 en.wikipedia.org/wiki/Alfa_Romeo_Arna

careful what you wish for...
  • + 8
 Not likely, Shimano has a long standing relationship with FOX. There are too many active projects and standing agreements to co-develop everything that shimano is interested in that they wouldn't be able to do anything with the big M. Bummer.
  • - 1
 It would be no doubt very cool, but I agree with Waki. From a marketing and a consumer standpoint, Marzocchi is just not the company that it used to be. No matter how much money Shimano could pump into that project, it would still be a major gamble to buy it out. But hey, who knows?
  • + 8
 Ferronda
  • + 2
 Glad I'm not the only one who noticed/thought that.
  • + 2
 Shimano tried the whole suspension thing. got scrapped before it ever hit the market.
  • + 8
 Shimano may work with Fox now, but that's just a matter of changing their contract. Companies have done it before, and they will do it again.
  • + 25
 I completely agree that shimano should purchase them. Between Shimano's methodical, don't-bring-it-to-market-until-its-perfect approach, deep pockets, and the wonderfully smooth action of the Marzocchi suspension, I imagine only awesome things would come of it.

Imagine buying a new bike, specced with PRO components, Marzocchi suspension front and rear, and full XT for the same price as an X7/X9 and OEM Pike R and Monarch... oh how lovely a thought.
  • + 4
 With Shimano and Fox developing the 15mm QR used on Fox forks and Fox incorporating Di2 tech into the iCD lockout system I assume there are patents involved which would make for a difficult/expensive divorce. They are sharing IP thus investing more in each other and R&D isn't cheap. This wouldn't be like an agreement to use X brand on a complete spec or a rebrand agreement. And the kicker is that it would all be for a company with a future that is unsure.
That being said someone should buy Marzocchi and keep them alive as they have history in the MTB industry and the market should have choices but I don't see Shimano ditching or modifying their partnership with Fox.
  • - 8
flag killerb09 (Jun 23, 2015 at 19:00) (Below Threshold)
 Like driving a car thats 3x over priced and delivers mediocre on par performance.... or like driving a Ferrari with a honda engine. Look pretty, go slow.
  • + 5
 Shimano works with Fox, but how much money does Shimano make on each Fox product sold? Working with and owning are not the same thing. I'm with Seraph here. Right now SRAM can throw together complete OEM packages and profit on every part a bike needs. Shimano can't. They need a suspension company that gives them revenue. Fox doesn't.
  • + 4
 Japanese companies are not much atracted to JVs or growth through adqusitions. They prefer to grow on their own slow/safe pace and with their own R&D since the beginning. Thats why they took furever to develop an 1x11. They wanted to make sure it worked well and it was good priced. Their change management OS must be though. I dont see shimano adquiring marzocci, huge risk from their standpoint.
  • + 5
 Idk, Marzocchi just completely revamped and released basically every product within the past year and with the way it sounds, they would sell the company for a rock bottom price, so the hard part is done. Sounds like the perfect setup for a huge return on anyone willing to put the money in, especially a company who can immediately start tossing the products into OEM packages that they are already selling. Within a year they could be sticking Zocchi products on every major manufactures frames.
  • - 8
flag pka749 (Jun 23, 2015 at 21:41) (Below Threshold)
 I believe that SR suntour owns DVO.
  • - 6
flag Fliberico (Jun 23, 2015 at 21:44) (Below Threshold)
 Simano & Marzocchi ? i call it S&M (much like my Ex favorite hobby)
or Metallica and the Symphony masterpiece if you fancy
  • + 4
 All the f*ck yes's to this!!!
  • + 3
 Yes yes and all of the fuck yes indeed squire! Motion seconded! Well said!
  • - 6
flag fantaman (Jun 24, 2015 at 1:57) (Below Threshold)
 How about Race Face buying Marzocchi?
  • + 8
 fox owns raceface
  • + 3
 If shimano bought a suspension company I'm pretty sure it would be fox
  • + 3
 Call Greenpeace to buy Marzocchi
  • + 4
 If Shimano wanted, they would have already developed suspension bits. They will be better off buying Cane Creek. Headsets and shock. Or Magura.
  • + 73
 Listen, let's start own company through crowdfunding, and build two bikes with upside down forks, Gearbox, naturally, both with 26" wheel size, 20mm axle and 135 rear end spacing. Under one condition only - it cannot look like a session. No electronics either! We need to gather enough money to buy up best engineers in the business and a World Cup racer of our choice. It will be manufactured either in US or Europe to make sure everyone gets good wages.

We will call it either Keep-it-Real Syndicate or Troll-cycles. Power to the people I say! Let's show the industry what we want! We can do it!
  • + 6
 500 props! That must be a record!
  • + 1
 I like that idea @WAKIdesigns


The big S could buy Marzocchi, but working with öhlins would probably be a problem.
  • + 7
 @its-chris - no, think about it! PB commenter owned company delivering products that everyone wants, freeing MTB from false inventions - Follow me!
  • + 2
 That is a dream a riders owned big company bringing real things and not just fads, just giving the best and needed!
How many users are on PB? We need to kickstart this!
  • + 2
 you forgot $1 Mud Guards.....Marsch Guards at 14Euros and up, those things are expensive.
  • + 0
 Nah... Shimano needs to jump into bed with Showa or Kayaba...
  • - 1
 Mattsavage@ that's the best idea yet!
  • + 9
 Shimano and Marzocchi would be a brilliant move.

from another point of view though, did anyone find the interview boring as shit and full of uber-corporate bullshit?
  • + 1
 @seraph you told epic true, Shimano + Marzocchi Vs Sram + RockShock, this could be a greatful game for all bike costumers.
  • - 4
flag WAKIdesigns (Jun 24, 2015 at 15:03) (Below Threshold)
 What exactly is wrong with Shimano+Fox? Not a trade team? Let Pinion go with Marzocchi, that would leave slimy stains on underpanties of every whiny online btch
  • + 2
 I think Marzocchi were in bed with SR Suntour and then one of them farted. Marzocchi Italy wanted out, Marzocchi USA didn't. Marzocchi USA became DVO and stayed in bed with SR Suntour. Marzocchi Italy got in bed with another supplier. DVO must be laughing all the way to the bank now with their massive trucks and endless street cred. Looks like Marzocchi have f*cked it. This is bad timing for me, since I just returned my 55 to Marzocchi for warranty work two and a half weeks ago and was told parts are coming from Italy. I wonder how long it will be before I see that fork again.

