Now that we've all got to know each other a bit better, it's time to find out what bikes we ride. In this third article of the Pinkbike Audience Survey results, we're taking a look through all the questions related specifically to the bikes we ride. That includes everything from your favourite brands, to your preferred wheelsize to how vain you are about your bike's aesthetics. This piece focusses mainly on frames but we'll do a deeper dive into components in the next article where things are going to get really granular.
So, are you sold on mullets? Do you all think carbon is evil? And are you planning on buying a bike with a motor next? Let's find out.
What type of bike is your primary bike?
Fat bike: 0.48%
Cross country: 10.32%
Dirt jump / street / 4X: 1.03%
Enduro / all mountain: 50.22%
Freeride / park: 1.43%
In our introduction article, it looked like trail and enduro were evenly matched as the type of riding our audience does, but it looks like many of you prefer to do that riding on enduro bikes. Enduro bikes are often sold as do-it-all machines with the pedalling ability to tackle all-day rides and the attitude for bike parks and downhill tracks if you like, it's not much of a surprise they are a popular choice for our respondents. The second most popular bike category is trail followed by cross country in third.
What brand is your current primary mountain bike? (Top 50 brands)
Santa Cruz: 9.37%
Rocky Mountain: 3.56%
YT Industries: 3.39%
Guerilla Gravity: 0.68%
Whyte Bikes: 0.47%
In total, 449 brands were represented from the biggest marques in the world down to "it's a generic frame that I repainted and I forgot the brand name." The most common answer from respondents was Specialized with more than 2,000 bikes followed by Santa Cruz then Trek.
To be in the top 50, a brand had to have at least 47 responses. Of the brands included in 'Other', two could have made it into the Top 50 in their own right - Bird with 61 customers and Privateer with 49.
Which brand of complete mountain bike will you likely purchase next? (Top 50 brands)
Santa Cruz: 8.91%
YT Industries: 2.90%
Rocky Mountain: 2.89%
Guerilla Gravity: 1.59%
Whyte Bikes: 0.18%
When we asked what brand riders would purchase next, there was some change around. The top answer was "Other" (although the most common answer among the text responses was a variation of 'undecided'), then the two Californian 'S' brands swapped places with Santa Cruz topping the list closely followed by Specialized. This time 32 responses was enough to get a brand in the Top 50 and of brands named in the other section, only Privateer would have made it in its own right.
What is the wheelsize of your current mountain bike?
26" Plus: 0.27%
27.5" Plus: 3.87%
Mullet (29" front, 27.5" rear): 3.79%
29" Plus: 0.96%
Fat Bike: 0.37%%
Wheel size has been one of the big debates in recent years and among our respondents it looks like 29ers have won the battle for now. More than half of you are currently running a full 29er set up with nearly a third on the full 27.5" combination and 26" still in this place at 5.42%. So far mullets haven't had much traction among the bikes of Pinkers but if we look at the next set of results we see that that might change soon.
What is the wheel size of the mountain bike you will likely purchase next?
26" Plus: 0.16%
27.5" Plus: 2.78%
Mullet (29" front, 27.5" rear): 15.80%
29" Plus: 1.21%
Fat Bike: 0.43%%
Looking into the future, it won't be long before well be reading plenty of "27.5" ain't dead" comments as it seems to be a wheelsize on the wane. Its numbers halved when we asked what wheelsize they would consider buying nextbut the mullet configuration nearly quintupled, so maybe we can't ring the death knell just yet. The full 29er category grows even bigger to nearly 2/3rds of responses.
How much rear suspension does your current primary bike have?
It's a hardtail: 12.83%
Less than 100 mm: 1.16%
100mm - 119mm: 6.29%
120mm - 129mm: 8.57%
130mm - 139mm: 11.27%
140mm - 149mm: 15.19%
150mm - 160mm: 29.96%
161mm - 180mm: 12.04%%
180mm +: 2.68%
It's not entirely surprising that when so many of you ride enduro bikes that more than 50% of the bikes here fall into the 140-180mm travel range. 150-160mm currently seems to be the sweet spot with nearly a third of respondents opting for that do-it-all range. 1 in 8 of you are keeping it real on hardtails but very few of you are running a big, 180mm+ bike as your primary ride.
