Germany’s Rose Bikes has announced it will stop selling bikes in the UK market due to laws dictating which side brake levers must be fitted on complete bikes.
The news was initially
broken by road.cc earlier this week who saw an email sent to a potential customer announcing the changes. Today, Rose Bikes has released a statement confirming the news and explaining the reasons for it exiting the UK market.
In the UK, market standards and laws dictate that bikes sold must have the front brake operated by a lever on the right hand side of the bars and the rear brake by a lever on the left hand side of the bars.
While Rose previously offered a la carte style bike building, where customers could pick and choose parts to complete their builds, they are currently in the process of streamlining that and moving towards standard specced models. Rose claims this will ensure faster delivery times for customers but we have no doubt that it is also a cheaper way to run things for Rose too.
During this transitional period, Rose has decided to stop selling to the UK as it currently sets all its bikes up the other way round and "installing the brake cables and brake levers on the opposite side would require the type of special solution for the UK that we simply can’t realise right now."
Rose is hoping this will be a temporary change and will begin looking for a long term solution once the transition period is over.
Statement: Rose Bikes
As some of you have already noticed, we recently had to discontinue the assembly and shipping of ROSE bikes for the UK. This was a difficult decision for us, so we want to take some time to explain it to you.
In the UK, bicycles are constructed differently than in the rest of Europe: the market standards and laws in Great Britain, Scotland, Wales, and Northern Ireland clearly convey that the front brake lever must be mounted on the right-hand side of the handlebar and the rear brake lever on the left-hand side. For the rest of Europe, it is the exact opposite.
With the technical complexity of our bikes increasing, we are facing the ever-growing challenge of being able to offer affordable Rose bikes with a high level of quality and safety. And because we want to shorten our delivery times for our customers, this summer we decided to gradually shut down the configuration of bikes, so that we are able to maintain our usual standards. Installing the brake cables and brake levers on the opposite side would require the type of special solution for the UK that we simply can’t realise right now.
We want to be able to guarantee each and every Rose bike rider that they are sitting on a safe bike and keep the same level of quality. As soon as we are done with the transition in our production and get more clarity about the future of doing business with the UK, we will look for a long-term solution. Because we hope to soon be able to offer our bikes again to the UK and its vital market.
Until then, you can still find our bikes on www.rosebikes.com and in our stores in Germany and Switzerland. We’re hoping for your understanding.
rosebikes.co.uk is still active and will continue selling clothing, parts and accessories until a solution is found.
I go back and forth between both moto and bicycles daily with opposite front brake levers.... never had even the slightest problem with intuition.
If you grab the front brake the nose dives. You’ll adjust your control instantly.
Went over the bars and nearly had to have his finger amputated as a result.
That said the particular law also says a bike must come with reflectors on the pedals, front and rear reflectors, a bell and a PDI. Its not so stupid, just a generic safety thing given 99.9% bikes sold are for kids and recreational riders.
Even Funnier is I ride my rear brake on right, so none of my bikes conform to British standards?
ONLY time find it a problem is when indicating to turn right have to avoid locking up front brake!
www.cpsc.gov/Business--Manufacturing/Business-Education/Business-Guidance/Bicycle-Requirements
(b) Hand levers have to be on the handlebars and readily usable. The distance between middle of a hand lever and the handlebar may be no wider than 3 ½ inches (3 inches for levers on sidewalk bicycles). Unless a customer specifies otherwise, the hand lever that operates the rear brake must be on the right handlebar. The lever that operates the front brake must be on the left handlebar. A lever that operates both brakes may be on either handlebar. Please note that, if a bicycle has hand lever extensions, all tests are conducted with the extensions in place.
More than likely some other Brexshit redtape crap
If it is the genuine reason, would I trust a bike company that can't perform a hose swap to build a quality bike? Nope
How do other brands handle that issue in the UK?