I'm another backer of the Shimano buyout. Marzocchi have been coming back the past two years. A lot more OEM for 2016 too. Good luck to them. Weren't Rockshox in this exact same position ten years ago before SRAM came along with $100 and a plan?
  • - 4
flag BoneDog (Jun 25, 2015 at 6:40) (Below Threshold)
 Innovate or die. You just can't beat the engineering put into a fox, it is a piece of art and there service at least here in canada at OGC is friggen most incredible thing since sliced bread. Really hands down best product to ride and maintain. Rockshox still making great stuff but internals have always been manufactured of cheap, but well engineered materials. However, the reality is, I can't get anything out on the market to fix my 2006 RS pike, but I can still send in my first gen fox 32 rlc with v brake tabs and have it returned to me with new bushings and rebuilt damper for under 200 bones....
  • + 2
 I think if each pb user chips in $50-$100 we could take over and free forks for all?
  • + 0
 thats about what they are currently worth......
  • + 3
 Cashable Troll Word Credits should be implemented. I propose forming an union and putting pressure on Pinkbike governance.
  • + 2
 If bought, my money is on an investment company that sees potential and value in the patents, R&D, etc but feel they can get the company below market value, build in profitability and then flip it 5-7 yrs. I highly doubt you will see a current MTB company buy MZ at this time. it will be an investor or a private buy-out (likely by management).

That said, I'd love to see a bike manu pick them up and totally change the game in MTB. Giant, certainly has the resources, could then have Giant branded forks and offer high end performance at a lower price with better margins.
  • + 5
 Giant already have giant branded forks don't they, made by suntour?
@bonedog are you having a laugh about the engineering in Fox? Half of their forks are pure shit that you can't service yourself aren't they? Admittedly I'm not speaking from experience as I never have and never would buy Fox. Overpriced, underperforming according to a good 50% of bikers
  • - 3
 LOL yeah the shittiest component company buys the shittiest suspension company. Good idea.
  • + 1
 Like SRAM does?
  • + 4
 @Freeride-forever, lately I am fascinated by the concept of indirect speech and origins of online aggression, projections on companies. What were you trying to say by that? Do you ride SRAM and Rockshox or Fox? Have you or any of your relatives been let down by Shimano or Marzo in some traumatic way?

I am just curious. I personally ride everything, stuff that comes along on classifieds.
  • + 128
 Stick a fork in them?
  • + 97
 well, that's a Shock!
  • + 98
 Give them time and they will rebound..
  • + 56
 They've topped out
  • + 61
 I hope they spring out of this one
  • + 63
 Looks like Fox and Rockshox are left to wear the dual crowns.
  • + 37
 Tenneco really came to a fork in the road
  • + 36
 they just need a bit of time to de-compress
  • + 79
 To whomever is blanket neg propping: our enthusiasm will never be... wait for it... dampened Big Grin

or as Lopes would say, "dampered"
  • - 19
flag trauty (Jun 23, 2015 at 14:27) (Below Threshold)
 they need good bottom out bumper to rebound first
  • + 43
 not sure who will fork out enough money...
  • + 71
 Marzocchi used to be very progressive, it's sad to see them bottom out like this.
  • + 158
 The news that Marzocchi's future is up in the air and that they may drop-out of the MTB world sends a shiver down my spine and has turned my world upside down. It really has dampened my spirits. I presume their sales have started to sag or maybe even drop-off, and that they have succumbed to share holder pressure. They should try and raise some funds by gambling on 888.com, however it would take a stroke of luck. I hope they can bounce back from this and regain their crown as the best in the business. They need to find an investor with whom they see eye to eye and who can seal the deal. Anyway, enough puns, I'm away to take an open bath.
  • + 33
 I thought they were on the rebound, but I see now they went inverted
  • + 10
 Damped
  • + 9
 shocking news about Marzocchi. I'd hate to see them drop-out of the marketplace.
  • + 0
 dampened = getting soaked, pun indeed!
  • - 7
flag rexluthor (Jun 23, 2015 at 14:56) (Below Threshold)
 if only they could have offset some of their costs. They just could not rake in new customers.

All puns aside, putting out the 350 27.5 with a 40mm offset...WTF? It's 2015 and every head angle is 67 or less.

EDIT: Oh, and longest A2C.
  • + 3
 I'm gauging that there was just too much pressure here, and its time to leak it out.
  • + 4
 Indeed, like other MTB markets the suspension/fork industry looks to be compressing into a hand full of key players. Marzocchi had a good ride, but regardless of whether they get bought out by a bigger hitting player or resurrected by way of overhaul, the fate of their current structure is sealed. Fox and Rockshox have created too much friction for Marzocchi, due in part to the partnerships they've been able to fine tune through their OEM relationships with big bike manufacturers. Marzocchi had their time as an OEM supplier, but when their quality bottomed out in the early 2000's the air was quickly knocked out of their sails and they were quietly pushed to the sidelines. In time - if they don't pack up completely - they may rebound as a small, niche player in the industry, but my guess is they will spring back to life under a different name when their technology is bought up by bigger manufacturer that has the volume to absorb them. Regardless, for Marzocchi this sounds like more than just a small bump in the road... only time will tell if my predictions prove [can't] wrong.
  • + 5
 Hopefully they don't just coil over and dive
  • + 5
 Wut the fork???
  • + 2
 Bumber Z1
  • + 5
 Looks like Marzocchi have seen a drop off in sales.
  • + 0
 I can't think of a better match then Marzocchi and Shimano.
  • + 2
 I just wanted them to rebound. This dampens my spirits
  • + 4
 Oh for God's rake
  • + 2
 .. keeping us all in suspense ..
  • + 2
 I could write them a cheque but im pretty sure it would bounce
  • + 1
 I would personally give them all my money but I only have 55.
  • + 5
 The thought of marzocchi going under makes me shiver
  • + 1
 Sounds like the executives are spending more time in an open bath house than at the office, running their company properly...
  • + 0
 I can't tell you anything...that's ridiculous...well I can say that much, but on the other hand I can't tell you anything except that's ridiculous...or not...have I said too much?
  • + 86
 It's a sad situation in our economy nowadays when a company isn't growing (or even growing FAST enough) to generate easy money for the fatcats on top, then it isn't worth continuing.

