PRESS RELEASE: Ibis CyclesThe Ibis Ripmo and Ripley now feature a UDH rear derailleur. To help differentiate them from current models, we’re using the names Ripley V4S and Ripmo V2S. The S stands for swingarm.
The Ripmo is available in Bruce Banner (pictured above) or Endurocell. Both models receive a new UDH swingarm for maximum future compatibility, and move to a 55mm chainline. They also receive enhanced frame stay protection and upgraded clevis bushings.
The Ripley is available in Drywall or Bad Apple. The 55mm chainline, which is 3mm wider than the previous standard, allows for a wider and stiffer chainstay. The clevis pivot bushings have more consistent sealing to keep out the grime in even the wettest conditions. Because of these changes the new parts are not backwards compatible.
You can visually identify the new swingarms by the new hanger, as well as the derailleur cable exit port, which has been moved to the top of the stay. The new routing boosts heel clearance and offers improved shifting feel, as it provides a smoother passage to the derailleur.
Our new chainstay protector features thick raised sections to help dampen chain slap noise. It also extends downwards, wrapping under the chainstay. This protects from heel rub and eliminates the metal chainsuck plate.
We’re also replacing our bolt on polycarbonate downtube protector with a new thick rubber guard. It covers a larger area and the increased thickness and softer material better absorbs impacts.
The updated Ripmo and Ripley are available now.
What the hell...
I absolutely wanted a badge in the beginning because I associate them with quality, but after over 100 trials of different material's (aluminum, titanium, bronze and nickel plated, we even had the guys that make Aston Martin badges work on a cloisonne version) we ended up feeling that the raised badge felt like it was from the past and the sleek 2 dimensional decal was more modern and integrated.
They should have kept the head badge. You don't mess with iconic branding like this. The fact that it got replaced by a decal just cheapens the bike, or dare I say, the brand.
That said, I find the new logo very well designed. But I'd stick with the old one as it carries a lot of history and it is very recognizable among enthusiasts. In fact, if I was about to buy an Ibis right now I'd hold back and see if they change they mind and bring back the old badge.
Dear Ibis, please think again
Seriously though- as the owner of a Ripmo 2 and a fan of mechanical [shimano] drivetrains- I'm planning to hold onto my current bike for a while.
I love the headbadge and the old logo, and I hope Ibis realizes their folly.
How long do they have to stick with this new branding before it's cool to 'bring the retro back' ??
I applaud ibis for:
1) not fixing something that isn't broken, just making small tweaks that help with durability and future compatibility.
2) some of the best paint color names in the business. Ibis and Surly really have that locked down.
I’ve owned an HD3, Ripmo and Ripmo V2. This change is a super bummer. Ibis always seemed like a high quality, boutique brand. The sticker swan on the head tube is a disappointment.
en.wikipedia.org/wiki/Ibis
en.wikipedia.org/wiki/Ibis
titanium Aston Martin badge
or
2d decal, Also knows as a sticker.
Your team: "Let's go with the more modern sticker fellas. Nothing says cheap like titanium and Aston Martin."
New is tidy, old was...a sea turtle, or water bug? Maybe it was a kakak.
Would I still like a metal head badge? Yes, but with the new logo.
www.wigglestatic.com/product-media/106515868/Ragley-Blue-Pig-Hardtail-Bike-2022-Blueish-Grey--09.jpg?w=2000&h=2000&a=7
And Ibis ain't selling 500,000 bikes.
Stay strong Hans!
Also, it helps a lot if you put a yellow rubber duck on the handlebars
IF it takes 3 paragraphs in the newsletter to explain the logo, then they missed the mark. It's a reach, and the outcome of someone who doesn't understand brand value and is more interested in flexing everything they just learned last semester before they graduated with an art/marketing degree.
Grats Ibis, welcome to the commodified race to the bottom of branding.
Exactly this.
This rebrand is such a tone-deaf whiff though.
As someone who has worked for shops and (through the wonders of the industry discount) chased 'better geometry' by owning 6 frames over 8 years, I'm pretty darn happy with where bikes are at right now.
I love my Ripmo V2 and I'm planning to keep it for a while.
On the bright side, looks like there is no reason to "upgrade" from my V4 Ripley.
I don't like the logo change, it's flat and sterile. (No problem with the frame colors) I'm willing to let it marinate for awhile and circle back, but my initial response is no thank you. The raised head badge on my Ripley looks better every time I wipe the mud off it. Its classic and befitting of a well made bike. The verbiage in the email sent by Ibis this morning made me feel like I was sitting in on a marketing pitch deck for a startup company.
"Uppercase IBIS to remind people visually that our company is no longer the soft "i" of interesting, but a proud and strong "I" that embodies the spirit of us as humans."