How much rear suspension do you plan on your next bike having?
It's a hardtail: 6.29%
Less than 100 mm: 0.88%
100mm - 119mm: 5.39%
120mm - 129mm: 9.54%
130mm - 139mm: 11.27%
140mm - 149mm: 16.83%
150mm - 160mm: 30.51%
161mm - 180mm: 16.02%%
Looking ahead, it seems that these numbers won't change too much as we go forwards. The biggest change comes from hardtails where the numbers are half. We suspect this is because hardtails are common starter bikes and their sales will remain healthy thanks to incoming riders who aren't even aware this survey exists.
When buying a new bike how important are a bike's aesthetics?
Not at all important, I'll buy the ugliest bike in the world if it rides great and the price is right: 8.5%
Somewhat important, I don't seek out aesthetics but I won't buy a bike I hate the look of: 59.65%
Very important, there are plenty of good bikes out there and I won't ride an ugly bike: 31.85%
Given the trashing some out-of-the-ordinary bikes have had in recent years, we weren't all too surprised to see that more than 90% of respondents were happy to admit that the aesthetics of a bike are important to them when making a purchasing decision. For most people, they aren't a deal-breaker but it's definitely something that could influence their decision.
In general, how loud do you want your bike to look?
Mild (plain colours, minimal graphics): 47.67%
Styled (strong colours, tasteful graphics): 43.75%
Wild (bright colours, lots of contrast, aggressive graphics): 6.35%
But what does a good-looking bike look mean? Well, definitely not loud! 5 years ago, bright, flouro colours were all the rage but that period appears to have passed with 'Mild' and 'Styled' on roughly equal footing in our Survey
What would you change about your current bike??
All my stuff is beat, so it needs new wheels, drivetrain, brakes, etc.: 8.01%
Honestly, it just needs a new paint job: 7.43%
I want 27.5" wheels: 1.54%
I want 29" wheels: 4.69%
I'd kill for a shorter seat tube and longer dropper post: 3.94%
I'd love some on-frame storage and better cable routing: 7.25%
I'd make it a lot lighter: 16.88%
I'd modernize the geo, of course. Slacker, longer, and with a steeper seat angle: 7.19%
I'd want less (and better) suspension travel: 1.60%
I'd want more (and better) suspension travel: 9.51%
If it had the latest hub standard, I'd keep it forever: 2.35%
It just needs a motor: 2.10%
My bike can't carry a water bottle, so that's what I'd add: 3.55%
With tyre inserts, bigger wheels and ambitious intentions, we've seen the weight of enduro bikes creeping up over the past few years however that might have left some of you feeling like it might be time to shed the pounds. 17% of you, the biggest cohort, wanted to change that about your current bike with the next largest group wanting more travel at nearly 10%. Respondents were much less interested in getting the latest hub standard (2.35%), adding a motor (2.1%) or swapping for 27.5" wheels (1.54%).
What frame material would you like your next mountain bike to be?
Frame material doesn't matter to me: 18.56%
We see a lot of comments proclaiming the death of carbon on our stories but that doesn't seem to be borne out in these results. Nearly 50% of respondents told us they were planning on purchasing a carbon fibre bike next with only a quarter planting their flag for aluminium. 3.4% of you are steel stalwarts while exotic titanium can only convince 2.4% of you.
How would you classify your attitudes around e-mountain bikes?
They are amazing: 12.73%
Curious, but not ready buy one: 11.78%
I want one, but they are too expensive: 13.05%
Not for me, but understand the appeal: 28.62%
I'll buy one when I am older and can't keep up: 23.83%
They are horrible, I will never spend a dime on one: 7.23%
OK, time for the powder keg question, what do you all make of eMTBs? Well, around 50% of you expressed positive sentiments towards them with around 30% reacting negatively. We've definitely noticed our comments section mellow towards motors in recent years (although maybe this is mainly thanks to our filters) and it seems that is reflected in our Survey. It will be interesting to watch this question develop as we continue to conduct this survey in future years.