Shame they can't see the value in simply providing their employees with jobs and offering a valuable product to the global community. I hope to see Marzocchi stick around! Absolutely love my 888 RC3 EVO : )
  • + 22
 Can I just say that I completely support this statement. 100%. I know some hard-line capitalists that would do nothing but argue with you, but I say you are right. Not surprised to see the statement come from a Canadian, too....props to you buddy!
  • + 8
 Those 'fatcats' at the top who risk a lot of money, resources and the livelihoods of their employees to bring great products to market... if it wasn't for 'fatcats' being rewarded for making these HUGE calculated risks then we wouldn't have much of an industry... A company's role is not to create jobs, it is to create profit. Without profit there are no jobs and there is no industry and there is no tax for the government to run the country... Your pleasure with the mountain bike forks you ride, comes out of huge financial risks an entrepreneur takes to start and build a business to manufacture them... Just sayin'
  • - 17
flag torero (Jun 23, 2015 at 15:08) (Below Threshold)
 @timdgoodwin It sounds like a psychopath.
  • + 7
 @timdgoodwin I think we all understand how economics works, no one is denying that. But perhaps you need to have a bit deeper understanding of leveraged buyouts and what Tenneco's motivations are.
  • + 1
 It sounds like the moto side is making a loss with little hope of salvage. If this is the case, dropping it may be hard but will lead to a better future for the brand as a whole
  • + 4
 Marzocchi moto forks are terrible compared to what's coming out of Japan. Not even comparable.
  • + 0
 It could be worse , At least they are not located in Greece. Although a fork made in Greece sounds pretty cool, and smooth as butter.
  • + 27
 So, Tim, are you saying there was no innovation and no industry before the days of the excessively profit-driven, give-it-all-to-the-top capitalism we have now? Seems to me our economy and our lives were better before "greed is good" got sold to the public as some sort of sacred philosophy that, not coincidentally, can't be questioned without getting someone labeled a communist and unpatriotic. Big surprise that the rich have created a moral framework in which their greed and outsized reward are actually the best thing for everyone, eh? And I don't think the OP was saying profits were irrelevant, just that ever-increasing demand for more-and-higher investment returns is ruining the world economy--at least for the 99% of us not at the top. And BTW, how can you be so sure profit is THE reason for any company to exist? Might someone not just want to make a good product, contribute to society and make money at the same time? It seems there are no real owners anymore, just bean counters and investors oblivious to anything other than money. MORE AND MORE AND MORE MONEY!!
  • + 19
 @timgoodwin, you've got quite the hardon for your capitalist benefactors don't you? I don't know if you are aware but it is possible for the capital a company raises to come from a source other than the short term profit minded investor class.

I'd like to see marzocchi restructure itself as an worker owned cooperative; best possible scenario.

Employees are incentivized to do good work and be innovative because they will directly be rewarded for those efforts; and we as consumers would also be winners because we'd be getting the highest quality most innovative products. Such an organization is also more likely to weather the storms of hard times because when the owners/investors are the employees, they have a long view for the return on their investments, unlike the parasitic organism that is a investment speculator.

The trouble is its unlikely that you can raise enough capital from your employees because the concentrations of wealth in the model capitalist world are such that the only people with enough of it to get the project off the ground (or make the company soluble again) and the above referred to fat cats who'll insist on short term profitability.

And FYI, this doesn't have to be the case, we could collectively say, "hey, all this market volatility and the short term investing strategies sucks. Lets change the system so that investing achieves the outcomes we want; better jobs and better long term growth." but we haven't done that because our collective id can't get past immediate gratification; profits this quarter, jobs created this month, a new bike every god damn year
  • + 8
 @timdgoodwin oh stop this is pinkbike where everyone is poor and all work for poor people as well.
  • + 2
 @timdgoodwin those fatcats are rarely entrepreneurs in established business and they in reality have very little skin in the game, shoulder hardly any risk. In most developed countries even entrepreneurs have considerable risk minimisation provided through taxation rebates, asset depreciation and so on.
Workers, suppliers, downstream customers all bear much more risk than some suit whose main role is to sign yes/no on plots and plans developed by managers.
  • + 30
 This got weird, a guy from Europe said something pro business and a bunch of Americans spouted some socialist daydreams? Why are no stereotypes true anymore, how am I supposed to make generalizations about whole nations or continents now?
  • + 3
 Dont just say, study, thats not how a business works, a business is much more than fat cats making super high risk investments, its about keeping emplyees happy including engineers and blue collar mofos that make amazing products and push our industry to the limits of our present technology, i agree with my canadian friend, theres a lot more of an economic pursuit nowadays in biking, which is ok, but the Human factor in this equation is becoming more dull, the general publics want is pushing us to think its ok for kids in taiwan (yes, 9,10,11 year olds) to be building our bikes so we can ride while they work 14 hours a day. Mtb in my humble opinion has gone from human to wall street, its alllllll about money, im sure mtb pioneers did NOT envision this
  • - 2
 Weird huh @danno527

Love a bit of socialist idealism, where the end game is countries run by dictators and everyone is paid by the state what they deem to be a fair wage, innovation is stifled because no one is willing (or able) to take a punt.

[should really walk away after a blatant 'cat amongst pigeons' comment]

I applaud Tenneco for taking a punt on a business which HAS heritage, and given Marzocchi 7 years more life than it had previously, creating jobs, sponsoring athletes, funding the supply chain and a possibly a bit of money for its original owners.

This business obviously didn't fit Tenneco's portfolio, was draining resources for little or no return, now they're putting it out there for someone else to pick up the mantle rather than let the thing die a slow painful death (which is the viable alternative here). What I hope is that someone has a big wad of cash to take that punt... probably a big wad of cash earned from some other flipped business deal, to give it another 7 years of life...

Seriously guys, you'd be the first folk to complain that a small cottage industry, bunch of engineers in dirty overalls couldn't keep up with your demands for their excellent product, gave slow or non existent product development or couldn't give you adequate support for your widget. This capitalist structure you despise so much has enabled you to enjoy Marzocchi's products for many more years. That's the weird bit...
  • + 6
 You say "A company's role is not to create jobs, it is to create profit." but I'm not sure I entirely agree. If you had said CORPORATION, then maybe it becomes slightly more true, but having grown up in a rural town where there were plenty of small companies that existed by making just enough to pay their employees and the hands-on owner a reasonable wage, you can't deny there is an alternative model. Sure, that model costs more for the end consumer, but I feel that the dehumanization of our economy is a truly sad reality that has been created by corporations' singular focus on profit. True, there are benefits to this model (mostly efficiency and cost), but I think it's time we start re-evaluating the systems we "vote" for every time we spend our money.

I guess if Marzzochi meets it's demise then DVO will be getting my business the next time around! Perhaps, in all honesty, they should have got it last time. Seems to me like a company working on the right set of principles...a rarity these days.
  • - 15
flag Axxe (Jun 24, 2015 at 4:05) (Below Threshold)
 Socialism is theft.
  • - 15
flag Axxe (Jun 24, 2015 at 4:28) (Below Threshold)
 And who ever down voting is a brainwashed thief.
  • + 2
 Haha sorry guys, no one works to keep a company running just out of the good of their hearts. Deff no one would pay to keep one open for no profit. That said I hope marzocchi continues myself.
  • + 2
 I'm with you VelkePivo. Well said!
  • + 2
 Growth is equivalent to greed unfortunately. What is wrong with maintaining the current operations and not focus on growth, but focus on giving people a means of living and enjoying their work. It is like saying I quit my job cause I cannot upgrade my Rolex to a Patek.
  • + 1
 I don't think it's growth so much as a fact that is isn't turning a profit. Someone's spending money to operate this business. If it's not turning profit it's just not worth the work and money spent. Now can someone else come in and have a functional business model that generates black numbers, hopefully, I understand not keeping something around just for kicks though. It sucks when you are working there, I've been in that spot. In business of this sort too I have noticed if you aren't growing your dying. Hard to stay just flat and ok.
  • + 2
 Hi Guys. Apologies if I missed it, but I didn't see anywhere that Marzocchi wasn't making any profit. "The challenges are such that all of the initiatives we've taken are insufficient to achieve viability in a highly competitive and slow-growth market. Despite the great efforts by the Marzocchi team to improve performance and reduce costs, our business model is not sustainable in this environment." That could very plausibly mean "not enough profit to satisfy out investors." "Reduce costs" probably means "cut our employees' pay." And to the people who responded that it's a socialist pipedream to say a company should operate without profit, well, no one here said any such thing. It's a question of how much, and for today's investor class it seems enough is never enough. It has to be an obscene amount and it has to be NOW. BTW, I'm a professional who once worked on Wall St. I've probably paid more in taxes than someone like, say, Axxe, has and ever will earn in his lifetime.
  • + 0
 @Axxe, that's a super nuanced opinion you have there. well reasons and well supported.