Swap brakes or lose sales? If I owned/managed a bike company I know what I'd do (or the share holders would want). That's why I suspiciosly think theres more brexshit to do with this....
P.S remainer btw
Or it might be due to Brexit. Or Meghxit. Only Rose will know. Anyway, in my opinion you can't blame Rose in the first place.
Surely they go through a quality control and safety check anyway...
I mean. If they're that conserned about costs, add a tenner to the bill for UK market.
Whats going to happen with those?
Given that you never see Rose bikes in the UK it must not be worth paying someone €20,000 a year, plus the cost of their work station and space in the factory, or have the brake installation person hold up the production line for 25 minutes, just to swap brake hoses for 200 UK sales a year.
Oh wait, make that 164.
It does seem a bit 'nanny-state', but I suppose it makes sense for bikes to be sold that way in Britain if that's how most folks learn to ride there. Easily swapped.
From day 1 we were told B would be a disaster but the B mob managed to convince enough to get the win , now we have to (try and ) get on with it !
But no, instead rose choose not to sell in said country.
They CHOOSE to lose sales.............
so please explain further.....................
1. BMW is a British product. Their steering wheel is going to be on the right.
2. The market for LHD vehicles is large enough that the cost is offset by the return, especially considering the margins on a luxury brand like BMW. See the attached image where red represents countries with right-hand traffic.
upload.wikimedia.org/wikipedia/commons/3/32/Countries_driving_on_the_left_or_right.svg
3. BMW is a much larger company than ROSE bikes, who likely have total annual revenue smaller than BMW's annual R&D budget.
So, what is considered "normal intelligence and ability"? Lol. Is there a test?
Why is it a stupid law. They drive one other side of road. They should be able to dictate the controls.
That being said I cant understand why countries dictate motorcycle front brake in right hand but bicycles left. I think that is the bigger mistake.
WAIT - WHAT?!
Anyway, it does take an effort and it bears a risk with a safety relevant component. THE safety relevant component.
Btw, I'm left handed and my front brake is on the right. I am also about as british as BMW.
I do not know where they build theor RHS cars though.
Should be a slogan for the world. Well said
Even when labs in USA & Canada are working on same virus?
www.worldstandards.eu/cars/driving-on-the-left
(either side doesn't bother me, ditto brakes - FWIW I run right rear but don't ride motos, if I did I would probably run front rear)
It's literally the other way around, but it's literally just as stupid.
I've never understood the obsession of some people comparing the controls of a motorcycle with those of a bicycle. They are 95% different and require vastly different muscle memory. Why all the fuss about the only lever that might or might not be the same?
I actually believe that the predominant hand should control the front brake left or right. I can slap(like a clutch) at the rear brake but I want control of the front to take advantage of the more powerful brake to its fullest.
Also all your rear stuff is on the right and front stuff (when we had front mechs) was on the left.
End of the day it's what you prefer but I drunk the Koolaid many moons ago and haven't looked back.
That argument does not make sense. Try going down a steep hill using only your rear brake and then tell me which brake is more important.
I agree go with what you prefer, but I think most people prefer rear on right solely because that is what they imprinted as a kid because that was the way their bike came with.
I like the rear on the right. I also remember that when entering a harbor, navigate with the 3 R's: Right - Red - Return.
“Red, Right, Returning” You may have heard the phrase, “Red, Right, Returning.” This expression refers to the fact that when returning (entering a channel from the open sea or proceeding upstream), a boater must keep the red Aids on the right (starboard) side of the boat.
each one teach one, mon
I know. Back in the cable brake days you could pop the cable head out of the brake levers and simply relocate the cable/housing to the other lever. It took about 90 seconds to change front left/rear right to front right/rear left. That's what I was getting at was it used to be so simple and not you have to bleed brakes which is such a larger process.
There are arguments for both options. Frankly, I find the whole discussion strange. I'm sure you'd not really feel a difference when swapping to the other option after a short period of getting used to it.