So, the ultimate Pinkbike bike would be a carbon-framed Specialized enduro bike with 29" wheels and 150-160mm travel. It would have to be stealthily styled and we would want to cut down the weight on it. Come back tomorrow to find out how Pinkbike readers would spec it, maybe we should build it up in real life for a test in the future.
Big data come at a cost, a democratic penalty, and a peek into your privacy. They are at best also consumer empowering and giving the industry better input for what to do next. The US needs a GDPR legislation to harness this, but I'll not go further down that road.
I am not too worried about this particular datset ... Maybe you can find out if a rider is of a particular political belief if he or she is riding a titanium frame or that the rider needs a higher insurance premium if he or she rides a Transition with wild colors, but that particular population is marginal. The gains from these insights are not worth acting upon.
It will be interesting to see how things go after the paywall. I subscribed to Bike in print and then digital and bought it most times in person before that at the bookstore for the pictures alone. But BETA just never pulled me back. It actually kind of pisses me off the way they put the first part of a bike test available to read; and then the rest of the article is cut off/behind the paywall. (you should switch to like most online magazines and allow so many free articles a month and the opportunity to further advertise on that page instead)
The thing about bike tests is that they are mostly just opinion, and opinion's vary. So it's not like you can even rely on one source for information anyway. The coolest thing about PB was that you could almost always get real time interaction with the person testing in the comments. That has been amazing!
If they start dropping the 2022 field tests next week behind the paywall I'm not sure if that would be genius, or just a death sentence to the websites base?
Be careful with the phone thar youre using
Transition - current 4.64%, next 6.55% - 41% increase in appeal
Yeti - current 3.95%, next 3.28% - 17% drop in appeal
I'll leave it to the overpaid Outside+ writers to run the whole table. It must be worth an article to itself.
the Outside+ owners and executives on the other hand….
We've seen most of the cars pinkbike staff drive...
Brand Change in Appeal
Santa Cruz: -5%
YT Industries: -14%
Rocky Mountain: -19%
Whyte Bikes: -62%
The Trance and Reign look like great bikes! I guess they're just losing the plot. Entry level trail bike with quick release skewer (among other issues) and the downhill bike is like a hidden option on the secret menu at in n out. Do you have to order them through a bike store? Is there gonna be a 2023 model?
I love the 100% increase in "other". Considering the numbers, I'd love to hear what these brands are.
So it's a popularity contest where people drool over bikes they can't afford. Basically PB's bread n butter
1.84% vs 0.62%
Increase of 300% !!!
Big questions: How are Trek and Vitus losing appeal when they currently have their most-competitive bikes for years?
Have YT become more about marketing than good-value & well-designed bikes?
Is Pivot's increased popularity a direct result of the Grim Donut 2 collab? (because otherwise I don't get it)
Alas, I can't afford either lol
If someone wants to wear full body armour on what you class as an easy trail let them.
You don't know their history or why they have it.
Not everyone is trying to look cool wearing it.
I sold the Banshee Legend and am getting rid of the Yeti 303Dh but I love dh bikes... I just want something lighter. Sometimes DH for life.
Have an eBike as primary: 3%
Would like a motor on their current bike: 2%
PB: let's flood the homepage with ebike content. iT rEfLeCtS tHe MaRkEt and isn't driven by advertising higher margin products at all.
The last question about ebike attitudes is so bad it's almost funny. 5 positive answer options and one negative phrased in a dickhead way to skew respondents away from picking it. All to be able to say "50% of you want to see ebikes on PB, you said so yourselves!" while completely ignoring those numbers above.
No hate at all!
I had a 2009 Trek Fuel Ex, i hated the design, but the bike won quite a few XC races and an excellent bunny hopper.