But seriously, you are just trolling right? Or do you really operate in shorter than tweet thought processes? Why don't you throw in a few more profound thoughts like "MERICA!", "Don't touch my gun", and "Dey took errr Jerrrb!"
  • + 0
 @timgoodwin For some strange reason i think u might be hiding your super 'merica capitalist self behind that Portuguese flag, ur probably vouching for Donald Trump to be our next president aren't you? This is pinkbike, not the golf channel, we support our own kind here: humans. Money aint such good company when everyone hates you for being so greedy, nothing wrong with capitalism, just greedy pricks like you
  • + 0
 @lomelibikes unless you go to work for free you're a greedy SOB too!
  • - 1
 No kidding. People on here complaining about others liking money. We all own 3k+ bicycles for fun. Lol
  • + 2
 Twotone and cougar: I think you two are missing the point. Nobody's complaining about people "liking money". We're commenting that its crap how some people "like money" so much that they exploit the economic system to such a large extent that they trample others in the process.

But who knows...maybe you're both ok with your cheap *insert random good here* being made by some child in a sweatshop halfway around the world for pennies a day?
  • - 1
 No one has to like it. Just saying that's how people and life works. Always will.
  • + 1
 You don't have to like it but it's a reality. Look at all the f*cking crying on this website. Can you imagine if carbon frames weren't manufactured overseas.

On the one hand you have this crying about greed, then look at the complaints about the cost of Enve compared to carbon rims from Asia. Can't have it both ways.

Think of going to Vegas. Are you willing to risk $1000 if the reward is $1005- doubt it. It's the same in business, you aren't going to risk pumping 2,5,10 million into a company unless there is a shot of a good return. Unlike what everyone wants to believe, making a million when risking 10 isn't a good return.
  • + 1
 Man people don't get it. Of course they'd do the same if they were in an investors shoes. They wouldn't complain then.
  • + 2
 A lot of people here are living in fantasy land. If a company can't make a profit, it's over. You can argue about it all you want, cry about it being unfair, give me negative props, but it's reality. You might as well rail against the sun for rising in the east.
  • - 3
 My point well made for me, see the comments in this thread.http://www.pinkbike.com/news/stans-bravo-carbon-wheels-first-look-2015.html

Look at the bitching about costs. Wouldn't surprise me if some of the same people bitching in that thread are the same ones bitching about greed in this.
  • + 1
 TwoTone, your vulgarity compliments the crudeness of your thinking. And unwittingly, in your ignorance, you've actually made the opposition's point: "making a million when risking 10 isn't a good return." 10% return isn't enough? lol. obviously you know nothing about finance. go stroke your gun collection and sooth your turbulent spirit with the comforting lies spewed by Fox News. wait. what am I saying? that's the reason fox news exists: to stoke the anger of the ignorant.
  • + 3
 It would seem that the role of the tabloid press is to keep the masses dumb and dumber.
  • + 2
 Hahahahahaha!!!! Im pretty positive i saw twotone with an M16 at taco bell!
  • + 1
 @VelkePivo You think 10% return is too much to want when you're risking your money? You do understand that there are many times investors lose a lot of money as well right?

But enough of that, you're just the right kind of investor for some ideas I have. Want me to send you the info?

You are funny though, call me crude and ignorant, yet you have to resort to the Fox news gun as some kind of insult. The same can be said of all the people watching the liberal media and falling for thier garbage hook line and sinker.

Best advice is stop watching any main stream news- they're all full of crap.
  • + 1
 you think calling us bitchy, whiny complainers who don't understand how "the real world" works carries no insult? your anger, disdain and misplaced sense of superiority come through loud and clear.
  • + 3
 One other thought to add is that I find it interesting how you cite complaints about overpriced carbon rims as proof of the need for foreign manufacturing to offer cheaper prices when ENVE (probably the foremost company in this field) is proud to manufacture all of their products at home in the U.S. and MANY consumers are happy to pay the price for it.

Proof, I would say, that your model (and complicit acceptance) of companies who adhere to extreme capitalism is NOT, in fact, the way it HAS to be. Some companies can, and do, operate ethically.

Also, MOST people risk their money through one from of investment or another (not just the ultra-rich), and yes, 10% would be generally be considered an EXCELLENT return on most investments. 5% would probably be par for the course, in most cases. Sad that some feel they deserve more than others.
  • + 2
 @rory i salute you, well said
  • + 1
 Agree!
  • + 42
 Dear Marzocchi, You have been with me and the crew from the beginning, and without your suspension, we would have not gone as fast, jumped as big, or had as much fun. Hopefully this hiccup will pass and we will see you continue to make great products. Your innovation, reliability, and BOMBER durability will always be remembered. We wish you luck in the fight. ...I still kick myself for selling my Shiver SC. What a dumbass I was...
  • + 6
 You had a shiver SC and sold it? WTF? I am still pissed at myself for not buying the next level giant AC that had one on it back in the day.
  • + 5
 I found a Shiver SC sitting in a backwoods bike shop a few years ago on Vashon Island. Best $50 I've ever spent! Such a rad looking fork.
  • + 1
 Still rollin the Marzocchi 55 CR Switch TA. Only shock I can constantly abuse with little or no service and still works like a champ. I think I'll keep it foreva now, was going to upgrade.
  • + 0
 Leave it Vashon to have that...
  • + 1
 dream fork right there! need a SC shiver in my life
  • + 1
 i remember when i was 15, and i had saved enough money over the summer to purchase a used SC shiver from the bike shop for my oryx DJ. it was the best day ever. All the kids in the neighbourhood were jealous
  • + 2
 +1, Marzocchi has delivered us some of the biggest legends fork-wise. Shiver, 888, 66, DJ1... I really hope they will be able to push the industry forward in the future, just like they did in the past. I'm a fan of Marzocchi for sure.
  • + 3
 Proud owner of a Super Monster. Never gonna sell that thing.
  • + 15
 I just wonder if they are actively seeking potential buyers for the business and if he cannot tell us any more at this time as he cannot speculate on what the outcome of those talks might be, and if they sincerely hope that the Marzocchi mountain bike suspension business can continue under a new owner, and if they intend to do everything they can to help make that happen, he was a little bit unclear about that.
  • + 2
 I sincerely hope I can help you to get an answer to make that happen, but I can't tell you any more at this time as speculation is rampant.
  • + 5
 Seriously, it's as if he were interviewing a malfunctioning protocol droid.
  • + 2
 Waves hand in front of Levy, and says in a low, monotone voice, "These are not the forks you've been looking for."
  • + 16
 If things go South, I will take any RAC, Z1 Dual, or Shivver SC forks that you have laying around the office. Wink
  • + 1
 That Bomber RAC is awesome.
  • + 2
 I would travel and help to clean the place! lol
  • + 11
 People can say anything about marzocchi, they can smash it, dig in the grave, but I will say that I have a Marzo Drop Off dual crown and I will stick to it allways. LONG LIVE MARZOCCHI!
  • + 2
 I still ride the drop offs till this day!
  • + 14
 Shimano, your turn
  • + 13
 hate to see any mtb product hit hard times good or bad Frown
  • + 11
 If they didn't discontinue the Super Monster T this would have never happened.
  • + 2
 Monster T or Super Monster Smile