And when talking about logic: a motorcycle has rear front braking, but that's because everything speed related (throttle and brakes) is on the right side and everything shifting related (shifter and clutch) is left. With a bicycle, you could argue that everyone for the rear is right (shifters and brakes) and everything for the front is left.
To be clear, I don't believe one option is better than the other, just that one could argue both ways.
The law wasn't enforceable while the UK bike industry operated under EU regulations. Any time some brand was served notice of violating the UK law on the brake lever setup, the store/brand could simply appeal to the EU courts and have the charge thrown out.
www.youtube.com/watch?v=rvYuoWyk8iU
#Nailedit
Unless you're on a motorcycle like contraption, say like an ebike lol
It is customary to place the front brake lever on the left in right-side-driving countries, and vice versa, because the hand on the side nearer the centre of the road is more commonly used for hand signals, and the rear brake cannot pitch the bicyclist forward.
On a motorcycle the logical mapping works, front brake is the front most lever on the right side and the rear brake is behind it (foot). Makes sense, easy to remember. Clutch and shifter are on the same side (assuming modern bike, not some weird hand shift etc). Again, makes sense. Controls are grouped.
On a bike front derailleur and front brake are on the left, rear derailleur and brake in right. If you do things left to right (like read, order things etc) it makes sense and you aren't mismatching shifters and brakes. The mapping is consistent. Rotate your bars 90 degrees clockwise (common rotation bias) and front setup is at the front and rear setup is behind. It maps.
Brits have it all mismatched. Do any drivetrain companies make left hand rear shifters?
Funny thing is I had looked at gevenalle since I am looking at building up a gravel bike (with a MTB derailleur).
But ultimately I think there's no right answer, preferences just correlate with the side of the road you drive on, and which side you're used to is what has the biggest effect on what feels "right"
Also, our brake levers are like that because it's the same as motorcycles.
In summary, we drive on the correct side of the road and our brakes are like this because of logic
Just speculation here but maybe the Japanese drive on the left for the same reason as the UK. I can understand the commonwealth countries driving on the left, and the US and Canada switching to stick two fingers up at the oppressors.
That being said, I make all my bikes Right/Front/moto/British style here in California.
For right handed folks you have better strength and modulation with your right hand, which I prefer for the front/primary brake.
Pinkies Up?
That old law seems like a funny one. Last thing to do in case of an emergency stop is to take a hand from the bars and raise it. They might like to review that one. Ideally oncoming traffic learns to look ahead a little. It shouldn't be hard to look past a cyclist to anticipate whether someone might need to brake.
I don‘t get it... What‘s safe about forcing cyclist to take a hand off the handlebar while stopping?
Google yourself some education and Google "bicycle hand signals"
Australia even has a bar width law that all mountain bikes break.
Google "bicycle hand signals"
They’d get more kudos if they were honest about it.
whatever it is, I love it.
Else if not, it is better to have your rear brake lever, on the (whichever is the dominant) right hand - i.e. the hand you use to write or use the mouse or draw your gun, etc.
Is pinkbike sensational media?
I've never once mixed the two up, even when panicking out of control on my way to a crash. I think my brain just treats riding the two as completely distinct processes. However put me on a mtb with the rear brake on the left and I'll be needing a lift to the emergency room thanks.
A solution to a problem that was never there
Braking and throttle use are one dimensional control motions that don't require fine motor skills in three dimensions like writing. So chirality doesn't come into it at all.
I'm left handed and never once had an accident due to the throttle being on the right of my ktm. Nor have I crashed due to braking the wrong lever despite the fact that I run right rear on my mtb.
1) This literally doubles the amount of complete SKUs (1 for each lever configuration)
2) The odds of someone getting the levers the wrong way around is decently high. Rose probably doesn’t want to take absorb that risk.
If rose is stopping personnalization, it is exactly to remove these costs.
Barbados: hey, hold my beer