Really? Come on, I didn't know Ibis was suffering from an inferiority complex.
Your company logo is "WORK LESS, RIDE MORE" This is suppose to be FUN! You don't have to spell out a new identity, we know your heritage, and what Ibis stands for. Guess what? Most people dig it, I know I do.
My old intense has the metal head badge and when you look at it, it’s classy.
I think loosing the badge was a mistake especially as it was probably only done for cost despite what’s claimed
Nobody mentioned the new chainline - in my opinion a bad decision… Unfortunately new bikes are going this direction, I tested the new Scott Spark which also has this 55mm chainline and when climbing in the easiest gears the chain angle is brutal
Ibis: "Ok, we are updating somethings on your current rig which you will not notice and you'll a have a new bird on your jersey that will make you fly even faster."
EWS Team: "Hmmmm....wtf"
They even have a song dedicated to this wonderful creature.
youtu.be/9sBXcZ0G_ls (NSFW)
Also the new logo sucks. Why get rid of the gold badge? Oh right to save 8 grams.
I'm still on the lookout for a proper mullet / enduro bike from Ibis within the next year.
I don't plan to buy it- but I think it's coming.
Still, you can't plan your riding season around a bike that doesn't exist. Enjoy your new setup and don't look back!
Well...there isn't much envy going on. I'd be happy to have the UDH and the new chainstay protector, but nothing appears to have changed to make the bike more exciting and I probably like the color scheme/logo on the old one better.
I am in the market for a new bike and this just doesn’t hit right. Looks like Revel will be getting my money this time.
www.youtube.com/watch?v=mO-OpFjHRbE
I own a Ripley V4. I was looking for at least the AF's HTA, longer chainstays on the larger sizes, in-frame storage and really would have loved it to come stock with a 140mm fork (ability to run up to 150mm) and ideally a bump to 130mm-ish rear travel with a move to the Float X. The DPS really holds this bike back.
I know of at least 3 people that were holding out for what Ibis was going to release this year, all 3 of them just crossed a new Ibis bike off their lists thanks to the info in this article.
The Ripley is a fantastic bike, but in this form, it's simply getting left behind by other bikes.
My new SJ Evo really opened up my eyes as to how good modern, bigger trail bikes are now. They can rip tamer trails without issue and handle faster and rowdy descents much better than the Ripley dream of.
It's perfectly fine the way it is.
HTA: agree. (but don't care much at the same time, after having elongated the fork to 140mm)
Not being in the "same category", the SJ Evo actually performs extremely well in a lot of the situations that the Ripley is supposed to be better in. Some of them the Evo is actually better, especially technical climbing.
I actually purchased my SJ Evo with the intent of running both bikes. But after riding them back-to-back for a bit, I realized the SJ Evo did too many things just as well as the Ripley to even bother having both.
This is why I say bikes like the Ripley are getting left behind. Bikes that on the surface look like they are just big bruisers, are actually eating the lunch of many shorter travel bikes in their own categories, all while being able to descend far better.
Obviously it’s going to descend better. You’d be singing the same praises of the Ripmo. Doesn’t make it a good comparison.
Why would you compare those 2 things?
See how this works?
You asked me why I compared the two bikes, I told you my personal reason. For my riding and my experience, it’s a perfectly acceptable comparison as they are the two bikes I own and have ridden them both on the same trails.
I did notice replacement head badges are sold out. Hoping us ibis owners will always be able to cop a old awkwardly swoopy metal badge.
"So many incredible people to thank for helping us pull this off! Tom Morgan with the beautiful paint and graphic implementation, Scott Bellicitti spent months in the photo studio and helping with soft goods, Paul Shand who helped a million different ways! From doing photoshop work to building out the beautiful new website. Tuan Diep for reimagining all out our promotional materials, technical documentation, manuals, etc. And Lear Miller Weddings for all the incredible outdoor imagery. I can’t forget NATE TRUMBLE who helped build and rebuild and build every single bicycle we photographed. "
So many wonderful people contributed to make this possible! Everyone from sales, to production, engineering, purchasing, etc. It takes a team and we’re lucky to have one of the best. Thank you Hans Heim, Tom Morgan, and Scot Nicol for helping to bring us all together.
I know some others have had their frames crack in the same place. The press release yesterday mentions increased protection in this area.
“We’re also replacing our bolt on polycarbonate downtube protector with a new thick rubber guard. It covers a larger area and the increased thickness and softer material better absorbs impacts”
It’s crap to find out the day after they announce increased protection they are washing their hands of mine.
Nope. Looks cheap as hell, makes me question the quality of the new frame and ask myself what else did they "streamline."
What it got instead is some new frame colors and a new logo.
Bravo, Ibis. Outstanding. And while you're at it, don't you want to rise those prices some more? Perhaps another $500 increase?