Even though these were probably the sickest looking forks ever produced, I do understand that they discontinued these 5kg forks, when the 888 was so strong probably no one has ever broke it, while it weighed much less and was more reliable.
Nevertheless they are awesome pieces of history and I would love to have them hanging on my wall as decoration, or maybe on some old school fun machine huck bike, combined with 3" wide Gazzaloddis.
  • + 7
 This is sad, and it will be huge loss for the MTB community if things don't follow the path we hope they will.
Only 2 of the 10 forks I´ve owned were not zocchis. A 55, a 66, three 888s (rv, rc2x, rc3 evo ti), a Z1 a Shiver and a 350, and I loved every single one of them. May not be worth much, but if this ship goes down, I sure as hell gonna hold on to the sails!
  • + 10
 Running the 2014 55CR fork and it's best thing i've ever used... this abit upsetting Frown
  • - 2
 what other forks have you used in past ?
  • + 2
 Z1, rode on some 888, junior T's, drop offs, dirt jumpers... loved them all not going to lie :/
  • + 3
 Riding the 55 RC3 EVO myself for the last month. so far its been amazing on the rough trails. I would hate to see Marz go down. Their products work awesome for me.
  • + 1
 Sad sad sad...... still have a mint set of Z150, Junior T's and a rare Super T, all sat in a line beside my workbench... have just upgraded ? the Z's for a set of Pikes on my all mountain, ok, lighter, but better ? i'm still not convinced... the Juniors and Supers came off my girlfriends first DH, never had a single problem with all of them, bulletproof ! In order for zocchi to survive they have to produce simply the best fork available bar none, they have before, can they again ?
  • + 1
 @hcriderr
also running a 55 RC3 Evo ti on my hardcore hard tail and just got some 888 RC3 Evo's to replace my Boxxers on my DH bike.. brilliant forks!! Smile
  • + 10
 Trade for a dirt jumper and a PS2 with 15 games ?
  • + 6
 I am relatively new to the mtb world, only known about the amazement of bikes for about for years now. However, if there is one thing i do know then it is how iconic, how pivotal marzocchi is as a brand. It would be devestating to not see these forks available on the market, sponsoring riders, all of it. I actually feel quite sad reading about this situation and truly hope something is done to keep marzocchi alive!
  • + 9
 Im sure they will find a buyer.
  • - 100
flag pinnityafairy (Jun 23, 2015 at 14:22) (Below Threshold)
 A scrap yard!
  • + 11
 I'm pretty sure that was the fastest load of downvotes with a genuine reason!
  • - 33
flag pinnityafairy (Jun 23, 2015 at 15:30) (Below Threshold)
 If it was such a good company than why is it boarded up? Why are there no service parts to fix the forks? Why do my local shops tell me to trash my fork with 2 rides on it with blown compression damp. What are you all smoking?
  • - 33
flag pinnityafairy (Jun 23, 2015 at 15:36) (Below Threshold)
 www.pinkbike.com/photo/12375831/#top nothing but QUALITY lol this is what everyone wants out of their $1000 fork right?
  • - 32
flag pinnityafairy (Jun 23, 2015 at 15:40) (Below Threshold)
 www.pinkbike.com/photo/12375830 They should use this in the sales add!
  • + 7
 I do believe that someone may have landed slightly nose heavy on that one Wink
  • - 23
flag pinnityafairy (Jun 23, 2015 at 16:00) (Below Threshold)
 I do believe that Zokes had a good feel n ride. Just NO reliability for me. I owned 3 of them and all 3 had very short lives. I should of just smoked up all that $ I spent on them. Then maybe I wouldn't remeber what a waste of $ they were.
  • + 3
 The mark on the stanchion proves that that was no JRA.
  • + 8
 also looks like the fork is at least 10 years old and way past it's life expectancy. and the lower arch is missing. I haven't had any issues with my Zokes in the past and even with the new stuff I just bought is riding nicely so far.
  • + 5
 You cannot judge a company on what they made 10 years ago..
  • + 5
 less using a badly assembled one... missing the arch would put extra stress on the crowns
  • - 21
flag pinnityafairy (Jun 23, 2015 at 17:52) (Below Threshold)
 And when they cant make a profit and keep the doors open that makes them what? WORTHLESS!
  • + 5
 I would say that the 350 NCR is currently the best "enduro" fork on the market, and the 053 S3C2R looked to be the best shock too. It would be a real shame if they aren't given a chance to penetrate the market. If I had the money, I'd buy the brand.
  • + 9
 Came for spy shots of new products. Was disappointed.
  • + 4
 Teneco killed marzocchi. You don't take a quality brand and turn it into shit overnight. Such a shame. Hopefully someone will buy marzocchi and bring it back to glory then we can all later laugh about the Teneco "dark ages". Teneco killed the quality of marzocchi and that's something you shouldn't do to a brand thats fundementally built upon quality.
  • + 4
 Don't worry guys, my dad's loaded. I'll ask him for a few bucks to buy marzocchi and make them what they use to be and should be. We'll have at least 3 different downhill forks to choose from. Just like the old days. All this because quite frankly, the idea of living in a world where marzocchi doesn't exist, makes me sick to my stomach.
  • + 4
 Marzocchi will never die as long as I'm ALIVE. I have over 400 pre 08 forks in stock & many newer..Marzocchi is not dead for me and all my customers. I have truck loads of new and used parts to go along with those forks. Marzocchi lives for a long long time for me and my customers
  • + 8
 Can't say this news is all too shocking.
  • - 7
flag DandelionDan (Jun 23, 2015 at 15:12) (Below Threshold)
 Ha-ha, SHOCKing
  • - 1
 Hopefully they rebound and turn things around.
  • + 4
 ultraliberal unregulated globalized free markets inevitably converge towards mono/duo/tripolys where in the large corporations end up controlling our lives, just look at the food industry with kraft/nestle/coke/monsanto who control what you are offered to eat in your supermarket.

We used to have national legislation under democratic control to regulate unfair competition conditions and hinder companies to grow too big. This power has now been surpassed to supernational financial elite through free trade agreements, and the end result for the average consumer is lower priced, less diversity between available products, and a bad conscience about exploitation of labour indeveloping coutries.