I see that you are a trek rider, what do you like about trek? Never really been a big fan of trek so i would love to hear about it from a trek rider.
Our countrys importer for intense has every bike in every size available and trying to push to sell them but people are just wanting other brands even with big wait times.
i have access to Intense bikes through working relations at cost but i cant bring myself to buy one, the geo is quite old, i sat on a large carbine (my normal size) and at 455 reach i was cramped but then stretched out seated with a massive 655 ETT, 65.5 head angle(which is only possible from the spacer they decided to use to "update" their geo)... combined with 445 CS its just a weird setup IMO.
Im not a hater and i would buy a modern geo one if they went to say 475-480 reach 64HA etc.
Im currently on a Rocky Altitude and Mega, absolutely love them, especially the rocky.
It might make them a bit dull, but you can hardly say there's a fundamental difference to the pre-2013 bikes.
The saying isn't "looks like a Demo", is it?
Is it time to change yet?
Or should I accept that training is the most important thing.
Which brand of complete mountain bike will you likely purchase next? (Top 50 brands)
YT Industries: 2.90%
Rocky Mountain: 2.89%
In my area (Greater Van) I see a heap of Norco's, but that makes sense since the company was birthed here in 1964.
Maybe this should be the criteria for the next grim donut ?
Mostly because it’s true
All the brands on the left half account for 31% but take 50% of the graphic, top 3 account for 27% but take about 45%, and "other brands" seem to acount for about 30%, yet it only takes about 5% in the graphic.
It gives a misleading representation.
one could design an off-road going human sized hamster wheel
Maybe this is just placebo effect, but it does indeed feel more playful and easier to jump with.
I only think the negative comments to Eebs has ‘mellowed’ is because people get bored of moaning about the same thing.
I personally do not think they should exist in the modern world, regardless of you reason for owning one.
It’s just another item with a battery that requires energy and resources.
Ride a normal bike wether for thrills or transport and power it with your own legs.
shows that nobody really cares about your downcountry crap:-)))
Gravel is far worse example, those are stupid bikes 100%
You just massively contradicted yourself.
How can you defend down country then hate on gravel?
Gravel bikes suit some riders and not others. Just like your comment towards down country riders.
Maybe gravel bike riders are riding more than the down country riders so spending even less time moaning on PB.
Gravel bikes are road bikes with different tyres with some other slight changes.
Gravel bikes are the absolute most pathetic attempt at road bikers attempting to ride their stuff offroad.
in reality gravel bikes are absolutely terrible on gravel and is highly misleading. (yes i've ridden one then rode my XC bike in those same areas and its waaaaay better in every aspect.)
You can try BS gravel bikes all you want... atleast Downcountry makes some sense
theres a post somewhere about how both downcountry and Gravel is just a marketing scheme by brands to move more bikes without having to design a whole new bike and there was proof ie same bikes slightly modified ie tyres etc and sold as a different catagory.
Again. Its YOUR opinion. Doesn't make it right.
Each style of bike makes sense for its use. You can't just say its shit because you don't have a use for it.
Some people have a gravel bike as their only bike and use it litterally everywhere.
Some people have 5 bikes for each particular style of riding.
Can you ride DH on and XC bike. Yes.
Can you ride a DH bike on the road. Yes.
Doesn't mean its the best tool for the job.
(FYI I don't own a gravel bike and trying to defend it)
There was no opinion i could see other than fact i've read that post trekracer mentioned and its actually mindboggling the screenshots which have now been removed by many brands.
Gravel makes zero sense as the bikes suck - i bought one and its horrible to ride on anything other than the road...
But you've missed the give away of "82" in my username proving I am Indeed an adult...
Naw, we don't need visualizations.
Better make it look accurate though -- report to the nearest 100th of a percent.
Good bikes except they went too light and they’re cracking like eggs.
don't get me wrong i'm in the industry and understand why they're doing it, but its nice to let people know that when they fill out a poll that the information is going to be sold later