Germany’s Rose Bikes has announced it will stop selling bikes in the UK market due to laws dictating which side brake levers must be fitted on complete bikes.
The news was initially broken by road.cc earlier this week
who saw an email sent to a potential customer announcing the changes. Today, Rose Bikes has released a statement confirming the news and explaining the reasons for it exiting the UK market.
In the UK, market standards and laws dictate that bikes sold must have the front brake operated by a lever on the right hand side of the bars and the rear brake by a lever on the left hand side of the bars.
While Rose previously offered a la carte style bike building, where customers could pick and choose parts to complete their builds, they are currently in the process of streamlining that and moving towards standard specced models. Rose claims this will ensure faster delivery times for customers but we have no doubt that it is also a cheaper way to run things for Rose too.
During this transitional period, Rose has decided to stop selling to the UK as it currently sets all its bikes up the other way round and "installing the brake cables and brake levers on the opposite side would require the type of special solution for the UK that we simply can’t realise right now."
Rose is hoping this will be a temporary change and will begin looking for a long term solution once the transition period is over.
Statement: Rose Bikes
As some of you have already noticed, we recently had to discontinue the assembly and shipping of ROSE bikes for the UK. This was a difficult decision for us, so we want to take some time to explain it to you.
In the UK, bicycles are constructed differently than in the rest of Europe: the market standards and laws in Great Britain, Scotland, Wales, and Northern Ireland clearly convey that the front brake lever must be mounted on the right-hand side of the handlebar and the rear brake lever on the left-hand side. For the rest of Europe, it is the exact opposite.
With the technical complexity of our bikes increasing, we are facing the ever-growing challenge of being able to offer affordable Rose bikes with a high level of quality and safety. And because we want to shorten our delivery times for our customers, this summer we decided to gradually shut down the configuration of bikes, so that we are able to maintain our usual standards. Installing the brake cables and brake levers on the opposite side would require the type of special solution for the UK that we simply can’t realise right now.
We want to be able to guarantee each and every Rose bike rider that they are sitting on a safe bike and keep the same level of quality. As soon as we are done with the transition in our production and get more clarity about the future of doing business with the UK, we will look for a long-term solution. Because we hope to soon be able to offer our bikes again to the UK and its vital market.
Until then, you can still find our bikes on www.rosebikes.com and in our stores in Germany and Switzerland. We’re hoping for your understanding.
is still active and will continue selling clothing, parts and accessories until a solution is found.