We live in a finite world with finite resources, we need to move from an idelogized continous expansion economy to a steady state economy under democratic control. Vote Green on the next crossroad!
  • + 3
 Marzocchi es sin duda la mejor suspension que probe en todos los aspectos,muero por tener una, ojala la compre alguien que sepa hacer las cosas bien las nuevas 320 350 y 380 son increibles ! EN ARGENTINA LA LIDER EN VENTAS ES LA 380
  • + 3
 Hey, c'mon, a favorable review would go miles, and I'm sure the 350NCR would get one. Unfortunately nobody has reviewed it.
Kinda weird, no? I can say first hand that their cust. service has been good as well. This is a real shame.
  • + 3
 So, they farmed out their production to a contract manufacturer, got bit in the ass by QC issues, switched to a different CM, and then lost 2 model years when that relationship didn't work out. Sounds like a good argument for keeping production in-house. We'll see how well that works in the future, as the most likely purchasers of the Marzocchi brand are CMs like Suntour or RST who want a premium name to stick on the higher end forks they've been making, but having trouble selling.
  • + 3
 Currently running a 380Ti and Moto C2R on my rig and it's without a doubt the best ride I've ever had on a DH bike....really would love to see them continue on. And please give us more blingn nickel stantions and and fast black for those murder junkies...
  • + 3
 as long as marzocchi stays and keeps making great forks i will stay with them otherwise i will have to re-evaluate which fork i choose for my bikes.....i tried rockshox and went back to marzocchi, only option i would left with would be fox and DVO,
  • - 1
 DVO all day, everyday
  • + 3
 Well... you can only make marginal quality product for so long before everyone learns to avoid you. DVO was the final nail in this casket but why you'd go with a brand built buy the guys who helped ruin Marzocchi's OEM business is beyond me. I had no good experience with anything related to Marzocchi so for me its a wonder it took this long for them to implode.
  • + 2
 Hopefully this isn't the end as I have just gone back to them after being on rockshox which o really didn't like. Would be fantastic if shimano purchased them, it would then be a complete company to rival SRAM and FOX after they acquired Easton and raceface.
  • + 1
 @frampo You are correct. This is s great opportunity for a big bike or component company.
  • + 2
 Wouldn't it be an ironic twist if suntour bought Marz? It was when Marz moved production out of Italy that they went downhill, and it was suntour that made those crappy forks. I have an old 2005 z150 fr cr with doppio air that slays any mid-travel fox I've tried. My new pike is good but that old Marz handles rough chop much better.
  • + 2
 LMFAO this is cool news!!!! I didn't know Marz was in jeopardy, but I guess I haven't seen much of them lately, which I've enjoyed. WTF happed? You came into this industry doing everything right. The original Bombers, then things like the RAC & those awesome Shivers!!!! Then you turned into the same shitty turds as the rest of the riffraff with absolute junk like my 66 VF. Plastic shit inside, dampers that don't hold adjustments, cast one-piece mag arches shaped for form rather than function that snap like twigs. Come on. I've bounced on Marz since the Z1 QR20 & I've experienced the degradation of subsequent products firsthand over the years. If you're just gonna make shit, if you're gonna be another GM or Chrysler of the bike industry, just f*ck off. Just die. No government bailouts for you fortunately. We got DVO now. They know what they're doin' so bye.
  • + 4
 +1
flag badpotato (0 mins ago)

Where will I now send my bomber for service????? Oh...wait.... It does NOT need a service - I do all by myself when I am bored...
  • + 5
 Marzocchi knows where it's heading. He's not gonna disclose news like that in a public forum.
  • + 2
 From Bomber to Jr T to Bomber 66 RC3 = 13+ years of care free maintenance free Joy. Thanks for the memories Marzocchi. Times are tough for all. I still own all three of these forks which still preform the way they did the day I bought them. I can't say this about many other products these days, so sad to see you go. Marzocchi was a big part of the Free Ride movement, however now it seems they're both gone.
  • + 2
 This is such a shame Frown I really home marzocchi doesn't go under! With all this history, the technology they have, and them trying to make a come back after a few hard times a couple years ago, it'd be devastating! I own three of their forks and I hope that marzocchi can push through this, the new buyer can resurrect them, keep their customer support up, and keep making some of the most plush suspension around !!!!!!
  • + 2
 As someone who remembers their first production forks and how superior they were to the other offerings, all the years of buttery plushness and "free ride" abuse they took, ease of repair, innovations and inspirations, it would be a total shame not to see them be able to stay in the market! Cmon zokes you can do it!!!
  • + 2
 Pretty gutted at this news. First fork was a Marzocchi XC600 (1996), followed by a Bomber Z2 (1999), followed by a Bomber Z1 Sport ETA (2006), followed by a, uh, Rockshox Sektor that was quickly swapped out with a Marzocchi 320LR (2014) and now I'm riding a 350R Coil/Air on my all mountain bike and I absolutely love it.

Please stick around Marzocchi, I want my next fork to be one of yours too!
  • + 3
 Where will I now send my bomber for service????? Oh...wait.... It does need a service - I do all by myself when I am bored...
  • + 1
 I've stuck with marzocchi through thick and thin but their QC is crap. DH3's that split in half, corsa's that seized solid within 2 months, 2012 888ti's where all the nickel flaked off the stanchions (several times) and 350's that felt like 40's after a year in the trenches. I'll never buy another fork from them, I'm currently on x-fusion and couldn't be happier!
  • + 1
 I would like to ask donations from you all Pinkbike users and give me me all the cash you have right now I'm going to buy marzocchi... I'm a diehard fan of marzocchi .... And the rest fan out there I'm your last hope of saving marzocchi ... Thank you for all the support
  • + 1
 This is Shocking, it dampens my spirits... Well I hope they Rebound, haha had to join in!!! I have always had the middle of the road Marzocchi Forks, they to me are the no frills set it and forget suspension that doesn't need too much attention... I don't race, I am a weekend warrior, ride maybe 4-6 times a month ..... That's my go to brand I have had 5 of them Monster T Jr., ZR1, 888vh., 55 and DJ2
  • + 3
 I have over 400 new and used pre-07 Marzocchi forks in stock and many of the newer stuff along with truckloads of parts to support those forks..MARZOCCHI LIVES ON
  • + 1
 They should bring up the old designs with the HSCV damper - like Shiver, Monster, Super Monster and so. It would make them sky-rocket on the market. They haven't made anything better since then.
And all the talking about year 2008 being the golden age? Oh please, Marzocchi's forks from years 2008 to 2010 were a complete disaster - I know, I had one!
  • + 1
 About 2 years ago I bought a 2001 Marzocchi Monster T (175mm travel). I had no real use for it, although I did put in on my Remedy for a little while and took it downhilling just for kicks. Now, I have even less use for it, and its hugely impractical, and weighs a ton, but I will never sell that fork. There is just something about it that I cannot part with. Now that Marz is dead and or dying (PLEASE SOMEBODY BUY MARZ) I really can't let it go. I will find a bike to put it on, and I will eventually put it to good use, but for now I will keep it just to look at.
  • + 2
 I hope they can get it together. The products have looked great in recent years. I would love to see the Enduro 29 - the lack of a fork like this is the main reason I haven't switched back over.
  • + 1
 There is only 2 major top of mind brands when it comes to shocks..Rockshox & fox. The 3rd ones a charm: Marzocchi. Please company buyer try and see this huge potential. More competition ignites creativity = better products.
  • + 2
 Remember when i was younger and marzocchi was the brand to get to your bike.
Every "good" rider had marzocchi on there bike, then they just died of since 2008..
I hope they be back and get mote pr so they sell better!
  • + 1
 Well....... these indeed are grim news for everyone, all Marzocchis' personnel that I had the honor to meet are amazing and had the true meaning of the company running through their veins; still it seems that now a days the only Italian company that can be run on enthusiasm is Ferrari, others are just seen as leftovers from a previous glory.

Anyways Marzocchi was the brand that took me through my glory years and had ever left my heart as a true performer in the bicycle industry. Up to this moment, I am willing to sell my soul to the devil as long as Marzocchi is saved and kept as a household name for durability and performance.

So far, I have been blessed with 30 Marzocchi forks which I still have the privilege to ride them on my bikes; this represents more than 12 years of history. Never the less this hideous news break my heart into pieces that will be sold and just let forgotten in the darkest corner of our sheds, man caves, vintage FR bikes, memories and souls.

Long live the Z1!!!!!!!
  • + 1
 Never forget getting myself a pair of Z1 wedges, 130mm on my DMR Sidekick. Then my cousin bought JR-T, then being the spoilt little prick he was haha, his mother bought him a 2003 Stab Primo with Shivers. We actively went around looking for things to ride off cause they could take it. Loved those forks, had cheery red boxxers TF tuned, and I still preferred the Shivers. Hope they don't fade out. Still got my Mk1 DJ3's
  • + 1
 Bomber Z3.5 (came with the Specialized P3) were possibly some of the greatest forks ever, then a set of Shiver SCs which were cool but ultra FLEXIIIIIIII.

God save Marzocchi, however I wont change my Fox 36 Vans for anything else!
  • + 4
 Long LIVE MARZZOCHIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIIII
  • + 1
 Hope won't buy it as they have common sense and would want to develop their own fork from scratch were they ever to enter the market (or buy up any IP available for the now defunct Pace racing).
Shimano may own patents with Fox but there's nothing to stop them implementing that patent in the development of a Shimano branded fork.
Whoever buys it, there will need to be a vast amount of R&D done and quick turn around to make it actually happen which would need the corporate might of a big company.
  • + 1
 well rockshox has no idea how to make a good dj fork as the argyles feel like trash, in fact they have no feel at all. so it sucks that there might not be dj 1's in the future for those who want a good fork made with motorcycle tech and that feels like a moto fork.
  • + 4
 The end of the good, old and CHEAP Italian technology suspensions. Sad news for us who can't afford a $1000 Fox fork...
  • + 5
 So many good memories with Marzocchi, thanks to everybody worked there.
  • + 1
 Pretty strange, as I know that Tenneco is not doing so bad... maybe they are a bit pissed of financing Marzo losses.
In any cases it"s bad luck and I think they surprisingly were not prepared to the "MTB boom", leading to more and more aggressive competitors on the market. Was running a Marzo on my 1st 2 bikes, and those (Drop Off triple, 66) were just incredible, but then moved to RS due to price and weight.
  • + 3
 FFS, not good news, I really don't like the whole "service forks after a handful of rides" brands Frown

What's the Manitou mattoc like?
  • + 4
 Marzocchi products from 1999 to 2007 were the best in function and appearance!
  • + 4
 Pinkbike should buy Zoke and have us Pinkbikers are shareholders... first consumer owned company in the bike world
  • + 1
 Best forks going IMO. They had a tough 2008-2009, but not by their choice I imagine due to manufacturing changes. That made for an uphill battle when competition was fierce 2010 and on... bad move Tenneco! They still have the best products & suspension feel (I'm anal about that!). That can only mean overtaking competition in future. This is positioned as a good buy IMO.
  • + 1
 I have never thought of Marzocchi as a good suspension brand, but for them to possibly completely shut down is a surprise. I do agree that Shimano should purchase Marzocchi to compete with SRAM, but they would have to work hard to bring it up to a brand that people will think of as being as nice as FOX or Rockshox.
  • + 2
 the most recent 380 review "the 380 makes other forks feel as if they are lubricated by cold nutella, including the dvo emerald at fox 40 air weight" @lawnweenies1
  • - 6
flag lawnweenies1 (Jun 23, 2015 at 21:46) (Below Threshold)
 If only that review wasnt paid for
  • + 4
 i wonder who the only -1 was...
  • + 2
 WTF Levy? There is a great big huge difference between the company is for sale and the company is dead. Could you get any more negative?
  • + 3
 I love my marzocchi 55 two fork have had it for four years and not a single problem... I'd hate to see them go
  • + 1
 I hope they latch onto a good private equity firm so they can continue making things the Marzocchi way. I'd really hate to see them become a diluted sub-brand of a larger manufacturer. Good luck team.
  • + 2
 A lot of these interview question were very redundant other than that. I hope that Marzocchi products are on sale because I need a new fork!
  • + 2
 I think #chainreactioncycles should buy marzocchi, they have the financial power and they already resuscitated a few brands, for example nukeproof Smile
  • + 1
 Numerous mz comps, Z1 fly, DJ 2 and 3, 44s(junk),55s, 66s, super t, 888, monster t2 triple, and shiver dc. Huck clean over this bullshit and continue to make a tough f*ckin fork. Long live Marzocchi!!!
  • + 1
 Anyone see that article by Cunny on/in Dirt, discussing a frame manufacturer buying up or having strong relationships component manufacturers. Would be cool if YT bought them.
  • + 1
 Re Shimano, if they wanted to be in the suspension market they could have produced their own products a long time ago, and they would be of excellent quality: Shimano is quite an old and quite a rich company.
  • + 1
 i loved my zokes. my ncr ti was awesome and there 48mm CC moto fork was absolutely amazing. this makes me sad to see some quality suspension and research potentially being lost.
  • + 2
 Marzocchi forks are great I'm using 2007 66 rc2x forks and havent had a problem with them. The customer service for spares on the other hand, this is what did it for them
  • + 1
 Ilive in calgary and im looking for some old Marzocchi fork for my 1993 raleigh chill let me know if u got anything or even a rockshox not sure what size the steerer tube is though on that old bike 1" 1/4 ?
  • + 3
 They should have brought back the Shiver
  • + 1
 I guess it might be a great time to get a s-s-s-s-s-smokin deal on a set of Marz forks, but only if you can get your hands on multiple sets of rebuild kits at the same time
  • + 1
 To me, Marzocchi died back in the day when they moved away from the BAM arches and coil/oil bath suspension.
I never bought another Marzocchi after that.
  • + 3
 had a shiver DC on my first rig. what a tank
  • + 1
 So hopefully they'll nopw release some workshop documentation for the 350's, because having to send your forks away for basic maintenance is a great selling point.
  • + 2
 Rocking a shiver DC on my Intense M3 be sad to see marzocchi go, but these babies are here to stay!
  • + 1
 I still have the bomber 66 that came on my 2010 stinky and the dirt jumper 3 that came on my 2003 sasquatch. The DJ 3 has always been on of my favorite forks.
  • + 1
 Those four inch travel.orange Z1, s changed my idea of what bikes are capable of. The era of Free Ride. Marzocchi will always have a place in my heart.
  • + 2
 Just spoke to windwave and they said at the moment everything is continuing as normal and warranties etc arnt affected.
  • + 1
 Sad to hear the news. Marzocchi has always been my first choice of MTB fork for such a long time, especially the 06,07 products.
  • + 4
 O hell no.....
  • + 1
 I was just thinking how well they seemed to be doing when I say Danny cross the finish at Schladming
  • + 1
 Had 66RC 170mm few years ago and recently wanted to buy another one, bulletproof piece of kit
  • + 2
 As a Marz owner for the last ten years I hope they survive.
  • + 2
 don't worry guys. i've put an offer in for marz.
  • + 1
 This sent a Shiver down my spine and Dampened my hopes a bit for Marz. I hope they'll rebound back.
  • + 2
 It's time to step up to the plate Shimano!
  • + 1
 Shimano seems to be very close with Fox though..
  • + 1
 At present have Z1s, an 888RC2VA and a 66RC2ETA on all my fairly new bikes - true definition of a fit and forget fork.
  • + 1
 The look on Andrea Pierantoni's face in the first picture unfortunately explains it all.
  • + 1
 So I'm gonna lose product support for my 2001 z5 air? Well, don't need em coz they still work great Smile
  • + 2
 Just as they started to pull there game back up!
  • + 2
 How much is it cause I can't find it on buy and sell
  • + 2
 Marzocchi = the best fork in the world!
  • + 2
 Marzocchi needs to bring back the Monster T the Shiver and the 66 forks
  • + 1
 sad news, I love marz products and I have had nothing but good experience over the years. fingers crossed it'll all work out
  • + 2
 Chill out everyone Marzocchi Will live on as long as I'm alive
  • + 2
 My original Z1 Bomber was pretty rad, or so I thought.
  • + 2
 Will always have a soft spot for my 07 66
  • + 1
 Long Live Marzocchi!! After being a proud owner of a DJ1&2, 55 and 888 forks I can say that these forks are beasts!
  • + 2
 How about Cane Creek teaming up with Marzocchi, CC needs some fork IP …!
  • + 2
 Bad news...especially for an italian..
  • + 1
 With all these new wheel size an hub standards I would hate to be a fork manufacturer right now......
  • + 2
 I now find myself motivated to purchase another Marzocchi fork...
  • + 2
 It was the same answer for every question
  • + 1
 The 350ncr is an amazing fork, let's hope they find a buyer to keep them on the right track.
  • + 2
 Who is gonna be pilgrims sponsor for forks ??
  • + 2
 Now Im surely keeping my DC Shiver
  • + 2
 We need a follow up on this when more information is available.
  • + 1
 Anyone got the new 380? How does it feel compared to fox, etc?
  • + 1
 I bought a 380 Ti last year and quite honestly, it's the plushest fork I've ever ridden. Makes the 40 feel sticky by comparison. Much stiffer than a Boxxer. Haven't spent significant time on any other 200mm forks, so I can't compare. Curious how the X Fusion and Bos feel...
  • + 1
 if I was a millionaire/billionaire I would buy it!
  • + 1
 Amen
  • + 1
 I loved my 2003 Super T, oh well at least I still have Radio Shack.
  • + 2
 2008. That is all.
  • + 1
 Shiver SC, Z1 and 55RC3 my best forks !
  • + 1
 Z 1 loved that orange
  • + 1
 I love my Jr. T. Rock Shox can suck my balls.
  • + 2
 I BUY
  • + 1
 Bring back the SuperMonster!
  • + 1
 The fork that snapped my Azonic years ago. Big Grin haha
  • + 1
 piers Linney should buy the brand !
  • + 1
 So when can I expect the next Shiver to come out?
  • + 1
 all my bikes run Marzo's, better get all the seals while I can!
  • - 3
 I will say it, good riddance, they have reaped what they have sewn. Marzocchi has been about the least helpful company I have ever dealt with. Before I bought my 55cr last year, I contacted Mazocchi USA. They assured me they were weeks away from posting service guides and tuning guides (including shimming) for the 55cr. More than a year later, still nothing. I asked them about it at Sea Otter and was told "you don't want to do that, it will void your warranty". When I pointed out my warranty was expired and asked where I could get service instructuions, I was told to ship it to them and they would service it (for a fee).

Marzocchi is down and out because of their own actions.
  • + 1
 After reading this I'm in SHOCK
  • + 1
 Hope i can still get seals for my Z1 and Z2 BAMs
  • + 1
 Check out this guy. He's here in the US. Wish I had found him before I bought a replacement for my old X-FLY. www.mtbforksbymark.com
  • + 1
 Mark is an absolutely vital resource if you have an older Marzocchi fork. I'm not sure there's anyone out there who knows their way around the old Marzocchis like he does. He will also do custom tunes for you, ala PUSH industries, if you send him your fork. If this really is the end for Marzocchi, Mark could become the best resource we have left for parts and repairs.
  • + 1
 That headline blew my day... Many years of MTB hist. gone R.I.P.
  • + 2
 God save marzocchi!
  • + 1
 Chronicle of a death foretold, good luck !
  • + 1
 Love my 55's and loving my new 350ncr's
  • + 1
 what are all the mountain bikes going to come with now?
  • + 1
 A true farewell to the super monster
  • + 1
 My fellow rich guys in hometown, go get it!
  • + 1
 I an sad....
  • + 0
 Sad news. Let's launch a KickStarter?
  • + 1
 Totally.
  • + 1
 Damn.
  • - 2
 I like their stuff, but no OEM no deal. I, and probably most other people, buy complete bikes. I very seldom total a suspension part, so aftermarket is irrelevant.
  • + 1
 hogfish wins
  • + 1
 Any update on this?
  • + 1
 :'(
  • + 1
 swp 4 BMX?
  • - 1
 SR suntour to the rescue! they come from the same factory anyway nowadays
  • + 1
 when i talked to the rep over there before purchasing my 350NCR they said Hodaka does there production now. SR Suntour does DVO so i don't see them buying Zoke unless they drop their own brand or dvo.
  • - 2
 Dvo all day boys
  • + 1
 Damn right!!!
  • - 2
 I'll bet my money that Suntour will buy Marzocchi!
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